MIPS AB
MIPS AB (publ) is a Swedish ingredient-brand company that licenses its patented Brain Protection System — a low-friction layer that reduces rotational brain motion during helmet impacts — to 150+ helmet manufacturers across Sport, Motorcycle, and Safety categories worldwide.
- Company typePublic
- Founded2017
- HeadquartersTäby, Sweden
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
MIPS AB firmographics
Firmographics- Name
- MIPS AB
- Legal name
- MIPS AB (publ)
- Website
- https://mipscorp.com
- Company type
- Public
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MIPS AB (publ) is a Swedish ingredient-brand company that licenses its patented Brain Protection System — a low-friction layer that reduces rotational brain motion during helmet impacts — to 150+ helmet manufacturers across Sport, Motorcycle, and Safety categories worldwide.
- Ownership category
- akta.pro rank
MIPS AB industry classification
Industry- Product category
- Helmet Safety Technology
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Powersports Safety, Helmets & Protective Gear Manufacturing (IMACAEAN)
Keywords
Where MIPS AB is headquartered
LocationHeadquarters
- HQ city
- Täby
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
MIPS AB business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Technology Licensing to Helmet Manufacturers: MIPS generates revenue by licensing its Brain Protection System technology to helmet brands. The company operates on an ingredient brand model where helmet manufacturers pay royalties or licensing fees to integrate MIPS safety technology into their helmets. Revenue grew from 268 MSEK in 2019 to over 1 billion SEK target by 2025.
- Koroyd Acquisition: MIPS completed the acquisition of Koroyd in December 2025, which is expected to contribute positively to future growth and expand MIPS's product portfolio with complementary helmet safety technology.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B licensing model for helmet manufacturers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
MIPS AB product offering
Product offeringCore offering
MIPS AB develops, patents, and licenses its Brain Protection System (BPS), a low-friction layer technology designed to reduce rotational motion transferred to the brain during angled helmet impacts. Operating as an ingredient brand, MIPS licenses its technology to more than 150 helmet manufacturers globally for integration into bike, motorcycle, snow, climbing, equestrian, team sports, and construction/safety helmets, with revenue derived from licensing royalties on helmets sold with MIPS technology.
Product overview
MIPS AB operates as an ingredient brand offering the MIPS Brain Protection System (BPS), a low-friction layer technology designed to reduce rotational brain injuries during helmet impacts. The company licenses its patented technology to over 150 helmet brand partners worldwide. The product portfolio spans multiple helmet categories including bike, snow, motorsport, equestrian, climbing, construction/industrial safety, and team sports. MIPS does not manufacture helmets or conduct own production; instead, it licenses its technology as a component to be integrated into third-party helmet manufacturers' products. The company was founded on 20+ years of research conducted with the Royal Institute of Technology (KTH) and Karolinska Institutet in Stockholm.
Differentiator
Problem solved
Functional benefit
Products and services
- MIPS Brain Protection System (BPS)
- MIPS Safety Solutions for Construction and Industry
- MIPS Solutions for Bike Helmets
- MIPS Solutions for Motorcycle / Motorsport Helmets
- MIPS Solutions for Snow, Climbing, Equestrian, and Team Sports Helmets
Quantifiable outcome
- MIPS implemented in 729 helmet models from 121 customers by end of 2020
- +2 more outcomes
Companies that use MIPS AB
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
MIPS AB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MIPS AB partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- KoroydcoreMIPS completed the acquisition of Koroyd in December 2025. Koroyd provides complementary helmet safety technology that strengthens MIPS's world-leading portfolio of helmet safety technology. The acquisition is expected to contribute positively to future growth.
- Comoto (Cycle Gear, RevZilla, J&P Cycles, REVER)minorComoto, parent company of Cycle Gear, RevZilla, J&P Cycles, and REVER, partnered with MIPS for the third consecutive year of 'Airbags Save' campaign for Motorcycle Safety Awareness Month. The campaign has introduced more than 25,000 riders to wearable airbag technology.
- AlpinestarsminorAlpinestars is a key industry partner supporting the 'Airbags Save' campaign alongside MIPS and Progressive Insurance. The campaign features real-world rider impact stories including testimonials from riders who survived crashes wearing Alpinestars Tech-Air 5 Plasma airbag vests.
- Progressive InsuranceminorProgressive Insurance is supporting the 'Airbags Save' campaign for Motorcycle Safety Awareness Month alongside MIPS and other industry partners.
- PIP (Protective Industrial Products)coreAmerican helmet manufacturer PIP launched MIPS-equipped safety helmets. As a leading provider of protective equipment, particularly hand protection, this launch marked MIPS's entry into the important US market for safety helmets.
- CenturioncoreCenturion is MIPS's first international customer in the Safety category. The UK safety helmet manufacturer launched MIPS-equipped construction helmets using MIPS's newly developed solution for construction helmets with harness suspension systems.
- Technical University of Stockholm (KTH)coreMIPS conducts research in partnership with the Royal Institute of Technology (KTH) and Karolinska Institute in Stockholm. This partnership underpins over 25 years of research and development for the MIPS Brain Protection System.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
MIPS AB competitors and assessment
Company assessmentBroad incumbents
- POC Sports: POC is a premium safety-focused helmet and protection brand across cycling, snow, and ski categories, and a significant MIPS licensee. It is a broad incumbent whose adoption of MIPS (and competing in-house technologies) shapes the standard for brain protection in sport helmets.
- Dainese: Dainese is a major Italian motorcycle and sport protection brand that integrates MIPS BPS into its helmet range and is a core MIPS customer. As a broad incumbent in motorsport protection, it represents both a key commercial partner and a benchmark for MIPS adoption in moto.
- Specialized Bicycle Components: Specialized is both a major MIPS licensee (committed to equipping all helmet models with MIPS BPS) and the parent of WaveCel, making it both a customer and a competitor to MIPS. As a global premium helmet and bike brand, it is a key counterparty in MIPS's ecosystem.
- Smith Optics: Smith is a leading helmet brand across snow, bike, and motorsport categories and a MIPS licensee, offering MIPS-equipped models as a premium option. As a broad incumbent, Smith's positioning relative to MIPS BPS materially affects MIPS penetration in sport and moto markets.
- Shoei: Shoei is a premium Japanese motorcycle helmet manufacturer with a global installed base; its stance on MIPS integration versus in-house protection systems (e.g., Med社) is a leading indicator of MIPS penetration into the high-end moto segment.
- Arai Helmets: Arai is a premium motorcycle helmet manufacturer that has historically emphasized proprietary safety technology, making its adoption (or non-adoption) of MIPS a critical barometer for MIPS's ability to penetrate the high-end moto category.
Direct peers
- Fluid Inside (ERGITO): Fluid Inside markets fluid-based impact absorption technology for helmets, positioned as a competing solution to MIPS BPS in reducing rotational forces. It is an emerging direct peer in the rotational protection technology space.
- RHEON Labs: RHEON Labs develops a strain-rate-sensitive polymer technology for brain protection that competes directly with MIPS BPS in sport, motorcycle, and other helmet categories. It is one of the most prominent independent direct peers to MIPS in rotational impact protection.
- 6D Helmets: 6D Helmets pioneered Omni-Directional Suspension (ODS) technology, an alternative approach to managing angular and linear impact energy in helmets. It competes directly with MIPS in the motocross, mountain bike, and snow helmet markets.
- WaveCel (Bontrager/Trek): WaveCel is a collapsible cellular technology used in helmets to mitigate rotational and linear impact forces, competing head-on with MIPS BPS in the cycling helmet market. It is a direct technology peer, owned by Trek/Bontrager which is also a MIPS licensee, illustrating the competitive threat from in-house rotational solutions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MIPS AB social profiles
Digital presenceMIPS AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
MIPS AB leadership team
Management profileNumber of profiles
Profiles1 record
MIPS AB subsidiaries and ownership
Company hierarchySubsidiaries1 record
MIPS AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MIPS AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MIPS AB
What does MIPS AB do?
MIPS AB develops, patents, and licenses its Brain Protection System (BPS), a low-friction layer technology designed to reduce rotational motion transferred to the brain during angled helmet impacts. Operating as an ingredient brand, MIPS licenses its technology to more than 150 helmet manufacturers globally for integration into bike, motorcycle, snow, climbing, equestrian, team sports, and construction/safety helmets, with revenue derived from licensing royalties on helmets sold with MIPS technology.
Is MIPS AB a public or private company?
MIPS AB is a public company. It is classified as public and is currently operating.
When was MIPS AB founded?
MIPS AB was founded in 2017. It employs 101 to 250 people.
Where is MIPS AB based?
MIPS AB is headquartered in Täby, Sweden, in the Europe region.
How does MIPS AB make money?
Two revenue lines are on record. Technology Licensing to Helmet Manufacturers are the primary driver. The others are koroyd Acquisition.
Who are MIPS AB's main competitors?
Broad incumbents on record are POC Sports, Dainese, Specialized Bicycle Components, Smith Optics, Shoei and Arai Helmets. Direct peers are Fluid Inside (ERGITO), RHEON Labs, 6D Helmets and WaveCel (Bontrager/Trek).
Does MIPS AB have an API?
No public API is recorded for MIPS AB.
What industry is MIPS AB in?
MIPS AB's product category is Helmet Safety Technology. Its primary akta.pro industry code is IMACAEAN, Powersports Safety, Helmets & Protective Gear Manufacturing. Its SIC code is 3751.