LiftMaster
LiftMaster, a Chamberlain Group brand owned by Blackstone, manufactures and distributes premium residential and commercial garage door openers, gate operators, and myQ-connected smart access solutions through an authorized dealer network across North America and Europe.
- Company typePrivate
- Founded1967
- HeadquartersAkron, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What LiftMaster does
LiftMaster is a brand of The Chamberlain Group LLC, a private, Blackstone Equity-owned company headquartered in Oak Brook, Illinois, that designs, manufactures, and distributes intelligent access solutions for residential, commercial, and multifamily applications. The company produces a tiered lineup of residential garage door openers (Premium, Plus, Basic series plus the Elite 98022 wall-mount), all built on DC motor platforms with belt or chain drives, integrated Wi-Fi for myQ connectivity, built-in or add-on cameras, LED lighting arrays, and battery backup on higher tiers. Its commercial portfolio centers on the MAXUM industrial door operator line, swing/slide/barrier gate operators, and a Smart Access ecosystem including Smart Video Intercoms, Smart Readers, keypad and RFID vehicular systems, managed via myQ Business and myQ Community cloud software, alongside a Yale-co-branded smart lock for residential front-door integration. Manufacturing is concentrated in Nogales and Sonora, Mexico, with Canadian final assembly in the Greater Toronto Area and British Columbia. Revenue is generated primarily through one-time hardware sales via an authorized professional dealer network spanning the US, Canada, and Europe, supplemented by direct e-commerce for parts and accessories, online marketplaces, and emerging recurring revenue from myQ SaaS subscriptions. The go-to-market is sales-led and channel-partner driven, with dedicated builder, architect, and property-manager programs, plus delivery-service partnerships with Amazon Key and Walmart+ InHome that convert the installed base into last-mile access infrastructure.
LiftMaster firmographics
Firmographics- Name
- LiftMaster
- Legal name
- The Chamberlain Group LLC
- Website
- http://www.liftmaster.com/
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- LiftMaster, a Chamberlain Group brand owned by Blackstone, manufactures and distributes premium residential and commercial garage door openers, gate operators, and myQ-connected smart access solutions through an authorized dealer network across North America and Europe.
- Ownership category
- akta.pro rank
LiftMaster industry classification
Industry- Product category
- Garage Door Openers and Access Control Hardware
- NAICS
- Security Systems Services (56162)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Smart Garage Door & Gate Controllers Retail (CRAIAMAK)
- akta.pro secondary industries
- Automotive/Garage & Gate Access Control (Smart Garage Door, Driveway Gates) (HSAHAEAJ), Remote Access, Guest & Temporary Credential Management (Airbnb/Short-Term Rental) (HSAHAEAF), Smart Home Software, Apps & Subscriptions Retail (CRACAGAM), Multi-Family & Property Management Access Solutions (Common Area & Unit Access) (HSAHAEAE)
Keywords
Where LiftMaster is headquartered
LocationHeadquarters
- HQ city
- Akron
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
LiftMaster business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Residential Garage Door Openers: One-time hardware sale of residential garage door openers (Premium, Plus, Basic series) through authorized dealers and e-commerce. Revenue is generated at point of sale with no recurring component from the opener itself, though myQ app adds a services layer.
- Commercial Door & Gate Operators: Sale of industrial-grade commercial door operators, gate operators (swing, slide, barrier), and access control systems (Smart Video Intercoms, Smart Readers, RFID) to facility and property management operators through commercial dealer channels.
- Accessories, Remotes & Replacement Parts: E-commerce and dealer sale of remote controls, keypads, wireless entry systems, control panels, myQ accessories, gear kits, logic boards, safety sensors, motors, and belt/chain kits for the installed base of LiftMaster openers.
- myQ Software Subscriptions: myQ ecosystem provides cloud-based monitoring, access control, and community management software. myQ Business and myQ Community platforms serve commercial facility and multifamily property managers with dashboard, analytics, and credential management capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Premium Series — Ultra-quiet belt drive with built-in 360° camera, battery backup, superior LED lighting, lifetime motor warranty |
| One time/ perpetual license | Multi-year contract | Plus Series — Belt drive with integrated camera, battery backup, LED lighting, 6-year motor warranty |
| One time/ perpetual license | Multi-year contract | Basic Series — Entry-level DC motor with integrated fixed camera, 5-year motor warranty, no battery backup |
| One time/ perpetual license | Multi-year contract | Commercial/Industrial Operators — MAXUM series for commercial facilities |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels10 records
LiftMaster product offering
Product offeringCore offering
LiftMaster designs, manufactures, and distributes intelligent access solutions centered on DC-motor-driven garage door openers (Premium, Plus, and Basic residential series plus the 98022 wall-mount Elite), industrial MAXUM commercial door operators, commercial and residential gate operators (swing, slide, barrier), and the myQ cloud-based smart home/access control platform. Products are sold primarily through an exclusive authorized professional dealer network that handles installation and service, with direct e-commerce limited to parts and accessories and additional presence on Amazon, eBay, and Shopify. The myQ ecosystem provides recurring-revenue cloud software (myQ Business and myQ Community) for remote monitoring, mobile credentials, and integration with Amazon Key and Walmart+ InHome delivery services.
Product overview
LiftMaster is a brand of The Chamberlain Group, a Blackstone portfolio company headquartered in Oak Brook, Illinois, offering a comprehensive portfolio of intelligent access solutions for residential, commercial, and community applications. The core product line consists of three tiers of residential garage door openers: the Premium Series (6690L, 98022 Elite wall-mount) featuring lifetime warranties, ultra-quiet DC motors, built-in 360° cameras, battery backup, and superior LED lighting; the Plus Series (6580L) with 6-year warranties, LED lighting, and built-in cameras; and the Basic Series (2420L, 2220L) with 5-year warranties and essential features. All openers integrate with the myQ smart home ecosystem for Wi-Fi-based smartphone control, remote monitoring, and scheduling. Beyond residential openers, LiftMaster offers MAXUM commercial door operators for industrial applications, commercial and residential gate operators (swing, slide, barrier, and specialty types), and the Smart Access ecosystem including Smart Video Intercoms (CAPXLV2, CAPXM, CAPXS), Smart Readers, Keypad Access Systems, and RFID vehicular systems — all managed through myQ Business and myQ Community cloud software. Accessories include remote controls, wireless keypads, the Smart Garage Camera, Yale smart locks, and a full replacement parts catalog. Products are distributed through authorized dealer networks and are manufactured in Nogales and Sonora, Mexico, before being imported to the United States. LiftMaster products are compliant with UL 325 safety standards and California SB 969 battery backup requirements.
Differentiator
Problem solved
Functional benefit
Products and services
- Premium Series Garage Door Openers Highest-tier residential garage door openers with ultra-quiet DC belt-drive motors, lifetime motor and belt warranty, superior LED lighting, battery backup, built-in 360° adjustable camera with night vision, and full myQ smartphone control. Includes flagship models 6690L (belt drive) and 4690L (chain drive).
- Plus Series Garage Door Openers Mid-tier residential garage door openers with quiet belt-drive DC motors, 6-year motor and belt warranty, 1,500-lumen LED lighting, battery backup, built-in adjustable camera, and myQ smartphone control for frequent-use homes. Headlined by the 6580L model.
- Basic Series Garage Door Openers Entry-level residential garage door openers with classic DC motor system, 5-year motor warranty, basic bulb lighting, built-in fixed camera, and myQ smartphone control. Includes 2420L and 2220L models without battery backup for standard garage needs.
- Elite Series 98022 Wall Mount Garage Door Opener Premium wall-mount garage door opener with DC battery backup, Wi-Fi and myQ connectivity, fast smooth operation for tall and heavy doors (lifts up to 850 lbs), remote LED lighting up to 1,000 lumens, and lifetime motor warranty.
- MAXUM Commercial Door Operators Industrial-grade commercial door operator lineup featuring DC motor quiet operation, integrated cable monitoring inputs, soft start/stop for extended door lifespan, built-in error logging for diagnostics, and myQ Facility compatibility for real-time door monitoring across commercial facilities. Sold through authorized commercial dealers in light-, medium-, industrial-, and specialty-duty configurations.
- Commercial Gate Operators Heavy-duty commercial gate operators including industrial slide gate operators, TECHNA barrier gate operators for parking revenue/traffic flow, swing gate operators, and specialty operators designed for industrial, parking, gated community, and educational facility applications, all with myQ Facility integration for remote monitoring and control.
- Residential Gate Operators Automated swing and slide gate operators for residential properties with smooth start/stop operation and integration to LiftMaster access control technology and myQ smart home connectivity.
- myQ Smart Home Ecosystem Cloud-based smart access platform enabling remote control, monitoring, and management of garage doors, gates, and lighting via smartphone app with Wi-Fi and cellular connectivity, real-time activity alerts, scheduling, and integration with smart home platforms. Trusted by 12M+ users.
- myQ Business / myQ Community Cloud Software Cloud-based access control software for commercial facilities (myQ Business) and multifamily/gated communities (myQ Community) providing unified real-time door monitoring, access event history, analytics, and myQ Mobile Credentials across all property access points from a single dashboard.
- Smart Video Intercoms Smart video intercom systems (CAPXLV2, CAPXM, CAPXS) powered by myQ Community, providing secure video access across residential and commercial properties with cloud-based credentialed access control, real-time visitor monitoring, and smartphone-based mobile credentials.
- Smart Readers and Keypad Access Systems Cloud-based credentialed access control readers and keypads for entrances that do not require video cameras (laundry rooms, community rooms). Support myQ Mobile Credentials enabling smartphone-based tap or touch access, with optional keypad for card plus PIN authentication.
- RFID Vehicular System Proprietary RFID long-range reader system that reads RFID tags from 20–30 feet away to reduce vehicle congestion at gated entrances, fully compatible with the LiftMaster Smart Access System and myQ Community for controlling community vehicular entrances.
- Remote Controls Keychain, visor, and universal remotes (L991S, L993S, L932M, L992U) compatible with nearly any garage door opener brand, featuring Security+ 2.0 encryption.
- Wireless Keypads Wireless keypads (L979S, L979M, L979U) for keyless entry to garages and gates, with the universal model (L979U) working across multiple garage door opener brands.
- Smart Garage Camera (MYQ-SGC1WLM) Smart garage camera enabling remote video monitoring of the garage via the myQ app with live video streaming and alerts for garage activity.
- Yale | LiftMaster Smart Locks Smart locks developed in partnership with Yale, combining Yale's lock hardware with the myQ smart home ecosystem for integrated home access control and monitoring.
- Replacement Parts High-quality genuine LiftMaster replacement parts including logic boards, gear kits, safety reversing sensors, belt kits, chain kits, motors, electrical components, limit switch kits, and light lens and covers for repairing the installed base of garage door openers.
Quantifiable outcome
- North America holds ~45% of the global smart garage door opener market share, with the category projected to grow from USD 2.634B (2024) to USD 8.402B (2035) at 11.12% CAGR.
- +2 more outcomes
Companies that use LiftMaster
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
LiftMaster technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature8 records
LiftMaster partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- AmazoncoreChamberlain Group developed its smart garage door opener line in collaboration with LiftMaster, integrating with Amazon Key for in-garage delivery services for Prime members. This enables secure delivery of packages directly inside the garage, positioning the garage as a central hub for home access.
- Walmart+ InHomecoreLiftMaster smart garage openers integrate with Walmart+ InHome delivery service, enabling Walmart delivery drivers to securely place groceries and other items inside the garage. The partnership positions the garage as an access point for multiple major delivery services.
- RPM LivingminorLiftMaster partnered with RPM Living (property management company) and EliseAI to conduct the 2025 Resident Experience Trends and Insights Study, surveying over 180 property managers and 2,300 renters to identify drivers of resident satisfaction in multifamily housing.
- EliseAIminorLiftMaster collaborated with AI technology company EliseAI on the 2025 Resident Experience Trends and Insights Study, exploring how AI automation for routine tasks (maintenance requests, scheduling) can improve resident satisfaction in multifamily properties using smart access solutions.
- Amazon (Key by Amazon for Builders)coreLiftMaster's For Builders program promotes Key by Amazon in-garage delivery for Prime members, exclusively through professionally installed LiftMaster openers. Only LiftMaster openers are compatible with Key by Amazon for new construction specification.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
LiftMaster competitors and assessment
Company assessmentBroad incumbents
- August Home (ASSA ABLOY): Smart lock and home access brand owned by ASSA ABLOY. Comparable to LiftMaster's smart locks/access control line and competing for whole-home connected access share.
- Yale Home (ASSA ABLOY): Smart lock brand that co-brands Yale | LiftMaster Smart Locks with Chamberlain Group. Comparable in connected access control hardware and a key partner/peer in the smart home access category.
- Resideo (Honeywell Home): Smart home and building automation provider spanning thermostats, security, and access. Overlaps with LiftMaster/myQ in residential connected home ecosystems and in dealer-driven distribution models.
- ADT: Large-scale monitored security provider with smart home and access control capabilities. Competes with LiftMaster/myQ in professionally installed home access ecosystems, particularly for security-minded consumers.
Emerging players
- Meross: Smart home retrofit brand offering affordable smart garage door controllers compatible with Apple HomeKit, Amazon Alexa, and Google Assistant. Explicitly named as a budget-tier competitor to LiftMaster in the Canadian smart garage market.
- Nexx Garage: Retrofit smart garage controller targeting consumers seeking DIY installation and broad smart home ecosystem compatibility. Competes with LiftMaster at the entry/smart-controller layer.
- Tailwind: Niche smart garage door controller brand focused on vehicle-specific geofencing and multi-door management. Competes for the smart-controller-only customer not buying a full premium opener.
Direct peers
- Overhead Door Corporation: Garage door and opener manufacturer that competes head-to-head with LiftMaster in residential, commercial, and industrial segments, including branded smart opener offerings.
- Chamberlain: Sister brand of LiftMaster, both owned by The Chamberlain Group. Chamberlain offers a parallel line of smart garage door openers and myQ-connected access products targeted at DIY retail buyers, while LiftMaster is positioned as the professionally installed premium line. They share product platforms, myQ ecosystem, and parent ownership.
- Genie (Overhead Door Corporation): Direct competitor in residential and commercial garage door openers and smart garage controllers. Identified as one of the principal smart garage opener brands competing against LiftMaster/Chamberlain in the Canadian market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
LiftMaster social profiles
Digital presenceLiftMaster compliance and trust
Trust signalCompliance2 records
LiftMaster financial estimates
Financial estimateRevenue estimate
Valuation estimate
LiftMaster leadership team
Management profileNumber of profiles
LiftMaster funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LiftMaster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LiftMaster
What does LiftMaster do?
LiftMaster designs, manufactures, and distributes intelligent access solutions centered on DC-motor-driven garage door openers (Premium, Plus, and Basic residential series plus the 98022 wall-mount Elite), industrial MAXUM commercial door operators, commercial and residential gate operators (swing, slide, barrier), and the myQ cloud-based smart home/access control platform. Products are sold primarily through an exclusive authorized professional dealer network that handles installation and service, with direct e-commerce limited to parts and accessories and additional presence on Amazon, eBay, and Shopify. The myQ ecosystem provides recurring-revenue cloud software (myQ Business and myQ Community) for remote monitoring, mobile credentials, and integration with Amazon Key and Walmart+ InHome delivery services.
Is LiftMaster a public or private company?
LiftMaster is a private company. It is classified as private equity controlled and is currently operating.
When was LiftMaster founded?
LiftMaster was founded in 1967. It employs 5,001 to 10,000 people.
Where is LiftMaster based?
LiftMaster is headquartered in Akron, United States, in the North America region.
How does LiftMaster make money?
Four revenue lines are on record. Residential Garage Door Openers are the primary driver. The others are commercial Door & Gate Operators, accessories, Remotes & Replacement Parts and myQ Software Subscriptions.
Who are LiftMaster's main competitors?
Broad incumbents on record are August Home (ASSA ABLOY), Yale Home (ASSA ABLOY), Resideo (Honeywell Home) and ADT. Emerging players are Meross, Nexx Garage and Tailwind. Direct peers are Overhead Door Corporation, Chamberlain and Genie (Overhead Door Corporation).
Does LiftMaster have an API?
No public API is recorded for LiftMaster.
What industry is LiftMaster in?
LiftMaster's product category is Garage Door Openers and Access Control Hardware. Its primary akta.pro industry code is CRAIAMAK, Smart Garage Door & Gate Controllers Retail, with a secondary code of HSAHAEAJ, Automotive/Garage & Gate Access Control (Smart Garage Door, Driveway Gates). Its NAICS code is 56162 and its SIC code is 3822.