Broten Garage Door Sales

What Broten Garage Door Sales does

Broten Garage Door Sales is a family-owned, Pompano Beach-headquartered residential garage door dealer and service company founded in 1955, serving homeowners across South Florida's Broward, Palm Beach, and Martin counties. The company sells and installs garage doors from manufacturer partners Clopay (including Canyon Ridge Limited Edition and Modern Steel lines) and Eden Coast, alongside a full line of LiftMaster garage door openers — notably the 4690L, 6580L, and 6690L Secure View smart openers with built-in WiFi, cameras, battery backup, and myQ app integration. A distinct specialty is WINDCODE hurricane-rated garage doors designed to meet Florida building code requirements for severe weather.

The business operates on a direct-to-consumer model with free in-home estimates and same-day repair services executed by in-house employees (not subcontractors), supported by 51-100 staff, a one-year labor warranty, and BBB A+ accreditation. Broten was the first Florida garage door company accredited by IDEA and is a member of the International Door Association. Revenue is generated transactionally from individual homeowners through quote-based pricing for installation and repair plus recurring maintenance via annual tune-ups; the company reports 20K+ customers per year and 4,201+ Google reviews. The firm is privately held with no parent company, no external funding, and no disclosed M&A activity, operating as a bootstrapped local services business whose growth lever is geographic reach and product mix expansion (e.g., smart openers, the EZDoor design tool) rather than scale capital.

Name

Broten Garage Door Sales

Legal name

Broten Garage Door Sales LLC

Website

https://broten.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

51–100 employees

Short description

Broten Garage Door Sales is a family-owned residential garage door dealer and service company founded in 1955, selling and installing hurricane-rated Clopay doors and LiftMaster smart openers for homeowners across South Florida's Broward, Palm Beach, and Martin counties.

Ownership category

akta.pro rank

Headquarters

HQ city

Pompano Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Pricing tiers

Distribution channels1 record

Marketing channels3 records

Core offering

Broten Garage Door Sales is a family-owned South Florida retailer that sells residential garage doors from Clopay and Eden Coast, installs and services LiftMaster smart garage door openers, and provides same-day garage door repair and annual maintenance services. The company serves homeowners across Broward, Palm Beach, and Martin counties with in-house staff (no subcontractors) and offers hurricane-rated door options for the regional market.

Product overview

Broten Garage Door Sales is a family-owned garage door company serving South Florida for over 65 years, offering residential garage doors from Clopay and Eden Coast brands alongside a premium line of LiftMaster smart garage door openers. Their product portfolio spans carriage house, contemporary, modern steel, traditional, and hurricane-rated garage doors with various insulation options, complemented by smart openers featuring built-in WiFi, myQ app control, cameras, and battery backup. They provide complete services including same-day repair, annual tune-ups, and professional installation through in-house technicians, along with an online EZDoor design tool for homeowners to preview doors on their homes.

Differentiator

Problem solved

Functional benefit

Products and services

• LiftMaster 6690L Secure View Smart Garage Opener Premium smart garage door opener featuring 2,000-lumen LED corner-to-corner lighting, built-in swivel camera with 2-way audio, battery backup, ultra-quiet DC motor with steel belt drive, Security+ 3.0 rolling code, and full myQ app integration for residential homeowners.
• LiftMaster 6580L Secure View Smart Garage Opener Smart garage door opener with 1,500-lumen motion-activated dual LED lighting, built-in adjustable wide-angle camera with night vision, ultra-quiet DC motor with reinforced steel belt drive, safety reversing system, and myQ smartphone connectivity for residential homeowners.
• LiftMaster 4690L Secure View Smart Garage Opener Smart garage door opener with integrated 2,000-lumen LED ring lighting, built-in camera with wide-angle night vision and livestreaming, motion detection, battery backup, heavy-duty chain drive, Security+ 3.0, and myQ app control for residential homeowners.
• LiftMaster Remotes and Keypads Industry-leading garage door opener remotes and keypads for LiftMaster openers featuring Security+ 3.0 rolling code technology for residential homeowners.
• Modern Steel Garage Doors Contemporary and mid-century modern style steel garage doors available in flush and grooved panel designs with 3-layer construction, polystyrene or Intellicore polyurethane insulation (R-values 8.9-18.4), 13 factory paint options, Ultra-Grain wood-look finishes, and WINDCODE hurricane rating for residential homeowners.
• Canyon Ridge Limited Edition Series Carriage house style garage doors from Clopay with rustic, countryside aesthetic providing an upscale traditional look for residential homes.
• Hurricane Rated Garage Doors Garage doors designed to meet Florida hurricane building codes with WINDCODE rating for severe weather protection in South Florida residential homes.
• EZDoor Design Tool Online design tool allowing homeowners to preview how different garage doors will look on their own home before purchase.
• Garage Door Repair Service Same-day garage door repair services by certified technicians for all garage door brands serving residential homeowners.
• Annual Tune-Up Services Annual preventive maintenance services to keep residential garage door systems in optimal condition.
• Laser Parking Accessory Parking aid accessory that helps guide cars into perfect parking position in the garage for residential homeowners.
• Garage Door Monitor

Quantifiable outcome

• 20K+ customers served per year
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ClopaycoreChannel Partner/ Reseller/ DistributorBroten offers garage doors from Clopay, including the Canyon Ridge Limited Edition Series and Modern Steel line products.
• Eden CoastminorChannel Partner/ Reseller/ DistributorBroten offers garage doors from Eden Coast as one of their quality manufacturers.
• LiftMastercoreChannel Partner/ Reseller/ DistributorBroten sells and installs LiftMaster garage door openers including the 4690L, 6580L, and 6690L smart opener series with WiFi and camera features.
• International Door AssociationminorOthersBroten is a member of the International Door Association, an industry trade organization.
• IDEA (Institute of Door Dealer Education and Accreditation)coreOthersBroten was the first garage door business in Florida to receive accreditation from IDEA (Institute of Door Dealer Education and Accreditation).
• Better Business BureauminorOthersBroten Garage Door Sales is BBB A+ rated, demonstrating commitment to customer service quality.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Precision Garage Door Service: Multi-state residential garage door sales, installation, and repair franchise operator directly comparable to Broten's in-home estimate, same-day service, and product line (Clopay/LiftMaster) model — competing head-to-head in South Florida.
• A1 Garage Door Service: Residential garage door repair and replacement company with similar same-day service model, technician-employed workforce, and LiftMaster product positioning — directly competes in Broten's South Florida footprint.
• Crawford Door Sales: Regional residential and commercial garage door dealer with installation and repair services; comparable sales-and-service model to Broten for cross-region benchmarking.
• Quality Overhead Door: Regional garage door dealer and installer providing residential sales, service, and repair; comparable in business model and customer segments as a peer installer for benchmarking.

Broad incumbents

• Overhead Door Corporation: Manufacturer and authorized dealer network selling residential and commercial garage doors; comparable because it owns both product IP and a national installer footprint that competes with single-market dealers like Broten.
• Home Depot (Garage Door Installation Service): National big-box home improvement retailer with installed-sales programs for Clopay and other major garage door brands; competes with Broten for the same homeowner purchase occasion, particularly on price and financing.

Regional players

• Banko Overhead Doors: Family-owned Florida-based garage door dealer/installer operating across Tampa Bay and broader Florida — directly comparable family-owned regional model with installation and repair services for hurricane-rated markets.
• D&H Garage Doors: Residential garage door sales, installation, and service company operating in multiple U.S. markets — similar product line, customer profile, and field-service model to Broten, though in different geographies.

Others

• Clopay: Largest U.S. residential garage door manufacturer and Broten's primary product supplier; included as a peer to flag both the channel-partnership dependency and the broader garage door industry context Broten operates within.
• LiftMaster: Garage door opener manufacturer (Chamberlain Group) and Broten's core opener partner (myQ, Security+ 3.0); relevant because Broten's smart-opener differentiation is built on LiftMaster's product and platform roadmap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broten Garage Door Sales