Marjan Farma

What Marjan Farma does

Marjan Farma is a privately held Brazilian pharmaceutical company headquartered in São Paulo, operating for over 60 years since its founding in 1961 by Olinto Marques de Paulo. The company develops, manufactures, and commercializes a diversified portfolio of more than 30 market-leading products across three categories: over-the-counter herbal/phytotherapeutic medicines (e.g., Pasalix® for anxiety and insomnia using Passiflora incarnata; Aplause® with Actaea racemosa for menopausal symptoms; Vecasten® with Melilotus officinalis for venous insufficiency), prescription medications (Dozemast® sublingual mecobalamin for B12 deficiency, Endofolin® folic acid, Vicog® vimpocetin, Takil® and Trivagel-N® vaginal preparations), and dietary supplements (Caldê® MAX bone health, Colaten® Artro joint health, Biotta® 25Bi probiotics, Vitergan® COG cognitive support, Magnen® magnesium). Manufacturing occurs at facilities in the Santo Amaro district of São Paulo, including operations through affiliated entity Droxter Indústria. Underlying technical differentiation centers on standardized botanical extracts (specific isovitexina, hiperosídeo, and salicina content in Pasalix), defined-strain probiotic formulations (e.g., 2.5×10^10 CFU multi-strain capsules), and delivery-form innovations such as sublingual mecobalamin.

Name

Marjan Farma

Legal name

Marjan Indústria e Comércio Ltda.

Website

https://marjan.com.br

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Marjan Farma is a 60+ year-old Brazilian pharmaceutical company headquartered in São Paulo that manufactures and sells prescription medications, phytotherapeutic OTCs, and dietary supplements through retail pharmacies and a direct-to-consumer e-commerce platform, serving consumers and healthcare professionals across Brazil.

Ownership category

akta.pro rank

Product category

Pharmaceutical Manufacturing (Herbal & Specialty Medicines)

NAICS

Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833), Food And Kindred Products (2000)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Probiotics & Digestive Health Supplements (CRADAGAF), Antioxidants & Phytochemicals (Carotenoids, Tocopherols, Flavonoids, CoQ10, Resveratrol) (AFAJAKAI)

Keywords

• Phytotherapeutic medicines
• Prescription pharmaceuticals
• Dietary supplements
• Herbal medicine manufacturing
• Probiotic formulations

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Pharmaceutical Product Sales: Marjan Farma generates revenue through the sale of prescription medications, over-the-counter (OTC) products, and dietary supplements across multiple therapeutic categories including bone health, mental health/anxiety, women's health, and probiotics. Products are sold through their e-commerce platform, retail pharmacies, and directly to healthcare professionals.
2. Healthcare Professional Services: The company provides healthcare professionals with access to scientific information, clinical studies, and product education through their Portal Medical News and via medical representative visits, supporting prescription and recommendation of their products.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Marjan Farma is a Brazilian pharmaceutical manufacturer that develops, produces, and commercializes OTC herbal medicines, prescription medications, and dietary supplements across more than 30 products. Its portfolio addresses therapeutic categories including anxiety and insomnia (Pasalix® line), bone and joint health (Caldê® MAX, Colaten® Artro), menopause symptoms (Aplause®), vitamin B12 deficiency (Dozemast®), cognitive support (Vicog®), vaginal health (GinoBiotta®, Trivagel-N®, Takil®), and probiotic supplementation (Biotta® 25Bi). Products are sold through retail pharmacies, the company's own e-commerce store, and via medical representatives to healthcare professionals.

Product overview

Marjan Farma is a Brazilian pharmaceutical company with over 60 years of history offering a diversified portfolio of products organized into three main categories: OTC medicines (fitoterápicos), prescription medications, and dietary supplements. The product portfolio includes herbal medicines such as Pasalix® (Passiflora incarnata for anxiety/insomnia) and Aplause® (Actaea racemosa for menopause symptoms); prescription drugs like Dozemast® (mecobalamin B12), Endofolin® (folic acid), Takil® (vaginal antifungal), and Vicog® (vimpocetin for cognition); and dietary supplements including Caldê® MAX (bone health with calcium/D3/K2), Colaten® Artro (joint health with glucosamine/collagen), Biotta® 25Bi (probiotics), and Vitergan® COG (cognitive support with DHA/phosphatidylserine). The company operates from São Paulo and commercializes over 30 market-leading products across categories from bone/joint health to anxiety, insomnia, and women's health.

Differentiator

Problem solved

Functional benefit

Brands

• Instituto Olinto Marques de Paulo: Educational institute founded in tribute to founder Olinto Marques de Paulo, focused on integral human development through education initiatives.

Products and services

• Pasalix® OTC herbal medicine combining Passiflora incarnata (100mg), Crataegus rhipidophylla (30mg), and Salix alba (100mg) in coated tablets, standardized to contain isovitexina, hiperosídeo, and salicina. Indicated for anxiety and insomnia treatment in adult consumers.
• Pasalix® PI OTC herbal medicine containing 500mg Passiflora incarnata extract for treatment of mild anxiety, irritability, nervous agitation, insomnia, and anxiety disorders in adults.
• Pasalix® PI 1000 OTC herbal medicine containing 1000mg Passiflora incarnata extract, indicated for mild anxiety and insomnia treatment.
• Vitergan Zinco PL® Antioxidant vitamin and mineral supplement containing betacarotene 10,000 IU, vitamin C 600mg, vitamin E 200 IU, copper 1.0mg, selenium 100mcg, and zinc 30mg. Sold as OTC vitamin/mineral supplement.
• Vitergan Zinco® OTC vitamin and mineral supplement containing betacarotene 5,000 IU, vitamin C 60mg, vitamin E 30 IU, copper 0.5mg, selenium 40mcg, and zinc 15mg.
• Aplause® Prescription herbal medicine containing Actaea racemosa (Cimicífuga), indicated for relief of pre and post-menopause symptoms including hot flashes, sweating, palpitations, and sleep disturbances.
• Dozemast® Prescription sublingual mecobalamin (vitamin B12) 1000 mcg tablets for B12 deficiency treatment, hyperhomocysteinemia adjunct therapy, and patients with metformin-induced malabsorption. Offers rapid absorption directly into the bloodstream within approximately 15 minutes.
• Endofolin® 5mg Prescription folic acid 5mg supplement indicated for neural tube defect prevention, nephrology dialysis patients, methotrexate toxicity reduction in rheumatology, and hyperhomocysteinemia treatment.
• Takil® Prescription vaginal cream containing tioconazol 100mg and tinidazol 150mg, indicated for vaginal infections caused by Candida, Trichomonas, Gardnerella, and mixed infections.
• Trivagel-N® Prescription vaginal cream containing dexamethasone, nystatin, neomycin sulfate, tyrothricin, sodium propionate, and boric acid, indicated for vaginitis, vulvovaginitis, cervicitis, urethritis, and vulvar pruritus.
• Vecasten® Prescription herbal medicine containing Melilotus officinalis extract, indicated for varicose symptoms (pain, heaviness, cramps, pruritus, edema), chronic venous insufficiency, thrombophlebitis, lymphatic congestion, and hemorrhoids.
• Vicog® Prescription vimpocetin 5mg tablets indicated for cognitive deterioration symptoms related to cerebrovascular pathologies, improving memory, cerebral circulation, and protecting against ischemia damage.
• Biotta® 25Bi Dietary probiotic supplement with 2.5 x 10^10 CFU per capsule, combining four strains: Bifidobacterium lactis Bi-07, Lactobacillus acidophilus NCFM, Bifidobacterium lactis BI-04, and Lactobacillus paracasei Lpc-37 for gastrointestinal health.
• Caldê® MAX Bone health dietary supplement containing calcium, magnesium, vitamins D3 and K2, hyaluronic acid, and undenatured type II collagen in tablets.
• Colaten® Artro Joint health dietary supplement combining glucosamine (750mg), type II non-denatured collagen (1.6mg), curcumin (130mg), vitamin C (30mg), and vitamin E (10mg) for joint support.
• Dozemast® NP B vitamin complex dietary supplement containing B1, B2, B5, B6, B9, B12, K2, and carnitine in tablet form.
• GinoBiotta® Vaginal health probiotic supplement containing Lactobacillus acidophilus LA-14, Lacticaseibacillus rhamnosus HN001, lactoferrin, vitamin E, and vitamin A in capsules for women's reproductive and vaginal health.
• Magnen B6® (Suplemento Alimentar) Dietary supplement combining magnesium with vitamin B6 in tablet form, indicated for adults, children above 9 years, and pregnant and lactating women.
• Magnen® Multi Magnesium dietary supplement containing magnesium citrate salts, dimagnesium malate, magnesium bisglycinate, and coenzyme Q10 in tablets.
• Vitergan® COG Cognitive support dietary supplement containing DHA, choline, phosphatidylserine, magnesium, vitamins B6 and B12, and folic acid in capsules.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and moderate.

• Associação Brasileira de Nutrologia (ABRAN)coreStrategic or Co-development Partner · 1 January 2023Marjan Farma partners with ABRAN to produce the 'Diálogos de Saúde' podcast, featuring expert discussions on various health topics. The podcast features specialists from different areas of health and serves as an educational platform for healthcare professionals and consumers. This partnership positions Marjan as an educational leader in the health space.
• Instituto Olinto Marques de PaulocoreStrategic or Co-development Partner · 1 January 2021Founded in 2007 by Janice Mascarenhas Marques (daughter of Marjan Farma founder Olinto Marques de Paulo), the Instituto OMP is dedicated to integral human development through education. Marjan Farma invests in this institute to support educational projects and social transformation, honoring the legacy of the company's founder who believed people need access to means for their transformation.
• Sociedade Brasileira de Clínica Médica (SBCM) - Mulher Coração CampaignmoderateGTM or Marketing Partner · 1 January 2019Marjan Farma supports the SBCM's 'Mulher Coração' campaign aimed at raising awareness about the importance of cardiovascular disease prevention in women. The campaign addresses the fact that cardiovascular diseases are the leading cause of female mortality in Brazil, ahead of breast, uterine, and ovarian cancer, affecting four out of ten women.
• Sociedade de Pediatria de São Paulo (SPSP) and Sociedade Brasileira de Pediatria (SBP) - SAF CampaignmoderateGTM or Marketing Partner · 1 January 2019Marjan Farma supports the Fetal Alcohol Syndrome (SAF) awareness campaign initiated by SPSP and promoted nationally by SBP. The campaign educates about how alcohol consumption during pregnancy can cause congenital malformations in the fetus, a syndrome that has no cure.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Sanofi (Brazil operations): Global pharmaceutical major with established Brazil operations covering OTC consumer health, vaccines, and prescription. Comparable as a competitor in Brazilian OTC channels (notably supplements and women's health) but operates as a multinational incumbent rather than a domestic mid-tier player.
• Eurofarma: Major Brazilian pharmaceutical company with prescription, OTC, generics, and hospital business across Latin America. Comparable given its Brazilian manufacturing footprint, prescription-and-OTC hybrid model, and similar mid-tier brand positioning versus global pharma.
• EMS Pharma: Brazil's largest pharmaceutical company by market share with the broadest generics and branded portfolio across multiple therapeutic areas. Comparable as a Brazilian pharma incumbent competing in the same prescription and OTC channels as Marjan, but at substantially larger scale.
• Hyper Pharma (Hypera): Brazilian pharmaceutical leader with strong consumer health, OTC, and prescription brands. Comparable as a domestic peer with significant DTC pharmacy distribution and a portfolio that includes supplements and women's health, overlapping Marjan's category footprint.
• Takeda (Brazil operations): Global pharmaceutical company with Brazilian OTC and prescription operations. Comparable in OTC channel overlap and phytotherapy-adjacent consumer health, but at a significantly larger scale and with broader international reach than Marjan.

Direct peers

• Aché Laboratórios: One of Brazil's largest privately-held pharmaceutical companies with a portfolio spanning prescription, OTC, generics, and consumer health. Directly comparable to Marjan given its Brazilian market focus, diversified therapeutic mix, and broad HCP engagement model.
• Apsen Farmacêutica: Brazilian pharmaceutical company with a focus on CNS, women's health, and OTC brands. Comparable given its mid-size Brazilian profile, prescription-and-OTC hybrid, and emphasis on therapeutic categories that overlap Marjan's anxiety, insomnia, and women's health franchises.
• Biolab Farmacêutica: Brazilian pharmaceutical company focused on prescription and OTC brands in women's health, dermatology, and central nervous system. Comparable given its similar mid-size profile, prescription-and-OTC hybrid model, and overlap in women's health and CNS categories.
• Herbarium Laboratório Botânico: Brazilian pharmaceutical company specializing in phytotherapeutic and herbal medicines. Most directly comparable to Marjan's phytotherapy core (Pasalix, Aplause) given its botanical focus and Brazilian OTC positioning.

Regional players

• Farmoquímica (FQM): Brazilian pharmaceutical company with a portfolio of branded generics and specialty prescription products. Comparable as a Brazilian prescription-focused player competing in similar therapeutic areas, though with less emphasis on phytotherapeutics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/marjan.farma
• YouTubeyoutube.com/playlist?list=PLYt6CpvPTO7eX04wLwcLe5P6RWH92yC8m
• Facebookfacebook.com/marjan.farma
• LinkedInlinkedin.com/company/marjan-farma
• Instagraminstagram.com/marjan_farma

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marjan Farma