La Foir'Fouille
- Company typePrivate
- Founded1975
- HeadquartersCastelnau-le-lez, France
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
La Foir'Fouille firmographics
Firmographics- Name
- La Foir'Fouille
- Legal name
- La Foir'Fouille
- Website
- https://lafoirfouille.fr
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
La Foir'Fouille industry classification
Industry- Product category
- Discount Variety Retail
- NAICS
- General Merchandise Retailers (455), Home Furnishings Retailers (44912), Furniture Retailers (449110)
- SIC
- Retail-Variety Stores (5331), Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Home & Kitchen Value Variety Stores (Small Housewares & Décor) (CRAEAGAH)
- akta.pro secondary industries
- Multi-Price-Point Convenience Discount (e.g., $1–$10) (CRAEAJAG), Dollar Party, Seasonal & Celebrations Stores (CRAEAAAJ), Off-Price Kitchenware, Tabletop & Housewares Retail (CRAEACAD)
Keywords
Where La Foir'Fouille is headquartered
LocationHeadquarters
- HQ city
- Castelnau-le-lez
- HQ country
- France
- HQ region
- Europe
Offices5 records
Markets served
La Foir'Fouille business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget-friendly home goods and party supplies at low price points |
Distribution channels3 records
Marketing channels7 records
La Foir'Fouille product offering
Product offeringCore offering
La Foir'Fouille operates a discount omnichannel retail chain selling affordable home goods, furniture, interior decoration, garden and outdoor equipment, kitchen and bathroom essentials, storage and cleaning supplies, pet products, leisure items, and party/celebration supplies. Merchandise is offered through approximately 240-270 physical stores across France and other French-speaking regions as well as an e-commerce website with Click and Collect service. The assortment spans 11 main categories plus dedicated budget lines priced at 1€, 2€, and 3€.
Product overview
La Foir'Fouille is a French omnichannel retail chain operating 240-270 physical stores across France and Belgium, with an e-commerce platform. The company offers a broad portfolio of affordable home goods, furniture, decoration, outdoor/garden equipment, party supplies, pet products, and leisure items. The product offering is organized into 11 main categories: Jardin & plein air (outdoor/garden), Déco (interior decoration), Linge de maison (home linens), Mobilier (furniture), Cuisine (kitchen), Salle de Bain (bathroom), Rangement & entretien (storage/cleaning), Animalerie (pets), Loisirs & jeux (leisure/games), Bien-être & mobilité (wellness/travel), and Fêtes & Réceptions (party supplies). The company positions itself as a specialist in affordable home equipment and party supplies with competitive pricing, including dedicated sections for budget items under 3€ and new seasonal products.
Differentiator
Problem solved
Functional benefit
Products and services
- Jardin & plein air Outdoor and garden product range including garden furniture, BBQs, outdoor equipment, pools, camping gear, and outdoor games for household consumers.
- Déco (Décoration) Interior decoration assortment including wall decor, decorative objects, lighting, candles, artificial flowers, mirrors, rugs, and curtains.
- Linge de maison Home linens including bed linens, bath linens, table linens, curtains, and home textiles.
- Mobilier Furniture for all rooms including living room, dining room, kitchen, bedroom, office, and bathroom furniture.
- Cuisine Kitchen equipment including tableware, cooking utensils, cookware, storage solutions, and small appliances.
- Salle de Bain Bathroom essentials including shower curtains, accessories, and bathroom organization products.
- Rangement & entretien Storage and cleaning products including closet organization, laundry care, appliances, and cleaning supplies.
- Animalerie Pet supplies including accessories for dogs, cats, birds, and other animals.
- Loisirs & jeux Leisure and games range including arts and crafts, sewing, toys, stationery, electronics, DIY, and sports equipment.
- Bien-être & mobilité Wellness and mobility products including beauty items, fashion accessories, luggage, and bags.
- Fêtes & Réceptions Party and celebration supplies including Christmas decorations, event decorations, costumes, confetti, candy, and party accessories.
- 1€ 2€ 3€ (Petits prix) Dedicated budget-priced line of products at 1€, 2€, or 3€ spanning decoration, kitchen, pet supplies, bathroom, storage, party supplies, and leisure categories.
- Nouveautés Seasonal new arrivals and trending products across all main categories.
Companies that use La Foir'Fouille
Customer profileSegments1 record
Ideal customer profiles1 record
La Foir'Fouille technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
La Foir'Fouille partnerships and signals
Strategic signalScale indicators3 records
Recent moves1 record
Expansion highlights4 records
La Foir'Fouille competitors and assessment
Company assessmentDirect peers
- Casa: French and European retailer specialising in home decoration, kitchenware, and party/lifestyle goods — a close competitor within La Foir'Fouille's decoration and seasonal assortment.
- Maxi Bazar: French discount retailer operating over 60 stores across France offering low-price home, decoration, and seasonal items — directly comparable in assortment and customer segment.
- Gifi: French discount variety and home goods retailer operating ~500 stores with a closely overlapping value-priced assortment spanning decoration, party supplies, furniture, and seasonal goods — the most direct head-to-head competitor of La Foir'Fouille in the French market.
- Action: Pan-European discount non-food retailer growing rapidly in France with a comparable low-price model across home, decoration, kitchen, and seasonal categories, intensifying direct competition for value-conscious French consumers.
- Centrakor: French discount chain focused on home decoration, party supplies, and lifestyle goods, sharing the same budget-variety playbook across a similar store footprint and product taxonomy.
- Noz: French closeout, overstock and liquidation retailer competing on aggressive low pricing across miscellaneous home, decoration, and gift categories — directly comparable to La Foir'Fouille's promotional assortment.
- Tedi: German-headquartered discount variety retailer with expanding European store base offering the same low-AKP non-food assortment in home, party, and seasonal goods.
Broad incumbents
- Pepco: Pan-European discount variety chain with a broader mass-market footprint, overlapping with La Foir'Fouille on low-price home and seasonal categories but serving a wider geographic base.
- B&M: UK-listed European value retailer operating hundreds of stores under discount variety and home formats, sharing La Foir'Fouille's value-variety proposition at much larger scale.
- Hema: Dutch variety retailer offering a broad low-to-mid assortment across home, kitchen, party and personal goods, serving as a benchmark for European discount lifestyle retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
La Foir'Fouille social profiles
Digital presenceLa Foir'Fouille financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Foir'Fouille leadership team
Management profileNumber of profiles
La Foir'Fouille funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Foir'Fouille M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Foir'Fouille
What does La Foir'Fouille do?
La Foir'Fouille operates a discount omnichannel retail chain selling affordable home goods, furniture, interior decoration, garden and outdoor equipment, kitchen and bathroom essentials, storage and cleaning supplies, pet products, leisure items, and party/celebration supplies. Merchandise is offered through approximately 240-270 physical stores across France and other French-speaking regions as well as an e-commerce website with Click and Collect service. The assortment spans 11 main categories plus dedicated budget lines priced at 1€, 2€, and 3€.
Is La Foir'Fouille a public or private company?
La Foir'Fouille is a private company. It is classified as unknown and is currently operating.
When was La Foir'Fouille founded?
La Foir'Fouille was founded in 1975. It employs 501 to 1,000 people.
Where is La Foir'Fouille based?
La Foir'Fouille is headquartered in Castelnau-le-lez, France, in the Europe region.
Who are La Foir'Fouille's main competitors?
Direct peers on record are Casa, Maxi Bazar, Gifi, Action, Centrakor, Noz and Tedi. Broad incumbents are Pepco, B&M and Hema.
Does La Foir'Fouille have an API?
No public API is recorded for La Foir'Fouille.
What industry is La Foir'Fouille in?
La Foir'Fouille's product category is Discount Variety Retail. Its primary akta.pro industry code is CRAEAGAH, Home & Kitchen Value Variety Stores (Small Housewares & Décor), with a secondary code of CRAEAJAG, Multi-Price-Point Convenience Discount (e.g., $1–$10). Its NAICS code is 455 and its SIC code is 5331.