What Wochacha does

Wochacha (我查查) is a Shanghai-based mobile information platform founded in 2010 that pioneered barcode and QR code scanning for price comparison, product authentication, and supply-chain digitization in China. Its core consumer product is a free mobile application — supported across iOS, Android, Symbian, and Windows Phone — that decodes 1D EAN barcodes, 2D QR codes, WEPC codes, and express delivery codes, returning structured product data (price across retailers, quality inspection status, anti-counterfeit verification) drawn from a proprietary database covering 16 million barcode records, over 70 million products, and 600 million historical price points across 32 provinces and 60,000-plus supermarket chains. The platform's technical differentiator is its self-developed fuzzy-focus recognition algorithm, optimized for low-end Chinese smartphone cameras, and its proprietary Rainbow Code (彩虹码) patented in 2014 — a GS1-13-compliant color-enhanced barcode enabling one-item-one-code management for anti-counterfeit and traceability use cases.

Name

Wochacha

Legal name

我查查信息技术（上海）有限公司

Website

https://wochacha.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Mobile Barcode Scanning and Price Comparison Platform

NAICS

Web Search Portals and All Other Information Services (519290)

akta.pro primary industry

Comparison Shopping & Price Discovery Portals (BPAMAAAJ)

akta.pro secondary industries

Barcode Scanners & Retail/Industrial Data Capture (HDACAFAJ), POI, Local Listings & Business Directory Platforms (BPAMANAD)

Keywords

• Mobile barcode scanning
• Price comparison platform
• Anti-counterfeit solutions
• Product traceability
• QR code technology

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Transaction Referrals: Commission from directing users to e-commerce platforms like JD.com, Amazon, and Yihaodian for product purchases. Currently generates thousands of orders per day for partnered e-commerce sites.
2. Mobile Advertising: Display advertising within the mobile app, including banner ads from brand partners. Revenue from promotional activities with brands like Uni-President (统一集团).
3. Enterprise Rainbow Code Solutions: Charging enterprises for Rainbow Code implementation, product digitization, and anti-counterfeit/traceability solutions for retailers and brand owners.
4. Direct Sales Platform Commission: Platform fees from brand direct sales on the platform (e.g., Tuopai Shede wine). Takes commission on transactions through manufacturer direct sales channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Wochacha (我查查) operates China's first mobile barcode scanning and price comparison platform, allowing consumers to scan product barcodes to compare prices across 60,000+ supermarket chains and e-commerce sites including JD.com, Amazon, Yihaodian, and Tmall. The company also sells the proprietary Rainbow Code (彩虹码) enterprise solution — a GS1-compliant color-enhanced barcode technology enabling one-item-one-code management for retailers, brand owners, and government regulators for anti-counterfeiting, expiry management, and supply chain traceability. Wochacha additionally builds custom data platforms for government agencies including the National Development and Reform Commission (price monitoring) and the National Food and Drug Administration (sampling inspection).

Differentiator

Problem solved

Functional benefit

Brands

• 彩虹码: Rainbow barcode technology — a GS1-compliant colored barcode system that enables one-item-one-code management for product traceability, anti-counterfeiting, and supply chain digitization. Introduced in 2014 as an upgrade to traditional black-and-white barcodes.
• 我查查条码比价
• 我查查二维码
• 我查查购物车
• 查查商城

Products and services

• Wochacha Mobile App (我查查APP) Free consumer-facing mobile application that scans 1D EAN barcodes and 2D QR codes to provide real-time price comparison across 60,000+ supermarket chains and major Chinese e-commerce platforms (JD.com, Amazon, Yihaodian, Tmall). Returns structured product data including specifications, manufacturer info, multi-store pricing, quality inspection results from government sources, anti-counterfeiting information, and express delivery tracking. Used by value-conscious consumers including housewives, elderly shoppers, and budget-conscious families.
• Rainbow Code (彩虹码) Enterprise Solution Proprietary color-enhanced barcode technology fully compliant with GS1 international standards. Adds color variations to traditional GS1-13 barcodes to create 59.7 billion unique encodings, enabling one-item-one-code management for retailers (expiry-date management), brand owners (anti-counterfeit and traceability), and government regulators. Sold to enterprise customers including Hangzhou Lianhua, Beijing Huaguan, and Tuopai Shede.
• Cha Cha Mall (查查商城) Direct Sales Platform Direct-to-consumer e-commerce platform enabling manufacturers to sell products directly to consumers via the Wochacha app and web. Wochacha takes a commission on transactions through the manufacturer direct sales channel. First featured liquor partner was Tuopai Shede with 170+ products listed.
• Wochacha QR Code Scanner (我查查二维码) Standalone QR code scanning and recognition application, featuring Tencent Mobile Manager-powered cloud-based security scanning to protect users from malicious QR codes containing malware or fee-draining links.
• Wochacha Shopping Cart (我查查购物车) Shopping companion application integrated with the Wochacha platform, supporting e-commerce transactions for users across partner retailers and platforms.
• NDRC Civilian Goods Price Monitoring System Custom-built national price monitoring platform for the National Development and Reform Commission, providing real-time price fluctuation analysis, monitoring of essential livelihood goods at supermarkets, and reporting tools to support price regulation across 32 provinces.
• National Food and Drug Administration Sampling Inspection Platform Custom sampling inspection and testing platform developed for the National Food and Drug Administration, including a mobile app for field inspectors to receive tasks and record product information, and a regulatory management application with statistical early-warning functions for full-category coverage of food and drug products in market circulation.

Quantifiable outcome

• Successfully blocked multiple cases of expired product sales during 2018 New Year and 3.15 period at Lianhua supermarkets using Rainbow Code system
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability5 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• 北京华冠商业科技发展有限公司 (Beijing Huaguan)coreImplementation/ SI/ Consulting Partner · 1 October 2018Strategic partnership for Beijing's first Rainbow Code expiry date management digital project. First Beijing retailer to adopt the technology, signed at ceremony attended by local FDA officials.
• GS1 (全球商品条码)coreTechnology or Integration · 1 May 2018International standards organization for barcode identification. Wochacha's Rainbow Code is fully compliant with GS1 standards, presented at GS1 2018 annual meeting in Hangzhou with global recognition.
• 浙江省物品编码中心 (Zhejiang Item Coding Center)coreStrategic or Co-development Partner · 1 January 2017Partnered on supply chain optimization project for supermarket expiry date management using Rainbow Code. Project won ECR Gold Award and passed national coding center inspection.
• 杭州联华华商有限公司 (Hangzhou Lianhua)coreImplementation/ SI/ Consulting Partner · 1 January 2017Implemented Rainbow Code technology for perishable goods management. First implementation site that passed national inspection in September 2017. Successfully prevented expired product sales during 2018 New Year and 3.15 period.
• 沱牌舍得 (Tuopai Shede)minorGTM or Marketing Partner · 1 March 2013First liquor company to establish direct sales platform on Wochacha. Consumers can query, purchase, evaluate and share 170+ Tuopai Shede products through the platform.
• 苏宁乐购仕 (Suning Tesco)minorGTM or Marketing Partner · 1 May 2012Joint promotional partnership for store opening events. Wochacha users received exclusive discounts and gifts at Laosh store opening.
• 贝太厨房 (Better Kitchen)minorGTM or Marketing Partner · 1 April 2012Content marketing partnership at food and lifestyle events. Wochacha featured as exclusive mobile app partner at 2012 food health trends launch event.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• 慢慢买 (Manmanbuy): Chinese price comparison and history tracking website focused on e-commerce price trends across platforms like JD and Tmall. Comparable as a dedicated Chinese price comparison tool serving similar value-conscious shopper personas with overlapping price tracking utility.
• 什么值得买 (Smzdm): Chinese product discovery and price comparison platform serving value-conscious consumers with deal recommendations and price tracking. Closely comparable to Wochacha's consumer-facing price comparison use case, with similar mobile-first product discovery functionality for Chinese shoppers.
• BuyVia: Mobile shopping app that scans barcodes and QR codes to surface local and online deals, coupons, and product information. Comparable to Wochacha's mobile barcode scanning consumer use case and its mix of price comparison plus product authenticity verification.
• Price.com: US product and price comparison platform that helps shoppers find the best deals across retailers using barcode scanning and product search. Directly comparable consumer proposition to Wochacha, with similar monetization via affiliate referrals to merchants.
• ShopSavvy: US-based mobile barcode scanning app that compares prices across local and online retailers when users scan product barcodes. Closely comparable in core functionality (scan a barcode to see prices) and target user (value-conscious shoppers) to Wochacha's consumer app.

Broad incumbents

• JD.com: Major Chinese e-commerce platform that serves as a referral destination for Wochacha and offers its own mobile barcode scanning/shopping capabilities. Comparable through its e-commerce integration with Wochacha and competitive overlap in barcode-driven shopping experiences for Chinese consumers.
• Zebra Technologies: Global enterprise provider of barcode scanning, data capture, and RFID solutions for retail, logistics, and manufacturing. Comparable to Wochacha's Rainbow Code enterprise business in retail traceability and data capture, though as a much larger incumbent offering hardware-led solutions.
• Pinduoduo: Major Chinese social commerce platform with integrated barcode scanning and price comparison features for value-conscious shoppers. Comparable as a Chinese consumer platform addressing overlapping shopping intents, though its core model is marketplace commerce rather than standalone scanning utility.
• Avery Dennison: Global labeling and packaging materials company with significant presence in RFID, anti-counterfeit, and supply chain traceability solutions. Comparable to Wochacha's Rainbow Code anti-counterfeit and traceability value proposition, though operating at much larger scale and via physical labels rather than color-enhanced barcodes.

Emerging players

• Keepa: Amazon-focused price tracking tool that maintains historical price data and sends alerts on price changes for products. Comparable to Wochacha's massive historical price database (600M+ records) and consumer price-discovery utility, though focused exclusively on Amazon rather than omnichannel.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xweibo.com/wochacha?is_hot=1

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wochacha