Slumberland Furniture

What Slumberland Furniture does

Slumberland Furniture, Inc. is a family-owned, Midwestern U.S. furniture and mattress retailer founded in 1967 and headquartered in Oakdale, Minnesota. The company operates 123 retail stores across 12 states and runs a Shopify-based direct-to-consumer e-commerce site at slumberland.com. Its go-to-market is omnichannel retail: physical showrooms staffed by branded Sleep Counselors, supported by free local doorstep delivery in proximity to stores and fee-based full-service white-glove delivery with assembly and old-item removal; a franchise program (slumberlandfranchise.com) extends brand reach under a partner-operated model. Slumberland also operates the 40 Winks Foundation, a philanthropic arm established in 1991 that has donated over 70,000 beds to families in need and which functions as a customer-facing CSR asset tied to each purchase.

The company's product portfolio combines proprietary private-label mattresses — the Slumberland Midnight Select collection and the value-tier Slumbercrest line — with multi-brand authorized retail of major third-party manufacturers including Sealy, Tempur-Pedic, Stearns & Foster, Purple, Nectar, Ashley Furniture, La-Z-Boy, and Flexsteel. Beyond mattresses, Slumberland carries full living room, bedroom, dining, home office, and decor assortments, plus accessories (adjustable bases, bedding essentials, protection plans). A proprietary 1-5 mattress rating system (back support and feel) is used to help customers navigate selection.

Slumberland monetizes predominantly through one-time retail transactions across its mid- to premium-priced assortment (mattresses from $99 to $9,899; sofas from $399; sectionals from $699), supplemented by a recurring-style financing stream via the in-house Advantage Rewards Card offering 59 equal monthly payments at no interest with no minimum purchase. Paid delivery, assembly, and removal services generate ancillary fee revenue, and the SlumberCare+ protection plan provides extended warranty revenue. The customer base is overwhelmingly individual consumers and families across the Midwest, with a secondary segment of rental-property owners and landlords. Founder Kenneth Larson was inducted into the American Home Furnishings Hall of Fame in October 2026.

Name

Slumberland Furniture

Legal name

Slumberland Inc.

Website

https://slumberland.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Slumberland Furniture is a family-owned Midwestern U.S. retailer operating 123 stores across 12 states plus a Shopify e-commerce site, selling own-brand and third-party mattresses alongside full home furniture assortments to individual consumers and rental-property owners.

Ownership category

akta.pro rank

Product category

Home Furniture Retail

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industry

Bed Frames, Foundations & Headboards Retail (CRAIABAE)

Keywords

• Home furniture retail
• Mattress retail
• Bedroom furniture
• Living room furniture
• Upholstered furniture

Headquarters

HQ city

Oakdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Furniture Sales: Slumberland generates revenue through direct sales of furniture, mattresses, and home decor products at retail locations and via e-commerce. Products include mattresses, sofas, sectionals, beds, dining sets, home office furniture, and home decor. Revenue is one-time transactional with optional financing.
2. Financing Programs: The company offers proprietary financing through the Advantage Rewards Card, enabling customers to pay over time with 59-month no-interest installment plans. This drives higher average order values.
3. Delivery and Assembly Services: Slumberland offers paid delivery services including full-service delivery with unpacking, assembly, and old mattress removal for a fee, in addition to free doorstep delivery in local areas.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Slumberland Furniture is a Midwestern home furniture and mattress retailer that sells brand-name and private-label bedroom, living room, dining, mattress, and accent furniture through roughly 123 company-owned stores across 12 U.S. states and an accompanying e-commerce site. The company complements its product assortment with in-home delivery, mattress removal, a price-match guarantee, and the Advantage Rewards credit card to support consumer purchases.

Product overview

Slumberland Furniture is a midwestern furniture and mattress retailer with over 50 years of experience operating as a single unified retail brand. The company offers a comprehensive product portfolio combining proprietary private-label mattresses (Slumberland Midnight Select and Slumbercrest brands) alongside third-party branded products from major manufacturers including Sealy, Tempur-Pedic, Stearns & Foster, Purple, Nectar, Ashley Furniture, La-Z-Boy, and Flexsteel. Beyond mattresses, the product line encompasses full home furnishing categories including living room furniture (sofas, sectionals, recliners, accent chairs), bedroom furniture (beds, dressers, nightstands, storage beds), dining room sets, home office furniture, and home decor/rugs. The company operates as an omnichannel retailer with physical store locations and e-commerce delivery, offering financing options (59-month no-interest plans), delivery services (free local delivery, full-service delivery with assembly), and a 365-night sleep guarantee on mattress purchases. Slumberland also operates a charitable arm through its 40 Winks Foundation and offers franchise opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• 40 Winks Foundation: Charitable foundation operated by Slumberland Furniture that donates beds to children in need. Has donated over 60,000 beds since 1991.
• Slumbercrest
• Slumberland Midnight Select

Products and services

• Mattresses Core mattress assortment spanning Slumberland private-label value lines (Slumberland Midnight Select, Slumbercrest) and national premium brands such as Sealy, Tempur-Pedic, Stearns & Foster, Purple, and Nectar, sold to household consumers seeking a new bed.
• Bedroom Furniture Bedroom sets and individual pieces (beds, headboards, dressers, nightstands) carried from brands such as Ashley and other in-store lines, sold to consumers furnishing or refreshing a bedroom.
• Living Room Furniture Sofas, sectionals, loveseats, and coffee/end tables carried from mainstream furniture brands such as Ashley, La-Z-Boy, and Flexsteel, targeting household consumers outfitting a living space.
• Dining & Kitchen Furniture Dining tables, chairs, bar stools, and kitchen furniture sets sold to household consumers refreshing dining spaces.
• Home Office Furniture Desks, office chairs, and bookcases sold to consumers setting up a home workspace.
• Recliners & Accent Chairs Recliners and accent seating from brands such as La-Z-Boy and Flexsteel, targeted at household buyers.
• Adjustable Bases Adjustable bed bases sold alongside mattresses to consumers seeking an upgraded sleep setup.
• Bedding & Sleep Essentials Pillows, sheets, mattress protectors, and related sleep accessories bundled with mattress purchases.
• Rugs & Home Decor Area rugs and home accent decor sold as finishing touches for room makeovers.
• Advantage Rewards Card Financing Store-branded consumer credit card used to finance furniture and mattress purchases across Slumberland's 123-store footprint.
• In-Home Delivery & Mattress Removal White-glove delivery of purchased furniture and removal of replaced mattresses, bundled with purchase to simplify a large-item transaction for the household shopper.

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Ashley FurniturecoreChannel Partner/ Reseller/ DistributorSlumberland is an authorized retailer of Ashley Furniture products, offering a wide range of Ashley sofas, sectionals, beds, dining sets, and home office furniture. The partnership provides access to one of the largest furniture manufacturers' product lines.
• La-Z-BoycoreChannel Partner/ Reseller/ DistributorSlumberland is an authorized La-Z-Boy retailer featuring recliners, sofas, and motion furniture. The partnership includes promotional pricing on La-Z-Boy products as part of sales events.
• SealycoreChannel Partner/ Reseller/ DistributorSlumberland offers the full range of Sealy mattresses including Posturepedic, Sealy Safa Park, Winter Green, and Dallas collections across all mattress types and sizes.
• Tempur-PediccoreChannel Partner/ Reseller/ DistributorAuthorized Tempur-Pedic retailer offering memory foam and hybrid mattresses including TEMPUR-Adapt, TEMPUR-ProAdapt, and TEMPUR-LuxeAdapt collections. Exclusive in-store financing promotions available.
• Stearns & FostercoreChannel Partner/ Reseller/ DistributorSlumberland is an authorized Stearns & Foster retailer featuring premium mattresses including Estate, Lux Estate, and higher-end collections with enhanced comfort and support features.
• PurplecoreChannel Partner/ Reseller/ DistributorAuthorized Purple mattress retailer offering the PurplePlus, RestorePlus, RestorePremier, and other Purple mattress models featuring proprietary grid technology.
• NectarcoreChannel Partner/ Reseller/ DistributorSlumberland is an authorized Nectar retailer offering the Classic, Premier, Luxe, and Ultra mattress collections in memory foam and hybrid configurations.
• FlexsteelcoreChannel Partner/ Reseller/ DistributorAuthorized Flexsteel retailer featuring residential and hospitality furniture known for patented steel drop-in seat spring construction.
• SlumbercrestcoreChannel Partner/ Reseller/ DistributorSlumbercrest is Slumberland's house mattress brand, offering value-oriented innerspring and hybrid mattresses exclusively at Slumberland stores and online.
• 40 Winks FoundationminorOthersSlumberland's charitable arm has donated over 70,000 beds to children and families in need since 1991. Every purchase at Slumberland contributes to bed donations through the foundation.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ashley Furniture HomeStore: Largest furniture manufacturer-retailer in the U.S. with hundreds of independently owned Ashley HomeStore locations. Slumberland is an authorized Ashley retailer, and Ashley represents one of Slumberland's most extensive product partnerships across living room, bedroom, and dining categories.
• Rooms To Go: Large multi-state U.S. furniture retailer operating showrooms across the South, East Coast, and Midwest. Highly comparable to Slumberland as a regional omnichannel furniture and mattress retailer with showrooms, e-commerce, and financing programs.
• American Furniture Warehouse: Large-volume, low-price furniture retailer operating primarily in the Mountain West and Midwest. Direct geographic and competitive overlap with Slumberland in the Midwest furniture retail category, with similar breadth across mattresses, living room, and bedroom categories.
• Nebraska Furniture Mart: Major Midwest-based home furnishings retailer with superstores in Nebraska, Iowa, Kansas, and Texas. Competes with Slumberland in overlapping Midwest markets across furniture, mattresses, and home decor with similar product breadth and value positioning.
• Raymour & Flanigan: Northeast U.S. family-owned furniture retailer with 140+ showrooms offering mattresses, living room, bedroom, and dining furniture. Closely comparable private, family-owned regional furniture retailer model with showroom + e-commerce omnichannel approach.
• Havertys Furniture: Publicly traded regional furniture retailer (NYSE: HVT) operating ~120 showrooms across the South and Midwest. Closely comparable in store count, product mix (mattresses, living, bedroom, dining), and omnichannel strategy to Slumberland.
• Mattress Firm: Largest U.S. specialty mattress retailer with ~2,400 stores nationwide. Direct competitor in the mattress category where Slumberland is also positioned as a leading Midwest mattress specialist, carrying overlapping brand lines (Sealy, Tempur-Pedic, Stearns & Foster).

Broad incumbents

• Wayfair: Largest U.S. online-only home goods and furniture retailer. Competes with Slumberland across mattress and furniture categories without the showroom overhead, and several of Slumberland's brand partners (Purple, Nectar) also sell through Wayfair.
• IKEA: Global furniture and home furnishings giant with U.S. superstores including Midwest locations in Minnesota, Illinois, and Michigan. Overlaps with Slumberland on bedroom, living room, dining, and mattress categories with broader assortment and lower price points.

Emerging players

• Living Spaces Furniture: Growing regional furniture retailer with large-format showrooms expanding across the Midwest and Western U.S. Comparable omnichannel model and broad furniture assortment targeting value-conscious consumers in markets where Slumberland operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/slumberlandfurniture
• Facebookfacebook.com/slumberland-furniture-121649949106
• Instagraminstagram.com/slumberland_furniture
• Pinterestpinterest.com/slumberland
• Xx.com/slumberland_com
• LinkedInlinkedin.com/company/slumberland-furniture

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slumberland Furniture