What PLUS Communications does

PLUS Communications LLC is a full-service public affairs, strategic communications, and advertising agency founded in 2011 and headquartered in Arlington, Virginia. The firm serves Fortune 500 corporations, national trade associations, and nonprofit organizations with three integrated practice areas: Public Affairs (grassroots and grasstops organizing, digital advocacy, coalition building, polling, regulatory advisory, and international expertise), Strategic Communications (media relations, crisis communications, M&A and litigation communications, thought leadership), and Advertising and Creative (in-house video production, integrated media buying, web development, and branding). The firm operates a bi-partisan model with a stated team of 200+ public affairs professionals drawn from government, corporate communications, association, nonprofit, and news media backgrounds, supported by wholly-owned partner companies Speak4 (video advocacy platform), Fusion (digital and media services), and Peak Insights (polling and research).

The firm's underlying technology stack combines its internal AI Innovation practice (PLUS Labs), proprietary AI tools including the AI Writing Assistant, AI Research Tools, and the award-winning StoryTeller Videos product for transforming advocate-recorded footage into advocacy ads, plus an AI Competitive Intelligence practice using tooling such as Sherlock, Selenium, and Feedparser. PLUS also leverages Google AI creative tools (Flow, VEO3, Nano Banana) accessed through parent company Omnicom Group's OmniAI platform. Pricing is quote-based and not publicly disclosed; the business is professional-services driven with campaign-based engagements across corporations, trade associations, and nonprofits.

PLUS Communications was acquired by Omnicom Group Inc. in September 2023 alongside FP1 Strategies LLC, and continues to operate as an active subsidiary under the Omnicom umbrella, with additional offices opened in Richmond, Virginia and Austin, Texas in 2022. The firm has won 14 Reed Awards including 2026 Public Affairs Firm of the Year and Most Innovative Product of the Year, plus earlier PRWeek honors for campaigns such as FWD.us criminal justice reform and the National Sikh Campaign.

Name

PLUS Communications

Legal name

PLUS Communications LLC

Website

https://pluspr.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

PLUS Communications is a full-service, bi-partisan public affairs, strategic communications, and advertising agency serving Fortune 500 corporations, trade associations, and nonprofits. Its 200+ professionals deliver grassroots advocacy, digital campaigns, crisis and M&A communications, in-house creative production, and AI-powered research and video tools from Arlington, Richmond, and Austin.

Ownership category

akta.pro rank

Product category

Public Affairs and Strategic Communications Services

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Relations & Press Office Services (MPAAADAI)

akta.pro secondary industries

Nonprofit & Cause Communications (BPAFADAK), Event PR & Communications Support (BPAFADAO), Corporate & Financial Communications PR (MPAAADAA)

Keywords

• Public affairs services
• Strategic communications
• Advocacy campaigns
• Digital advertising agency
• Grassroots mobilization

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Public Affairs Consulting: Strategic communications and consulting services for corporations, trade associations, and nonprofits
2. Advertising Campaigns: In-house video production, integrated media buying, digital advertising campaigns

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

PLUS Communications is a full-service public affairs, strategic communications, and advertising agency delivering integrated campaigns that combine grassroots mobilization, digital advocacy, coalition building, polling, research, media relations, crisis communications, and in-house video production. The firm serves corporations, trade associations, nonprofits, and political organizations with bi-partisan campaign execution, supported by proprietary AI-powered creative and research tools.

Product overview

PLUS Communications is a full-service public affairs, strategic communications, and advertising firm. The company offers three integrated service lines: Public Affairs (grassroots organizing, digital advocacy, coalition building, polling, research, regulatory advisory), Strategic Communications (media relations, crisis communications, M&A communications, litigation support), and Advertising/Creative (in-house video production, media buying, web development, branding). The core offering is complemented by proprietary AI-powered products including StoryTeller Videos, which transforms advocate-recorded content into polished advertising. The firm also partners with Speak4 for video advocacy collection. Services are delivered by approximately 200 public affairs professionals across offices in Arlington (headquarters), Richmond, VA, and Austin, TX.

Differentiator

Problem solved

Functional benefit

Brands

• PLUS Digital Advocacy: Digital advocacy services including online campaigns and social media engagement
• PLUS Polling
• StoryTeller Videos
• PLUS Labs

Products and services

• Public Affairs Services Full-service public affairs capabilities including grassroots and grasstops organizing, digital advocacy campaigns, coalition building, polling, research and competitive intelligence, regulatory advisory, and international expertise — designed for corporations, trade associations, nonprofits, and political organizations facing legislative, regulatory, or reputational challenges.
• Strategic Communications Services Strategic communications services including media relations, social and owned media management, crisis communications, thought leadership positioning, mergers and acquisitions communications, and litigation communications — for corporations, trade associations, and nonprofits.
• Advertising and Creative Services In-house advertising and creative production including video production, integrated media buying, web development, and branding and graphic design services — delivered internally by PLUS's creative team to support advocacy and brand campaigns.
• StoryTeller Videos AI-powered video product that recruits self-recorded videos from advocates and activists and transforms them into compelling advocacy ads and social content — built to power grassroots and advocacy campaign creative at scale.

Quantifiable outcome

• Helped pass first-ever federal school choice legislation
• +6 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Speak4coreTechnology or IntegrationSpeak4 is PLUS's go-to video advocacy platform used across many client accounts to gather advocate videos that are transformed into ads, social content and campaign assets. The platform makes it easy to record and submit short videos directly from phone or computer.
• FusioncoreTechnology or IntegrationPartner company providing cutting-edge digital advocacy and media services that deepen PLUS's offerings.
• Peak InsightscoreTechnology or IntegrationPartner company providing polling and research capabilities that complement PLUS's full-service offerings.
• Google (Flow, VEO3, Nano Banana)coreTechnology or IntegrationPLUS uses Google's AI tools including Flow interface for video generation, VEO3 model, and Nano Banana image generation tool accessed through Omnicom's OmniAI platform.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Edelman: Global public relations firm with significant public affairs and corporate communications practice. Larger incumbent offering overlapping capabilities but as part of a much wider portfolio of consumer marketing, health, and technology communications services.
• FTI Consulting: Large global advisory firm with a Strategic Communications segment that includes public affairs, crisis communications, and media relations services. Broader incumbent offering overlapping capabilities as part of a wider portfolio including financial advisory and consulting.
• Brunswick Group: Global advisory firm specializing in corporate communications, public affairs, and crisis management. Larger incumbent serving similar Fortune 500 and institutional clients with comparable strategic communications capabilities.

Direct peers

• SKDK: Democratic-aligned public affairs and strategic communications firm offering public affairs, crisis communications, advertising, and creative services. Direct competitor on the left side of the political spectrum and comparable in size and service breadth to PLUS.
• FP1 Strategies: Republican-aligned public affairs and strategic communications firm acquired by Omnicom Group alongside PLUS Communications in September 2023. Most directly comparable peer given shared parent, similar service model (public affairs, advertising, strategic communications), and similar client base of Fortune 500 corporations and trade associations.
• Mercury Public Affairs: Bipartisan public affairs firm offering strategic communications, government relations, and crisis management. Comparable in terms of bi-partisan positioning, Fortune 500 client base, and breadth of public affairs capabilities.
• Targeted Victory: Digital-first public affairs and political consulting firm offering similar integrated services (digital advocacy, paid media, grassroots mobilization) to corporate, association, and political clients. Directly competes with PLUS on public affairs accounts and was similarly acquired by a major holding company (Stagwell).
• Bully Pulpit Interactive: Digital public affairs and communications firm offering integrated digital advertising, creative production, and strategic communications to corporations, nonprofits, and political campaigns. Comparable service mix and target client segments to PLUS Communications.
• Hamilton Place Strategies: Public affairs and strategic communications firm focused on economic policy and corporate advocacy. Comparable in target client base (Fortune 500 corporations) and core public affairs service offering.
• ROKK Solutions: Public affairs and strategic communications firm serving Fortune 500 companies, trade associations, and nonprofits with similar service offerings including media relations, crisis communications, and digital advocacy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/plus_comms
• Facebookfacebook.com/pluscomms
• LinkedInlinkedin.com/company/plus-comms

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PLUS Communications