What PICA does

PICA GmbH is a Munich-based, privately held German IT services company founded in 1994 (with some sources referencing operations dating to 1985) that delivers digital transformation consulting and custom software development to German Mittelstand and enterprise clients. Under new management in 2020 the firm pivoted its delivery model from traditional High-Code development to an OutSystems High-Performance Low-Code platform foundation, while maintaining a Microsoft Gold partnership for Azure, Microsoft 365, Power Platform and Intune integrations. The company is ISO 27001 and ISO 9001 certified, TÜV SÜD-audited, and operates PCI DSS compliant contact-center solutions.

Its product surface spans core transformation services (IT consulting, custom software development, IT operations / managed services, testing) and a set of repeatable solution templates built on OutSystems: revision-secure contract management, ESG-compliance management for European real estate, AI Agent Solutions on the OutSystems Agent Workbench, IT security governance, IT operations professionalization, and a digitalized 116 116 card-blocking contact center delivered jointly with Deutsche Telekom / Telekom MMS on Genesys Cloud. Named customers include Deutsche Telekom, TÜV SÜD, Servodata, the City of Augsburg (via AKDB), German Stadtwerke, unnamed pharma companies, automotive and mobility firms, and a leading German PV/storage wholesaler. AI capabilities are leveraged primarily through the OutSystems platform — LLM/RAG-powered agents, multi-agent workflows, and AI-driven ESG and pharma process automation — rather than proprietary model development.

PICA's revenue model is project- and retainer-based professional services, with quote-based, multi-year contracts tailored to each customer; publicly disclosed pricing is not available. Distribution is direct enterprise field sales led by Managing Director Andreas Meyer, supplemented by event-driven demand generation (Munich Roundtable, CCW, Smart Country Convention) and partner-driven referrals from OutSystems and Microsoft. The company is bootstrapped with no disclosed external funding and reports a headcount band of 11-50, with named leadership consisting of Andreas Meyer (Managing Director, Sales), Alexandra Wagner (Commercial & HR), Wolfram Knoblach (Technical Director) and Laura Kurschus (Executive Assistant).

Name

PICA

Legal name

PICA GmbH

Website

https://pica.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

PICA GmbH is a Munich-based IT services firm delivering digital transformation, OutSystems Low-Code application development, managed IT services, and AI-agent solutions to German Mittelstand and enterprise customers in regulated industries including telecom, energy, pharma, finance, and public administration.

Ownership category

akta.pro rank

Product category

IT Services and Digital Transformation Consulting

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

akta.pro secondary industries

Enterprise Architecture & IT Operating Model (BPAHAEAB), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Quality Engineering & Test Automation (QE/QA) (BPAEAFAJ)

Keywords

• Digital transformation services
• Low-code application development
• IT consulting services
• Enterprise software development
• Managed IT operations

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Transformation & IT Consulting: Consulting-led engagements for digital strategy, process optimization, IT security, and organizational transformation. Includes advisory services, requirements management, process mining, and design consulting.
2. Custom Software Development: Bespoke software development services using both High-Code and Low-Code (OutSystems) methodologies. Covers web, mobile, portal, and enterprise application development across all complexity levels.
3. IT Services & Operations: IT operations including Premium Support (Service Desk), IT-Operations for digital platforms, ITIL process implementation, and IT security services.
4. Testing Services: Comprehensive testing services including test management, test analysis, test automation, tool introduction, and manual test execution to ensure software quality.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

PICA GmbH is a Munich-based IT services company that delivers digital transformation consulting, custom software development (using OutSystems Low-Code and traditional High-Code), IT managed services, and software testing to German enterprises and the Mittelstand. As a certified OutSystems Implementation Partner, the company builds enterprise applications, AI-agent workflows, ESG and compliance platforms, and contact-center solutions integrated with Microsoft Azure, SAP, and Genesys Cloud.

Product overview

PICA is a German IT services company (PICA GmbH, Munich) specializing in digital transformation and software development. The company operates a platform-plus-services model, with OutSystems Low-Code development as the core technology enabler, supplemented by IT consulting, managed services, and testing capabilities. The product portfolio includes both standard service offerings (Digital Transformation, IT Consulting, IT Services, Testing) and specialized solutions built on OutSystems: Revision-Secure Contract Management for compliance-focused document handling, Digitalization of Critical Blocking Processes for contact centers, ESG-Compliance Management for real estate, AI Agent Solutions for enterprise automation, and IT Operations Professionalization. These solutions integrate with enterprise systems including Microsoft Azure, SAP, and Genesys Cloud to deliver customer-facing applications primarily targeting German-speaking enterprises in regulated industries (pharma, finance, energy, public administration).

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Transformation Services Holistic digital transformation consulting and implementation services that enable companies to become future-ready through innovative strategies, optimized processes, and new digital business models.
• OutSystems Low-Code Development

Quantifiable outcome

• MVPs delivered in 3-10 days; full agent workflows in weeks rather than months
• +4 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability10 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• OutSystemscoreTechnology or IntegrationPrimary platform partner. PICA is a certified OutSystems Implementation Partner with ODC Migration Ready, Developer Cloud, and Sales Delivery competencies. OutSystems is the leading High-Performance Low-Code platform used for all major digital transformation projects.
• MicrosoftcoreTechnology or IntegrationMicrosoft Gold Partner providing access to Microsoft ecosystem including Azure cloud, Microsoft 365, Power Platform, and Teams. Solutions include Azure Blob Storage for audit-secure archiving and Microsoft Intune for device management.
• Deutsche Telekom / Telekom MMSflagshipGTM or Marketing PartnerJoint GTM partnership on customer contact center projects. Collaborative CCW 2026 presentation on digitalizing the 116 116 card blocking hotline. Telekom MMS provides cloud expertise while PICA delivers OutSystems-based process solutions.
• AKDB (Anstalt für Kommunale Datenverarbeitung Bayern)coreStrategic or Co-development PartnerStrategic partnership with AKDB and City of Augsburg for digital public administration projects, including the digital resident parking permit (Bewohnerparkausweis) solution presented at Smart Country Convention.
• attemptominorOthersReliable workbench partner for resource exchange. Supports PICA in project delivery through flexible resource sharing arrangements.
• Edler & StieglerminorOthersTrusted test project partner that has supported PICA with testing engagements over many years.
• TÜV SÜDcoreStrategic or Co-development PartnerExpert collaboration on ESG digital transformation using Digital Twins and Low-Code for sustainable building strategies. TÜV SÜD participated in PICA's Munich Roundtable as a speaker, providing deep insights into building ESG transformation.
• Universität Furtwangen (Prof. Dr. Pascal Laube)coreStrategic or Co-development PartnerAcademic collaboration on multi-agent systems for resource management and project management, presented at PICA's 5th Munich Roundtable on AI agents and Low-Code.
• bayme vbmminorOthersBavarian Metall- und Elektroindustrie association strengthening PICA's access to the powerful network of Bavaria's manufacturing and technology companies.
• IHK Oberbayern - Pack ma's digitalminorOthersSupporting the IHK initiative 'Pack ma's digital' to help businesses in Upper Bavaria with digitalization and secure the future of the region as a business location.

Scale indicators2 records

Recent moves6 records

Expansion highlights7 records

Emerging players

• Slalom: Technology and transformation consultancy with growing low-code and AI engineering practices addressing enterprise and mid-market digital modernization needs.
• Valtech: Digital transformation agency with strong low-code and experience engineering capabilities, competing for the same kind of platform-led business modernization engagements.

Direct peers

• iteratec GmbH: Munich-headquartered technology and software consultancy with strong low-code / OutSystems exposure and similar Mittelstand enterprise segment focus; the closest regional head-to-head competitor.
• adesso SE: German IT services and consulting firm of similar Mittelstand-targeted digital transformation scope; competes for many of the same enterprise digitalization engagements.
• GFT Technologies: Stuttgart-based digital transformation and IT services firm targeting European financial services and industrial clients, closely overlapping PICA's regulated-vertical customer set.
• Xpand IT: Portuguese OutSystems Implementation Partner delivering low-code and AI-agent solutions to European enterprises; directly comparable OutSystems-aligned delivery model.
• msg systems: German IT consultancy focused on regulated industries (banking, insurance, public sector), addressing similar Mittelstand digital transformation requirements.

Broad incumbents

• Capgemini: Global IT services and consulting giant with broad digital transformation practices overlapping PICA's enterprise offerings, but operating at vastly larger scale and scope.
• Thoughtworks: Global technology consultancy covering custom software development, platform engineering, and AI engineering; a broader-scale competitor for digital transformation mandates.
• Devoteam: European IT consultancy with digital transformation, cloud, and AI agent practices targeting similar Mittelstand and enterprise accounts across DACH and beyond.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PICAit

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PICA