Service Brewing Co
Service Brewing Co is a veteran-owned craft brewery founded in 2014 in Savannah, Georgia, producing a portfolio of craft beers and hard seltzers sold through its taproom, regional distributors in Georgia and the Carolinas, and an airport taphouse, while donating to veteran and first responder charities.
- Company typePrivate
- Founded2014
- HeadquartersSavannah, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Service Brewing Co does
Service Brewing Co is a veteran-owned craft brewery founded in 2014 in Savannah, Georgia, by Kevin Ryan (former Army commander and West Point graduate) and Meredith Sutton (SCAD graduate). The company produces a portfolio of approximately 15 craft beers spanning IPAs (Compass Rose, Freedom Machine, Bohemian Citra), pilsners and lagers (Rally Point, Señor Delicioso), wheat ales (Gun Bunny), stouts (Lincoln's Gift Oyster Stout, The Love Boat Chocolate Cherry Stout), specialty brews (Old Guard Biere de Garde, Battlewagon Double IPA, Silver Bug DIPA), and recent extensions into hard seltzers (Party Animals) and fruited kettle sours (Bomb Pop). Distinctive products include Lincoln's Gift Oyster Stout brewed with locally harvested May River oysters and Savannah Banana Beer brewed with 360 lbs of bananas.
The company operates a dual revenue model combining direct-to-consumer taproom sales at its Historic Downtown Savannah location (574 Indian Street) with wholesale distribution through Savannah Distributing (Georgia) and Advintage of the Carolinas (South Carolina, North Carolina). A dedicated team of four regional sales representatives (Toby, Sam, Sheyenne, Maddie) manages distinct geographic territories, and the company extended to a third retail location, Service Brewing Taphouse, at Savannah/Hilton Head International Airport in October 2024 via an HMSHost partnership. The brewery leverages Savannah's To-Go Cup zone allowing taproom visitors to walk with beer, and runs recurring events including trivia, beer and yoga, bluegrass nights, and a running club.
Service Brewing differentiates itself through a mission-driven model that has generated over $375,000 in donations for veteran and first responder charities since launch. The veteran-owned identity is reinforced by an investor base where 20 of 23 initial backers were veterans, and through collaborations with Semper Fi Fund, Stop Soldier Suicide, GORUCK, and the Veterans Blend initiative with Yakima Chief Hops. The company has earned recognition including Savannah Magazine's 2024 Best Brewery, Forbes' Best Things To Do In Savannah, and Condé Nast Traveler's 15 Best Bars in Savannah. Geographic operations are limited to Georgia and the Carolinas with no out-of-state shipping per company FAQ.
Service Brewing Co firmographics
Firmographics- Name
- Service Brewing Co
- Legal name
- Service Brewing Company
- Website
- https://servicebrewing.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Service Brewing Co is a veteran-owned craft brewery founded in 2014 in Savannah, Georgia, producing a portfolio of craft beers and hard seltzers sold through its taproom, regional distributors in Georgia and the Carolinas, and an airport taphouse, while donating to veteran and first responder charities.
- Ownership category
- akta.pro rank
Service Brewing Co industry classification
Industry- Product category
- Craft Beer Brewing
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Beer Brewing & Brands (CRADAIAA), Bar, Restaurant & On-Premise Beverage Supply Wholesale (AFAIAGAI), Taprooms & Brewpubs (CRANACAF)
Keywords
Where Service Brewing Co is headquartered
LocationHeadquarters
- HQ city
- Savannah
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Service Brewing Co business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Taproom Direct Sales: On-site beer sales including pints, half pours, Crowlers, and package beer for off-site consumption. Also sells production, seasonal, and Brewer's Release bottles, cans and Crowlers up to 288 oz per person per day.
- Wholesale Distribution: Distribution of packaged beer through Savannah Distributing (Georgia) and Advintage of the Carolinas (South Carolina and North Carolina) to retailers and restaurants.
- Airport/Location Partnerships: Service Brewing Taphouse at Savannah/Hilton Head International Airport through HMSHost partnership, expanding brand presence to travelers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Savannah Banana limited release format |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Service Brewing Co product offering
Product offeringCore offering
Service Brewing Company is a veteran-owned craft brewery that produces and sells a rotating portfolio of craft beers (IPAs, lagers, wheat ales, stouts, hard seltzers, fruited kettle sours) directly to consumers through its Savannah taproom and to retailers/restaurants via regional wholesale distributors in Georgia and the Carolinas. The brewery operates an airport taphouse at Savannah/Hilton Head International Airport and donates a portion of proceeds to veteran and first responder charities.
Product overview
Service Brewing Co is a veteran-owned craft brewery in Savannah, Georgia, offering a portfolio of beers including IPAs (Compass Rose IPA, Freedom Machine, Bohemian Citra), lagers (Rally Point Pilsner, Señor Delicioso Mexican Lager), wheat ales (Gun Bunny), fruit beers (Savannah Banana), stouts (Lincoln's Gift Oyster Stout, The Love Boat Chocolate Cherry Stout), and specialty beers (Silver Bug DIPA, Teufel Hunden Oktoberfest). They also produce hard seltzers (Party Animals Pink Lemonade) and fruited kettle sours (Bomb Pop). Products are available for on-site consumption at their taproom and for retail purchase in Georgia and the Carolinas.
Differentiator
Problem solved
Functional benefit
Products and services
- Compass Rose IPA
Quantifiable outcome
- Over $375,000 raised for veterans and first responder charities since 2014
- +2 more outcomes
Companies that use Service Brewing Co
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles4 records
Service Brewing Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Service Brewing Co partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Renegade Paws RescueminorService Brewing partnered with Renegade Paws Rescue to host Puppy Bowl adoption events, with proceeds supporting the non-profit's mission to save dogs in need.
- GORUCKcoreGORUCK teamed with Service Brewing to volunteer for Chatham Savannah Authority for the Homeless. 27 people participated in building a tiny house community that will provide homes to 72 veterans.
- Google (Grow with Google)minorService Brewing was featured by Google as part of its Grow with Google initiative. Also recognized through Google's Veteran-Led business attribute program.
- HMSHostcoreHMSHost, the world's largest provider of food and beverage services for travelers, added Service Brewing Co. to Savannah/Hilton Head International Airport as Service Brewing Taphouse as part of their 10-year contract extension.
- Savannah DistributingcorePrimary distributor for Service Brewing products in Georgia. Has offices in Savannah and Atlanta, GA. Handles wholesale distribution to retailers and restaurants throughout Georgia.
- Advintage of the CarolinascoreDistributor covering South Carolina and North Carolina markets. Has warehouses in Ladson, SC and Thomasville, NC. Handles wholesale distribution to retailers and restaurants in the Carolinas.
- Savannah BananasminorService Brewing serves its Savannah Banana Beer at Grayson Stadium during Savannah Bananas baseball games. A seasonal partnership tied to the baseball season.
- Yakima Chief HopscoreService Brewing participated in selecting hops for the Veterans Blend created by Yakima Chief Hops. The blend supports the veteran community through beer sales. Nearly $24,000 was donated to Semper Fi Fund through 2018 Veterans Blend sales.
- Stop Soldier SuicidecoreCharitable beneficiary of Service Brewing's fundraising efforts. One of the rotating charity partners that receives a portion of taproom beer sales.
- Semper Fi FundcoreNearly $24,000 was donated to the Semper Fi Fund through sale of the 2018 Veterans Blend. Veterans Blend collaboration with other veteran-owned breweries.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Service Brewing Co competitors and assessment
Company assessmentDirect peers
- Coastal Empire Beer Co. Savannah-based craft brewery operating a taproom and distributing in southeast Georgia. Most direct local geographic and format competitor to Service Brewing.
- Southbound Brewing Company: Savannah craft brewery with taproom, beer garden, and regional distribution. Operates the same brewpub+distribution model targeting the same Savannah and Georgia/Carolinas accounts.
- Moon River Brewing Company: Savannah-based brewpub operating a beer-focused taproom and restaurant. Same Savannah geography, veteran/cultural focus, and on-site taproom model make it a close format peer.
- Creature Comforts Brewing Co. Athens, GA craft brewery with taproom and statewide Georgia distribution. Same Georgia craft brewing + taproom + regional distribution model as Service Brewing.
- Terrapin Beer Company: Athens, GA craft brewery distributing across the Southeast. Comparable to Service Brewing in product portfolio (IPAs, stouts, seasonal releases) and regional grocery/restaurant channels.
Broad incumbents
- SweetWater Brewing Company: Atlanta-based regional craft brewery with deep Georgia and Southeast distribution, taproom, and broader product portfolio. A larger incumbent competing for the same on-premise draft and retail shelf space in Service Brewing's core Georgia market.
- New Belgium Brewing Company: Asheville, NC craft brewery known for sustainability mission and regional Southeast distribution. Comparable to Service Brewing through craft/mission-led branding and Carolina market presence, but at much larger scale.
- Sierra Nevada Brewing Co. National craft brewery with veteran-favorable brand positioning and Asheville, NC operations adjacent to Service Brewing's Carolinas footprint. Sets the upper bound of where a mission-led craft brand can scale.
Regional players
- Wicked Weed Brewing: Asheville, NC craft brewery with taproom and specialty IPAs/stouts that competes with Service Brewing through Carolina grocery and on-premise draft placements.
- RJ Rockers Brewing Company: Spartanburg, SC craft brewery distributing throughout the Carolinas on shared regional wholesaler rails with Service Brewing. Comparable in scale, format, and Carolinas distribution footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Service Brewing Co social profiles
Digital presenceService Brewing Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Service Brewing Co leadership team
Management profileNumber of profiles
Profiles2 records
Service Brewing Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Service Brewing Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Service Brewing Co
What does Service Brewing Co do?
Service Brewing Company is a veteran-owned craft brewery that produces and sells a rotating portfolio of craft beers (IPAs, lagers, wheat ales, stouts, hard seltzers, fruited kettle sours) directly to consumers through its Savannah taproom and to retailers/restaurants via regional wholesale distributors in Georgia and the Carolinas. The brewery operates an airport taphouse at Savannah/Hilton Head International Airport and donates a portion of proceeds to veteran and first responder charities.
Is Service Brewing Co a public or private company?
Service Brewing Co is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Service Brewing Co founded?
Service Brewing Co was founded in 2014. It employs 11 to 50 people.
Where is Service Brewing Co based?
Service Brewing Co is headquartered in Savannah, United States, in the North America region.
How does Service Brewing Co make money?
Three revenue lines are on record. Taproom Direct Sales are the primary driver. The others are wholesale Distribution and airport/Location Partnerships.
Who are Service Brewing Co's main competitors?
Direct peers on record are Coastal Empire Beer Co., Southbound Brewing Company, Moon River Brewing Company, Creature Comforts Brewing Co. and Terrapin Beer Company. Broad incumbents are SweetWater Brewing Company, New Belgium Brewing Company and Sierra Nevada Brewing Co.. Regional players are Wicked Weed Brewing and RJ Rockers Brewing Company.
Does Service Brewing Co have an API?
No public API is recorded for Service Brewing Co.
What industry is Service Brewing Co in?
Service Brewing Co's product category is Craft Beer Brewing. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of CRADAIAA, Beer Brewing & Brands. Its NAICS code is 31212 and its SIC code is 2080.