What Memorial Mortuaries & Cemeteries does

Memorial Mortuaries & Cemeteries is a privately held funeral services company founded in 1958 and headquartered in West Jordan, Utah, operating six funeral homes and five cemeteries across the Wasatch Front in Salt Lake and Davis Counties (Sandy, Cottonwood Heights, Murray, Holladay, West Jordan, Bountiful, Millcreek). The company provides traditional funeral directing, cremation, cemetery burials (including in-ground, mausoleum, cremation niches, and private family estates), veteran burial services, green burial, and pet burial, alongside ancillary products such as grief counseling, pre-planning, obituary notifications, flower ordering, and a 365-day grief email program. Memorial claims the largest physical footprint of any funeral provider in Utah, has earned nine consecutive Best of State awards, is ranked in the top 2% of funeral homes by the NFDA, and is one of only 165 mortuaries nationwide to have received the Pursuit of Excellence Award.

Revenue is generated primarily through one-time service fees — cremation at $1,500–$10,000 per case and burial at $5,000–$12,000 per case depending on service options — plus cemetery space sales, opening/closing fees, marker sales, and perpetual care. Pre-planning represents a secondary recurring/contracted stream funded through insurance or trust mechanisms that locks in today's prices; this is also the primary switching-cost mechanism. The go-to-market is direct-to-consumer: 24/7 phone availability, in-person arrangement conferences, online pre-planning forms, community outreach (school violence-awareness presentations, food drives, Sub for Santa), and search/SEO. Customer segments are overwhelmingly individual families — segmented by use case into immediate-need families, pre-planning consumers, and veterans — with thousands of Utah families served annually.

The company's principal operational technology is an in-house crematory coupled with a proprietary multi-step identification protocol (yellow, green, and blue identification bracelets applied at successive handoff points, a metal identification disk placed in the cremation container, and a state-of-the-art remains retrieval system) designed to reduce mishandling risk. Memorial is also Utah's only Green Burial Council-certified hybrid cemetery operator, with certified grounds at its Lakeview (Bountiful) location featuring hand-dug graves, 100% biodegradable caskets, no vaults, and natural rock markers. Ownership rests with Security National Financial Corporation (SNFC), which purchased the underlying mortuary and cemetery properties in 1974, with the most recent inorganic addition being the 2021 transition of Holbrook Mortuary (now Memorial Millcreek) via partnership with founder John Holbrook.

Name

Memorial Mortuaries & Cemeteries

Legal name

Memorial Mortuaries & Cemeteries

Website

https://memorialutah.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

51–100 employees

Short description

Memorial Mortuaries & Cemeteries operates six funeral homes and five cemeteries along Utah's Wasatch Front, providing cremation, burial, pre-planning, and grief support services to individual families in Salt Lake and Davis Counties.

Ownership category

akta.pro rank

Headquarters

HQ city

West Jordan

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Funeral Home & Mortuary Services: Professional funeral directing services including viewings, embalming, funeral and graveside services, transportation, and use of chapels and event spaces. Revenue is generated per-service with costs ranging from approximately $5,000 to $12,000 depending on service options selected.
2. Cemetery Services: Cemetery space sales (traditional burial, mausoleum, cremation niches), opening and closing of graves, tent/chair/sound system setup, marker sales, and perpetual care. Cemetery space costs vary by type and location.
3. Cremation Services: Complete cremation services including professional services, cremation container, viewing options, witness cremation, and urn selection. Cremation costs range from $1,500 to $10,000 depending on service options selected.
4. Pre-Planning & Pre-Payment: Pre-arranged funeral and cemetery services funded through insurance or trust mechanisms, locking in prices at today's rates. This generates long-term revenue through pre-payment plans and creates customer lock-in.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Memorial Mortuaries & Cemeteries provides funeral, cremation, and cemetery services to families across Utah's Wasatch Front through six mortuaries and five cemeteries. The company's offerings include traditional funeral home services, cremation with an in-house crematory, cemetery space sales and interment, certified green burial, veterans benefit assistance, pre-planning services funded via insurance or trusts, and free grief counseling. The firm delivers these through direct in-person arrangement conferences, 24/7 phone availability, and online pre-planning tools.

Product overview

Memorial Mortuaries & Cemeteries operates as a unified funeral and cemetery service provider with six mortuaries and five cemeteries along Utah's Wasatch Front. The core offerings include Funeral Home & Mortuary Services, Celebration of Life Services, Cremation Services (with an in-house crematory), Cemetery Services, Green Burial Services (Utah's only certified provider), Veterans Services, and Pet Garden Services. Support services include Grief Counseling, Pre-Planning Services, Immediate Need Services (24/7), Talk of a Lifetime memory program, Obituary Notifications, and Send Flowers ordering. Each of the 11 physical locations (6 mortuaries: Redwood, Millcreek, Mountain View, Holladay-Cottonwood, Murray, Lake Hills; 5 cemeteries: Redwood, Mountain View, Holladay, Lake Hills, Lakeview) functions as both a venue and service center, offering personalized funeral, cremation, and burial arrangements.

Differentiator

Problem solved

Functional benefit

Products and services

• Funeral Home & Mortuary Services Full-service funeral home and mortuary services including professional funeral directing, viewings, embalming, funeral and graveside services, transportation, and chapel/event space rentals at six Utah locations.
• Celebration of Life Services Customizable remembrance events tailored to honor the unique life of a loved one, held at Memorial mortuaries, family-chosen venues, or outdoor settings with white canopies.
• Cremation Services Complete cremation services using Memorial's in-house crematory, including professional services, cremation container, identification viewing options, witness cremation, memorial services, and urn selection. Costs range from $1,500 to $10,000 depending on service options.
• Veterans Services Assistance with VA burial benefits including help completing necessary forms to obtain benefits covering burial, funeral, and transportation costs for deceased veterans and their eligible dependents.
• Cemetery Services Cemetery space sales (traditional burial, mausoleum crypts, cremation niches) and interment services including opening/closing of graves, tent/chair/sound system setup, marker sales, and perpetual care, across five Utah cemetery locations.
• Green Burial Services Environmentally friendly burial without concrete vaults, chemical embalming, or non-biodegradable containers, using hand-dug graves, 100% biodegradable caskets, and natural rock markers in a wooded area. Utah's only Green Burial Council certified hybrid cemetery.
• Pet Garden Services Pet burial services at Memorial Mountain View Mortuary, Cemetery and Pet Garden in Cottonwood Heights for families in Salt Lake City and surrounding areas.
• Pre-Planning Services Funeral and cemetery pre-arrangement services that lock in current pricing, relieve families of future decision-making burden, and document wishes, with online pre-plan form and in-person consultations at locations or in customers' homes.
• Immediate Need Services 24/7 available assistance for families when a loved one passes away, including transport of the deceased and scheduling of arrangement conferences at any Memorial location.
• Send Flowers Online flower ordering through Memorial's website, with orders made fresh and hand-delivered by local florists, integrated with obituary listings.

Quantifiable outcome

• 9 consecutive Best of State awards in funeral and cemetery services
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Cremation Association of North America (CANA)minorOthersMemorial Mortuaries & Cemeteries is a member of the Cremation Association of North America (CANA), an industry association providing standards, education, and advocacy for cremation providers in North America.
• National Funeral Directors Association (NFDA)minorOthersMemorial holds membership in the National Funeral Directors Association, the leading professional organization for funeral directors in the United States, and has received the NFDA Pursuit of Excellence Award.
• Utah Funeral Directors AssociationminorOthersMemorial Mortuaries & Cemeteries is a member of the Utah Funeral Directors Association, the state-level professional organization for funeral directors in Utah.
• Green Burial CouncilcoreOthersMemorial Mortuaries & Cemeteries is a certified hybrid cemetery operator under the Green Burial Council, designating areas within their conventional cemeteries for green burial practices without concrete vaults, chemical embalming, or non-biodegradable containers. This is Utah's only certified green burial operation.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Carriage Services: Publicly traded operator of funeral homes and cemeteries with a comparable multi-location model and meaningful cemetery real-estate holdings. Directly relevant as a publicly traded comparable for Memorial's combined services.
• NorthStar Memorial Group: Multi-location funeral and cemetery operator that has executed a community-focused multi-site acquisition strategy. Comparable in scope, growth approach (regional roll-up), and combined service model.
• StoneMor Inc. Cemetery-focused operator with funeral services and a portfolio of cemetery real estate assets analogous to Memorial's 5 cemeteries. Closely comparable in cemetery-inventory economics and pre-need product design.
• Foundation Partners Group: A private-equity-backed multi-state funeral home and cemetery operator with a similar strategy of consolidating regional death-care providers. Closely comparable in multi-location model and acquisition-driven growth posture.

Broad incumbents

• Park Lawn Corporation: Canadian death-care operator that has expanded into the U.S. through acquisitions of regional funeral and cemetery providers. Broad incumbent with very similar multi-site consolidation playbook.
• Service Corporation International: The largest funeral, cremation, and cemetery operator in North America (Dignity Memorial brand). Operates the same combined mortuary + cemetery model at global scale, making it the broad incumbent benchmark for Memorial's dual-line strategy.

Emerging players

• Better Place Forests (formerly Recompose): Natural/green disposition provider competing for the eco-conscious end-of-life consumer that Memorial's Green Burial Garden targets. Emerging alternative that helps frame the addressable market for Memorial's certified green burial offering.
• Tulip Cremation: Technology-enabled, direct-to-consumer cremation provider that competes in Memorial's cremation segment with a digital-first model. Relevant for understanding cremation share-shift risk to traditional operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/memorialutah
• LinkedInlinkedin.com/company/memorialutah

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Memorial Mortuaries & Cemeteries