OmniSite

What OmniSite does

OmniSite, legally Logical Concepts, Inc., is a privately held, family-owned company founded in 1998 by Tom Ward in Indianapolis, Indiana. The company designs, manufactures, and sells cellular IoT remote monitoring and control hardware together with a cloud platform, primarily serving municipal water and wastewater utilities, with secondary use in airfield lighting monitoring and industrial tank and pump monitoring. Its core technology is LTE/4G cellular telemetry feeding the proprietary GuardDog cloud platform, which provides real-time alerts via text, email, and voice, historical logging, trend analysis, and a mobile app; a peer-to-peer control layer released in October 2024 allows devices to act on each other's signals without cloud latency. The hardware portfolio spans the OmniBeacon cellular alarm light ($199–$499), the XR50 PLUS pump and runtime controller (~$2,000 per station), the Crystal Ball PLUS backup pump controller and runway lighting monitor, and the WINGs multimodal camera/telemetry/PLC gateway launched in January 2026; a Virtual Microbiologist AI software layer is scheduled for March 2026.

The company monetizes through one-time hardware sales, recurring annual cellular service fees of approximately $280 per station, an OmniAdvantage extended warranty subscription, optional $249-per-unit configuration services, and Rapid Installation Kits bundling pre-terminated wiring and sensors. OmniSite distributes through an authorized representative and VAR network across North America supplemented by direct website sales and a Quick Quote funnel, and it offers free hands-on training to drive adoption. After divesting its residential Pumpalarm.com brand to DriBot in 2024, OmniSite is now tightly focused on municipal and industrial customers, of which it reports more than 1,900 organizations and tens of thousands of deployed monitors. With approximately 20 employees, no external funding, and a stack of product launches between 2024 and 2026, OmniSite operates as a bootstrapped, niche-focused hardware-plus-recurring-revenue business competing against much larger traditional SCADA vendors on cost, ease of installation, and cellular-native architecture.

Name

OmniSite

Legal name

Logical Concepts, Inc.

Website

https://omnisite.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

OmniSite is a family-owned Indianapolis company that sells cellular IoT remote monitoring hardware and its GuardDog cloud platform to U.S. municipal water and wastewater utilities, with secondary use in airfield lighting and industrial pump monitoring. Revenue comes from hardware sales, recurring wireless service, and configuration services across 1,900+ municipal customers.

Ownership category

akta.pro rank

Product category

Remote Monitoring Systems

NAICS

Other Measuring and Controlling Device Manufacturing (334519), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Measuring & Controlling Devices, Nec (3829), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Fault & Performance Monitoring (SNMP/Telemetry/APM for Networks) (HDAFAMAA)

akta.pro secondary industry

Site Security, Monitoring & Remote Operations (NOC/IoT) (HDAIAKAH)

Keywords

• Remote monitoring systems
• Wastewater monitoring solutions
• Cellular telemetry devices
• Lift station monitoring
• Pump control systems

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Device Sales: Sale of cellular monitoring devices (OmniBeacon, XR50, Crystal Ball, WINGs) as one-time purchases. Prices range from $199-$499 for OmniBeacon to $2,000 for XR50 per station.
2. Recurring Wireless Service: Annual cellular data service fees for device connectivity, approximately $21/month or $280/year per station.
3. Extended Warranty (OmniAdvantage Plan): Extended warranty covering product damages, radio upgrades, and full GuardDog mobile app access.
4. Configuration Services: Professional setup and configuration of GuardDog cloud interface for customer projects, priced at $249 per unit.
5. Rapid Installation Kits: Pre-terminated wire harnesses, conduit, and analog sensors bundled for quick field installation of XR50 and Crystal Ball.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

OmniSite designs, manufactures, and sells cellular-based remote monitoring and control hardware devices (OmniBeacon, XR50 PLUS, Crystal Ball PLUS, and the upcoming WINGs multimodal product) bundled with the GuardDog cloud-based monitoring platform. The hardware captures pump, tank, level, and alarm sensor data at municipal water/wastewater lift stations, water towers, and airfield lighting systems, transmitting it over LTE/4G cellular networks for real-time alerts via text, email, and voice along with historical trend analysis and peer-to-peer automated device control. Recurring revenue comes from annual wireless service subscriptions, extended warranty (OmniAdvantage), and optional professional configuration services.

Product overview

OmniSite offers a cellular and cloud-based remote monitoring platform for municipal water, wastewater, and airfield lighting applications. The product portfolio centers on the GuardDog cloud platform (included free with all devices) which integrates with hardware products including OmniBeacon (cellular alarm light), XR50 PLUS (pump/runtime controller), and Crystal Ball PLUS (backup pump controller/runway lighting monitor). New products include WINGs (multimodal camera/telemetry/PLC gateway) launching January 2026 and Virtual Microbiologist AI software launching March 2026. Rapid Installation Kits provide pre-terminated components for fast deployment. The company positions itself as a new category of telemetry that offers SCADA-like features at a fraction of the cost and complexity.

Differentiator

Problem solved

Functional benefit

Brands

• GuardDog: Cloud-based monitoring platform and interface for OmniSite products providing real-time alerts, data analytics, and system management.
• OmniBeacon
• XR50
• Crystal Ball
• WINGs

Products and services

• OmniBeacon Cellular alarm light with an embedded cellular transmitter that delivers real-time alert notifications via text message, voice, and email. Functions as a high-level, power-fail, low-backup-battery, and weak-signal alarm monitor and is positioned as one of the most affordable remote monitoring solutions on the market. Designed for zero-programming self-installation and used by municipalities and small operators at lift stations and pump control panels.
• XR50 PLUS Cellular controller that records pump runtimes, GPM, pump cycles, and monitors digital alarm inputs; can also monitor airfield lighting. Accessed remotely through the GuardDog cloud platform and mobile app. Priced at approximately $2,000 per station, targeting municipal wastewater lift stations, water utilities, and airfield operators.
• Crystal Ball PLUS Easy-to-install cellular device that monitors both digital and analog sensor signals. Functions as a backup pump controller in municipal lift station applications and as a premium general aviation runway lighting monitor. Used by municipalities for advanced pump control and by airfields for runway/taxiway lighting monitoring.
• WINGs Revolutionary multimodal product that combines camera surveillance, telemetry, and PLC data gateway functionality into a single device. Marketed as an industry first and positioned as the future of SCADA. Being tested in Indiana through Indiana Pump Works in partnership with OmniSite.
• GuardDog Cloud Platform 100% web-based cloud monitoring interface that provides real-time alerts (text, email, voice), historical data logging, trend analysis, and mobile app access. Bundled free with every OmniSite hardware product and accessed at guarddog.omnisite.com. Powers all OmniSite device monitoring and analytics for municipalities, industrial facilities, and airfield operators.
• Rapid Installation Kits (XR50 & Crystal Ball) Pre-configured installation kits that include pre-terminated wire harnesses, conduit, and analog sensors needed to deploy XR50 and Crystal Ball devices in the field. Designed to enable rapid installation by customers without specialized technical staff.
• OmniAdvantage Plan Annual subscription extended warranty plan covering product damages, radio upgrades, and full access to the GuardDog mobile app. Sold to existing OmniSite hardware customers for ongoing protection and lifecycle support.
• GuardDog Configuration Services Professional configuration services in which OmniSite technicians configure the GuardDog cloud interface for customer projects. Priced at $249 per unit and offered to enterprise customers needing assisted setup.
• Virtual Microbiologist AI Software AI-powered software that automatically counts and identifies wastewater indicator organisms, analyzes floc health, and advises on wastewater plant adjustments. Designed for wastewater plant lab operators using camera microscopes connected to the OmniSite cloud.

Quantifiable outcome

• 80% reduction in sewer overflows at monitored lift stations
• +9 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Indiana Pump WorksminorStrategic or Co-development Partner · 1 August 2025Indiana Pump Works (317-360-7867) is partnering with OmniSite to test the new WINGs product in Indiana. They serve as a testing partner for the future of SCADA technology.
• DriBot, LLCcoreOthers · 1 January 2024DriBot, LLC acquired Pumpalarm.com from OmniSite in 2024. Pumpalarm.com is the residential pump monitoring brand, separate from OmniSite's municipal focus.
• Kerr Pump and SupplycoreChannel Partner/ Reseller/ Distributor · 1 May 2023Kerr Pump and Supply is a value-added reseller (VAR) serving the Michigan market. They joined OmniSite's representative network and received product training to become certified OmniSite product sellers.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Mission Communications: Mission Communications provides cellular-based remote monitoring and SCADA systems for water and wastewater lift stations. Direct peer: identical target customer (US municipalities), same cellular telemetry architecture, and overlapping product set (alarm monitoring, pump runtime, cloud dashboards).
• RACO Manufacturing and Technology: RACO provides cellular alarm monitoring and autodialer systems for water and wastewater applications. Direct peer: same municipal water/wastewater customer base, comparable cellular-based notification and monitoring product set.
• Data Flow Systems: Data Flow Systems offers telemetry and SCADA solutions for water, wastewater, and irrigation. Direct peer: same vertical focus on municipal water/wastewater lift stations with cellular RTU/SCADA offerings.
• Telemetry Solutions: Telemetry Solutions provides cellular and satellite remote monitoring for water/wastewater utilities. Direct peer: comparable cellular RTU product line and municipal water/wastewater customer base.

Broad incumbents

• Sensus (Xylem): Sensus, owned by Xylem, provides smart water network solutions including advanced metering infrastructure and AMI. Broad incumbent: serves the same municipal water vertical with a much broader portfolio and global scale.
• Itron: Itron provides smart water and gas metering plus network monitoring solutions to utilities worldwide. Broad incumbent: competes in the same municipal water space with a wider portfolio that includes metering, AMI networks, and analytics.
• Badger Meter: Badger Meter manufactures flow measurement and monitoring solutions for water utilities. Broad incumbent: serves overlapping municipal water customers with flow meters and connected monitoring products at greater scale.
• Mueller Water Products: Mueller Water Products supplies water infrastructure including smart valves and monitoring technology to North American utilities. Broad incumbent: overlapping municipal water customer base with broader infrastructure portfolio.

Emerging players

• Orenco Systems: Orenco Systems provides decentralized wastewater treatment systems with integrated monitoring and control panels. Emerging player: serves the wastewater operator segment with monitoring solutions, partially overlapping with OmniSite's lift station monitoring focus.
• ADS Environmental Services: ADS Environmental Services provides wastewater flow monitoring and sewer monitoring technology. Emerging player: focused on the wastewater side of OmniSite's vertical with specialized flow monitoring products for collection systems.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/omnisite
• Xx.com/omnisite

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OmniSite