Alliance for a Healthier Generation

What Alliance for a Healthier Generation does

Alliance for a Healthier Generation is a national nonprofit organization, founded in 2005 and co-founded by the American Heart Association and the Clinton Foundation, dedicated to supporting the physical, social, and emotional health of children. It operates from Portland, Oregon with 101-250 employees and reports reaching over 31 million young people cumulatively through partnerships with K-12 schools, school districts, out-of-school-time programs, families, hospitals, and corporate funders.

Its core delivery vehicle is the Action Center, a proprietary web-based platform that provides evidence-based self-assessments (including the Thriving Schools Integrated Assessment), action-planning tools, training modules, and progress reporting for schools and youth-serving organizations. The product portfolio extends beyond the Action Center to include The Walking Classroom (an audio-podcast physical-activity program featured on The Kelly Clarkson Show), the America's Healthiest Schools annual recognition program across 9 award categories, the Full Futures school nutrition partnership with Campbell's Company (active in Camden, Charlotte, and Hanover), the Smart Snacks Calculator, Fitness Breaks, the Virtual Me Moments Hub, and the Vaccine Resource Hub. Bilingual content is delivered in English and Spanish.

The organization operates as a donor-funded nonprofit: all tools, assessments, resources, and programs are provided free of charge to end users. Revenue is generated through tax-deductible donations and grants from foundations, corporations (Kohl's, Campbell's, Google Play), and individual philanthropists - most notably a $15 million unrestricted gift from MacKenzie Scott in 2019, the largest single gift in its history. Distribution is community-led, primarily through self-serve digital access on the Action Center, the Member Engagement and Support Team (MEST), educator word-of-mouth, and annual recognition cycles that drive repeat engagement.

Name

Alliance for a Healthier Generation

Legal name

Alliance for a Healthier Generation

Website

https://healthiergeneration.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Alliance for a Healthier Generation is a national nonprofit, co-founded by the American Heart Association and the Clinton Foundation in 2005, that provides free evidence-based health tools, assessments, and programs to K-12 schools, youth-serving organizations, and families, reaching over 31 million young people.

Ownership category

akta.pro rank

Product category

Children's Health and School Wellness Programs

NAICS

Child and Youth Services (62411), Other Individual and Family Services (624190), Educational Support Services (611710), Voluntary Health Organizations (813212)

SIC

Services-Health Services (8000), Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Community Health, Prevention & Health Education (BPAGACAC)

akta.pro secondary industries

Student Wellness & Prevention Programs (Substance Use, Sexual Health, Bullying) (EDAJAIAG), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK), Health Promotion, Prevention & Wellness Education (EDALAFAF)

Keywords

• Children's health programs
• School wellness initiatives
• Nutrition education services
• Physical activity resources
• Social-emotional learning

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Grants: As a national nonprofit organization, Alliance for a Healthier Generation is funded through tax-deductible donations and grants from foundations, corporations, and individual donors. Major gift of $15 million received from philanthropist MacKenzie Scott.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Alliance for a Healthier Generation is a national nonprofit that delivers free evidence-based health programs, assessments, and resources to K-12 schools, out-of-school-time programs, healthcare partners, and families to support children's physical, social, and emotional well-being. Its flagship delivery vehicle is the Action Center, a proprietary web-based platform where schools create accounts, complete self-assessments, build action plans, and access trainings and toolkits. Programs are augmented by the America's Healthiest Schools annual award, The Walking Classroom educational podcast program, and topic-specific resource hubs covering nutrition, physical activity, and social-emotional health.

Product overview

Alliance for a Healthier Generation operates a platform-based approach centered on the Action Center, a proprietary web-based software providing tools, assessments, resources, and trainings for schools and communities. The core programs include the Schools Program, Out-of-School Time Program, Hospital Partnerships, The Walking Classroom (educational audio podcasts), and Full Futures nutrition initiative. The organization offers America’s Healthiest Schools annual recognition and distributes supplementary tools and resources including Smart Snacks Calculator, Fitness Breaks, Virtual Me Moments Hub, Healthy at Home Toolkit, and Vaccine Resource Hub. The portfolio is augmented by the Kohl's Healthy at Home campaign providing family resources in multiple languages.

Differentiator

Problem solved

Functional benefit

Brands

• The Walking Classroom: An award-winning program that strengthens students' physical, mental, and academic health through educational podcasts students listen to while walking
• America's Healthiest Schools
• Full Futures
• Action Center
• Me Moments
• Kohl's Healthy at Home

Products and services

• Action Center Proprietary web-based software platform providing tools, resources, self-assessments, action plans, and trainings for K-12 schools and out-of-school time programs to assess and improve student, staff, and family health and wellness.
• America's Healthiest Schools Annual award program that recognizes K-12 schools for implementing evidence-based best practices to support student, staff, and family health across 9 award categories.
• The Walking Classroom Award-winning educational podcast program where students listen to audio content while walking, combining physical activity with academic learning; featured on The Kelly Clarkson Show.
• Schools Program Evidence-based program empowering K-12 schools to create healthier learning environments for students and staff through assessments, action plans, and resources.
• Out-of-School Time Program Best practices framework offering guidance and resources for healthy student engagement during out-of-school hours, designed for after-school and summer programs serving children and youth.
• Hospital Partnerships Program providing technical assistance, tools, resources, and data to support hospital- and health system-led community child health initiatives.
• Full Futures School nutrition partnership program engaging students, caregivers, and school staff through community farmers markets, school gardens, student leadership programs, food access expansion, and culinary education; operated in Camden NJ, Charlotte NC, and Hanover PA.
• Kohl's Healthy at Home Multi-language resource campaign funded by Kohl's that provides families and schools with tools and activities covering nutrition, movement, social-emotional well-being, and family engagement.

Quantifiable outcome

• Over 31 million young people impacted to date
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• Camino Nuevo Charter AcademycoreStrategic or Co-development Partner · 1 January 2025Six-school network in Los Angeles partnered to cocreate a culturally responsive family wellness series with bilingual virtual and in-person sessions. Topics included building relationships, stress management, conflict navigation, and holistic well-being.
• Campbell's CompanyflagshipStrategic or Co-development Partner · 1 January 2021Partnership on Full Futures school nutrition program operating in Camden NJ, Charlotte NC, and Hanover PA. Includes community farmers markets, school gardens, student leadership programs, food access expansion, and culinary education. Engaged over 11,000 students, caregivers, and school staff in most recent program year.
• American Heart AssociationflagshipStrategic or Co-development PartnerCo-founding partner of Alliance for a Healthier Generation. Provides scientific expertise and brand credibility for children's health initiatives.
• Clinton FoundationflagshipStrategic or Co-development PartnerCo-founding partner of Alliance for a Healthier Generation. Provides political/social credibility and access to broader health initiatives.
• Kentucky Association of Health PlanscoreStrategic or Co-development PartnerPartnership to increase childhood vaccinations through collaborative public health initiatives in Kentucky.
• The Walking ClassroomcoreStrategic or Co-development PartnerEducational program onboarded during CEO Kathy Higgins' tenure. Program supports health and learning with educational podcasts students listen to while walking. Featured on The Kelly Clarkson Show.
• Bertie County Schools (North Carolina)coreStrategic or Co-development PartnerPartnership with schools and local organizations to build a culture of health in Bertie County, North Carolina. Includes school-based health initiatives and community well-being programs.
• Google PlayminorStrategic or Co-development PartnerPartnership to create a list of free high-quality Teacher Approved apps and evidence-based activities to support family health.
• EduNetwork PartnersminorGTM or Marketing PartnerFirm collaborating with corporations including Intel, Mattel, Xerox, and Warren Buffett to design programs promoting learning and social responsibility among youth.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• American Heart Association: National voluntary health organization focused on cardiovascular disease. Direct comparable as co-founder of Healthier Generation and a major funder of children's health, but operates a vastly broader disease-research and advocacy portfolio.
• SHAPE America: Society of Health and Physical Educators — national professional organization representing health and PE educators. Comparable as a K-12 health/PE organization but functions more as a professional membership body than a free-resource school program.

Others

• Kohl's (corporate social impact / Kohl's Healthy at Home): Major retail funder of children's health and family wellness programs, including flagship funding of Healthier Generation's Healthy at Home campaign. Listed as a peer given its central role as a financial and channel partner in the organization's program ecosystem.

Direct peers

• Action for Healthy Kids: National nonprofit that mobilizes school volunteers and partners to promote healthy nutrition and physical activity for K-12 students. Direct comparable in mission (school-based child wellness), target customers (schools and districts), and free distribution model.
• Fuel Up to Play 60 (National Dairy Council & NFL): School-based wellness program funded by the dairy industry and the NFL that rewards schools for improving nutrition and physical activity. Direct comparable given K-12 school focus, free resources, awards/recognition model, and corporate co-funding.
• Healthy Schools Campaign: National nonprofit that advocates for healthy school food, physical activity, and wellness policies at the district and federal level. Comparable in K-12 wellness mission, nonprofit funding model, and policy/advocacy emphasis, though more policy-focused.
• Active Schools: Coalition of organizations working to increase physical activity opportunities for K-12 students through policy, programs, and advocacy. Comparable as a school-physical-activity nonprofit with coalition/corporate partnerships and free resources for schools.
• Partnership for a Healthier America: Nonprofit that works with private-sector partners to advance food access and nutrition, particularly for children. Comparable in health-focused nonprofit mission, corporate partnership model, and child-health emphasis, though broader in scope (not exclusively K-12 schools).

Emerging players

• GoNoodle: Ed-tech company providing movement, mindfulness, and SEL videos and games for K-12 classrooms and families. Comparable as a kids' physical-activity and SEL digital platform targeting the same school and family segments, but operates as a for-profit consumer/SaaS business rather than nonprofit.
• National Institute for Children's Health Quality (NICHQ): Nonprofit dedicated to improving children's health outcomes through quality improvement initiatives, often in partnership with federal agencies (HRSA, CDC). Comparable as a child-health-focused nonprofit working with schools, providers, and communities, though more clinically/research-oriented.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/healthiergen
• YouTubeyoutube.com/user/HealthierGeneration
• Facebookfacebook.com/HealthierGeneration
• Instagraminstagram.com/healthiergeneration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance for a Healthier Generation