Giro Sport

What Giro Sport does

Giro Sport Design is a premium cycling and snowsports equipment manufacturer founded in 1985, operating as a privately held US-domiciled company with its official US e-commerce storefront at giro.com and an additional location in El Prat de Llobregat, Spain. The company designs, manufactures and sells protective gear and apparel across two core verticals — cycling (road, MTB and gravel) and snowsports (skiing, snowboarding) — with a third Kids line spanning both. Product categories include cycling helmets, snow helmets, cycling shoes, cycling apparel (jerseys, shorts, jackets, base layers), snow goggles with replacement lenses, and accessories such as gloves, eyewear, warmers, socks and caps. Pricing spans roughly $15 for accessories up to $449.95 for premium cycling shoes like the Imperial II AS, with flagship helmets such as the Eclipse Pro priced at $349.95.

The company's core technology stack centers on rotational impact protection through Spherical Technology powered by Mips, the proprietary Wind Tunnel Venting System, the Roc Loc 5.5 Air fit system, Super Fit Engineering for gloves, Progressive Layering dual-density EPS foam liners, and an Aura II reinforcing arch. Goggle optics are co-developed with ZEISS under the VIVID Lens Technology brand, while apparel incorporates Polartec Windbloc soft-shell, drirelease moisture management, bluesign-approved DWR coatings, and the Renew Series using 50%+ recycled polyester. Engineering validation is performed via in-house CFD optimization and physical wind tunnel testing, with pro athlete feedback feeding product development.

Giro operates a dual-channel go-to-market: direct-to-consumer e-commerce at giro.com (United States selected region) and an authorized dealer network with an active 'Become A Dealer' program for bike shops and outdoor retailers, supplemented by content marketing through the 'Inside Giro' hub and an email newsletter offering 15% off first order. The company is cited as a major player in the global cycling wear market alongside Castelli, Rapha, Endura and ASSOS, and has received third-party editorial validation such as NBC Select's 'Best Spin Shoes of 2026' guide. Revenue model is unit-based hardware sales with no subscription, licensing or recurring software component.

Name

Giro Sport

Legal name

Giro Sport Design

Website

https://giro.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Giro Sport Design is a privately held US cycling and snowsports equipment manufacturer founded in 1985, selling premium helmets, shoes, apparel and goggles to road, MTB, gravel and snow riders via giro.com DTC and an authorized dealer network.

Ownership category

akta.pro rank

Product category

Sports Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Footwear, (No Rubber) (3140)

akta.pro primary industry

Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

akta.pro secondary industries

Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC), Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Parts & Components Retail (CRAMAHAB)

Keywords

• Cycling helmets
• Snow sports equipment
• Cycling apparel
• Mountain bike gear
• Protective sports gear

Headquarters

HQ city

El Prat De Llobregat

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Cycling Helmets and Snowsports Helmets: Giro designs, manufactures and sells premium helmets for cycling (road, MTB, gravel) and snowsports (skiing, snowboarding). Revenue is generated through direct-to-consumer e-commerce sales and dealer/retailer distribution channels. Helmets range from entry-level to professional competition models priced from approximately $50 to $350+.
2. Cycling Footwear: Giro produces cycling shoes including road and MTB models. The Imperial II AS shoe is priced at $449.95. Revenue generated through the same e-commerce and dealer channels as helmets.
3. Cycling Apparel: Giro sells cycling apparel including jerseys, shorts, jackets, base layers and accessories. Products feature technical fabrics and range from $15 (socks) to $209 (thermal bibs). The Chrono, Roust, and Ride collections target different cycling disciplines.
4. Snowsports Goggles and Accessories: Giro produces snow goggles with VIVID lens technology, replacement lenses, and related snowsports accessories. Eyewear products range from approximately $40 to $140.
5. Cycling Accessories: Wide range of accessories including gloves (cycling and winter), socks, caps, lights, and replacement parts. Accessories are sold as standalone products and complements to the main helmet and apparel lines.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Giro Sport Design designs, manufactures, and sells premium protective helmets, cycling shoes, performance apparel, snow goggles, and related accessories for cycling (road, MTB, gravel) and snowsports (skiing, snowboarding). Products are sold primarily through the direct-to-consumer e-commerce site giro.com serving the US market and through an authorized dealer network of cycling and snowsports retailers globally. The product portfolio spans entry-level to professional competition models with proprietary technologies including Spherical Technology (powered by Mips), Wind Tunnel venting, and Renew Series recycled materials.

Product overview

Giro Sport Design is a premium cycling and snowsports equipment company offering a comprehensive product portfolio centered on helmets, footwear, apparel, and accessories. The cycling line spans three primary disciplines (Road, MTB, Gravel) with helmets featuring proprietary technologies like Spherical Technology (powered by Mips), Wind Tunnel ventilation, and Aura II reinforcing arches. Footwear includes performance shoes like the Imperial II AS. Apparel utilizes technical fabrics including Renew Series recycled materials, drirelease moisture management, and bluesign approved textiles across jerseys, shorts, and outerwear. The snowsports division covers helmets and goggles for skiing and snowboarding. Kids products extend across both cycling and snow categories. The brand focuses on performance-oriented design with technologies targeting aerodynamics, protection, comfort, and sustainability through recycled material content.

Differentiator

Problem solved

Functional benefit

Products and services

• Cycling Helmets (Road, MTB, Gravel) Full range of cycling helmets for road, mountain bike, and gravel riding with various proprietary technologies including Spherical Technology (powered by Mips), Wind Tunnel ventilation systems, and fit systems. Targeted at performance-oriented cyclists.
• Cycling Shoes (Road, MTB, Gravel) Performance cycling footwear designed for road, mountain bike, and gravel cycling with stiff soles and secure fit systems. Built for power transfer and on-bike efficiency.
• Cycling Apparel (Road, MTB, Gravel) Complete cycling apparel line including jerseys, shorts, bibs, jackets, base layers, and accessories for road, MTB, and gravel disciplines using technical fabrics such as Renew Series recycled polyester, drirelease moisture management, and Havoc Durablend.
• Snow Helmets (Freeride, Freestyle, Race) Winter sports helmets for freeride all-mountain, freestyle/park, and race/shield disciplines, designed for skiing and snowboarding protection and performance.
• Snow Goggles Snow goggles and replacement lenses for skiing and snowboarding with VIVID lens technology (developed with ZEISS optics expertise) and Expansion View wide field of view.
• Kids Cycling and Snow Products Youth-specific cycling and snow products including helmets, goggles, and apparel sized for children, designed for younger riders and parental peace of mind on safety.
• Cycling Accessories (Eyewear, Gloves, Protection, Bike Accessories) Cycling accessories including eyewear, gloves (cycling and winter), socks, caps, lights, protection, and replacement parts, sold as standalone items and complements to the main helmet and apparel lines.
• Eclipse Pro Helmet Advanced aerodynamic road helmet designed for elite racing performance, 17% faster than the previous Eclipse model, featuring Spherical Technology powered by Mips, 15 Wind Tunnel vents, and DryCore sweat management system.
• Imperial II AS Cycling Shoe High-performance cycling shoe with advanced fit system and stiff sole for optimal power transfer, available in sizes 36-48.

Quantifiable outcome

• Eclipse Pro is 17% faster than previous model through CFD optimization and wind tunnel validation
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature15 records

Partnerships

Two partnerships are on record, tiered core.

• Mips ABcoreTechnology or IntegrationMips is a critical technology partner for Giro's helmet safety systems. Giro's Spherical Technology is explicitly 'powered by Mips' - a Ball-and-Socket design that helps redirect impact forces away from the brain during crashes. This is a deep technology integration present in premium helmets like the Eclipse Pro.
• ZEISS (Optics by ZEISS)coreTechnology or IntegrationGiro's VIVID Lens technology in snow goggles is developed with optics expertise from ZEISS. The Tazz MTB Goggle with VIVID Lens specifically calls out 'Optics by ZEISS' indicating a technology licensing/partnership relationship for lens optics.

Scale indicators4 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Bell Helmets: Cycling and action-sports helmet brand offering road/MTB helmets with Mips-based rotational protection; directly overlaps Giro's core helmet category and shares the same corporate lineage.
• POC Sports: Premium Swedish maker of cycling and snowsports helmets, goggles, eyewear and apparel emphasizing protection technology, competing directly with Giro across both cycling and snow lines.
• Smith Optics: Produces bike and snow helmets plus goggles/eyewear with proprietary protection and lens tech, mirroring Giro's dual cycling-and-snow protective-gear portfolio.
• Sweet Protection: Norwegian premium brand making cycling and ski/snowboard helmets, goggles and protective apparel, overlapping Giro's exact category mix and premium positioning.
• Kask: Italian premium helmet manufacturer for road and MTB cycling used by pro teams, competing directly with Giro's performance helmet segment.
• Lazer Sport: Cycling helmet specialist offering road, MTB and gravel helmets with fit and ventilation technologies, directly comparable to Giro's helmet line.
• Castelli: Premium cycling apparel brand (jerseys, bibs, jackets) explicitly named alongside Giro in market research; competes in Giro's technical cycling apparel category.
• Rapha: Premium cycling apparel and accessories brand with strong DTC model, named as a Giro competitor and overlapping its road/gravel apparel offering.

Broad incumbents

• Specialized: Major cycling brand whose helmets, shoes and apparel (S-Works line) compete head-on with Giro's cycling range, though within a broader bike-manufacturing portfolio.
• Fox Racing: Action-sports brand producing MTB helmets, apparel, gloves and protection, overlapping Giro's mountain-bike gear across helmets, apparel and accessories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/girocyclinguk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giro Sport