4it

What 4it does

4it is a NextGen Managed Services Provider that delivers outsourced IT infrastructure, cybersecurity, cloud, and compliance services to mid-market and enterprise organizations. Operating under the Thrive brand with the legal entity Thrive Operations LLC, the company serves over 2,500 customers spanning approximately 180,000 end users and 325,000 supported devices. 4it is headquartered in Miami, FL, was founded in 2003, and employs between 101 and 250 people, with operations across the United States, United Kingdom, and Canada.

The company's core technology is the Thrive Platform, built on ServiceNow, which provides AI-driven IT service management and serves as the operational backbone for service delivery. Adjacent platforms include TransformIT (ServiceNow-based ITSM) and Service Bridge (unified visibility across SaaS, cloud, and data center environments). The product portfolio is organized into four pillars: cybersecurity (MDR, EDR, NDR, vulnerability management, autonomous penetration testing, dark web monitoring, security awareness training, incident response, and Microsoft 365/Azure security), cloud services (disaster recovery, colocation, global network management, managed SD-WAN), managed IT (help desk, equipment, data centers), and Microsoft 365 platform services (Office 365, Teams, SharePoint, Power Platform, Copilot, Purview). Advisory services include vCISO, vCIO, and Enterprise TAM, and compliance expertise spans HIPAA, GLBA, CMMC, GDPR, DORA, CJIS, SEC, and Cyber Essentials frameworks.

The revenue model is anchored in recurring managed services contracts, augmented by professional services (advisory and compliance) and equipment/hardware resale, with pricing conducted on a quote-based engagement model that is not publicly disclosed. Go-to-market combines consultative enterprise field sales with cybersecurity risk assessments, a channel partner program for mid-market resellers, and direct government procurement via GSA Contract 47QTCA18D005E and Texas DIR. Customer segments span Financial Services as the primary vertical, alongside Government, Healthcare, Life Sciences, Legal, Professional Services, Retail, Aerospace and Defense, Social Housing, and Education. Recent strategic emphasis includes the 2025 launch of Managed AI Services, repositioning the company around outcomes-based delivery.

Name

4it

Legal name

Thrive Operations LLC

Website

https://4it-inc.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

4it, operating as Thrive, is a NextGen Managed Services Provider delivering outsourced cybersecurity, cloud, managed IT, and compliance services to mid-market and enterprise customers across financial services, government, healthcare, and other regulated verticals in the US, UK, and Canada.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Facilities Management Services (541513), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Managed DevOps / Platform Operations (Run & Operate) (BPAEAKAO)

akta.pro secondary industries

Incident Response, On-Call & Operational Readiness (BPAEAKAL), Backup & DR Software Implementation & Managed Platforms (BPAEALAI), Managed IT Services & On‑Site Field Support (Helpdesk, Break/Fix, IMAC) (EDAEAHAJ)

Keywords

• Managed IT services
• Cybersecurity services
• Cloud infrastructure
• IT compliance
• Managed detection response

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Managed IT Services: Recurring managed services revenue model including cybersecurity, cloud, networking, and Microsoft 365 platform services. Delivered through POD approach aligned to client business outcomes.
2. Advisory Services: vCISO, vCIO, and Enterprise TAM services providing ongoing strategic technology leadership and consulting.
3. Compliance Services: IT compliance and regulatory services for financial services, healthcare, government sectors covering HIPAA, GLBA, CMMC, GDPR, and other frameworks.
4. Equipment and Hardware: Managed equipment services delivering latest products, software, and equipment to clients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

4it (operating as Thrive) is a NextGen Managed Services Provider delivering outsourced IT infrastructure, cybersecurity, cloud, and compliance services to mid-market and enterprise clients. Its offerings are anchored on the Thrive Platform, an AI-driven ITSM platform built on ServiceNow, and span managed detection and response (MDR/EDR/NDR), Microsoft 365 platform services, disaster recovery and colocation, advisory services (vCISO, vCIO, Enterprise TAM), and IT compliance for HIPAA, GLBA, CMMC, GDPR, SEC, DORA, and CJIS frameworks.

Product overview

Thrive is a NextGen Managed Services provider offering a platform-plus-modules architecture centered on the Thrive Platform (powered by ServiceNow). The core offering spans cybersecurity services (including MDR, EDR, NDR, vulnerability management, penetration testing, and security awareness training), cloud services (disaster recovery, colocation), managed IT (help desk, networking, hardware), and Microsoft 365 platform services. TransformIT and Service Bridge provide ITSM and multi-environment visibility capabilities built on ServiceNow. The company recently launched Managed AI Services as a new core offering.

Differentiator

Problem solved

Functional benefit

Brands

• Thrive Platform: AI-driven technology platform powered by ServiceNow that enables IT teams to deliver better service with less time and effort, managing needs of hundreds or thousands of workers.
• TransformIT
• Service Bridge

Products and services

• Managed AI Services Outcomes-based managed AI services covering AI integration and automation capabilities for mid-market and enterprise clients.
• Thrive Platform AI-driven ITSM platform powered by ServiceNow that enables IT teams to deliver better service with less time and effort, managing needs of hundreds or thousands of workers across office and remote environments.
• Managed Cybersecurity Services

Named customers7 records

Segments10 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• ServiceNowcoreTechnology or IntegrationThrive Platform is powered by ServiceNow, enabling AI-driven ITSM capabilities and automation for managed services delivery. Service Bridge feature provides unified visibility and control across SaaS, cloud, and data center environments using ServiceNow architecture.
• MicrosoftcoreTechnology or IntegrationComprehensive partnership providing security services for Microsoft 365 and Azure platforms. Services include Teams Phone, SharePoint, Power Platform, Copilot, and Purview management. Microsoft authentication integration for client portal access.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Kyndryl: Large-scale IT infrastructure services provider offering managed services across security, cloud, and compliance. Operates broadly in the same space but at much larger scale and broader portfolio.
• CDW: Large multi-brand IT solutions provider with managed services, security, and cloud offerings. Operates broadly in the same space with significantly greater scale and brand recognition.
• Computacenter: Enterprise IT infrastructure and managed services provider with strong UK and European presence comparable to Thrive's US/UK/Canada footprint. Overlapping capabilities in cloud, security, and managed IT.
• Insight Enterprises: Global IT solutions and managed services provider with cybersecurity, cloud, and advisory capabilities. Broader portfolio than Thrive with significant scale advantages.

Direct peers

• ePlus Technology: Managed IT services, cloud, and security provider with mid-market and enterprise customers. Comparable breadth of managed services including cybersecurity, cloud, and advisory offerings.
• ConvergeOne: IT services provider focused on cloud, collaboration, and security managed services for mid-market and enterprise. Comparable customer profile and managed services delivery model.
• Presidio: Digital infrastructure and managed services provider covering cloud, security, and managed IT for mid-market and enterprise. Comparable service breadth and customer profile.
• Dataprise: Mid-market focused managed IT services and cybersecurity provider with similar MSP-plus-cybersecurity positioning. Closely comparable in customer profile (mid-market, regulated verticals) and managed services delivery model.
• Pomeroy: IT managed services and infrastructure provider serving enterprise and mid-market customers across regulated verticals. Comparable service breadth and customer concentration in financial services and healthcare.
• Rackspace Technology: Multi-cloud managed services and security provider with similar platform-plus-managed-services model. Comparable in cloud, cybersecurity, and managed IT delivery across regulated industries.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/4itinc
• Facebookfacebook.com/4itinc
• LinkedInlinkedin.com/company/4itinc

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 4it