Name

Herbarium Laboratório Botânico

Legal name

Herbarium Laboratório Botânico Ltda.

Website

https://herbarium.com.br

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Herbal Pharmaceuticals and Phytotherapeutics

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Natural Extracts & Botanical Concentrates for Beverages (herbal, spice, aromatic extracts) (AFAFAGAJ), Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD)

Keywords

• Phytotherapeutic medicines
• Herbal medicinal products
• Dietary supplements
• Phyto-cosmetic products
• Essential oils aromatherapy

Headquarters

HQ city

Colombo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Phytotherapic Product Sales: Herbarium generates revenue through the sale of phytotherapic products including herbal medicines, dietary supplements, cosmetics, and fitomedicamentos. Products are sold through their e-commerce platform, pharmacies, and healthcare distribution channels.
2. Online Store Direct Sales: Direct-to-consumer sales through their branded e-commerce platform (loja.herbarium.com.br), offering products across categories including respiratory health, women's health, skin care, and wellness supplements.
3. Healthcare Professional Products: Sales of prescription phytotherapics and supplements through healthcare professional recommendations and pharmacy channels, targeting doctors, pharmacists, and nutritionists.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Herbarium Laboratório Botânico manufactures and sells traditional herbal medicines (fitoterápicos tradicionais), dietary supplements, phyto-cosmetics (under the Musquée brand), and ethical phytomedicines (fitomedicamentos éticos), along with herbal tea blends and organic essential oils. The company holds the largest portfolio of ANVISA-registered phytotherapeutic products in Brazil and distributes through its own e-commerce site, Brazilian pharmacy networks, and a restricted healthcare-professional channel.

Product overview

Herbarium Laboratório Botânico is a Brazilian pharmaceutical industry and leader in Phytotherapy, founded in 1985. The company offers a diversified portfolio of products including: (1) Phytotherapeutic medicines (fitoterápicos tradicionais and fitomedicamentos éticos) such as Arnica Gel, Gamaline V, Guaco syrups, Sinupret, Kaloba, IMUNOFLAN, Hedera Herbarium, Canephron, and Rinospray/Hipersinus nasal solutions; (2) Dietary supplements (suplementos alimentares) including Omater Gest, Ômega Mater, Cranberry products, and Simpli-D vitamin supplements; (3) Cosmetics under the Musquée sub-brand featuring Rose Hip Oil-based products including facial serum, body oil, lip balm, vitamin C, exfoliating mask, and eye contour; (4) Fitochás (herbal tea blends) with 7 exclusive blends (Quiette, Mollitia, Laevis, Euphoria, Aromata, Amatorius, Accuratos); (5) Aromatherapy essential oils including Eucalipto Globulus, Alecrim, Limão Siciliano, Lavandin Grosso, Hortelã Pimenta, Capim Limão, Patchouli, Palmarosa, and others; (6) Additional products for digestive health (Alcachofra, Cáscara Sagrada, Espinheira Santa), circulatory health (Castanha da Índia), nervous system (Ginkgo, Maracujá, Traumeel, Neurexan, Vertigoheel), and hormonal regulation (Prostatal, Androsten, Clifemin, Isoflavine). The company holds the highest number of ANVISA-registered phytotherapeutics in Brazil, with product efficacy validated by scientific studies.

Differentiator

Problem solved

Functional benefit

Brands

• Musquée: Cosmetics line featuring Rose Hip Oil (Rosa Mosqueta) products for skin care including oils, serums, facial treatments, and lip balms
• Herbarium Fitochás
• Ecossistema de Negócios Herbarium

Products and services

• Arnica Gel Herbarium Topical phytotherapeutic gel (Arnica montana 200 mg/g) indicated for the treatment of bruises, hematomas, and ecchymoses. It alleviates pain, prevents inflammation, has an antiseptic effect, and treats purple stains from hematomas. Targeted at adult consumers seeking natural anti-inflammatory care.
• Gamaline V Phytotherapeutic soft capsules containing Borago officinalis 900 mg, indicated as auxiliary treatment for Premenstrual Syndrome (PMS) symptoms, atopic eczema, and rheumatoid arthritis. Intended for female consumers and patients with inflammatory skin or joint conditions.
• Xarope de Guaco Herbarium Bronchodilator and expectorant syrup (Mikania glomerata 0.5 mL/5 mL) for treatment of persistent and productive coughs, indicated for pediatric use above 2 years. For consumers seeking natural respiratory relief.
• Guaco Edulito Herbarium Sugar-free guaco syrup (Mikania glomerata 81.5 mg/mL) indicated as auxiliary treatment for respiratory tract conditions including persistent coughs, productive coughs, and hoarseness. Targeted at consumers with dietary sugar restrictions.
• Rinospray Sterile 0.9% sodium chloride nasal solution with 360° continuous spray, CFC-free, preservative-free, and without vasoconstrictor. Acts as a fluidificant and nasal decongestant for adults and children.
• Rinospray Baby Fluidificant and nasal decongestant for babies and small children, with continuous spray and a specially designed anatomical applicator. Suitable from 0 years old.
• Hipersinus Hypertonic 3% sodium chloride nasal solution with fluidificant, decongestant, and humidifying action for treatment of allergic rhinitis, rhinosinusitis, sinusitis, and post-nasal drip. Indicated for adults and children from 3 years.
• Sinupret Phytotherapeutic medication for treatment of the causes and symptoms of sinusitis and rhinosinusitis, containing Verbena officinalis, Gentiana lutea, Rumex crispus, Primula veris, and Sambucus nigra extracts. Has secretolytic, anti-inflammatory, antibacterial, and antiviral properties.
• Imunoflan Xarope Sem Açúcar Sugar-free syrup containing Pelargonium sidoides 307.39 mg/mL, indicated for treatment of acute and chronic respiratory tract infections, ear infections, rhinopharyngitis, tonsillitis, sinusitis, and bronchitis.
• Kaloba (respiratory oral solution / tablets) Oral solution and tablets containing Pelargonium sidoides DC., indicated for respiratory tract infections. Available in 20 mL and 50 mL oral solutions and 21-tablet packs.
• Hedera Herbarium Expectorant and mucofluidificant syrup containing Hedera helix L. 7 mg/mL for productive cough and cough with phlegm. Free from alcohol, sugar, and colorings.
• Canephron 30 Comprimidos Phytotherapeutic medication containing Centaurium erythraea, Levisticum officinale, and Rosmarinus officinalis, indicated for treatment of symptoms associated with acute or recurrent cystitis and prevention of recurrent cystitis.
• Hyalufem Long-lasting intimate hydrating gel that is non-hormonal, paraben-free, petroleum-derivative-free, and made from vegetable-origin components. Developed to hydrate and restore natural vaginal moisture.
• Cranberry CR (Cran-b CR) product line Dietary supplement range based on Cranberry (Vaccinium macrocarpon), available in tablets (Cran-b CR comprimidos), sachets (Cran-b CR sachê), and a base product (Cranberry CR), in 30-unit packaging, for urinary tract health support.
• Omater Gest Gestational nutritional supplement containing 300 mg DHA, folic acid, vitamins A, D, B1, B6, B12, C, E, and minerals magnesium, iron, iodine, copper, selenium, and zinc. Targeted at pregnant and prenatal-stage consumers.
• Ômega Mater Omega 3 supplement providing 300 mg DHA and 120 mg EPA per capsule for nutritional supplementation to replenish DHA and EPA levels. Targeted at women, especially during pregnancy and lactation stages.
• Musquée Óleo de Rosa Mosqueta 50 ml Revitalizing facial/body oil with Vitamin E and omegas 3 and 6, made from Rose Hip Oil. Has emollient properties that lubricate the skin and maintain its natural hydration. Suitable for all skin types.
• Musquée Sérum Facial Anti-wrinkle facial serum made with Rose Hip Oil that reduces wrinkles and spots, has a lifting tensor effect, and provides a nourished, renewed, and illuminated appearance.
• Musquée Óleo Corporal Body oil with Rose Hip Oil as main ingredient, rich in unsaturated fatty acids. Maintains natural skin hydration and increases elasticity and firmness.
• Musquée Balm Labial Lip balm containing Rose Hip Oil, Sunflower Oil, and special vegetable waxes that provide hydration, regeneration, nutrition, and softness to lips.
• Quiette (Herbarium Fitochás) Herbal tea blend containing Lemongrass, Melissa, Chamomile, Fennel, Anise, Mint, and Passionfruit, in 15 sachets, marketed for relaxation moments.
• Mollitia (Herbarium Fitochás) Herbal tea blend with Hibiscus, Wild Rose, Apple, Chamomile, and Strawberry, in 15 sachets, can be served hot or cold.
• Laevis (Herbarium Fitochás) Herbal tea blend with Boldo, Carqueja, Lemongrass, Mint, Fennel, and Chamomile, in 15 sachets, marketed for relaxation moments.
• Euphoria (Herbarium Fitochás) Herbal tea blend with Green Tea, Lemon, and real spices, in 15 sachets, can be prepared with water or milk.
• Aromata (Herbarium Fitochás) Herbal tea blend with Apple and noble spices including Ceylon Cinnamon, Clove, Cardamom, Nutmeg, and Allspice, in 15 sachets.
• Amatorius (Herbarium Fitochás) Herbal tea blend with Chamomile, Lemongrass, Wild Rose, Hibiscus, and Sweet Orange, in 15 sachets, positioned for moments of intimacy, affection, and love.
• Accuratos (Herbarium Fitochás) Herbal tea blend with White Tea, Sweet Orange, and Jasmine, in 15 sachets, name meaning 'to express' in Latin.
• Organic Eucalyptus Globulus Essential Oil 10 ml Organic Eucalyptus Globulus essential oil for relieving respiratory congestion, sinusitis, and coughs; also aids muscle pain, physical exhaustion, and inflammation, and emotionally clears the mind.
• Organic Rosemary qt. Cineol Essential Oil 10 ml Organic rosemary essential oil for focus, energy, and well-being. Improves concentration, relieves muscle tension, and aids cleansing of oily skin and scalp.
• Organic Sicilian Lemon Essential Oil 10 ml Organic Sicilian lemon essential oil for moments of lethargy. Stimulates digestion, improves circulation, strengthens defenses, and aids skin oil control.
• Organic Lavandin Grosso Essential Oil 10 ml Organic lavandin essential oil for sensitive or acneic skin or minor lesions. Relieves tension, muscle pain, and physical discomfort.
• Organic Peppermint Essential Oil 10 ml Organic peppermint essential oil for relieving headaches, nausea, and muscle tension, and calming skin irritations, itching, and redness.
• Organic Lemongrass Essential Oil 10 ml Organic lemongrass essential oil for relieving stress, improving sleep quality, and purifying environments.
• Organic Patchouli Essential Oil 10 ml Organic patchouli essential oil for mature, oily skin or scars. Emotionally grounding; reduces anxiety and calms the scattered mind.
• Wild Dragon's Blood Sap 10 ml Dragon's Blood sap used as a restorative balm that promotes skin regeneration and healing.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cimed: Brazilian pharmaceutical group with a large OTC, generic, and consumer health portfolio including natural and herbal product lines. Comparable to Herbarium in OTC and pharmacy distribution, but Cimed's scope extends well beyond phytotherapy into vitamins and broad consumer health.
• Aché Laboratórios: Large Brazilian pharmaceutical manufacturer with a significant portfolio of prescription and OTC products including herbal and phytotherapeutic lines. Comparable to Herbarium because it competes in similar therapeutic categories and pharmacy channels in Brazil, though Aché's portfolio is far broader and includes synthetic medicines.
• EMS Pharma: One of Brazil's largest pharmaceutical companies, with a broad generics, OTC, and branded prescription portfolio distributed through the same pharmacy channels as Herbarium. Comparable as a domestic competitor for shelf space and healthcare professional relationships, but with significantly broader therapeutic coverage.
• Eurofarma Laboratórios: Major Brazilian multinational pharmaceutical company with operations across Latin America. Comparable to Herbarium because it serves the same pharmacy and prescription channels in Brazil and has been expanding into natural and consumer health products, though its core franchise remains in branded generics and specialty pharmaceuticals.
• Hypera Pharma: Brazil's largest pharmaceutical company with a broad portfolio including OTC, generics, and consumer health brands. Comparable to Herbarium because it operates across similar therapeutic categories and channels (pharmacy distribution, healthcare professional promotion), but at much greater scale and with a wider product mix that includes non-botanical medicines.

Direct peers

• Apis Vida: Brazilian company focused on natural supplements and phytotherapeutic products sold through pharmacy and natural-product channels. Comparable to Herbarium in product category (herbal supplements and phytotherapy), target customer (health-conscious Brazilian consumers), and distribution model.
• Natulab: Brazilian pharmaceutical manufacturer specializing in herbal medicines, phytotherapeutics, and supplements, with ANVISA registrations and pharmacy distribution. Comparable to Herbarium because it directly competes in phytotherapy categories such as respiratory, digestive, and women's health, with similar channel and customer profile.
• Laboratório Catarinense: Long-established Brazilian pharmaceutical laboratory with a heritage in natural and herbal medicines and a pharmacy-driven distribution model. Comparable to Herbarium because both are heritage Brazilian labs with similar phytotherapy positioning, ANVISA-registered herbal products, and pharmacy-led go-to-market.
• Apis Flora: Brazilian pharmaceutical company specializing in propolis-based and apiary-derived health products, with a registered phytotherapic portfolio distributed through pharmacies. Comparable to Herbarium as a domestic specialist in natural/botanical medicines with similar regulatory positioning and channel mix.

Emerging players

• Natura &Co: Brazilian multinational in beauty, personal care, and wellness with a strong botanical ingredient heritage and direct-to-consumer channels. Comparable to Herbarium for the Musquée cosmetics line and shared Brazilian-biodiversity narrative, though Natura operates at far larger scale and outside traditional OTC pharmaceutical categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/universoherbarium
• LinkedInlinkedin.com/company/herbarium

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herbarium Laboratório Botânico