VetPartners
VetPartners is a UK-based veterinary care group operating 500+ small animal, equine, farm, and referral practices founded in 2015. The company serves pet owners, livestock farmers, and horse owners across the UK, Ireland, and the Channel Islands.
- Company typePrivate
- Founded2015
- HeadquartersYork, United Kingdom
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What VetPartners does
VetPartners is a UK-headquartered veterinary care group operating more than 500 small animal, equine, farm, mixed, and referral practices across the United Kingdom, Ireland, and the Channel Islands, employing 10,000+ people. The company was founded in 2015 by Jo Malone, a practicing veterinarian, starting with three practices including Minster Vets in York, and has since scaled through organic growth and a sustained programme of acquisitions targeting independent clinics, specialist referral hospitals (Liphook, Rossdales, Rainbow equine hospitals), farm specialists (Kingshay Dairy Consultancy, Garth Pig Practice, Poultry Health Services), and adjacent services including pet cremation and online veterinary retail via VetUK.
VetPartners operates a hybrid model in which individual practices retain clinical and pricing autonomy while the central group provides shared infrastructure across finance, IT, HR, marketing, training, and clinical governance. Revenue is generated primarily through professional services delivered at the practice level, supplemented by the Pet Health Plan, an annual subscription bundling vaccinations, parasite treatments, microchipping, wellness screens, and discounts on neutering, dental, and food for dogs, cats, and rabbits. Data-driven farm platforms (Kingshay benchmarking and antimicrobial reporting; DigiFarm tracking) serve livestock farmer clients with health, welfare, and productivity insights.
Following its October 2023 acquisition by EQT AB's BPEA Private Equity Fund VIII, VetPartners has signalled expansion into Australia, New Zealand, and Singapore, supported by multi-language web infrastructure for several additional European markets. The group faces material regulatory headwinds from the UK Competition and Markets Authority's 2025 market investigation into the companion animal veterinary sector, which mandates publication of price lists, ownership disclosure, and prescription fee caps. Leadership includes founder-CEO Jo Malone, UK Managing Director Jonathan Power (appointed May 2025), and directors covering operations, farm, equine, people, finance, and marketing functions.
VetPartners firmographics
Firmographics- Name
- VetPartners
- Legal name
- VetPartners Limited
- Website
- https://vetpartners.co.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- VetPartners is a UK-based veterinary care group operating 500+ small animal, equine, farm, and referral practices founded in 2015. The company serves pet owners, livestock farmers, and horse owners across the UK, Ireland, and the Channel Islands.
- Ownership category
- akta.pro rank
VetPartners industry classification
Industry- Product category
- Veterinary Care Services
- NAICS
- Veterinary Services (54194), Support Activities for Animal Production (1152), Support Activities for Animal Production (115210)
- SIC
- Agricultural Services (700), Services-Medical Laboratories (8071), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)
- akta.pro secondary industries
- Equine Veterinary Services (AFAEANAC), Routine On-Farm Veterinary Services (Exams, Treatment, Prescribing) (AFACADAB), Equine Ambulatory & On-Farm Veterinary Services (HLAMABAE)
Keywords
Where VetPartners is headquartered
LocationHeadquarters
- HQ city
- York
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
VetPartners business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Veterinary Services Revenue: VetPartners generates revenue through a network of over 500 veterinary practices across the UK, providing pet, farm, equine, and mixed veterinary services. Practices operate independently at local level, setting their own pricing, while the central group provides shared infrastructure support in finance, IT, HR and marketing.
- Pet Health Plan Subscriptions: VetPartners offers Pet Health Plans for dogs, cats, and rabbits providing year-round preventative healthcare (vaccinations, parasite treatments, health checks, microchipping, discounts on neutering, dental, and food) for a recurring subscription. This creates a predictable recurring revenue stream while incentivising regular clinic visits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Dog, Cat, and Rabbit Health Plans providing bundled preventative healthcare services for a recurring subscription |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
VetPartners product offering
Product offeringCore offering
VetPartners operates a network of more than 500 veterinary practices across the UK delivering small animal, equine, farm, mixed and referral veterinary care to pet owners, livestock farmers and horse owners. The group provides centralised support in finance, IT, HR and marketing so that local clinical teams can focus on patient care. It also offers subscription-based Pet Health Plans for dogs, cats and rabbits covering preventative healthcare, and runs specialist equine hospitals, diagnostic laboratories, a pet cremation service and data-driven farm management platforms such as Kingshay and DigiFarm.
Differentiator
Problem solved
Functional benefit
Brands
- Kingshay: Dairy consultancy platform providing benchmarking, costings, and antimicrobial usage reports for dairy, beef, and sheep farmers.
- DigiFarm
- Pet Health Plan
- VetPartners Equine Nursing School
Products and services
- Pet Health Plan Year-round preventative healthcare subscription for dogs, cats and rabbits available across VetPartners practices, including vaccinations, parasite treatments, health checks, microchipping, wellness screens and discounts on neutering, dental, food and selected procedures.
- Small animal veterinary services General veterinary care for dogs, cats and rabbits delivered through VetPartners' small animal practices, including vaccinations, microchipping, neutering, dental care, flea/tick/worm treatments, end-of-life care and travel certificates.
- Equine first opinion and referral services Veterinary care for horses, ponies and donkeys delivered through first opinion equine practices and specialist referral hospitals, including advanced surgery, lameness and poor performance investigations, internal medicine, artificial insemination and dentistry.
- Farm and mixed veterinary services Veterinary services for dairy, beef, sheep and pig farmers plus smallholders, delivered through VetPartners' network of farm and mixed practices including Kingshay Dairy Consultancy, Garth Pig Practice and Poultry Health Services, covering herd health, productivity, antimicrobial stewardship and welfare management.
- Liphook Equine Hospital referral services Specialist equine hospital and referral services operated by VetPartners, based in Hampshire with an associated VetPartners Equine Nursing School.
- Rossdales Equine Hospital and diagnostic laboratories Specialist equine hospital and referral services supported by Rossdales Equine Hospital and Laboratories providing equine diagnostic laboratory services.
- Rainbow Equine Hospital referral services Specialist equine hospital and referral services operated as part of VetPartners' equine division.
- Pet Cremation Services Pet cremation services for end-of-life care offered to pet owners across the VetPartners network.
- Kingshay Dairy Consultancy Dairy consultancy platform providing benchmarking, costings and antimicrobial stewardship reports to support dairy, beef and sheep farm decision-making.
- VetPartners Nursing School (equine and small animal) Veterinary nursing education covering equine and small animal pathways, delivered through VetPartners' Nursing School based at Liphook Equine Hospital in Hampshire.
Companies that use VetPartners
Customer profileSegments3 records
Ideal customer profiles3 records
VetPartners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
VetPartners partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights5 records
VetPartners competitors and assessment
Company assessmentDirect peers
- IVC Evidensia: Europe's largest veterinary group, also owned by EQT AB, operating a multi-species network of practices and referral hospitals across the UK and continental Europe. Most directly comparable peer given shared ownership, similar multi-species roll-up model, and overlapping UK footprint.
- CVS Group: UK-listed veterinary group operating small animal, equine, farm, and referral practices across the UK and Australia. Highly comparable multi-species model, though smaller and equity-listed rather than PE-backed.
- Medivet: Large UK small-animal veterinary group with a partnership model for vets, historically PE-backed (CVC/Harvest Partners). Direct comparable as a top-six UK consolidator facing the same CMA scrutiny.
- Linnaeus Veterinary: UK veterinary group owned by Mars Petcare, focused on referral and primary care practices. Comparable in its UK multi-site model, referral hospital footprint, and PE/strategic ownership profile.
- Vets4Pets (Pets at Home): UK veterinary group operating joint-venture practices inside Pets at Home retail stores, owned by Pets at Home Group plc. Comparable large-scale UK small animal network with subscription-like healthcare plans.
Broad incumbents
- Mars Petcare: Global pet care conglomerate and parent of Linnaeus, AniCura, BluePearl, and VCA. Comparable as a much larger strategic owner of veterinary service brands competing for the same M&A assets and clinical talent.
- BluePearl Pet Hospital: US specialty and emergency veterinary hospital group owned by Mars Petcare. Comparable in the referral/specialist hospital segment and as a strategic-owned, multi-site veterinary platform.
- VCA Animal Hospitals: Largest North American veterinary group, owned by Mars Inc. Comparable as a large strategic-owned multi-site veterinary network with both general practice and specialist referral hospitals.
Regional players
- Greencross Vets: Largest Australian veterinary group, now part of the Petstock Group. Comparable multi-site vet model; relevant regional peer for VetPartners' stated Australia/New Zealand expansion.
- National Veterinary Care (Australia/NZ): Australian and New Zealand veterinary group acquired by VetPartners in December 2019. Most directly comparable ANZ peer and the platform for VetPartners' Asia-Pacific expansion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
VetPartners social profiles
Digital presenceVetPartners financial estimates
Financial estimateRevenue estimate
Valuation estimate
VetPartners leadership team
Management profileNumber of profiles
Profiles8 records
VetPartners subsidiaries and ownership
Company hierarchySubsidiaries8 records
VetPartners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VetPartners M&A and investment
M&A and investmentM&A6 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VetPartners
What does VetPartners do?
VetPartners operates a network of more than 500 veterinary practices across the UK delivering small animal, equine, farm, mixed and referral veterinary care to pet owners, livestock farmers and horse owners. The group provides centralised support in finance, IT, HR and marketing so that local clinical teams can focus on patient care. It also offers subscription-based Pet Health Plans for dogs, cats and rabbits covering preventative healthcare, and runs specialist equine hospitals, diagnostic laboratories, a pet cremation service and data-driven farm management platforms such as Kingshay and DigiFarm.
Is VetPartners a public or private company?
VetPartners is a private company. It is classified as private equity controlled and is currently operating.
When was VetPartners founded?
VetPartners was founded in 2015. It employs 5,001 to 10,000 people.
Where is VetPartners based?
VetPartners is headquartered in York, United Kingdom, in the Europe region.
How does VetPartners make money?
Two revenue lines are on record. Veterinary Services Revenue is the primary driver. The others are pet Health Plan Subscriptions.
Who are VetPartners's main competitors?
Direct peers on record are IVC Evidensia, CVS Group, Medivet, Linnaeus Veterinary and Vets4Pets (Pets at Home). Broad incumbents are Mars Petcare, BluePearl Pet Hospital and VCA Animal Hospitals. Regional players are Greencross Vets and National Veterinary Care (Australia/NZ).
Does VetPartners have an API?
No public API is recorded for VetPartners.
What industry is VetPartners in?
VetPartners's product category is Veterinary Care Services. Its primary akta.pro industry code is AFAEANAA, Companion Animal Veterinary Clinics & Hospitals, with a secondary code of AFAEANAC, Equine Veterinary Services. Its NAICS code is 54194 and its SIC code is 700.