Coastline Equipment
Coastline Equipment is a privately held, multi-brand heavy construction equipment dealer operating 13 locations across California, Nevada, and Idaho as an authorized dealer for John Deere, Wirtgen Group, Topcon, Trimble, Prinoth, and Trail King.
- Company typePrivate
- Founded1984
- HeadquartersMccall, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Coastline Equipment does
Coastline Equipment is a privately held, multi-brand heavy construction equipment dealer operating under the legal entity Bragg Investment Co., Inc. Founded in 1984 and headquartered in Long Beach, California, the company runs 13 dealership locations across California, Nevada, and Idaho, serving construction contractors, roadbuilders, mining and drilling operators, oil and gas, electric utility, windpower, forestry, landscaping, quarry/aggregate, underground/utility, environmental restoration, and emergency response customers. It holds authorized dealer status with John Deere Construction & Forestry, the Wirtgen Group (Hamm rollers, Vogele pavers, Kleemann crushing and screening), Topcon, Prinoth, Trail King, and — as of August 2025 — Trimble as a Trimble Technology Outlet. Through its separate Coastline Crane Division, it also distributes Tadano, Manitex, Skyjack, Shuttlelift, and Broderson lifting products.
The company's underlying technology stack is OEM-sourced precision positioning and telematics rather than proprietary IP: Trimble Earthworks grade control, Topcon machine and grade control plus the MAGNET software suite, and John Deere JDLink, Connected Support, SmartWeigh, and SmartGrade. Coastline bundles these through its Coastline Precision Solutions service line for mixed-fleet integration. The business model combines one-time new and used equipment sales, usage-based rentals, recurring parts and service revenue (including 24/7 emergency repair and machine rebuilds), and financing facilitation via John Deere PowerPlan. Distribution is field-led through the 13 physical locations, complemented by a customer portal (Coastline Connect), online parts ordering, and a digital marketing presence across web, email, and major social channels. The company is independently owned with no disclosed institutional investors, parent company, or subsidiaries.
Coastline Equipment firmographics
Firmographics- Name
- Coastline Equipment
- Legal name
- Bragg Investment Co., Inc.
- Website
- https://coastlineequipment.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Coastline Equipment is a privately held, multi-brand heavy construction equipment dealer operating 13 locations across California, Nevada, and Idaho as an authorized dealer for John Deere, Wirtgen Group, Topcon, Trimble, Prinoth, and Trail King.
- Ownership category
- akta.pro rank
Where Coastline Equipment is headquartered
LocationHeadquarters
- HQ city
- Mccall
- HQ country
- United States
- HQ region
- North America
Offices15 records
Markets served
Coastline Equipment business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- New Equipment Sales: Sale of new construction equipment from authorized manufacturers including John Deere, Wirtgen Group brands (Hamm, Vogele, Kleemann), Prinoth, Trail King, and precision technology products from Trimble and Topcon
- Used Equipment Sales: Sale of pre-owned construction equipment and used rental fleet equipment
- Equipment Rentals: Short-term and long-term rental of construction equipment including compact construction, heavy equipment, and precision technology
- Parts Sales: Sale of genuine OEM parts for all equipment brands including John Deere parts, Topcon components, and other manufacturer parts
- Service and Repair: Full service capabilities including factory-certified technicians, 24/7 emergency repair services, preventive maintenance plans, machine rebuild program, extended service plans, extended warranties, and fluid analysis
- Financing Services: Equipment financing through John Deere PowerPlan and online credit applications for compact construction equipment
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Heavy Construction Equipment - Quote-based pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Coastline Equipment product offering
Product offeringCore offering
Coastline Equipment is a multi-brand construction equipment dealer that sells, rents, and services new and used heavy construction equipment from manufacturers including John Deere, Wirtgen Group (Hamm, Vogele, Kleemann), Prinoth, and Trail King. The company also serves as a Trimble Technology Outlet and Topcon dealer, distributing precision grade control, GPS, telematics, and machine control technology. Operations span 13 dealership locations in California, Nevada, and Idaho, supported by OEM parts, factory-certified service, equipment rentals, and financing through John Deere PowerPlan.
Product overview
Coastline Equipment is a construction equipment dealer offering a diverse portfolio of equipment brands and technology solutions across California, Nevada, and Idaho. The company operates as a multi-brand dealer representing John Deere (construction and compact equipment), the Wirtgen Group (Vogele road pavers, Hamm rollers/compactors, Kleemann crushing/screening plants), Topcon (grade control, machine control, GPS, total stations, MAGNET software), Trimble (Earthworks grade control platform), Prinoth Panther (rubber tracked vehicles), and Trail King (trailers). They provide related services including parts, certified service, equipment rentals, financing, and precision technology solutions through their Coastline Precision Solutions division. The company recently became an official Trimble Technology Outlet, expanding their technology offerings to include Trimble grade control and site positioning systems for mixed-fleet operations.
Differentiator
Problem solved
Functional benefit
Products and services
- John Deere Construction & Forestry Equipment Full line of new John Deere construction and compact equipment including excavators, wheel loaders, backhoes, motor graders, crawler dozers, articulated dump trucks, compact track loaders, and skid steers, sold and serviced for construction contractors and forestry operators in California, Nevada, and Idaho.
- Used Construction Equipment Pre-owned construction equipment and Coastline Used Rental Fleet inventory across compact construction, excavators, wheel loaders, backhoes, articulated dump trucks, crawler dozers, motor graders, tracked carriers, and compaction equipment, available for purchase across the western U.S. dealership footprint.
- John Deere SmartGrade John Deere's integrated grade control system for construction equipment such as motor graders, enabling precise leveling and grading operations for construction contractors.
- John Deere SmartWeigh On-board weighing system for John Deere construction equipment providing payload weighing capabilities for material handling and loading operations.
- JDLink Telematics John Deere telematics system enabling machine monitoring, fleet management, and Connected Support services for construction equipment customers.
- Machine Monitoring Center Fleet monitoring service for tracking equipment location, utilization, and performance metrics across customer fleets.
- Connected Support John Deere connected support service providing proactive diagnostics, remote troubleshooting, and predictive maintenance for construction equipment.
- Topcon Grade Control & Machine Control Complete line of Topcon machine and grade control products including GPS equipment, lasers, levels, theodolites, and machine control systems for construction surveying and site positioning, sold with parts and factory-certified service across California, Nevada, and Idaho.
- Topcon MAGNET Software Suite Construction design, planning, management, and mapping software suite including MAGNET Field, MAGNET Office, and MAGNET Web Services for surveyors and construction layout professionals.
- Topcon Total Station Solutions Robotic and standard total stations for surveying and construction layout applications.
- Trimble Earthworks Grade Control Trimble grade control platform for John Deere and Hamm earthmoving equipment including dozers, excavators, motor graders, soil compactors, mini-excavators, and compact track loaders, enabling contractors to integrate Trimble technology into mixed-fleet operations.
- Prinoth Panther Rubber Tracked Vehicles Low ground pressure rubber tracked crawler carriers capable of payloads up to 46,000 lbs, designed for mining, construction, oil and gas, electric utility, wind power, forestry, environmental restoration, and emergency response applications in difficult terrain.
- Trail King Trailers Complete line of trailers for construction, agriculture, transportation, waste and recycling, and specialized hauling applications.
- Kleemann Crushing & Screening Plants Mobile jaw crushers (Mobicat), cone crushers (Mobicone), impact crushers (Mobirex), and screening plants (Mobiscreen) for quarry, aggregate, and recycling applications.
- Hamm Rollers & Compactors Tandem rollers (1.5-14 t), compactors (5-25 t), and pneumatic tire rollers (8-28 t) for road construction and earthwork, spanning over 200 machine types.
- Vogele Road Pavers & Equipment Asphalt pavers, screeds, and PowerFeeder material handlers from compact class to highway class, featuring ErgoPlus 3 controls, AutoSet Plus, and EcoPlus technology for roadbuilding professionals.
- Crane Division Products Lifting products from Tadano, Tadano Mantis, Manitex, Skyjack, Shuttlelift, and Broderson offered through the Coastline Crane Division at coastlinecd.com.
- Coastline Precision Solutions Precision technology solutions and support services combining Topcon and Trimble product offerings for grade control and machine control across mixed equipment fleets.
- Parts & Service Genuine OEM parts, factory-certified service, machine rebuild programs, extended service plans, fluid analysis, and 24/7 emergency repair services for all equipment brands represented.
- Equipment Rentals Short-term and long-term equipment rentals covering compact construction, excavators, wheel loaders, crawler dozers, articulated dump trucks, backhoes, motor graders, compaction equipment, GPS, grade/machine control, and lifting products across the western U.S. dealership footprint.
- Financing Services Equipment financing options through John Deere PowerPlan and online credit applications for compact construction equipment purchases.
Companies that use Coastline Equipment
Customer profileSegments12 records
Ideal customer profiles4 records
Coastline Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Coastline Equipment partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- TrimblecoreCoastline Equipment named newest Trimble Technology Outlet. As an authorized Trimble reseller, Coastline sells Trimble grade control, site positioning systems and correction services directly to customers using John Deere and Hamm earthmoving equipment (dozers, excavators, motor graders, soil compactors, mini-excavators, compact track loaders) across southern California, southern Nevada and southwestern Idaho. The partnership expands Trimble's distribution network for mixed-fleet operations.
- John DeerecoreAuthorized John Deere Construction & Forestry dealer offering full line of John Deere construction equipment, parts, service, and technology solutions including JD Link, Machine Monitoring, Connected Support, SmartWeigh, and SmartGrade systems.
- Wirtgen Group (Hamm, Vogele, Kleemann, Wirtgen)coreAuthorized dealer for Wirtgen Group brands including Hamm (rollers for road construction and earthwork), Vogele (paving equipment including road pavers, screeds, and PowerFeeder series), Kleemann (crushing and screening plants), and Wirtgen (cold milling machines, recyclers, soil stabilizers).
- TopconcoreOfficial Topcon dealer in Idaho, California, and Nevada offering complete line of machine and grade control equipment including GPS equipment, lasers, levels, theodolites, total stations, and MAGNET software suite for construction design, planning, management, and mapping. Provides parts and factory-certified service including 24/7 emergency repair.
- PrinothcoreAuthorized dealer for Prinoth Panther rubber tracked vehicles offering sales, rentals, parts, and service in California, Nevada, and Idaho. Prinoth tracked vehicles feature low ground pressure design for difficult worksites with payloads up to 46,000 lbs.
- Trail KingminorAuthorized dealer for Trail King trailers - leading North American manufacturer of complete trailer line serving construction, agriculture, transportation, waste and recycling, and specialized hauling markets.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Coastline Equipment competitors and assessment
Company assessmentDirect peers
- RDO Equipment Co. RDO Equipment is a multi-state John Deere Construction & Forestry dealer that also carries Topcon and other precision brands, operating a comparable sales/rentals/parts/service model to Coastline across the western US.
- Papé Machinery: Papé Machinery is an authorized John Deere Construction dealer in the Pacific Northwest and Northern California with full-line sales, rental, parts, and service operations, directly comparable to Coastline's dealer footprint and brand portfolio.
- Quinn Company: Quinn Company is a long-standing Caterpillar dealer covering California and Nevada with similar construction equipment sales, rentals, parts, and service capabilities, providing the closest scale and geographic comparison to Coastline.
- Hawthorne Cat: Hawthorne Cat is the Caterpillar dealer for California and Hawaii, offering heavy equipment sales, rentals, parts, and service - a directly comparable authorized-dealer model with overlapping customer segments in the same regional footprint.
- Holt of California: Holt of California is a Caterpillar dealer with construction, rental, parts, and service operations across California, sharing Coastline's authorized-dealer business model and overlapping customer base in the same territory.
- Bejac Corporation: Bejac is a multi-brand heavy construction equipment dealer operating in California, Nevada, and Arizona with sales, rentals, parts, and service capabilities highly comparable to Coastline's western US dealer model.
Broad incumbents
- H&E Equipment Services: H&E Equipment Services is a national distributor and renter of heavy construction and aerial equipment, overlapping directly with Coastline's equipment sales, rental, and parts operations but at a far larger scale.
- United Rentals: United Rentals is the largest equipment rental company in North America, providing scale and fleet depth that competes with Coastline's rental operations across California, Nevada, and Idaho.
- Sunbelt Rentals: Sunbelt Rentals is a national heavy and general equipment rental provider with overlapping fleet and customer segments, competing with Coastline's regional rental business.
- Caterpillar Inc. Caterpillar is the largest construction equipment OEM and an indirect competitor through its independent dealer network (Quinn, Hawthorne, Holt), whose machines compete head-to-head with the John Deere and Wirtgen inventory Coastline sells.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Coastline Equipment social profiles
Digital presenceCoastline Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coastline Equipment leadership team
Management profileNumber of profiles
Coastline Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coastline Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coastline Equipment
What does Coastline Equipment do?
Coastline Equipment is a multi-brand construction equipment dealer that sells, rents, and services new and used heavy construction equipment from manufacturers including John Deere, Wirtgen Group (Hamm, Vogele, Kleemann), Prinoth, and Trail King. The company also serves as a Trimble Technology Outlet and Topcon dealer, distributing precision grade control, GPS, telematics, and machine control technology. Operations span 13 dealership locations in California, Nevada, and Idaho, supported by OEM parts, factory-certified service, equipment rentals, and financing through John Deere PowerPlan.
Is Coastline Equipment a public or private company?
Coastline Equipment is a private company. It is classified as family owned and is currently operating.
When was Coastline Equipment founded?
Coastline Equipment was founded in 1984. It employs 101 to 250 people.
Where is Coastline Equipment based?
Coastline Equipment is headquartered in Mccall, United States, in the North America region.
How does Coastline Equipment make money?
Six revenue lines are on record. New Equipment Sales are the primary driver. The others are used Equipment Sales, equipment Rentals, parts Sales, service and Repair and financing Services.
Who are Coastline Equipment's main competitors?
Direct peers on record are RDO Equipment Co., Papé Machinery, Quinn Company, Hawthorne Cat, Holt of California and Bejac Corporation. Broad incumbents are H&E Equipment Services, United Rentals, Sunbelt Rentals and Caterpillar Inc..
Does Coastline Equipment have an API?
No public API is recorded for Coastline Equipment.