Food Services of America

What Food Services of America does

Food Services of America, operating under the US Foods brand, is a publicly traded (NYSE: USFD) B2B foodservice distributor serving restaurants, healthcare facilities, hospitality operators, and other foodservice businesses across all 50 US states. The company distributes a broad product portfolio spanning proteins (beef, poultry, pork, seafood), fresh produce, dairy, bakery, frozen products, disposables, equipment, and cleaning chemicals, alongside a portfolio of 20+ exclusive proprietary brands including Chef's Line, Metro Deli, Stock Yards, Rykoff Sexton, Glenview Farms, Patuxent Farms, and Harbor Banks Seafood. Distribution is delivered through three channels — scheduled delivery, daily/Pronto quick-turn delivery, and drop-ship for specialty items — supported by a network of distribution centers, Freshway Foods facilities, Specialty Facilities, and Systems Distribution Centers, plus CHEF'STORE cash-and-carry retail locations for walk-in purchasing.

The company operates a proprietary digital ordering platform called MOXe (and its mobile app) that enables restaurant customers to place orders, manage preferences, and access invoices online; pricing is quote-based and gated behind account registration. The MOXe platform is supplemented by a set of digital tools for restaurant operations including Check Business Tools, menu design resources, and online calculators. A separate business solutions practice provides advisory services across opening and expansion, operations and management, marketing, inventory and cost control, technology modernization, and staffing and training. The Food Fanatics program fields expert chefs and a content library (Food Fanatics Magazine, Scoop Magazine, recipe database, webinars, and annual events) to support menu development and culinary innovation.

The revenue model is wholesale food distribution with transaction-based pricing: customers place recurring orders through MOXe or via dedicated sales representatives, and the company monetizes as a take-rate on the product volume delivered. The go-to-market is sales-led, with a field sales model comprising dedicated sales reps, Food Fanatics chefs, and Business Solutions specialists providing hands-on account support. Marketing is layered through content (recipes, magazine, articles), educational events and webinars, and digital tools. The company has also extended its reach via an Instacart partnership for online ordering and delivery to SMB and individual buyers, and runs CHEF'STORE retail storefronts as a physical alternative channel.

Name

Food Services of America

Legal name

US Foods

Website

https://fsafood.com

Company type

Public

Founded year

1986

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Food Services of America, operating as US Foods (NYSE: USFD), is a publicly traded B2B foodservice distributor serving restaurants, healthcare, and hospitality operators across all 50 US states with a broad product portfolio, 20+ exclusive brands, multiple delivery channels, CHEF'STORE retail locations, and the MOXe digital ordering platform.

Ownership category

akta.pro rank

Product category

Foodservice Distribution

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

National/Multiregional Broadline Foodservice Distributors (AFAIAAAA)

akta.pro secondary industries

Broadline Foodservice (Multi-Category) Wholesale Distribution (CRAOAAAA), Broadline Foodservice Supplies Wholesale (AFAIALAA), Cash-and-Carry / Foodservice Warehouse Clubs (Broadline) (AFAIAAAG)

Keywords

• Foodservice distribution
• Wholesale food supply
• Restaurant supply chain
• Commercial foodservice
• Broadline food distribution

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Food Distribution: Wholesale food distribution to restaurants, healthcare facilities, hospitality businesses, and other foodservice operators. Products include beef, poultry, pork, seafood, fresh produce, dairy and eggs, oils and shortening, condiments, spices, frozen products, breads and bakery items, desserts, disposables, equipment and supplies, and chemicals and cleaning products.
2. Delivery Services: Revenue generated from various delivery service options including scheduled delivery, daily delivery (Pronto), and drop-ship services for specialty products.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Food Services of America, operating as US Foods, is a broadline foodservice distributor that procures, warehouses, and delivers an end-to-end assortment of food and non-food products (proteins, produce, dairy, bakery, frozen, beverages, disposables, equipment, and cleaning chemicals) to restaurants, healthcare, hospitality, and other foodservice operators. Distribution is delivered through Scheduled route delivery, Daily/Pronto quick-turn delivery, and Drop-Ship specialty fulfillment, complemented by company-operated CHEF'STORE cash-and-carry outlets.

Product overview

US Foods (Food Services of America) is a B2B foodservice distributor offering a comprehensive portfolio of food and supply products to restaurant and foodservice operators. The company operates a single integrated platform encompassing physical product distribution across categories (beef, poultry, pork, seafood, produce, dairy, bakery, frozen foods, disposables, equipment, and chemicals) and digital capabilities through the MOXe online ordering platform. Exclusive brands include Chefs Line, Metro Deli, RyKoff Sexton, Stock Yards, Cattleman's Selection, Cross Valley Farms, Del Pasado, Devonshire Bake Shop, Glenview Farms, Harbor Banks Seafood, Harvest Value, Hilltop Hearth, Molly's Kitchen, Monarch, Monogram, Monogram Clean Force, Pacific Jade, Patuxent Farms, Roseli, Rituals, Superior, Thirster, and Valu-Plus. Delivery is available through Scheduled Delivery, Daily (Pronto), and Drop-Ship channels. The company also provides advisory services through Business Solutions specialists and Food Fanatics chefs.

Differentiator

Problem solved

Functional benefit

Brands

• Chef's Line: High quality without artificial preservatives, flavors or colors
• Metro Deli
• Rykoff Sexton
• Stock Yards
• Cattleman's Selection
• Cross Valley Farms
• Del Pasado
• Devonshire Bake Shop
• Glenview Farms
• Harbor Banks Seafood
• Harvest Value
• Hilltop Hearth
• Molly's Kitchen
• Monarch
• Monogram
• Pacific Jade
• Patuxent Farms
• Roseli
• Rituals
• Superior
• Thirster
• Valu-Plus
• MOXē
• CHEF'STORE

Products and services

• Wholesale Food and Supply Distribution
• MOXe (MOXē) Digital Ordering Platform
• CHEF'STORE Retail Locations
• Scheduled Delivery
• Daily (Pronto) Delivery
• Drop-Ship (Direct)
• Business Solutions Advisory
• Food Fanatics Culinary Support
• Check Business Tools
• Exclusive Brand Portfolio

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sysco Corporation: Largest broadline foodservice distributor in North America and the most direct competitor to US Foods, serving the same restaurant, healthcare, hospitality, and education customers with a similar multi-category product range, exclusive brands, and digital ordering platform.
• Performance Food Group: Public broadline foodservice distributor (PFGC) that competes head-to-head with US Foods and Sysco, operating across foodservice, vending, and convenience distribution with overlapping customer segments and product breadth.
• Gordon Food Service: Private broadline foodservice distributor serving restaurants, schools, healthcare, and hospitality across North America, with comparable exclusive brands, distribution centers, and a retail store concept similar to CHEF'STORE.
• Shamrock Foods Company: Private broadline foodservice and retail dairy/distribution company with multi-state operations; directly comparable broadline model targeting restaurants, healthcare, and hospitality segments.
• Ben E. Keith Company: Private broadline foodservice distributor with a multi-state footprint in the southern/central U.S., serving restaurants, schools, healthcare, and hospitality with the same broadline product model as US Foods.
• Cheney Brothers: Private broadline foodservice distributor serving restaurants, hospitality, healthcare, and schools across the southeastern U.S., with a comparable category-spanning product assortment and exclusive brand approach.
• DOT Foods: Largest food industry redistributor in North America, supplying a broad assortment of food, beverage, and foodservice products to distributors and operators; comparable in breadth, scale, and B2B distribution model to US Foods' drop-ship/secondary supply capabilities.

Regional players

• Reinhart Foodservice: Midwest/Mountain-region broadline foodservice distributor owned by Reyes Holdings, L.L.C.; directly comparable broadline foodservice offering serving restaurant and institutional customers.
• Martin Brothers Distributing: Midwest- and Iowa-based broadline foodservice distributor serving restaurants, healthcare, schools, and hospitality; comparable broadline product range and customer segments but on a smaller regional scale.

Broad incumbents

• SpartanNash: Public food distributor supplying U.S. military commissaries, independent grocers, and corporate-owned retail stores; overlaps with US Foods in foodservice distribution and broadline grocery, particularly since SpartanNash's acquisition of foodservice assets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fsafood
• Facebookfacebook.com/foodservicesofamerica
• LinkedInlinkedin.com/company/food-services-of-america

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Food Services of America