Price.com
Price.com operates an AI-powered consumer savings platform combining price comparison, cash back, coupons, and agentic purchasing across 1 billion+ products and 100,000+ merchants, serving price-conscious shoppers globally via web, mobile, and partner channels since 2016.
- Company typePrivate
- Founded2016
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Price.com does
Price.com (legal entity Price Technologies Inc.) is a consumer-facing AI-powered shopping savings platform founded in 2016 by RJ Jain and headquartered in Los Angeles with a secondary San Francisco office. The platform combines comparison shopping, cash back, coupons, price history, and price alerts across 1 billion+ products from 100,000+ merchants, accessible via web, iOS/Android apps, a Chrome browser extension, and a chatbot. Its core technology is a patented AI-powered matching algorithm that uniquely surfaces new, white label, used, local, refurbished, and rental inventory. In 2025 the company launched two AI-driven products: Price.com AI, an LLM-powered conversational shopping interface, and 'Buy with AI', an agentic commerce feature that autonomously searches, compares, applies discounts, and completes purchases without users visiting merchant sites.
The company monetizes primarily through affiliate commissions from merchants when purchases occur via Price.com links (the principal source of cash-back funding), supplemented by a Pro subscription tier offering 50% enhanced cash back and AI-powered automation (priced annually but not publicly disclosed), plus a free pharmacy savings card generating transaction fees. Distribution is product-led via free consumer access, augmented by partnerships — notably a Sweatcoin integration reaching 190 million users and an Erewhon Market Lifestyle Collective bundling. The company serves price-conscious consumers across 30+ countries following a 2025 soft-launch in 10 international markets.
As of the most recent funding round in September 2025, Price.com has raised $23 million cumulatively, with $12 million led by Waterbridge Capital explicitly allocated to global expansion and the AI platform launch. Headcount is reported at 11-50 employees, and the founder remains the sole named executive serving concurrently as CEO and CTO. Average user cash-back earnings are reported at $288 annually.
Price.com firmographics
Firmographics- Name
- Price.com
- Legal name
- Price Technologies Inc.
- Website
- https://price.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Price.com operates an AI-powered consumer savings platform combining price comparison, cash back, coupons, and agentic purchasing across 1 billion+ products and 100,000+ merchants, serving price-conscious shoppers globally via web, mobile, and partner channels since 2016.
- Ownership category
- akta.pro rank
Price.com industry classification
Industry- Product category
- Price Comparison and Cash Back Platform
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industry
- Health, Wellness & Pharmacy Online Retailers (CRAFADAG)
Keywords
Where Price.com is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Price.com business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations
Revenue model
- Affiliate Commissions: Price.com earns commission from merchants when users make purchases through Price.com's affiliate links. This is the primary revenue stream, with cash back funded from these affiliate commissions.
- Pro Subscription: Premium subscription tier offering 50% more cash back, priority support, early access to deals, and AI-powered shopping with automated coupon application and one-click checkout.
- Pharmacy Savings Card: Prescription discount card providing savings of up to 80% on medications at 35,000+ pharmacies nationwide, likely generating revenue through pharmacy network participation fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with basic savings features |
| Subscription | Annual | Pro subscription with enhanced cash back and AI features |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Price.com product offering
Product offeringCore offering
Price.com operates an AI-powered consumer savings platform that aggregates price comparisons, cash back rewards, automatic coupons, price history, and price alerts across more than 1 billion products from 100,000+ online and in-store merchants. The service is delivered via web, iOS/Android apps, a Chrome browser extension, and a chatbot, and includes a free Pharmacy Savings Card offering up to 80% off prescriptions at 35,000+ U.S. pharmacies. A premium Pro subscription adds 50% higher cash back, priority support, and AI-powered automated checkout.
Product overview
Price.com is an AI-powered all-in-one shopping savings platform comprising a core consumer-facing product plus multiple integrated modules and access channels. The core Price.com Platform combines advanced comparison shopping, cash back, coupons, price history, and price alerts using a patented AI-powered matching algorithm. Price.com AI is an LLM-powered conversational shopping interface enabling natural language product discovery. Buy with AI is an agentic commerce feature that autonomously executes full purchase transactions. The platform is accessible via desktop website, mobile app (iOS/Android), and browser extension. Price.com Pro is a premium subscription add-on providing 50% enhanced cash back and automated checkout. The Pharmacy Savings Card is a free prescription discount module offering up to 80% off at 35,000+ pharmacies. Card Linking enables in-store cash back via enrolled payment cards. The platform covers over 1 billion products across 100,000+ merchants.
Differentiator
Problem solved
Functional benefit
Brands
- Price.com AI: LLM-powered conversational AI shopping platform with built-in savings features
- Price.com Pro
Products and services
- Price.com Platform AI-powered cross-platform consumer savings product combining comparison shopping, cash back, automatic coupons, price history, and price alerts across more than 1 billion products and 100,000+ online and in-store merchants, accessible via desktop web, iOS/Android apps, browser extension, and AI chatbot.
- Price.com AI LLM-powered conversational AI shopping interface that enables natural language product discovery, price comparisons, and savings advice across more than 1 billion products and 100,000 merchants.
- Buy with AI Agentic AI feature that autonomously searches, compares prices, applies discounts, and completes online purchases across merchant websites without user intervention, enabling end-to-end autonomous shopping.
- Pharmacy Savings Card Free prescription discount card offering up to 80% off medications at 35,000+ U.S. pharmacies including CVS, Walgreens, Kroger, Walmart, Target, and Fry's; not insurance.
- Price.com Browser Extension Chrome browser extension that automatically finds and applies coupon codes at checkout, displays cash back opportunities, and tracks savings while users shop online.
- Price.com Mobile App Native iOS and Android application enabling price checking, barcode scanning, photo search, cash back activation, and in-store savings through card linking, with a 4.6 app store rating.
Quantifiable outcome
- Users earn average of $288 in cash back per year
- +3 more outcomes
Companies that use Price.com
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Price.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability6 records
Feature5 records
Price.com partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Erewhon MarketcorePartnership through Erewhon's Lifestyle Collective wellness program. Erewhon members receive free one-year Price.com Pro subscription with enhanced cashback, priority support, and early access to deals. Aims to enhance consumer savings through integrated AI features.
- SweatcoincorePartnership bringing Price.com's smarter shopping tools to Sweatcoin's 190 million users. Provides Price.com access to a large wellness-focused consumer base for user acquisition and engagement.
- Harrison WangminorFormer Head of Growth at TikTok joined Price.com's Advisory Board. Brings expertise in growth strategies and platform scaling from experience at TikTok.
- Olive Group Ltd.coreThird-party service provider for Price.com's Card Linking Cash Back Program. Collects transaction data to enhance shopping experience and facilitate cash back to users. Data processed on secure AWS servers.
Scale indicators9 records
Recent moves7 records
Expansion highlights7 records
Price.com competitors and assessment
Company assessmentDirect peers
- RetailMeNot: RetailMeNot is a long-standing coupon, deal, and cash back platform with comparable consumer savings offerings and merchant coverage similar to Price.com.
- Rakuten: Rakuten (formerly Ebates) is the largest cash back and shopping rewards platform, directly comparable to Price.com's core cash back, coupon, and merchant affiliate business model.
- Honey (PayPal): Honey, owned by PayPal, provides automatic coupon finding and cash back via browser extension — directly overlapping with Price.com's browser extension and coupon-matching functionality.
- Capital One Shopping: Capital One Shopping (formerly Wikibuy) offers price comparison, coupon application, and rewards — a direct competitor to Price.com's comparison shopping and automated coupon features.
- Slickdeals: Slickdeals is a community-driven deals and coupons platform serving the same price-conscious shopper persona as Price.com, with overlapping SEO and content marketing playbooks.
- Flipp: Flipp aggregates weekly ads, digital coupons, and shopping deals, competing directly with Price.com's coupon and price comparison offering for grocery and household shopping.
- CamelCamelCamel: CamelCamelCamel provides Amazon price history tracking and alerts — directly overlapping with Price.com's price history and price alert features for e-commerce shoppers.
- ShopSavvy: ShopSavvy offers barcode scanning, in-store and online price comparison, and cash back — a comparable mobile-first comparison shopping experience to Price.com.
- Dealmoon: Dealmoon is a deal and coupon discovery platform operating across US, UK, and Asian markets, comparable to Price.com's cross-border deal and coupon content.
- Keepa: Keepa provides Amazon price tracking, price drop alerts, and product data — overlapping directly with Price.com's price history and price alert capabilities for major e-commerce marketplaces.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Price.com social profiles
Digital presencePrice.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Price.com leadership team
Management profileNumber of profiles
Profiles1 record
Price.com funding detail
Funding detailFunding overview
Funding rounds7 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Price.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Price.com
What does Price.com do?
Price.com operates an AI-powered consumer savings platform that aggregates price comparisons, cash back rewards, automatic coupons, price history, and price alerts across more than 1 billion products from 100,000+ online and in-store merchants. The service is delivered via web, iOS/Android apps, a Chrome browser extension, and a chatbot, and includes a free Pharmacy Savings Card offering up to 80% off prescriptions at 35,000+ U.S. pharmacies. A premium Pro subscription adds 50% higher cash back, priority support, and AI-powered automated checkout.
Is Price.com a public or private company?
Price.com is a private company. It is classified as venture growth investor backed and is currently operating.
When was Price.com founded?
Price.com was founded in 2016. It employs 11 to 50 people.
Where is Price.com based?
Price.com is headquartered in San Francisco, United States, in the North America region.
How does Price.com make money?
Three revenue lines are on record. Affiliate Commissions are the primary driver. The others are pro Subscription and pharmacy Savings Card.
Who are Price.com's main competitors?
Direct peers on record are RetailMeNot, Rakuten, Honey (PayPal), Capital One Shopping, Slickdeals, Flipp, CamelCamelCamel, ShopSavvy, Dealmoon and Keepa.
Does Price.com have an API?
No public API is recorded for Price.com.
What industry is Price.com in?
Price.com's product category is Price Comparison and Cash Back Platform. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of CRAFADAG, Health, Wellness & Pharmacy Online Retailers.