ANVISA

What ANVISA does

ANVISA (legal name: ANTONIO VILLORIA, S.A.) is a Spanish food technology company founded in 1978 and headquartered in Arganda del Rey, Madrid. It designs, manufactures, and sells proprietary additive blends and ingredient formulations primarily for the meat processing industry, with twelve branded product lines (AVIPREP, AVISABOR, RETENAVI, AVIPLAT, CONSERAVI, AVIJAM, ANTIOXIAVI, CHORAVI, SALAVI, LIGAVI, CURAVI, COLORAVI) covering the full production workflow — brine preparation, flavor, color stabilization, preservation, binding, and curing. Technical capability is anchored in an in-house R&D and analytical platform (ANVISA Lab, ANVISA Analytics) that runs a structured six-stage customer formulation process from briefing to industrial-scale solution.

The company monetizes through direct B2B sales of its proprietary blends to food manufacturers. It operates two distinct go-to-market tracks: "360° Solutions" for large industrial clients and "Business Solutions" for SMEs, supported by IFS Food certification (99.09%), Halal certification, and the renewed Spanish Ministry "Pyme Innovadora" seal. Recent product activity has broadened the portfolio beyond pure functional additives into adjacent categories, including the Conseravi Cocidos preservative range (using Ethyl Lauroyl Arginate), the RETENAVI EF functional fiber line, and the AVISALSA sauce and fond line, indicating a deliberate widening of the value proposition to incumbent processor customers.

Strategic positioning is built on accumulated formulation know-how, food-safety credentials, and sustained R&D investment, including CDTI/FEDER-funded research partnerships (e.g., the SALAMON project with Jamones Blázquez) and a Toxoplasma gondii research consortium with Sánchez Romero Carvajal Jabugo and Universidad de Granada. Recognition at the XIII Congreso Mundial del Jamón with the Premio a la Industria Auxiliar in April 2026 reinforces its status within the Iberian cured ham supply chain. Sustainability initiatives (new sustainable packaging rolled out October 2025, carbon footprint reduction) and a trilingual website (Spanish, English, Portuguese) point to incremental export intent, though the core revenue base remains concentrated in the Spanish meat processing market.

Name

ANVISA

Legal name

ANTONIO VILLORIA, S.A.

Website

https://anvisa.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

ANVISA (Antonio Villoria, S.A.) is a Spanish B2B food technology company that develops and sells proprietary additive blends and ingredient formulations — across twelve branded lines — primarily to meat processors in Spain, supported by in-house R&D and analytical labs.

Ownership category

akta.pro rank

Product category

Food Ingredients and Additive Blends

NAICS

All Other Food Manufacturing (31199), Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Ingredient Blends & Systems / Custom Formulation (Seasoning Systems, Functional Blends) (CRADAOAO)

akta.pro secondary industries

Marinated, Seasoned & Enhanced Meats (Injected/Tumbled/Brined) (AFANAEAH), Formed & Restructured Meats (Nuggets, Patties, Logs, Portion-Control) (AFANAEAI), Ground & Formed Meat Products Manufacturing (Burgers, Sausages, Meatballs) (AFAKALAE)

Keywords

• Food ingredient solutions
• Meat processing additives
• Food technology blends
• Clean label ingredients
• Flavor technologies

Headquarters

HQ city

Navas Del Rey

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Food Additive and Ingredient Sales: Design, manufacture and sale of additive blends and ingredient formulations for the food industry. Revenue generated through direct B2B sales of proprietary product lines including AVIPREP, AVISABOR, RETENAVI, AVIPLAT, CONSERAVI, AVIJAM, ANTIOXIAVI, CHORAVI, SALAVI, LIGAVI, CURAVI, and COLORAVI.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ANVISA designs, manufactures, and sells proprietary food additive blends and ingredient formulations for the meat processing and broader food industry. Its portfolio spans twelve product lines covering fresh processed products, flavor, retention and texture, preservation, antioxidants, curing, coloring, and ready-meal solutions, supported by in-house R&D, an analytical laboratory, and technical advisory services for food manufacturers.

Differentiator

Problem solved

Functional benefit

Brands

• AVIPREP: Solutions for fresh processed products development
• AVISABOR
• RETENAVI
• AVIPLAT
• CONSERAVI
• AVIJAM
• ANTIOXIAVI
• CHORAVI
• SALAVI
• LIGAVI
• CURAVI
• COLORAVI

Products and services

• AVIPREP

Quantifiable outcome

• IFS Food certification renewal with 99.09% compliance
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Sánchez Romero Carvajal Jabugo, S.A.UcoreStrategic or Co-development Partner · 1 May 2026Research consortium partner in multidisciplinary project developing natural ingredient formulations to inhibit Toxoplasma gondii infection in cured meat products while maintaining sensory properties. Research published in EUROCARNE magazine May 2026.
• Universidad de GranadacoreStrategic or Co-development Partner · 1 May 2026Research consortium partner alongside ANVISA and Sánchez Romero Carvajal Jabugo, contributing academic expertise to the study of natural compounds controlling Toxoplasma gondii in traditional meat products.
• CARTIFminorImplementation/ SI/ Consulting Partner · 1 November 2025Participation in CARTIF-organized innovation and safety conference for meat sector in Castilla y León. ANVISA technical director Daniel Tenllado van der Reijden presented on new nitrifying agent limits in meat products.
• JAMONES BLÁZQUEZcoreStrategic or Co-development Partner · 1 January 2025Co-development partner in SALAMON project (IDI-20250167) co-financed by CDTI and FEDER. Research focuses on continuous diffusion of salts in Iberian meat matrices for dose optimization and postsalting process improvement using advanced digital technologies.
• El Sentido de la CarneminorGTM or Marketing Partner · 1 January 2025Media and communication partnership promoting messages about meat's role in Mediterranean diet, livestock value for rural areas, and balancing innovation with tradition. Renewed commitment for second year of collaboration.
• Club Deportivo La ArmuñaminorGTM or Marketing Partner · 1 January 2025Sports sponsorship under 'Impulso Joven: mueve tu potencial' project supporting young athletes with high sporting potential. Part of ANVISA's commitment to local community development and youth talent.
• CeroCO2minorOthers · 1 January 2025Carbon footprint calculation and verification service provider supporting ANVISA's sustainability and climate action commitment. Verified carbon footprint of 41.80 tonnes CO₂e for 2024.
• Banco de AlimentosminorOthers · 1 January 2025Annual charitable partnership with food bank organization. ANVISA contributes to purchasing essential foods during Christmas period, demonstrating social responsibility commitment.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Kerry Group: Global taste and nutrition company with deep meat-processing applications (cures, flavor systems, functional blends) sold to the same food-manufacturer customer base as ANVISA, though at vastly greater scale and geographic reach.
• International Flavors & Fragrances (IFF): Global ingredient and flavors major (including the Danisco portfolio) supplying seasoning blends, texture systems and preservative solutions to meat processors worldwide — the most direct incumbent analog to ANVISA's full-stack offering.
• DSM-Firmenich: Global nutrition, health and flavors group combining DSM's food ingredients with Firmenich's flavor expertise; supplies functional blends, preservation and taste solutions overlapping directly with ANVISA's portfolio.
• Givaudan: World's largest flavor and fragrance house with savory/taste solutions for processed meats; comparable to ANVISA's AVISABOR and CURAVI lines but operating globally with R&D centers across all regions.
• McCormick & Company: Global flavor company with a dedicated industrial flavor and ingredient division serving meat and savory processors — competes head-to-head with ANVISA on seasoning blends and cured-meat flavor systems.
• CHR. Hansen (Novonesis): Provider of cultures, enzymes and natural food ingredients for meat fermentation, curing and preservation; overlaps with ANVISA's curing, maturation (LIGAVI) and preservation solutions at greater scale.
• Tate & Lyle: Global food and beverage ingredients supplier (texturants, stabilizers, fibers, sweeteners) with functional systems applicable to processed meats — comparable to ANVISA's RETENAVI and AVIPREP retention/texture lines.

Direct peers

• Corbion: Specialist in food preservation (including natural and E-243-based solutions like Verdad) and functional ingredients for meat, comparable to ANVISA's CONSERAVI preservative franchise and ANTIOXIAVI antioxidant line.
• Palsgaard: Specialist in emulsifiers, stabilizers and functional blends for meat and dairy applications; competes most directly with ANVISA's texture, retention and clean-label formulations including vegetable-fiber-based systems.

Regional players

• Carobels: Spanish manufacturer of ingredients, additives and auxiliary products for the meat industry; serves the same Iberian meat-processing customer base as ANVISA from a domestic Spanish base, making it the closest regional head-to-head peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ANVISA