Boutique dos Relógios
Boutique dos Relógios is a Portuguese omnichannel luxury watch and jewelry retailer operating physical boutiques and a multi-language e-commerce platform. It serves affluent individual consumers, pre-owned watch collectors, and corporate clients across Portugal.
- Company typePrivate
- Founded2011
- HeadquartersLisboa, Portugal
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Boutique dos Relógios does
Boutique dos Relógios is the retail brand of Tempus Distribuição – Sociedade Comercial de Relojoaria, S.A., a privately held Portuguese company headquartered in Lisbon and administered by the Kolinski family (Salomão, Cristina, and David Kolinski). The company operates an omnichannel luxury watch and jewelry business spanning physical retail, a multi-language (Portuguese, English, Chinese) own-storefront e-commerce platform, and a Click & Collect network that leverages 650+ stores and pickup points across Portugal. Its product portfolio covers the full luxury price spectrum, from fashion and lifestyle watches (Swatch, Tissot, Tommy Hilfiger, Calvin Klein, Hugo) through connected smartwatches (Garmin) up to haute horlogerie (Omega, Cartier, Breitling, IWC, Breguet, Hublot, Vacheron Constantin, Panerai) and fine jewelry (Buccellati, Graff, Piaget, Rosekey), plus adjacent accessories (Montblanc leather goods, Creed fragrances, Wolf boxes). It also runs a certified pre-owned watch program with authentication, a trade-in service, wedding and bridal jewelry services, and a dedicated corporate gifting channel.
The company's technology footprint is primarily commercial rather than technical: a multi-language e-commerce storefront integrated with physical store inventory, a proprietary digital and print magazine (Turbilhão, 23 editions since 2011) used as content marketing, and standard payment and fulfillment rails (Visa, Mastercard, PayPal, Multibanco, MB WAY, Klarna, Cetelem) with 48-hour delivery and free shipping above €40. Revenue mechanics rest on one-time hardware sales across watches, jewelry, and accessories, with no disclosed subscription or recurring services beyond trade-in and corporate programs; pricing is publicly listed and spans roughly €39 for entry fashion pieces to above €8,000 for luxury timepieces. The customer base is fragmented across affluent Portuguese individual luxury buyers (primary segment), fashion/lifestyle consumers, pre-owned watch collectors, wedding couples, and corporate clients — all served within Portugal, with no disclosed international retail footprint despite the multi-language storefront.
Boutique dos Relógios firmographics
Firmographics- Name
- Boutique dos Relógios
- Legal name
- Tempus Distribuição – Sociedade Comercial de Relojoaria, S.A.
- Website
- https://boutiquedosrelogios.pt
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Boutique dos Relógios is a Portuguese omnichannel luxury watch and jewelry retailer operating physical boutiques and a multi-language e-commerce platform. It serves affluent individual consumers, pre-owned watch collectors, and corporate clients across Portugal.
- Ownership category
- akta.pro rank
Boutique dos Relógios industry classification
Industry- Product category
- Luxury Watch and Jewelry Retail
- NAICS
- Jewelry Retailers (458310)
- SIC
- Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Watch Retail (Authorized Dealers, Boutiques, Omnichannel) (CRAKADAL)
- akta.pro secondary industries
- Luxury Department/Flagship & Multi-brand Boutiques (Jewelry/Watches) (CRAKAGAF), Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA), Luxury Accessories Retail (Leather Goods, Sunglasses, SLG) (CRAKAGAE)
Keywords
Where Boutique dos Relógios is headquartered
LocationHeadquarters
- HQ city
- Lisboa
- HQ country
- Portugal
- HQ region
- Europe
Offices3 records
Markets served
Boutique dos Relógios business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Sales - Watches: One-time sales of watches ranging from fashion brands (Swatch, Tissot, Tommy Hilfiger) to luxury haute horlogerie (Omega, Cartier, Hublot, Breguet). Products are sold through physical stores and e-commerce.
- Retail Sales - Jewelry: One-time sales of fashion jewelry (Pandora, PDPAOLA, Calvin Klein Jewelry) and fine/high jewelry (Buccellati, Graff, Piaget Jewelry, Rosekey). Includes gold, diamonds, precious stones, and gemstone pieces.
- Accessories Sales: Sales of accessories including Montblanc leather goods and writing instruments, Creed fragrances, watch boxes (Wolf brand), and leather articles.
- Pre-Owned Watch Sales and Trade-In: Certified pre-owned and vintage watch sales with authentication and inspection. Includes trade-in program where customers can sell or exchange their watches.
- Corporate Gifts: Dedicated corporate gifting program offering watches and jewelry for business gift occasions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fashion and lifestyle watches and jewelry - entry-level price segment |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Boutique dos Relógios product offering
Product offeringCore offering
Boutique dos Relógios is a Portuguese specialty retailer that sells fashion and luxury watches, fashion and fine jewelry, and luxury accessories (Montblanc, Creed) through its own physical stores and boutiquedosrelogios.pt e-commerce site. The offering spans entry-level fashion timepieces from brands such as Swatch and Tommy Hilfiger up to haute horlogerie from Omega, Cartier, Breitling, IWC Schaffhausen, Breguet, and Hublot, plus alta joalharia from Buccellati, Graff, and Piaget, and is complemented by a certified pre-owned watch program, trade-in, watch care, wedding jewelry, and corporate gifting services.
Product overview
Boutique dos Relógios is a Portuguese luxury watch and jewelry retailer operated by Tempus Distribuição S.A. The company offers a comprehensive portfolio across multiple product categories: Fashion and lifestyle watches (Swatch, Tissot, Tommy Hilfiger, Calvin Klein, Hamilton, and others), Smartwatches (Garmin), Luxury haute horlogerie (Omega, Cartier, Breitling, IWC Schaffhausen, Longines, Blancpain, Hublot, Panerai), Fashion jewelry (Pandora, PDPAOLA, Itemporality), Fine jewelry/alta joalharia (Buccellati, Graff, Djula, Piaget), Luxury accessories (Montblanc writing instruments and leather goods, Creed fragrances), Watch and jewelry boxes (Wolf), and Pre-owned certified vintage watches. The company also publishes Turbilhão magazine, a specialized quarterly publication on haute horlogerie and luxury lifestyle.
Differentiator
Problem solved
Functional benefit
Products and services
- Fashion Watches Mid-range fashion and lifestyle watches from brands including Swatch, Tissot, Tommy Hilfiger, Calvin Klein, Lacoste, BOSS, Balmain, Hamilton, Hugo, Eletta, Olivia Burton, and Nixon, sold to individual consumers for everyday wear.
- Smartwatches Connected and smart watches including Garmin devices for fitness tracking and activity monitoring, targeted at consumers wanting wearable technology.
- Luxury Watches (Alta Relojoaria) High-end luxury timepieces from prestigious brands including Omega, Cartier, Breitling, IWC Schaffhausen, Longines, Blancpain, Breguet, Hublot, Piaget, Panerai, Gucci, Roger Dubuis, and Vacheron Constantin, targeted at affluent collectors and luxury buyers.
- Fashion Jewelry Fashion jewelry including rings, necklaces, bracelets, and earrings from Pandora, PDPAOLA, Calvin Klein Jewelry, Tommy Hilfiger Jewelry, BOSS Jewelry, Lacoste Jewelry, Itemporality, Joanli Nor, and Cinco, for everyday wear and accessible gifting.
- Fine Jewelry (Alta Joalharia) Luxury fine jewelry including pieces with precious stones (diamonds, emeralds, rubies, sapphires) and gold from Buccellati, Graff, Djula, Piaget Jewelry, Rosekey, Suzanne Kalan, Anil Arjandas, Zancan SPA, and Luis Morais.
- Montblanc Accessories Luxury writing instruments, leather goods (wallets, belts, bags), and cufflinks from Montblanc, sold to consumers seeking premium accessories.
- Creed Fragrances Luxury perfumes and fragrances for men and women, including signature scents such as Aventus, as well as candles and atomizers from Creed.
- Watch and Jewelry Boxes Luxury storage and display cases for watches and jewelry from Wolf and Buccellati Deco.
- Pre-Owned Watches Certified pre-owned and vintage watches from prestigious brands including Rolex, Audemars Piguet, and Cartier, authenticated and inspected by experts under the Boutique dos Relógios Plus guarantee, targeted at collectors and enthusiasts.
- Trade-In Service Service allowing customers to sell and trade-in their pre-owned watches against new purchases, supporting upgrades and the certified pre-owned program.
- Watch Care Maintenance and care services for watches, supporting after-sales servicing for purchased timepieces.
- Corporate Offers Corporate gift and bulk purchase program for businesses, providing luxury watches and jewelry for corporate occasions, employee recognition, and client hospitality.
- Wedding Services Wedding and engagement jewelry consultation services for couples selecting wedding bands, engagement rings, and bridal jewelry.
Companies that use Boutique dos Relógios
Customer profileSegments6 records
Ideal customer profiles5 records
Boutique dos Relógios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Boutique dos Relógios partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered support and operational.
- KlarnasupportPayment financing partner offering installment payment options to customers at checkout. Allows customers to spread purchases over time with flexible payment solutions.
- CetelemsupportConsumer credit and financing partner providing installment payment options for higher-value purchases of watches and jewelry.
- VASP - Distribuição e LogísticaoperationalDistribution and logistics partner handling physical distribution of Turbilhão magazine and printed materials. Address: MLP – Quinta do Grajal, Venda Seca, 2739-511 Agualva – Cacém, T. (+351) 214 337 000.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Boutique dos Relógios competitors and assessment
Company assessmentDirect peers
- Watches of Switzerland Group: UK-listed multi-brand luxury watch retailer operating showrooms across the UK, US, and Europe with a comparable brand portfolio (Rolex, Cartier, Omega, Breitling, IWC, Hublot, Vacheron Constantin) and an authorized-dealer plus certified pre-owned model. The most directly comparable public-market peer in business model and category mix.
- Bucherer: Swiss multi-brand luxury watch and jewelry retailer (recently acquired by Rolex) operating flagship boutiques across Europe with an almost identical assortment of haute horlogerie maisons. Closest European analog in scale of brand portfolio and boutique experience.
- Goldsmiths: UK multi-brand watch and jewelry retailer (Signet Jewelers subsidiary) carrying a comparable mix of luxury watches, fashion watches, and branded jewelry across physical stores and e-commerce, with similar premium brand partnerships and wedding/occasion services.
- Chronext: European online platform for new and certified pre-owned luxury watches operating across multiple European markets. Comparable through its certified pre-owned authentication model and multi-brand luxury positioning, though pure-online rather than omnichannel.
- The Hour Glass: Asia-Pacific luxury watch retailer operating multi-brand boutiques across Singapore, Hong Kong, Japan, Australia, and Thailand, focused on haute horlogerie maisons. Comparable through its multi-brand luxury boutique model and emphasis on clienteling.
- Mayors Jewelers: US multi-brand luxury watch and jewelry retailer (part of Watches of Switzerland Group) operating showrooms across the southeastern US with a comparable Rolex, Cartier, Omega, Patek Philippe and fine jewelry assortment. Direct US analog of the multi-brand luxury boutique model.
Regional players
- PR Joyeros: Spanish multi-brand luxury watch and fine jewelry retailer operating boutiques across Spain with an overlapping brand portfolio (Omega, Cartier, Breitling, Hublot, IWC) and comparable clienteling and corporate gifting offerings. Closest Iberian competitor.
- Rabat Joyeros: Spanish luxury watch and jewelry retailer with boutiques in Barcelona, Madrid, and other Spanish cities, focused on haute horlogerie maisons (Audemars Piguet, Rolex, Patek Philippe, Vacheron Constantin). Iberian peer with directly overlapping luxury positioning.
- Joyería Suárez: Spanish fine jewelry and watch retailer with long heritage operating boutiques across Spain, offering both branded and own-label jewelry plus watch distribution. Comparable Iberian heritage retailer with overlapping jewelry and watch retail positioning.
Broad incumbents
- Signet Jewelers: Largest jewelry retailer globally (parent of Kay Jewelers, Zales, Jared, H. Samuel, and Goldsmiths), offering overlapping watch and jewelry categories across a much broader mass-market and mid-market portfolio. Larger incumbent with adjacent luxury watch exposure through Goldsmiths.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Boutique dos Relógios social profiles
Digital presenceBoutique dos Relógios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boutique dos Relógios leadership team
Management profileNumber of profiles
Profiles1 record
Boutique dos Relógios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boutique dos Relógios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boutique dos Relógios
What does Boutique dos Relógios do?
Boutique dos Relógios is a Portuguese specialty retailer that sells fashion and luxury watches, fashion and fine jewelry, and luxury accessories (Montblanc, Creed) through its own physical stores and boutiquedosrelogios.pt e-commerce site. The offering spans entry-level fashion timepieces from brands such as Swatch and Tommy Hilfiger up to haute horlogerie from Omega, Cartier, Breitling, IWC Schaffhausen, Breguet, and Hublot, plus alta joalharia from Buccellati, Graff, and Piaget, and is complemented by a certified pre-owned watch program, trade-in, watch care, wedding jewelry, and corporate gifting services.
Is Boutique dos Relógios a public or private company?
Boutique dos Relógios is a private company. It is classified as family owned and is currently operating.
When was Boutique dos Relógios founded?
Boutique dos Relógios was founded in 2011. It employs 251 to 500 people.
Where is Boutique dos Relógios based?
Boutique dos Relógios is headquartered in Lisboa, Portugal, in the Europe region.
How does Boutique dos Relógios make money?
Five revenue lines are on record. Retail Sales - Watches are the primary driver. The others are retail Sales - Jewelry, accessories Sales, pre-Owned Watch Sales and Trade-In and corporate Gifts.
Who are Boutique dos Relógios's main competitors?
Direct peers on record are Watches of Switzerland Group, Bucherer, Goldsmiths, Chronext, The Hour Glass and Mayors Jewelers. Regional players are PR Joyeros, Rabat Joyeros and Joyería Suárez. Signet Jewelers is listed as a broad incumbent.
Does Boutique dos Relógios have an API?
No public API is recorded for Boutique dos Relógios.
What industry is Boutique dos Relógios in?
Boutique dos Relógios's product category is Luxury Watch and Jewelry Retail. Its primary akta.pro industry code is CRAKADAL, Watch Retail (Authorized Dealers, Boutiques, Omnichannel), with a secondary code of CRAKAGAF, Luxury Department/Flagship & Multi-brand Boutiques (Jewelry/Watches). Its NAICS code is 458310 and its SIC code is 5944.