Aveillant
Aveillant is a private UK deep-tech company (founded 2011, Cambridge) that develops Holographic Radar technology to resolve wind-turbine interference with Air Traffic Control systems, serving aviation authorities and wind-energy operators as a niche infrastructure vendor.
- Company typePrivate
- Founded2011
- HeadquartersCambridge, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Aveillant does
Aveillant is a private UK company founded in 2011 and headquartered in Cambridge that develops Holographic Radar technology to address wind turbine interference with Air Traffic Control (ATC) systems. The technology targets a specific infrastructure conflict: wind turbines generate radar returns that create blind spots in primary surveillance radar used by air traffic controllers, affecting aviation safety and constraining the build-out of new wind farms. By positioning Holographic Radar as a "new standard" for this problem, Aveillant operates as a niche deep-tech infrastructure vendor serving aviation authorities and wind-energy developers/operators rather than as a mass-market software or SaaS business.
Between 2012 and 2014 Aveillant raised approximately $21.9 million across three funding rounds from a syndicate comprising Cambridge Consultants, Molten Ventures (formerly IQ Capital), and Greencoat Capital, with no subsequent capital events documented in the input. The firm is small (11-50 employees per firmographic data) and is led by David Crisp (Chief Executive Officer) and Gordon Oswald (Chief Science Officer), a leadership shape consistent with a science-led, engineering-heavy deep-tech company. The firm is a for-profit private entity that does not appear on public markets and is described as an infrastructure technology vendor rather than a subscription software business.
No disclosed pricing model, revenue streams, customer logos, patents, regulatory certifications, awards, or revenue figures are present in the input for the radar-technology business; only a single product line ("Holographic Radar" for ATC/wind-turbine interference) and a two-person named leadership team are identified. Extensive product, partnership, and website content attached to the same company record describes an unrelated Indonesian-language online-gambling aggregator branded "GBO303," which appears to be a data-aggregation error rather than Aveillant's actual business; the analysis below is anchored to the holographic-radar identity supported by firmographics, funding history, and named leadership. Given the absence of any disclosed post-2014 funding, financial activity, or strategic move, the firm's current commercial traction beyond its 2011-2014 build-out cannot be concluded from the input.
Aveillant firmographics
Firmographics- Name
- Aveillant
- Legal name
- GBO303
- Website
- https://aveillant.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aveillant is a private UK deep-tech company (founded 2011, Cambridge) that develops Holographic Radar technology to resolve wind-turbine interference with Air Traffic Control systems, serving aviation authorities and wind-energy operators as a niche infrastructure vendor.
- Ownership category
- akta.pro rank
Aveillant industry classification
Industry- Product category
- Air Traffic Control Radar Systems
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)
- akta.pro primary industry
- Radar Systems & Subsystems (Airborne, Ground, Naval) (IMABAGAA)
- akta.pro secondary industries
- Offshore Wind Power Generation (Fixed-Bottom) (EUACAFAB), Surveillance & Identification Avionics (ADS-B/Transponders/TCAS) (IMABAFAM)
Keywords
Where Aveillant is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Aveillant business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Gaming Transaction Revenue: Platform generates revenue through transaction fees and house edge margins on slot games, live casino, sports betting, lottery, poker, and fish shooting games. Operates on a commission/take-rate model from player deposits and bets across all gaming categories.
- Provider Partnership Integration: Revenue sharing arrangements with game providers including Pragmatic Play, PGSoft, JILI, Playtech, Spade Gaming, Microgaming, and dozens of other slot and gaming providers integrated into the platform
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Aveillant product offering
Product offeringCore offering
Aveillant produces Holographic Radar, a radar system that establishes a new standard for addressing wind turbine interference with Air Traffic Control (ATC) systems. The radar is designed to detect and classify non-aircraft targets such as wind turbines in order to maintain safe ATC surveillance operations near wind energy installations. The product is targeted at aviation authorities, ATC operators, and wind farm developers who require coexistence of wind energy infrastructure with primary surveillance radar.
Product overview
The platform operates as an online gaming aggregator offering multiple game categories including slot machines, live dealer games, sports betting, lottery, poker, and fish hunting games. The system hosts over 1000+ slot games from approximately 40 gaming providers, live casino experiences, and peer-to-peer games. Key product categories include Slots (the main offering), Live Games, Sportsbook, Live Casino, Lottery (Lotre), Poker (P2P), Fish Hunter (Tembak Ikan), and E-Games. Average deposit time is 1 minute and withdrawal time is 3 minutes.
Differentiator
Problem solved
Functional benefit
Products and services
- Holographic Radar
Quantifiable outcome
- Average deposit processing time: 1 minute; Average withdrawal processing time: 3 minutes
Companies that use Aveillant
Customer profileSegments1 record
Ideal customer profiles2 records
Aveillant technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Aveillant partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Pragmatic PlaycorePrimary slot game provider offering popular titles like Gates of Olympus, Sweet Bonanza, and Starlight Princess. One of the flagship slot providers on the platform with multiple game listings and hot game promotions.
- PGSoftcoreSlot game provider featuring popular titles like Mahjong Ways series and Wild Bounty Showdown. Featured provider with multiple games in the popular games section.
- PlaytechcoreMajor gaming provider offering slot games (Buffalo Blitz, Sticky Bandits Thunder Rail, Legacy of Kong Maxways), fish shooting games, live casino, and e-games. Multiple category provider across slots, casino, and arcade games.
- Spade GamingcoreSlot game provider offering titles like Legacy of Kong Maxways, Golden Pixiu, and Mahjong Riches. Also provides fish shooting games on the platform.
- MicrogamingcoreMajor gaming provider offering slot games and live casino games. Featured across multiple game categories on the platform.
- JILIcoreSlot and fish shooting game provider featuring popular titles like Fortune Gems 500 and SUPER MAHJONG DELUXE. Multiple game categories including slots and fish hunting games.
- JOKERcoreSlot, fish shooting, and e-games provider integrated into multiple game categories on the platform.
- Evolution Gaming (EVO)coreLeading live casino provider offering authentic casino experience. Featured live casino provider alongside Pragmatic Play Live Casino on the platform.
- Pragmatic Play (Live Casino)coreLive casino provider alongside Evolution Gaming. Part of the core live casino offerings on the platform.
Scale indicators4 records
Recent moves3 records
Expansion highlights3 records
Aveillant competitors and assessment
Company assessmentBroad incumbents
- Thales Group: Global ATC and defense electronics prime with a portfolio of primary surveillance radars (e.g., STAR NG, RSM 970) that compete with Aveillant's Holographic Radar for wind farm mitigation and broader ATC surveillance contracts.
- Indra Sistemas: Spanish ATC systems integrator supplying primary surveillance radars and wind-farm mitigation solutions to ANSPs worldwide, directly competing for the same aviation authority customers Aveillant targets.
- Leonardo: Major European defense and ATC radar manufacturer (ATCR-33/SIR family, Mode-S radars) with overlapping wind-turbine mitigation offerings bundled into broader air traffic management contracts.
- Saab: Provider of the Giraffe radar family and integrated air traffic management solutions, with overlapping capability in clutter-tolerant surveillance and a global installed base at airports and ANSPs.
- Hensoldt: German sensor house (formerly Airbus Defence electronics) producing secondary surveillance radars and airfield surveillance systems; addresses the same wind-turbine-clutter mitigation use case Aveillant serves.
Direct peers
- Terma: Danish radar specialist with its Scanter product line explicitly designed for wind turbine detection and ATC clutter mitigation, making it one of Aveillant's closest functional competitors.
- Robin Radar Systems: Dutch radar vendor specializing in drone detection and clutter-tolerant surveillance radars; comparable in profile (small, focused radar specialist) and overlapping in low-altitude clutter-discrimination technology.
- SRC Inc. US-based radar and counter-UAS specialist with clutter-mitigation radars that overlap Aveillant's holographic approach for distinguishing moving targets from stationary wind-farm and terrain clutter.
Others
- Cambridge Consultants: Product engineering consultancy and Aveillant's parent/spin-out origin; relevant as a technology incubator and continuing shareholder rather than a direct competitor, but indicative of the broader deep-tech radar ecosystem Aveillant inhabits.
- NATS Holdings: UK air navigation service provider that is a likely customer and trial partner for Aveillant's wind-turbine mitigation radar in UK airspace rather than a competitor, but materially shapes Aveillant's UK regulatory pathway.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
Aveillant social profiles
Digital presenceAveillant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aveillant leadership team
Management profileNumber of profiles
Profiles2 records
Aveillant funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aveillant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aveillant
What does Aveillant do?
Aveillant produces Holographic Radar, a radar system that establishes a new standard for addressing wind turbine interference with Air Traffic Control (ATC) systems. The radar is designed to detect and classify non-aircraft targets such as wind turbines in order to maintain safe ATC surveillance operations near wind energy installations. The product is targeted at aviation authorities, ATC operators, and wind farm developers who require coexistence of wind energy infrastructure with primary surveillance radar.
Is Aveillant a public or private company?
Aveillant is a private company. It is classified as venture growth investor backed and is currently operating.
When was Aveillant founded?
Aveillant was founded in 2011. It employs 11 to 50 people.
Where is Aveillant based?
Aveillant is headquartered in Cambridge, United Kingdom, in the Europe region.
How does Aveillant make money?
Two revenue lines are on record. Gaming Transaction Revenue is the primary driver. The others are provider Partnership Integration.
Who are Aveillant's main competitors?
Broad incumbents on record are Thales Group, Indra Sistemas, Leonardo, Saab and Hensoldt. Direct peers are Terma, Robin Radar Systems and SRC Inc.. Others are Cambridge Consultants and NATS Holdings.
Does Aveillant have an API?
No public API is recorded for Aveillant.
What industry is Aveillant in?
Aveillant's product category is Air Traffic Control Radar Systems. Its primary akta.pro industry code is IMABAGAA, Radar Systems & Subsystems (Airborne, Ground, Naval), with a secondary code of EUACAFAB, Offshore Wind Power Generation (Fixed-Bottom). Its NAICS code is 334511 and its SIC code is 3812.