Bedrock Machinery
Bedrock Machinery is a privately held US-based heavy equipment trader founded in 2008 that buys, sells, and rents new and used construction machinery — including excavators, bulldozers, motor graders, and wheel loaders — across 9 offices in North America, Central America, South America, and Oceania.
- Company typePrivate
- Founded2008
- HeadquartersIrvine, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Bedrock Machinery does
Bedrock Machinery is a privately held heavy equipment trader founded in 2008 by Jack Yao and headquartered in Orange, California. The company buys and sells new and used construction machinery — primarily excavators, bulldozers, motor graders, wheel loaders, and compactors from manufacturers such as Caterpillar, SEM, XCMG, Komatsu, Volvo, and Hyundai — and operates short- and long-term equipment rentals. It also sells consumable attachments (rippers, sweeps, buckets, thumbs, tailgates) through a dedicated Bedrock Attachments storefront and a Bedrock Equipment Australia sub-brand.
Its core technology is a dealer listing platform integrated with a dealer-management system rather than proprietary software; differentiating operational capabilities include CAT ET (Electronic Technician) pre-sale inspections and a point-to-point logistics service delivered through partnered transportation providers. The business model is predominantly transactional one-time equipment sales complemented by usage-based rentals, attachment sales, and a transaction-fee layer from CurrencyFinance-hosted equipment financing.
Go-to-market is enterprise field sales supported by regional sales managers covering the US, International, and Central America markets, supplemented by an SEO-driven website, quote request forms, phone sales, and industry network referrals. The customer base is horizontal across construction companies, rental companies, government/public sector, and mining operators, with 9 physical offices serving North America, Central America, South America (Peru), and Oceania.
Bedrock Machinery firmographics
Firmographics- Name
- Bedrock Machinery
- Legal name
- Bedrock Machinery
- Website
- https://bedrockmachinery.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bedrock Machinery is a privately held US-based heavy equipment trader founded in 2008 that buys, sells, and rents new and used construction machinery — including excavators, bulldozers, motor graders, and wheel loaders — across 9 offices in North America, Central America, South America, and Oceania.
- Ownership category
- akta.pro rank
Bedrock Machinery industry classification
Industry- Product category
- Construction Equipment Sales and Rentals
- NAICS
- Construction Machinery Manufacturing (333120), Agriculture, Construction, and Mining Machinery Manufacturing (3331)
- SIC
- Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Excavators (IMAHAAAA)
- akta.pro secondary industry
- Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)
Keywords
Where Bedrock Machinery is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Bedrock Machinery business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales: Sale of new and used construction machinery including excavators, bulldozers, motor graders, wheel loaders, and compactors. The company trades with official dealers, independent dealers, auction houses, construction companies, rental companies, and end users. Equipment prices range from approximately $50,000 for mini excavators to $575,000 for large dozers.
- Equipment Rentals: Short-term and long-term rental of construction equipment including excavators and dozers. Equipment can be rented for weekend projects or extended periods with flexible rental terms.
- Attachments Sales: Sale of heavy equipment attachments including bulldozer rippers, bulldozer sweeps/screens, excavator buckets, excavator thumbs, tailgates, and loader buckets through dedicated Bedrock Attachments website.
- Financing Services: Third-party financing facilitation through CurrencyFinance partner, offering equipment financing with fast approval, flexible payment options for both new and used equipment purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Heavy equipment purchase pricing with financing options |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Bedrock Machinery product offering
Product offeringCore offering
Bedrock Machinery is a heavy equipment dealer founded in 2008 that trades new and used construction machinery, including excavators, bulldozers, motor graders, wheel loaders, and compactors from manufacturers such as Caterpillar, SEM, and XCMG. The company also sells heavy equipment attachments (rippers, buckets, thumbs, sweeps, tailgates) through its Bedrock Attachments brand, offers short- and long-term equipment rentals, and facilitates third-party financing and point-to-point logistics delivery.
Product overview
Bedrock Machinery operates as a heavy equipment dealer and trader offering three interconnected service lines: (1) construction equipment sales of new and used machinery from manufacturers like Caterpillar, SEM, and XCMG; (2) equipment rental services for short-term and long-term needs; and (3) specialized attachments sold through the Bedrock Attachments brand. The company also provides financing solutions via CurrencyFinance partnership and point-to-point logistics for equipment delivery. Equipment categories include excavators, bulldozers, motor graders, wheel loaders, and compactors, with global reach across the Americas, Europe, Africa, Australia, Asia, and the Middle East.
Differentiator
Problem solved
Functional benefit
Brands
- Bedrock Attachments: Sub-brand specializing in construction equipment attachments including bulldozer rippers, bulldozer sweeps/screens, excavator buckets, excavator thumbs, articulated truck tailgates, and loader buckets.
- Bedrock Equipment Australia
Products and services
- Construction Equipment Sales Sales of new and used construction machinery including excavators, bulldozers, motor graders, wheel loaders, and compactors, primarily from Caterpillar and other major manufacturers such as SEM and XCMG. Equipment is offered to construction companies, rental companies, dealers, and end users worldwide.
- Equipment Rentals Short-term and long-term rental of construction equipment such as excavators and dozers for weekend projects or extended construction needs with flexible rental terms.
- Heavy Equipment Attachments Sale of heavy equipment attachments through the Bedrock Attachments brand, including bulldozer rippers, bulldozer sweeps/screens, excavator buckets, excavator thumbs, articulated truck tailgates, and loader buckets.
- Equipment Financing Equipment financing options for new and used equipment purchases, facilitated through third-party partner CurrencyFinance with fast approval and flexible payment terms.
- Point-to-Point Logistics Transportation and logistics services through partnerships with multiple transportation companies ensuring safe and punctual delivery of purchased equipment to customer-specified locations worldwide.
Companies that use Bedrock Machinery
Customer profileSegments4 records
Ideal customer profiles3 records
Bedrock Machinery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Bedrock Machinery partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Bedrock Machinery competitors and assessment
Company assessmentDirect peers
- Ritchie Bros. Auctioneers (RB Global): Global marketplace for used heavy equipment, trucks, and attachments operating auctions and online marketplaces like IronPlanet. Directly comparable to Bedrock as a used-equipment intermediation platform serving construction, mining, and rental buyers worldwide.
- EquipmentShare: Tech-enabled equipment rental and sales platform with a fleet of heavy machinery serving contractors across the US. Comparable to Bedrock because it combines new/used equipment sales, rentals, and fleet management services for construction customers.
- TractorHouse: Leading online marketplace for new and used tractors, construction equipment, and attachments from dealers and auctioneers. Comparable to Bedrock as a discovery and listing platform for used heavy machinery sold through dealer channels.
- Machinery Trader: Online marketplace connecting buyers and sellers of new and used construction equipment including excavators, dozers, loaders, and graders. Comparable to Bedrock because it aggregates dealer inventory of the same categories Bedrock trades in.
Broad incumbents
- Caterpillar (CAT): World's largest construction and mining equipment OEM whose machines dominate Bedrock's inventory and inspection process. Comparable as the upstream brand whose products Bedrock distributes and whose certified used program competes with Bedrock's offerings.
- Komatsu: Global OEM of excavators, dozers, and mining equipment with a strong certified used equipment program. Comparable to Bedrock because its dealer network and used-equipment division compete for the same construction buyer pool.
- United Rentals: Largest equipment rental company in the world with a heavy machinery fleet including excavators, dozers, and aerial equipment. Comparable to Bedrock in the equipment rental category and as a buyer of used machines from fleet divestitures.
- Sunbelt Rentals: Major North American equipment rental company with significant construction equipment fleet and growing international footprint. Comparable to Bedrock as both a supplier and competitor for used and rented heavy machinery.
Regional players
- RDO Equipment Co. Large Caterpillar-focused dealership group operating across the western and midwestern US selling new, used, and rental construction equipment. Comparable to Bedrock as a multi-location dealer of similar construction equipment categories.
- Yancey Bros. Co. Caterpillar exclusive dealer serving Georgia and surrounding US states with new, used, and rental heavy equipment. Comparable to Bedrock as a regional heavy equipment dealer operating in the same product categories and customer segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Bedrock Machinery social profiles
Digital presenceBedrock Machinery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bedrock Machinery leadership team
Management profileNumber of profiles
Profiles12 records
Bedrock Machinery subsidiaries and ownership
Company hierarchySubsidiaries2 records
Bedrock Machinery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bedrock Machinery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bedrock Machinery
What does Bedrock Machinery do?
Bedrock Machinery is a heavy equipment dealer founded in 2008 that trades new and used construction machinery, including excavators, bulldozers, motor graders, wheel loaders, and compactors from manufacturers such as Caterpillar, SEM, and XCMG. The company also sells heavy equipment attachments (rippers, buckets, thumbs, sweeps, tailgates) through its Bedrock Attachments brand, offers short- and long-term equipment rentals, and facilitates third-party financing and point-to-point logistics delivery.
Is Bedrock Machinery a public or private company?
Bedrock Machinery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bedrock Machinery founded?
Bedrock Machinery was founded in 2008. It employs 11 to 50 people.
Where is Bedrock Machinery based?
Bedrock Machinery is headquartered in Irvine, United States, in the North America region.
How does Bedrock Machinery make money?
Four revenue lines are on record. Equipment Sales are the primary driver. The others are equipment Rentals, attachments Sales and financing Services.
Who are Bedrock Machinery's main competitors?
Direct peers on record are Ritchie Bros. Auctioneers (RB Global), EquipmentShare, TractorHouse and Machinery Trader. Broad incumbents are Caterpillar (CAT), Komatsu, United Rentals and Sunbelt Rentals. Regional players are RDO Equipment Co. and Yancey Bros. Co..
Does Bedrock Machinery have an API?
No public API is recorded for Bedrock Machinery.
What industry is Bedrock Machinery in?
Bedrock Machinery's product category is Construction Equipment Sales and Rentals. Its primary akta.pro industry code is IMAHAAAA, Excavators, with a secondary code of IMAHABAJ, Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging). Its NAICS code is 333120 and its SIC code is 3531.