What BNB does

BNB (Business Network Builders / Bnb Consulting / BNET Builders) is a privately held consulting firm headquartered in Barcelona, Spain, that specializes in Workday platform implementations and Machine Learning advisory services. The company delivers end-to-end Workday consulting covering HCM, Financial Management, Spend Management, Adaptive Planning, and Prism Analytics across the full application lifecycle (implementation, adoption, extension, and enablement), complemented by a separate ML consulting practice spanning NLP, predictive analytics, recommender systems, and process automation. BNB's portfolio also includes BNB Ignite, an AI-enhanced rapid-deployment methodology launched in April 2024 that enables mid-market enterprises to deploy Workday HCM within four weeks using pre-configured local-market templates for France, Spain, Mexico, and Italy.

The firm operates through an eight-office network spanning EMEA (Madrid, Barcelona, London, Paris, Milan, Lugano) and LATAM (Mexico City, Buenos Aires), with a sales-led go-to-market using dedicated consultants. With 150+ Workday consultants carrying 420+ certifications, BNB holds Workday Boutique Partner status in Spain, Italy, France and Mexico, ranks as the 10th Workday Extend Partner globally and 2nd outside the US, and serves enterprise and mid-market clients across food and beverage (Grupo Jumex, 6,500 team members, $2M employee data managed), financial services (Vector Casa de Bolsa with 1,100 employees across six countries; Banpay Group), retail/fashion (Mango, 16,000 employees across 107 countries, 100% mobile adoption), and manufacturing (Persán).

Revenue is generated through project-based consulting fees scoped by engagement duration, module count, and geographic complexity; pricing is not publicly disclosed. Strategic positioning centers on a close, partnership-oriented 'digital enabler' model combined with proprietary pre-configured deployment assets and AI/GPT integrations (such as ChatGPT-powered performance review generation) to differentiate on speed-to-value. The company is owned and operated by its founding partners — including CEO Gustavo Pavisic and COO Javier Delgado — with no disclosed external investors or parent entity.

Name

BNB

Legal name

Bnb Consulting

Website

https://bnetbuilders.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

BNB (Bnb Consulting) is a Barcelona-headquartered Workday boutique consulting firm delivering end-to-end HCM, Financial Management, and ML advisory services to enterprise and mid-market clients across eight European and Latin American offices.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Professional Services - Workday Consulting: BNB generates revenue through consulting fees for Workday implementation, adoption, extension, and enablement services. Services are delivered across the entire system lifecycle from initial implementation through ongoing operation and optimization.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

BNB is a consulting firm and Workday Specialist delivering end-to-end Workday services across HCM, Workforce Management, Financial Management, Spend Management, Adaptive Planning, and Prism Analytics, covering the full application lifecycle from implementation through adoption, extension, and enablement. The firm complements this with end-to-end Machine Learning consulting services spanning data exploration, prototype modeling, production deployment, and ongoing support, including NLP, predictive analytics, and recommendation engines. BNB also offers BNB Ignite, an AI-enhanced rapid Workday implementation service targeting mid-market enterprises with deployments in four weeks.

Product overview

BNB is a consulting company and Workday specialist that provides professional services centered on Workday implementation and adoption, complemented by Machine Learning consulting capabilities. BNB's service portfolio is organized around two core offerings: Workday Services (covering the full lifecycle from implementation through adoption, extension, and enablement across HCM, Financials, and related modules) and Machine Learning Consulting Services (covering end-to-end ML from conception to execution with use cases spanning engagement analysis, forecasting, NLP, and talent optimization). The company also offers BNB Ignite, an AI-enhanced rapid implementation methodology for mid-market enterprises seeking accelerated Workday deployments.

Differentiator

Problem solved

Functional benefit

Brands

• BNB Ignite: AI-enhanced Workday implementation process designed to help medium enterprises deploy Workday within four weeks.

Products and services

• Workday Services Consulting services covering the full Workday application lifecycle across HCM, Workforce Management, Financial Management, Spend Management, Professional Services Automation, Adaptive Planning, and Prism Analytics. Spans implementation, adoption, extension, and enablement phases for enterprise and mid-market clients.
• Machine Learning Consulting Services End-to-end ML consulting covering the full cycle from data extraction and exploration through prototype modeling, validation, production deployment, and ongoing support. Use cases include engagement analysis, demand and financial forecasting, market competition analysis, customer profiling, data augmentation, and talent optimization and retention, delivered using NLP and neural network-based predictive models.
• BNB Ignite AI-enhanced Workday implementation service targeting emerging and medium enterprises, enabling rapid Workday HCM deployment within four weeks using pre-configured solutions adapted to local markets in France, Spain, Mexico, and Italy.

Quantifiable outcome

• 4-week Workday HCM deployment for mid-market enterprises
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

One partnership is on record.

• WorkdaycoreImplementation/ SI/ Consulting PartnerBNB is a certified global company specialized in Workday services throughout the application lifecycle. Recognized as Workday Boutique Partner in Spain, Italy, France and Mexico. They use common methodology focusing on rapid implementation and long-term achievements. BNB is also a customer of Workday's full suite of HR, Finance and Planning applications.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Kainos: Kainos is a UK/Ireland-headquartered digital services firm with a long-standing, top-ranked Workday implementation practice (Workday EMEA Partner of the Year). Directly comparable as a publicly-listed boutique-to-mid-market Workday SI competing for similar enterprise and mid-market clients in EMEA.
• Intecrowd: Intecrowd is a US-based boutique Workday consulting and managed-services firm specializing in HCM, Financials, and Adaptive Insights. Direct peer to BNB as a Workday-focused boutique SI with similar employee scale and customer-segment focus.
• OneSource Virtual: OneSource Virtual is a Texas-based firm focused exclusively on Workday HCM, Payroll, and Financials implementation and managed services. Comparable as a Workday-only specialist with overlapping delivery model and customer base, though geographically US-centric.
• Slalom: Slalom is a modern, regionally-delivered consulting firm with a sizeable Workday practice across HCM, Financials, and Extend. Comparable as a relationship-led, mid-to-large SI competing for the same Workday-driven transformation deals, with deeper US/APAC footprint.
• SmartERP: SmartERP is a US-based boutique Workday-focused consulting firm providing implementation, optimization, and managed services. Comparable as a smaller, Workday-exclusive SI competing for similar mid-market and enterprise Workday opportunities.

Broad incumbents

• Alight Solutions: Alight is a large HR and benefits-focused services firm with a significant Workday implementation and managed-services practice. Overlaps with BNB on Workday delivery but operates at much larger scale and with a broader HR-services portfolio.
• Deloitte: Deloitte runs one of the largest global Workday practices (Diamond-level partner) and competes for enterprise Workday transformations across the same customer segments BNB targets. Broad incumbent with deeper geographic and functional breadth.
• Accenture: Accenture is a global systems integrator with a top-tier Workday practice spanning HCM, Financials, and industry solutions. Competes with BNB on enterprise Workday deals, particularly for multinational clients requiring global delivery scale.
• KPMG: KPMG operates a major Workday alliance (acquired Sierra-Cedar) and competes for large Workday transformation engagements across all major modules. Direct overlap with BNB on Workday Financials and HCM, especially in Europe.
• Cognizant: Cognizant is a global IT services firm with a sizeable Workday consulting practice. Comparable on Workday HCM and Financials delivery, with broader technology services portfolio and offshore scale advantages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/business-network-builders
• Instagraminstagram.com/bnb_consulting
• Xx.com/BNB_consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BNB