Rethink Group

What Rethink Group does

Rethink Group Ltd. operates Royal Reels, an online casino and sportsbook platform targeting Australian players under a Curacao eGaming license. The platform aggregates more than 3,000 games including pokies (slots), table games, and live dealer content sourced from ten or more third-party studios such as Pragmatic Play, ELK Studios, Thunderkick, Push Gaming, BGaming, BetSoft, Yggdrasil, Playson, NoLimit City, and Relax Gaming. Players access the service via the primary domain royalreels7.com and multiple mirror domains (royalreels2.com through royalreels6.com), with a mobile-optimized responsive website replacing a dedicated app.

The business operates a B2C direct-to-consumer model with revenue generated through house edge on player wagers across casino games and sportsbook bets rather than subscription or licensing fees. Customer acquisition relies on a 100% welcome bonus up to AU$500, an AU$10 no-deposit bonus, daily promotions (cashback, happy hour boosts, free spins), and a 10-tier VIP loyalty program offering escalating rewards including wager-free prizes up to AU$100,000. Payment rails include Visa, Mastercard, PayID, bank transfer, and cryptocurrencies (Bitcoin, Ethereum). The minimum deposit is AU$30 and minimum withdrawal is AU$50, with bank transfer withdrawals taking 3-5 business days.

The company traces its origins to a 2005 founding as a recruitment and talent management services firm in London, with a documented acquisition history between 2007 and 2016 spanning Berkley Recruitment Group, KeyPower Consultants, Trustech, Recruitment Consort, Consort Group, and Digital Gurus. The current operating posture — an Australian-facing online gambling platform running under a Curacao license and a legal entity in Curacao — represents a categorical departure from the legacy recruitment business, suggesting either a complete business pivot, a divestiture and re-deployment of the entity, or a re-anchoring of operations onto the existing legal entity.

Name

Rethink Group

Legal name

Rethink Group Ltd.

Website

https://rethinkgroupltd.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

Rethink Group Ltd. operates Royal Reels, a Curacao-licensed online casino and sportsbook offering 3,000+ games to Australian consumers via direct-to-consumer web access, generating revenue through house edge on player wagers.

Ownership category

akta.pro rank

Product category

Recruitment Services

NAICS

Executive Search Services (561312), Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Functional Leadership Search (HR/Finance/Legal/Marketing/Sales/Ops) (BPACAAAB)

akta.pro secondary industry

Change Management & Transformation Consulting (BPAHAGAC)

Keywords

• Recruitment services
• Talent management
• Executive search
• Workforce consulting
• Staffing solutions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Distribution channels2 records

Marketing channels3 records

Core offering

Rethink Group delivers recruitment and talent management services internationally to help businesses transform into higher performing organisations. The firm operates multiple acquired recruitment brands across geographies, with acquisition history indicating specialisation in technology and digital talent acquisition.

Product overview

Rethink Group operates Royal Reels as a unified online casino and sportsbook platform targeting Australian players. The core offering consists of the Royal Reels Online Casino (featuring 3000+ pokies, slots, table games, and live dealer games) integrated with the Royal Reels Sportsbook for sports betting. The platform is enhanced by a 10-tier VIP loyalty program and a comprehensive bonuses and promotions suite including welcome bonuses, no-deposit bonuses, daily cashback, and happy hour promotions. Players can access the platform via the main royalreels7.com domain or alternative mirror domains (royalreels2.com through royalreels6.com).

Differentiator

Problem solved

Functional benefit

Products and services

• Recruitment and Talent Management Services

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core.

• Pragmatic PlaycoreTechnology or IntegrationPragmatic Play provides innovative slot games to Royal Reels casino platform, including popular titles like Wolf Gold, Big Bass series, Gates of Olympus, and Sweet Bonanza. As a leading game provider, they deliver high-quality gaming content with engaging themes and features.
• ELK StudioscoreTechnology or IntegrationELK Studios provides mobile-optimized gaming content to Royal Reels, focusing on games designed specifically for seamless mobile play experience across the casino platform.
• ThunderkickcoreTechnology or IntegrationThunderkick supplies Royal Reels with unique-themed gaming content featuring distinctive features and innovative gameplay mechanics not commonly found in mainstream casino games.
• Push GamingcoreTechnology or IntegrationPush Gaming delivers high-volatility slot games to Royal Reels, known for titles like Jammin' Jars that offer high-risk, high-reward gameplay experiences for players seeking substantial payouts.
• BGamingcoreTechnology or IntegrationBGaming provides provably fair crypto-friendly casino titles to Royal Reels, enabling cryptocurrency users to verify game fairness through blockchain technology.
• BetSoftcoreTechnology or IntegrationBetSoft provides gaming content to Royal Reels, contributing to the casino's diverse library of slot games and table game options available to Australian players.
• YggdrasilcoreTechnology or IntegrationYggdrasil supplies Royal Reels with innovative gaming content featuring unique themes and advanced game mechanics, expanding the variety of entertainment options for players.
• PlaysoncoreTechnology or IntegrationPlayson provides Hold and Win style slot games to Royal Reels, including titles like Buffalo Power 2 that offer distinctive mechanics popular among casino players.
• NoLimit CitycoreTechnology or IntegrationNoLimit City provides edgy, high-volatility slot games to Royal Reels, including titles like Mental that push boundaries with unconventional game design and mechanics.
• Relax Gaming (Money Train series)coreTechnology or IntegrationRelax Gaming supplies Royal Reels with the popular Money Train series, known for high-stakes heist-themed gameplay with innovative bonus features.

Recent moves4 records

Expansion highlights4 records

Direct peers

• Hays plc: UK-headquartered, LSE-listed international recruitment and workforce solutions firm. Highly comparable to Rethink Group given its specialist/mid-market staffing focus across multiple geographies and professional disciplines.
• PageGroup: Global recruitment firm (Michael Page and Page Personnel brands) headquartered in London. Directly comparable mid-to-senior professional recruitment focus with international multi-brand structure mirroring Rethink's portfolio approach.
• SThree plc: London-listed specialist STEM and professional recruitment firm. Comparable to Rethink Group's specialist recruitment brands (e.g., Digital Gurus) in target vertical and mid-market positioning.
• Robert Half International: Global professional staffing and consulting firm specializing in finance, technology, and office recruitment. Comparable business model and customer base to Rethink Group's professional services recruitment focus.
• Hudson Global: Specialist talent solutions provider focused on professional recruitment and RPO services. Comparable mid-sized international recruiter serving similar client segments.

Regional players

• Reed Talent Solutions: UK-founded family-owned recruitment group with international operations across multiple sectors. Strong regional comparability given overlapping UK market focus and similar multi-brand acquisition history.
• Cpl Resources plc: Ireland-based international recruitment and talent solutions group. Comparable mid-market professional recruitment model though primarily focused on different European geographies.

Broad incumbents

• Randstad N.V. Global staffing and HR services leader with broad recruitment, RPO, and talent management offerings. Comparable as a competitor in the international recruitment space but at significantly larger scale.
• ManpowerGroup: Global workforce solutions company offering staffing, recruitment process outsourcing, and talent management. Comparable as a broad incumbent competing for the same enterprise clients.

Emerging players

• Talent International: Specialist technology and digital recruitment firm operating across multiple geographies. Comparable as a mid-sized specialist recruiter with a focus on technology talent acquisition similar to Rethink's Digital Gurus brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/therethinkgroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rethink Group