Wikia

What Wikia does

Wikia, operating commercially as Fandom, is a privately held wiki-based platform headquartered in San Francisco that hosts fan-driven knowledge communities across entertainment, gaming, anime, movies, and pop culture verticals. The core product is the Fandom Platform, built on MediaWiki with wikitext markup, Lua scripting, DynamicPageLists, and extensible templates, and supplemented by native iOS and Android mobile applications. Platform features include Contribution Mode for in-page editing, Theme Designer for visual customization, Collections (Beta) for content curation, and an Admin Dashboard plus Admin Plus for community management. The platform supports 16 languages and operates Community Central as a central hub for help documentation, forums, and contributor programs including structured Community Mentor pathways.

Fandom serves a hybrid customer base. The primary segment consists of individual fan community contributors who create, edit, and maintain wiki content, while a secondary segment includes entertainment brands and publishers that benefit from fan-created documentation of their properties. The company makes money primarily through display advertising served to wiki visitors; basic wiki hosting is offered free to contributors under a freemium model, with premium tiers not disclosed in available material. Distribution is entirely self-serve via the web platform, mobile apps, and a Wiki Adoption system that allows users to resurrect inactive wikis. Recent product activity in 2026 includes Collections, Share Your Collections, Admin Plus enhancements, and an experimental AI Translation Pilot for internationalization.

Name

Wikia

Legal name

Wikia (operating as Fandom)

Website

https://wikia.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

10,001+ employees

Short description

Fandom (formerly Wikia) is a privately held wiki-hosting platform headquartered in San Francisco that enables individual fans and entertainment communities to collaboratively create and curate content across gaming, entertainment, and pop culture, monetizing primarily through advertising.

Ownership category

akta.pro rank

Product category

Wiki Hosting and Fan Community Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYBPAMABAD

Creator & Fan Communities

Business & Public Services/Web, Mobile & Digital Platforms/Social Networks & Online Communities

SECONDARYBPAMABAC

Interest-Based Communities & Forums

Business & Public Services/Web, Mobile & Digital Platforms/Social Networks & Online Communities

Keywords

• Wiki hosting platform
• Fan community platform
• Collaborative content creation
• Media wiki hosting
• Entertainment knowledge base

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Advertising: The platform displays advertisements to visitors and users of the wikis, generating revenue from display advertising.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Wikia, operating as Fandom, provides a free, MediaWiki-based hosting platform where users create, edit, and curate collaborative wiki communities around entertainment, gaming, and pop culture topics. The platform offers customizable themes, multi-language support across 16 languages, integrated discussion forums, mobile applications for iOS and Android, and community programs such as mentorship pathways and Discord integration.

Product overview

Fandom (formerly Wikia) is a wiki-based platform hosting thousands of fan communities across entertainment, gaming, and lifestyle topics. The core product is the Fandom Platform for creating and editing collaborative wiki content, supplemented by mobile apps for iOS and Android, the Community Central support hub, and features like Collections (Beta) for curating content, Admin Plus for advanced wiki management, and Contribution Mode for editing. The platform supports multiple languages and provides tools for wiki customization including theme designer, templates, and infoboxes.

Differentiator

Problem solved

Functional benefit

Products and services

• Fandom Platform A wiki-based hosting platform enabling users to collaboratively create, edit, and organize content around entertainment, gaming, and lifestyle topics. Provides free hosting, customizable themes, multi-language support, and integrated community discussion tools for fan contributors globally.
• Fandom Mobile Apps Native mobile applications for iOS and Android that allow users to access Fandom wikis, videos, news, and reviews on mobile devices. Targets the same individual consumer fan audience as the web platform.
• Community Central The central support and engagement hub for the Fandom platform, providing help documentation, community forums, staff blogs, and resources for wiki contributors and administrators. Serves as the on-platform destination for getting started guides, editing help, and community program information.

Quantifiable outcome

• 43,785+ wiki pages on Community Central alone

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

One partnership is on record.

• Gaming Industry PartnerscoreGTM or Marketing PartnerCommunity Partnerships program includes gaming highlights and paid partnerships with community benefits. Fandom collaborates with gaming companies to support fan wiki communities around games.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• GameSpot: GameSpot is a major professional gaming media site that is already part of the Fandom portfolio. It is comparable as a gaming-information destination that competes with Fandom gaming wikis for enthusiast traffic and ad budgets.
• IGN Entertainment: IGN is a broad incumbent in gaming and entertainment media with wikis, reviews, and video content. It competes with Fandom for gaming audience time and ad revenue while serving a similar enthusiast demographic.
• Twitch: Twitch is a large-scale gaming and creator community platform. It competes for the same gaming-fan mindshare, offers community and live engagement features, and represents where gaming-fandom time and ad dollars can alternatively flow.

Emerging players

• Substack: Substack is a creator-publishing platform with subscription/patronage mechanics, comparable to Fandom's exploration of creator monetization features and shared interest in empowering individual contributors.
• Discord: Discord is a community/chat platform popular with the same gaming and fandom audiences Fandom serves, and is both an integration partner and a competing destination for fan discussion and live community engagement.

Direct peers

• Stack Exchange: Stack Exchange is a community-Q&A and knowledge platform with topic-specific sites, gamified contributor programs, and a similar SEO-dependent, volunteer-driven content model — making it comparable in operating mechanics if not in vertical.
• Quora: Quora operates a large user-generated knowledge and Q&A platform with similar ad monetization, contributor programs, and reliance on long-tail informational search traffic. Comparable in business model and content dynamics to Fandom.
• Reddit: Reddit is the closest direct peer: a massive community-driven platform organized around interest-based forums (subreddits), with comparable ad-supported monetization, volunteer moderation, and pop-culture/gaming audiences that overlap heavily with Fandom wikis.
• Wikipedia (Wikimedia Foundation): Wikipedia is the foundational wiki platform and the most direct technology peer — Fandom forked from MediaWiki. Wikipedia competes for general informational queries and SEO traffic, while Fandom differentiates on pop-culture depth and community features Wikipedia deliberately avoids.

Regional players

• Archive of Our Own (OTW): Archive of Our Own is a nonprofit fanworks community platform focused on fan fiction. Comparable as a volunteer-run, fandom-centric community hosting user-generated content, though narrower in scope and a non-commercial reference point.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-galactic-empire

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wikia