RMC Health

What RMC Health does

RMC Health is a Colorado-based nonprofit professional learning and capacity-building firm focused on K-12 school health. Founded in 1980 and headquartered in Golden, Colorado, the organization now operates as a subsidiary of Action for Healthy Kids following a 2023 partnership/merger. RMC Health trains K-12 educators, school nurses, and district wellness coordinators to implement skills-based health education aligned with the National Health Education Standards and the CDC's Whole School, Whole Community, Whole Child (WSCC) framework. Its offerings span (1) instructional classroom products (NHES Posters, Health Skills Step Progression Posters, Student Cue Cards, and Teacher Progression Guides, sold via rmc.org/shop in individual, grade-span bundle, and all-grade-span bundle configurations with bulk-order support), (2) a web-based interactive alternative-to-suspension program called Second Chance targeting tobacco, vaping, and marijuana policy violations, and (3) customized professional services including Skills-Based Health Education training, Infrastructure for District and School Health (WSCC implementation), Substance Use Prevention, Customized Capacity Building, and Convening and Collaboration.

RMC Health's revenue is built on three streams: direct classroom product sales (one-time unit pricing with bundle discounts of 15-25%), fee-for-service professional development delivered through customized partnerships with schools, districts, and healthcare organizations, and grant/contract funding from state and federal agencies (Colorado Department of Education, CDPHE for STEPP, USDA FNS for the Healthy Meals Incentives Initiative) and foundations (The Colorado Health Foundation). Distribution is dual-channel: a regional e-commerce storefront for products and an enterprise/field sales motion for services, with partnership inquiry calls and quote-based pricing for bulk and custom engagements. The customer base is concentrated in K-12 school districts (notably Jefferson County Public Schools and Weld County RE-1), healthcare organizations such as Children's Hospital Colorado and National Jewish Health, and a growing roster of state education agencies including Tennessee, Georgia, and Alaska. With 11-50 employees and a 40+ year operating history, RMC Health occupies a niche as a standards-aligned, facilitator-led capacity builder at the intersection of public health, education policy, and school district operations.

Name

RMC Health

Legal name

RMC Health

Website

https://rmc.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

RMC Health is a Colorado-based nonprofit (now a subsidiary of Action for Healthy Kids) that provides K-12 educators, school districts, and healthcare organizations with skills-based health education training, classroom instructional products, and capacity-building services aligned with national health standards.

Ownership category

akta.pro rank

Product category

K-12 Health Education Professional Development

NAICS

Educational Support Services (611710), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Physical Education & Health Instruction (EDAJAFAL)

akta.pro secondary industries

Student Wellness & Prevention Programs (Substance Use, Sexual Health, Bullying) (EDAJAIAG), Student Health Services (School Nursing, Health Office) (EDAJAIAE)

Keywords

• Professional development services
• Health education training
• School wellness consulting
• Classroom instructional materials
• Capacity building services

Headquarters

HQ city

Lakewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Classroom Products Sales: Sale of instructional products including NHES Posters, Health Skills Step Progression Posters, Student Cue Cards, Teacher Progression Guides, and bundled products. Products are available for purchase through the shop with bulk ordering options (10+ items) and purchase order support.
2. Professional Development Services: Customized professional learning and capacity-building services for schools, districts, and organizations. Includes training design and delivery, facilitation, and technical assistance. Services are tailored to client needs and delivered through partnerships.
3. Grant Funding: RMC Health receives funding from foundations and government agencies including Colorado Department of Education and The Colorado Health Foundation to support healthy schools initiatives.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

RMC Health provides customized professional learning and capacity-building services that train K-12 health educators and school-based professionals to implement skills-based health education and the Whole School, Whole Community, Whole Child (WSCC) Model. Its offerings pair customized training and technical assistance for school districts with a proprietary line of standards-aligned instructional classroom products (posters, cue cards, teacher progression guides, and bundles). The organization also delivers substance use prevention services, including the web-based Second Chance alternative-to-suspension program, and convenes coalitions and conferences to advance school-health practice.

Product overview

RMC Health is a non-profit organization providing professional learning and capacity-building services focused on school health education. The company's offerings consist of instructional classroom products (NHES and Health Skills Overview Poster Set, Health Skills Step Progression Posters, Student Cue Cards, Teacher Progression Guide, and bundled packages) aligned with National Health Education Standards for grades PreK-12. These are complemented by a range of professional learning services including Skills-Based Health Education Training, Infrastructure for District and School Health support, Substance Use Prevention Services (including the Second Chance program), Customized Capacity Building, and Convening and Collaboration services. The products serve as supplementary instructional materials while the services provide training, technical assistance, and facilitation for wellness champions in schools and districts.

Differentiator

Problem solved

Functional benefit

Brands

• Second Chance: A web-based, interactive, and self-directed educational program designed to be used as part of an alternative-to-suspension plan for youth who violate tobacco policy. The program addresses e-cigarettes, vaping, and marijuana.

Products and services

• NHES and Health Skills Overview Poster Set Classroom poster set providing visual reference and iconography aligned to each Health Skill and National Health Education Standard. The set includes two 11"x17" classroom posters and is designed for PreK-12 educators teaching skills-based health education.
• Health Skills Step Progression Posters Grade span poster set with 11 double-sided 11"x17" posters for each Health Skill showing Sub-Step Progression and accompanying language of health literacy. Available for PreK-2, 3-5, 6-8, and 9-12 grade spans and designed for educators implementing skills-based health education.
• Student Cue Cards Hands-on reinforcement tool for Health Skills containing double-sided 4"x6" cue cards with engaging icons, Health Skill Steps, Sentence Stems for Health Literacy, and Valuable Vocabulary. Organized by grade span for K-12 students learning health skills.
• Teacher Progression Guide Binder-style framework for incorporating Health Skills into classroom curriculum. Organized by health skill and grade span, with Skill Overview, Sub-Steps breakdown, Suggested Teaching Progressions, Learning Activities, and Teaching Tips for educators.
• Bundle and Save — All Health Skills Products Bundled classroom products for one or all grade spans (PreK-2, 3-5, 6-8, 9-12), including the Teaching Progression Guide, Student Cue Cards, Step Progression Posters, and NHES Overview Posters at a 15% discount for a single grade span or 25% discount for all four grade spans.
• Second Chance Program Web-based, interactive, self-directed alternative-to-suspension education program for youth who violate tobacco policy. Addresses e-cigarettes, vaping, and marijuana through video, digital manipulatives, and self-reflection and is designed for schools and districts seeking evidence-based prevention alternatives to suspension.
• Skills-Based Health Education Training Research-based professional learning service that trains K-12 teachers and schools to implement skills-based health education, focusing on strategies that help students maintain healthy behaviors, change unhealthy behaviors, and delay onset of risky behaviors. Designed for schools, districts, and organizations seeking alignment with National Health Education Standards.
• Infrastructure for District and School Health Training and technical assistance service that helps schools and districts implement the Whole School, Whole Community, Whole Child (WSCC) Model through a holistic approach to health and wellness. Designed for districts building systematic, sustainable school-health infrastructure.
• Substance Use Prevention Services Prevention and intervention services including policy development, evidence-based program implementation, and alternative-to-suspension education for schools and communities. Delivered through the Second Chance program and other evidence-based curricula.
• Customized Capacity Building Customized professional learning opportunities covering training design and delivery, evaluating professional learning, facilitating for outcomes, maximizing meetings, building effective teams, and leading for change. Designed for schools, districts, teams, and entire organizations that need tailored capacity-building.
• Convening and Collaboration Facilitation and expertise-sharing services provided to coalitions, collaborations, conferences, and symposiums to advance school health best practices. Targets government agencies, nonprofits, and educational coalitions working on systemic change.

Quantifiable outcome

• School nurse roles expanded to all 20 high schools in Jefferson County Public Schools as a result of the capacity-building partnership
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Action for Healthy Kids (AFHK)coreStrategic or Co-development PartnerRMC Health and Action for Healthy Kids joined forces to tackle child health and well-being with greater impact. RMC Health is now a subsidiary of Action for Healthy Kids. The partnership combines expertise in professional learning and school health to expand reach and impact on student health outcomes.
• Prevention Research Center at Colorado School of Public HealthminorStrategic or Co-development PartnerPartner in healthy schools research and practice initiatives.
• Colorado Department of EducationcoreStrategic or Co-development PartnerState education agency partner supporting healthy schools initiatives and funding professional development programs.
• Colorado Education InitiativeminorStrategic or Co-development PartnerPartner in education transformation and school improvement initiatives in Colorado.
• Colorado School of Public HealthminorStrategic or Co-development PartnerAcademic partner providing research and expertise in public health.
• Alliance for a Healthier GenerationminorStrategic or Co-development PartnerNational partner working to reduce barriers for high-quality health and physical education programs.
• Center for Rural School Health Education at University of DenverminorStrategic or Co-development PartnerAcademic partner focused on rural school health education.
• National Jewish HealthminorStrategic or Co-development PartnerHealthcare partner working with Children's Hospital Colorado on asthma management expertise for schools.
• North Colorado Health AllianceminorStrategic or Co-development PartnerRegional health alliance partnership creating wellness coordinator position to support Weld County School District RE-1.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• EVERFI: Digital education company offering K-12 SEL, substance use prevention, and health education curricula. Represents a more scalable, digital-first approach to similar content (e.g., drug prevention) and is the most direct competitor in the standards-aligned health content space, though RMC's facilitator-led model is differentiated.
• Committee for Children (Second Step): Nonprofit publisher of the widely adopted Second Step SEL and child-protection curricula, including substance use prevention content. Sells directly to K-12 districts and competes for the same curriculum and professional development dollars as RMC Health.
• Action for Healthy Kids: National nonprofit focused on child health and well-being in schools; RMC Health's parent organization following the 2023 partnership. Operates the USDA Healthy Meals Incentives Initiative and shares a mission around school wellness, but at a broader programmatic and national scale rather than RMC's specialized training/facilitation niche.
• Discovery Education: Major K-12 digital content provider with health, SEL, and professional learning offerings. Competes with RMC for district health education budgets and represents the type of large, well-capitalized adjacent player that could crowd out a smaller specialist.
• Alliance for a Healthier Generation: National nonprofit that works with schools to advance physical, social, and emotional health. Listed as one of RMC Health's strategic partners, and competes/collaborates in the same healthy-schools capacity-building and professional development space, particularly on physical activity and nutrition.
• Shape America (Society of Health and Physical Educators): National professional association for health and physical education, setting national standards and providing professional development for K-12 health educators. Operates in the same standards-aligned health education space as RMC Health.
• ASCD (Association for Supervision and Curriculum Development): Large educator association providing professional development, books, and resources on whole-child education, including health and SEL. Comparable as a provider of professional learning services to K-12 educators and districts, though with a much broader content portfolio.

Emerging players

• Pure Edge: Nonprofit providing SEL and mind-body health curricula to K-12 schools. Comparable as a smaller, mission-driven competitor in the student wellness and SEL curriculum space, with similar funder-dependent revenue model.

Direct peers

• Botvin LifeSkills Training: Evidence-based substance use prevention program widely used in K-12 schools. Direct peer in the substance use prevention and skills-based health education space, where RMC Health's training and Second Chance program operate.

Others

• Center for Disease Control - DASH (Division of Adolescent and School Health): Federal program setting national best practices (including the CDC DASH Professional Development Best Practices referenced in RMC's pricing) and funding school health initiatives. Comparable as a peer in setting standards and frameworks that RMC's services implement, and a funder/partner for K-12 health initiatives.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rmc-health
• Xx.com/RMCHealthPD
• Facebookfacebook.com/RMCHealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RMC Health