Surf Lakes
- Company typePrivate
- Founded2013
- HeadquartersSan Juan Capistrano, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Surf Lakes firmographics
Firmographics- Name
- Surf Lakes
- Legal name
- Surf Lakes Holdings Ltd
- Website
- https://surflakes.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Surf Lakes industry classification
Industry- Product category
- Surf Park Wave Generation Technology
- akta.pro primary industry
- Surf Schools & Surf Camps (THAAAKAC)
- akta.pro secondary industries
- Surfing & Kitesurfing Experiences (Lessons, Camps) (THAJAJAJ), Surf, Kitesurf & Wind Sports Adventures (THAJABAK)
Keywords
Where Surf Lakes is headquartered
LocationHeadquarters
- HQ city
- San Juan Capistrano
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Surf Lakes business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Technology Licensing: Surf Lakes licenses its patented wave-generating technology and operational IP to developers in exclusive territories. Licensees gain rights to use the technology and operation within a defined area of exclusivity.
- Design and Construction Services: Surf Lakes provides complete design and turn-key construction services for the wave-generating lake, including the Central Wave Device, lakebed components, assembly, installation, and commissioning. Licensees are responsible for construction outside the lake.
- Ongoing Operational Services: Post-construction services include monitoring of the Central Wave Device performance, ongoing auditing of operations, operations and surf training, global marketing support, and full operations management if required.
- Real Estate Development: The 360° layout creates 800m of developable beachfront per facility, enabling food and beverage, retail, accommodation, and residential development opportunities. Mixed-use public/private concepts allow private quadrants for residents.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
Surf Lakes product offering
Product offeringCore offering
Surf Lakes develops, patents, and licenses a proprietary 360-degree wave generation system for commercial surf parks. The core product is the Central Wave Device (CWD), a 1,400-tonne compressed-air-and-gravity-driven mechanism that produces concentric ocean-like surface gravity waves from a deep central lake core, delivered via exclusive territorial license agreements to real estate developers, hotel and resort operators, surf park operators, and theme parks, alongside turn-key design, construction, commissioning and ongoing operational monitoring services.
Product overview
Surf Lakes is a surf park technology provider offering a patented 360-degree wave-generating system. The core technology uses a Central Wave Device (CWD) that displaces water using compressed air and gravity to create concentric swell lines. The company offers three distinct design models: Surf Lakes Compact (urban settings), Surf Lakes XL (premium/larger), and Surf Lakes Dome (climate-controlled dome). The technology produces over 2,000 rides per hour across 8 primary breaks, allowing 5 ability levels to surf simultaneously. Surf Lakes operates both owned projects (Surf Lakes Capricorn Coast in Yeppoon) and licenses its technology to developers worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Surf Lakes Capricorn Coast: Commercial surf resort development redeveloping the Yeppoon site into a full-scale commercial surf park facility.
Quantifiable outcome
- 2,000+ surfable rides per hour
- +6 more outcomes
Companies that use Surf Lakes
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles4 records
Surf Lakes technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Surf Lakes partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- STOKE CertificationcoreSTOKE (Sustainable Tourism and Outdoors Kit for Evaluation) is the world's first sustainability certification body built specifically for surf and ski tourism operators. Surf Lakes has partnered with STOKE to ensure all facilities meet sustainability standards. All licensees are required to meet STOKE certification.
- Great Barrier Reef FoundationcoreGreat Barrier Reef Foundation has a 20-year history of pioneering science-based projects for the Great Barrier Reef. With the first Surf Lake built in Yeppoon, Capricorn Coast, Surf Lakes recognizes the importance of protecting the local environment and partnered with the foundation for positive environmental outcomes.
- Licensee DeveloperscoreSurf Lakes licenses its technology to qualified developers in exclusive territories. Licensees include real estate developers, surf park operators, hotel/resort owners, and theme park operators. Multiple exclusive territory agreements have been signed in Australia and USA locations.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Surf Lakes competitors and assessment
Company assessmentDirect peers
- American Wave Machines: US-based wave pool technology provider with installed surf pools (e.g., Surf Abu Dhabi). Competes for the same B2B licensing and resort/theme park deployments as Surf Lakes.
- Surf Loch: Wave pool technology company that has deployed pneumatic systems at multiple sites (e.g., Waco Surf, Munich). Competes in the same B2B surf park development market as Surf Lakes.
- Wavegarden: Spanish wave pool technology company operating multiple commercial surf parks globally (e.g., Surf Snowdonia, Praia da Grama). Closest direct competitor to Surf Lakes, using a different pneumatic-leaf technology to generate waves.
- Endless Surf (WhiteWater): Surf pool technology from WhiteWater West, a major water park equipment manufacturer. Offers a deep-water pneumatic wave system with multiple operational sites, directly competing for theme park and resort integrations.
- Kelly Slater Wave Company: US-based surf park technology founded by 11x world champion Kelly Slater, with operational facilities (e.g., Lemoore, Texas). Competes head-to-head with Surf Lakes for premium surf park developer contracts.
Others
- Rip Curl: Global surf brand and Surf Lakes ambassador Brad Hutchins previously worked at Rip Curl. Relevant as an ecosystem participant for potential brand partnerships, retail co-location, and downstream surf culture integration.
Broad incumbents
- Myrtha Pools: Italian-based global pool manufacturer with growing presence in surf pool construction. Acts as both potential partner and broad incumbent in the aquatic infrastructure space that Surf Lakes' technology operates within.
- Topgolf: Global sports entertainment venue operator where CEO Troy Warfield previously led international expansion. Comparable as a benchmark for the venue-based entertainment economics Surf Lakes targets with resort and theme park licensees.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Surf Lakes social profiles
Digital presenceSurf Lakes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Surf Lakes leadership team
Management profileNumber of profiles
Profiles11 records
Surf Lakes subsidiaries and ownership
Company hierarchySubsidiaries1 record
Surf Lakes funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Surf Lakes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Surf Lakes
What does Surf Lakes do?
Surf Lakes develops, patents, and licenses a proprietary 360-degree wave generation system for commercial surf parks. The core product is the Central Wave Device (CWD), a 1,400-tonne compressed-air-and-gravity-driven mechanism that produces concentric ocean-like surface gravity waves from a deep central lake core, delivered via exclusive territorial license agreements to real estate developers, hotel and resort operators, surf park operators, and theme parks, alongside turn-key design, construction, commissioning and ongoing operational monitoring services.
Is Surf Lakes a public or private company?
Surf Lakes is a private company. It is classified as venture growth investor backed and is currently operating.
When was Surf Lakes founded?
Surf Lakes was founded in 2013. It employs 11 to 50 people.
Where is Surf Lakes based?
Surf Lakes is headquartered in San Juan Capistrano, United States, in the North America region.
How does Surf Lakes make money?
Four revenue lines are on record. Technology Licensing is the primary driver. The others are design and Construction Services, ongoing Operational Services and real Estate Development.
Who are Surf Lakes's main competitors?
Direct peers on record are American Wave Machines, Surf Loch, Wavegarden, Endless Surf (WhiteWater) and Kelly Slater Wave Company. Rip Curl is listed as an others. Broad incumbents are Myrtha Pools and Topgolf.
Does Surf Lakes have an API?
No public API is recorded for Surf Lakes.
What industry is Surf Lakes in?
Surf Lakes's product category is Surf Park Wave Generation Technology. Its primary akta.pro industry code is THAAAKAC, Surf Schools & Surf Camps, with a secondary code of THAJAJAJ, Surfing & Kitesurfing Experiences (Lessons, Camps).