Assured
Assured (株式会社アシュアード) is a Tokyo-based security credit evaluation platform serving Japanese enterprises and financial institutions with third-party assessments of cloud services and business partners, using expert-reviewed questionnaires and automated web crawling under ISO 27001 and FSA-aligned methodologies.
- Company typePrivate
- Founded2022
- HeadquartersShibuya, Japan
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Assured does
Assured (株式会社アシュアード), founded January 2022 and incorporated August 1, 2022, is a Tokyo-based (Shibuya) security credit evaluation platform operating exclusively in Japan as a 100%-owned subsidiary of Visional Inc. (TSE Prime: 4894). The company provides third-party expert assessments of two distinct targets — cloud services (SaaS/ASP) and business partners/suppliers — via a unified platform with expert-reviewed questionnaires (CISA/CISM/CISSP/CCSP holders), automated web configuration crawling, and public-information aggregation that produce three report types: Credit Evaluation Reports, Web Evaluation Reports, and Service Overview Reports. Approximately 120 questionnaire items underpin the Cloud Evaluation product, while the Enterprise Evaluation (launched June 2025) uses ~65 items with tiered add-ons including the Basic Policy Questionnaire (May 2026, ~15 items) and a Financial Edition (July 2026) tailored to FSA cybersecurity guidelines and protected by Patent 7015889 (controlled disclosure).
The core technology stack combines standardized alignment with international frameworks (ISO 27001, NIST SP 800-53/800-171, CIS Controls, Cyber Essentials) and Japanese domestic regulations (FSA, three-ministry-two medical guideline, PPC cloud guidance, IPA SECURITY ACTION), enabling risk-based evaluation workflows. A free Trust Page feature (Feb 2026) lets cloud service providers publicly disclose their aggregated security posture. yamory, a vulnerability management cloud service (SBOM-aware with auto-triaging), is operated as a sibling product, co-marketed with Assured at Interop Tokyo 2026 as a complementary supply-chain security stack.
Commercially, Assured runs a hybrid subscription + usage-based pricing model with annual billing on flat-rate plans and per-inquiry fees on usage tiers; specialized Financial Edition pricing is premium. Go-to-market uses direct enterprise field sales for large enterprises and financial institutions, a self-serve portal for cloud service providers, paid consulting for framework design, and Visional Group cross-promotion. The customer base — 1,800+ enterprises including 220+ financial institutions (April 2026), with named logos across banking, insurance, exchanges, construction, retail, pharma, electronics, transport and government — is diversified by vertical but anchored in regulated and large-enterprise segments.
Assured firmographics
Firmographics- Name
- Assured
- Legal name
- 株式会社アシュアード
- Website
- https://assured.jp
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Assured (株式会社アシュアード) is a Tokyo-based security credit evaluation platform serving Japanese enterprises and financial institutions with third-party assessments of cloud services and business partners, using expert-reviewed questionnaires and automated web crawling under ISO 27001 and FSA-aligned methodologies.
- Ownership category
- akta.pro rank
Assured industry classification
Industry- Product category
- Third-Party Security Risk Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Security Audits & Compliance (ISO 27001, SOC 2, PCI DSS, HIPAA, SOX) (BPAKADAC)
- akta.pro secondary industries
- Cloud Compliance, Audit & Continuous Controls Monitoring (CCM/GRC) (HDABAHAI), Risk, Compliance & Controls for Embedded Finance (KYB/KYC/AML, Fraud, Disputes) (FSAGALAK)
Keywords
Where Assured is headquartered
LocationHeadquarters
- HQ city
- Shibuya
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Assured business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Assured Cloud Evaluation Subscription / Usage Fees: Subscription and usage-based hybrid model. Cloud service evaluation information viewing is charged via usage-based (per-inquiry) and flat-rate (subscription) plans. Multiple plan tiers are available, with pricing tailored to customer needs. Annual billing is standard for subscription plans. Providers can register security information free of charge; fees apply for evaluation services and viewing.
- Assured Enterprise Evaluation Fees: Third-party party security evaluation service for evaluating business partners and supply chain entities. Billed per evaluation or as part of a subscription package, with pricing tailored to enterprise customers.
- Consulting Services: Paid consulting engagement available for enterprises needing help designing internal security evaluation criteria, workflows, and use approval frameworks using the Assured platform. Offered alongside platform subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Usage-based (従量課金) plan for evaluation information viewing |
| Subscription | Annual | Flat-rate (定額課金) subscription plan for evaluation information access |
| Subscription | Annual | Standard and Financial Edition tiers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Assured product offering
Product offeringCore offering
Assured operates a security credit evaluation platform that delivers third-party assessments of cloud services (SaaS/ASP) and trading partner enterprises. Expert security professionals holding CISA, CISM, CISSP, and CCSP certifications review standardized questionnaires (approximately 120 items for cloud services, approximately 65 items for enterprises) aligned to ISO 27001, NIST SP 800-53/171, CIS Controls, Cyber Essentials, and Japanese regulatory frameworks (FSA, three-ministry-two-guideline, IPA). The platform produces Credit Evaluation Reports, Web Evaluation Reports (automated crawling), and Service Overview Reports, and adds a Financial Edition tier aligned to FSA cybersecurity guidelines for financial institutions.
Product overview
Assured is a unified security credit evaluation platform operated by Assured, Inc. (株式会社アシュアード), a Visional Group company. The platform consists of two core services — Assured Cloud Evaluation (cloud service security assessment, launched January 2022) and Assured Enterprise Evaluation (business partner/supplier security assessment, launched June 2025) — plus ancillary modules including Basic Policy Questionnaire (step-up questionnaire for broad supply chain screening), Trust Page (public security disclosure pages for cloud providers), and a Financial Edition tier of Cloud Evaluation tailored for financial institutions. The cloud evaluation product provides three report types (Credit Evaluation Report, Web Evaluation Report, Service Overview Report) and two management functions (Service Ledger for inventory, Service Discovery for shadow IT detection). yamory, a vulnerability management cloud service, is a sibling product operated under the same company.
Differentiator
Problem solved
Functional benefit
Brands
- Assuredクラウド評価 (Assured Cloud Assessment): Security credit assessment platform for cloud services. Evaluates SaaS and ASP services using approximately 120 security checklist items reviewed by certified security professionals. Provides credit evaluation reports, web evaluation reports, and service overview reports.
- Assured企業評価 (Assured Enterprise Assessment)
- Assuredクラウド評価 金融版 (Assured Cloud Assessment Financial Edition)
- Assured企業評価 基本対策アンケート (Basic Measures Questionnaire)
Products and services
- Assured Cloud Evaluation (Assuredクラウド評価) Security credit evaluation platform for cloud services (SaaS/ASP). Provides third-party security assessment of cloud services through expert-reviewed questionnaires (approximately 120 items) and automated web configuration analysis, generating Credit Evaluation Reports, Web Evaluation Reports, and Service Overview Reports. Includes a service ledger (inventory) and shadow IT detection functions for enterprise customers evaluating cloud providers.
- Assured Cloud Evaluation Financial Edition (Assuredクラウド評価 金融版) Specialized variant of Assured Cloud Evaluation designed for financial institutions. Features evaluation items aligned with FSA cybersecurity guidelines and other domestic/international security frameworks. Includes patent-protected (Patent 7015889) controlled disclosure of sensitive security information and allows switching between Standard and Financial Editions based on data sensitivity.
- Assured Enterprise Evaluation (Assured企業評価) Security credit evaluation platform for business partners, vendors, and supply chain entities. Security experts conduct objective evaluations using approximately 65 items based on ISO 27001, NIST SP 800-171, Personal Information Protection Act, and FSA guidelines, streamlining third-party risk management (TPRM) and supply chain security (SCS) compliance across multi-tier supplier bases.
- Assured Cloud Evaluation Trust Page (Assuredクラウド評価 トラストページ) Public-facing security disclosure page for cloud service providers. Aggregates Assured evaluation reports, existing security certifications (ISMS, SOC 2, etc.), and other security measures on a single branded trust page, accelerating trust-building with prospective enterprise customers and reducing individual security check sheet exchanges.
- Basic Policy Questionnaire (基本対策アンケート) Function within Assured Enterprise Evaluation for conducting efficient baseline security surveys of broad supply chain partners. Contains approximately 15 curated questions referencing IPA SECURITY ACTION, UK Cyber Essentials, and CIS Controls. Includes automated dispatch, collection, and reminder workflow plus corrective reporting with improvement guidance for a step-up evaluation approach.
- yamory (ヤモリー) Vulnerability management cloud service operated by Assured. Discovers and manages vulnerabilities across software supply chains, supports SBOM (Software Bill of Materials) integration, and provides auto-triaging for prioritizing vulnerability remediation. Co-exhibited with Assured Cloud Evaluation at Interop Tokyo 2026 as a complementary supply chain security solution.
Quantifiable outcome
- 42% reduction in per-service cloud security evaluation man-hours (Takenaka Corporation case)
- +6 more outcomes
Companies that use Assured
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles4 records
Assured technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature7 records
Assured partnerships and signals
Strategic signalScale indicators10 records
Recent moves7 records
Expansion highlights6 records
Assured competitors and assessment
Company assessmentDirect peers
- SecurityScorecard: Global security ratings platform providing continuous third-party risk monitoring and security posture scoring of vendors and partners. Directly comparable to Assured in offering enterprise-side TPRM visibility, though operating globally and with different underlying methodology (external scanning vs. Assured's expert manual review).
- Bitsight: Security ratings and third-party risk management platform serving enterprises and financial institutions globally. Closely comparable to Assured's enterprise evaluation offering; both target financial-sector buyers and emphasize trust scoring for third-party risk decisions.
- Vanta: Automated compliance and security assessment platform for cloud services and SaaS providers achieving frameworks like SOC 2, ISO 27001, and HIPAA. Comparable to Assured Cloud Evaluation in evaluating SaaS security posture, with stronger automation focus and broader international framework coverage.
- Drata: Compliance automation platform enabling SaaS companies to achieve and maintain security certifications (SOC 2, ISO 27001). Comparable to Assured Cloud Evaluation's SaaS-provider-facing function, where providers use the platform to demonstrate security posture to enterprise customers.
- Panorays: Third-party security risk management platform focused on supplier security posture evaluation and continuous monitoring. Closely comparable to Assured Enterprise Evaluation, with similar use cases in supply chain cyber risk management for enterprise buyers.
- ProcessUnity: Third-party risk management and cybersecurity program management platform serving financial institutions and large enterprises. Comparable to Assured's Financial Edition and Enterprise Evaluation offerings, particularly for organizations needing structured TPRM workflows with assessment questionnaires.
- Prevalent: Third-party risk management platform with vendor assessment, network intelligence, and continuous monitoring capabilities. Comparable to Assured's combined Cloud + Enterprise Evaluation offering for enterprise-side TPRM.
Broad incumbents
- OneTrust: Broad trust intelligence platform spanning TPRM, privacy, ESG, and ethics/compliance. Overlaps with Assured's Enterprise Evaluation in TPRM, but offers a much wider portfolio serving as a one-stop-shop for enterprise governance, risk, and compliance needs.
Emerging players
- SaaS security questionnaire automation vendors (e.g., Conveyor/KnowBe4, SecurityPal): Vendors offering security questionnaire automation for SaaS providers responding to enterprise security reviews. Comparable to Assured's AI Answer Support and provider-facing workflow; these are emerging global players in adjacent niches of the security evaluation workflow.
Others
- yamory (Visional sibling): Sibling vulnerability management cloud service under Assured Inc. (same parent Visional Group), covering SBOM, vulnerability scanning, and auto-triaging. Complementary rather than competitive — Assured evaluates security posture via questionnaires while yamory continuously monitors technical vulnerabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Assured social profiles
Digital presenceAssured compliance and trust
Trust signalCompliance2 records
Assured financial estimates
Financial estimateRevenue estimate
Valuation estimate
Assured leadership team
Management profileNumber of profiles
Profiles1 record
Assured funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Assured M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Assured
What does Assured do?
Assured operates a security credit evaluation platform that delivers third-party assessments of cloud services (SaaS/ASP) and trading partner enterprises. Expert security professionals holding CISA, CISM, CISSP, and CCSP certifications review standardized questionnaires (approximately 120 items for cloud services, approximately 65 items for enterprises) aligned to ISO 27001, NIST SP 800-53/171, CIS Controls, Cyber Essentials, and Japanese regulatory frameworks (FSA, three-ministry-two-guideline, IPA). The platform produces Credit Evaluation Reports, Web Evaluation Reports (automated crawling), and Service Overview Reports, and adds a Financial Edition tier aligned to FSA cybersecurity guidelines for financial institutions.
Is Assured a public or private company?
Assured is a private company. It is classified as corporate owned and is currently operating.
When was Assured founded?
Assured was founded in 2022. It employs 11 to 50 people.
Where is Assured based?
Assured is headquartered in Shibuya, Japan, in the Asia region.
How does Assured make money?
Three revenue lines are on record. Assured Cloud Evaluation Subscription / Usage Fees are the primary driver. The others are assured Enterprise Evaluation Fees and consulting Services.
Who are Assured's main competitors?
Direct peers on record are SecurityScorecard, Bitsight, Vanta, Drata, Panorays, ProcessUnity and Prevalent. OneTrust is listed as a broad incumbent. SaaS security questionnaire automation vendors (e.g., Conveyor/KnowBe4, SecurityPal) is listed as an emerging player. yamory (Visional sibling) is listed as an others.
Does Assured have an API?
No public API is recorded for Assured.
What industry is Assured in?
Assured's product category is Third-Party Security Risk Management Software. Its primary akta.pro industry code is BPAKADAC, Security Audits & Compliance (ISO 27001, SOC 2, PCI DSS, HIPAA, SOX), with a secondary code of HDABAHAI, Cloud Compliance, Audit & Continuous Controls Monitoring (CCM/GRC). Its NAICS code is 51821 and its SIC code is 7370.