EWE

What EWE does

EWE Aktiengesellschaft is a privately held German energy and telecommunications company headquartered in Oldenburg, Lower Saxony, with 1,001-5,000 employees and operations dating to 1996. The company operates through three core wholly-owned subsidiaries: EWE VERTRIEB GmbH (electricity and gas retail plus energy solutions), EWE TEL GmbH (telecommunications), and EWE SERVICEPARTNER GmbH (heating and solar installation services). Its revenue base combines recurring subscription streams (electricity, gas, DSL/fiber/mobile telecom, EV charging tariffs, heat pump service contracts) with transactional hardware sales (PV systems from €11,999, Daikin and Viessmann heat pumps) and enterprise managed services (IT security, networking).

The technology backbone spans physical infrastructure (Glasfaser FTTH network up to 1,000 Mbit/s, DSL, mobile via Einfach Mobil tariffs) and a connected-home software layer (EWE Flow, EWE Energiemanager HEMS) that orchestrates PV, battery storage, heat pumps, and EV wallboxes against dynamic EPEX Spot-based electricity tariffs. The company targets two horizontal segments: residential (Privatkunden) and business (Gewerbe- und Großkunden) via direct-to-consumer digital channels, physical EWE Shops, callback and WhatsApp inside-sales, and dedicated enterprise field sales. The go-to-market is platform-plus-modules, where energy and telecom subscriptions anchor a customer relationship and solar, heat pump, EV charging, IT security, and home protection modules expand wallet share via combination discounts (EWE ZuhauseKombi) and referral incentives (up to €400 per referral). Geographic focus is Northern Germany with expansion into North Rhine-Westphalia.

Name

EWE

Legal name

EWE Aktiengesellschaft

Website

https://ewe.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

EWE is a privately held German energy and telecommunications company headquartered in Oldenburg, serving residential and business customers across Northern Germany with electricity, gas, fiber/DSL/mobile telecom, solar systems, heat pumps, EV charging, and enterprise IT security.

Ownership category

akta.pro rank

Headquarters

HQ city

Oldenburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Electricity Supply (Residential & Business): EWE supplies electricity to residential and business customers, including green electricity (Grünstrom) options. Revenue is generated through monthly consumption-based charges with contract terms of 12 months and price guarantees. For heat pump customers, EWE offers dedicated electricity tariffs with price advantages.
2. Gas Supply (Residential & Business): Natural gas supply to residential and commercial customers with various contract options including EWE Zuhause+ Gas and EWE Gas basis products. Revenue is recurring based on consumption.
3. Telecommunications Services: DSL and Glasfaser internet services, mobile plans (Einfach Mobil), and landline telephone services to residential and business customers. Mobile plans range from SIM-only to smartphone bundles with 24-month contracts.
4. Solar Systems (PV): Sale of complete solar (PV) systems including installation, with models ranging from 7.28 kWp systems. The company acts as installer and contractor through EWE SERVICEPARTNER GmbH.
5. Heat Pump Sales & Installation: Sale and installation of heat pumps (Wärmepumpen) from brands Daikin and Viessmann, including planning, installation, and optional service packages. Revenue is generated through one-time sales with optional recurring service contracts.
6. E-Mobility Solutions: Wallbox sales, charging tariffs for electric vehicles (E-Auto Strom), charging cards, and THG quota trading for EV owners.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

EWE supplies electricity (including 100% green options) and natural gas to residential and business customers across Germany, and delivers telecommunications services including fiber optic (Glasfaser) internet up to 1,000 Mbit/s, DSL, mobile (Einfach Mobil 5G tariffs), and TV. The company also sells and installs connected-home solutions such as photovoltaic systems, heat pumps, battery storage, wallboxes, and the EWE Energiemanager home energy management system, operating a full-stack regional utility and telecom proposition from Oldenburg.

Product overview

EWE is an energy and telecommunications company operating a multi-product portfolio for both residential and business customers. The core offering consists of electricity (EWE Zuhause+ Grünstrom) and natural gas (EWE Zuhause+ Gas) supply contracts, supplemented by telecommunications services including fiber optic internet (Glasfaser up to 1000 Mbit/s), DSL, mobile tariffs (Einfach Mobil with 5G), and TV services. For the connected home, EWE offers the EWE Flow ecosystem comprising EWE Solarsystem (PV with Huawei equipment), EWE Energiemanager (HEMS for load optimization), Wärmepumpe (Daikin/Viessmann heat pumps with up to 70% subsidies), and Wallbox for EV charging. The business segment provides EWE business energy contracts, IT-Security services, and Vernetzung solutions. Additional services include digital portals (Mein EWE), home protection (ZuhauseSchutz), combination discounts (ZuhauseKombi), and referral programs. The architecture is platform-plus-modules, where energy and telecom supply contracts serve as core products with add-on modules for solar, heat pumps, security, and digital services.

Differentiator

Problem solved

Functional benefit

Brands

• EWE Zuhause: Home energy solutions brand offering solar systems, heat pumps, and home energy management
• Mein EWE
• EWE business
• EWE Flow
• WMega
• WERDER STROM

Products and services

• EWE Zuhause+ Grünstrom
• EWE Zuhause+ Gas
• Glasfaser (Fiber Optic Internet)
• DSL Internet
• Einfach Mobil (S, M, L, XL, Unlimited)
• EWE Solarsystem
• EWE Wärmepumpe
• EWE Wallbox
• ZuhauseTV
• EWE business Grünstrom
• EWE business Gas
• EWE IT-Security
• EWE Vernetzung
• EWE Energiedirektvermarktung
• EWE Flow

Quantifiable outcome

• Electricity costs can be reduced by approximately 50% through PV, battery storage, heat pump, and dynamic tariff optimization compared to standard supply
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• EnBW: EnBW is one of Germany's largest integrated energy utilities, supplying electricity, gas, and increasingly telecom and e-mobility services. It is a broad incumbent with comparable multi-utility offerings (incl. broadband and EV charging), though at national scale vs. EWE's regional footprint.
• E.ON: E.ON is a leading European energy supplier with deep operations in residential electricity, gas, heat pumps, and distributed energy solutions in Germany. Comparable as an integrated utility competitor with significantly larger scale than EWE.
• RWE: RWE is a major German-headquartered utility active in renewables, generation, and retail supply. It overlaps with EWE in electricity/gas supply and increasingly in residential energy services (heat pumps, EV charging, home solar).
• Deutsche Telekom: Deutsche Telekom is Germany's dominant fixed-line and broadband (incl. FTTH) provider. It is the principal telecom incumbent that EWE competes against in Glasfaser and DSL across its service region.
• Vodafone Germany: Vodafone Germany is a major cable, fiber, DSL, and mobile provider competing directly with EWE TEL's broadband and mobile offerings. Comparable as a converged telecom operator with bundled energy-adjacent services.

Direct peers

• Vattenfall Europe: Vattenfall is a European integrated utility operating in northern Germany with residential electricity, gas, heat pumps, and heating solutions. Closely comparable to EWE in geography (northern Germany) and integrated utility model.
• HanseWerk: HanseWerk is a regional energy network and supply company in Schleswig-Holstein and northern Hamburg, focused on electricity and gas distribution plus e-mobility. Very similar regional utility profile to EWE, serving an adjacent northern German footprint.
• Avacon: Avacon is a regional energy network operator (E.ON subsidiary) serving Lower Saxony, Saxony-Anhalt, and Hesse with electricity, gas, and heat distribution. Highly comparable regional utility to EWE in northern Germany with similar customer base.

Regional players

• Thüga: Thüga is a German municipal utilities holding company bundling ~100 Stadtwerke and regional energy suppliers. Comparable as a network of regional utility brands serving the same decentralized German energy market that EWE operates in.
• Mainova: Mainova is a Frankfurt-based regional utility supplying electricity, gas, heat, and water to residential and business customers. Comparable as a regional multi-product utility, though operating in Hesse rather than northern Germany.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube-nocookie.com/embed/3jWPuu6OvzU
• Xx.com/EWE_AG
• Facebookfacebook.com/eweerleben
• LinkedInlinkedin.com/company/ewe-wasser-gmbh

Compliance18 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EWE