Myrtha Pools

What Myrtha Pools does

Myrtha generates revenue primarily through project-based B2B and B2G contracts for new pool construction and renovation, supplemented by sales of proprietary accessories and a global dealer/reseller channel. Projects are sold on a custom-quote basis covering design, engineering, manufacturing, and installation, with mega-project visibility anchored by the Global Partnership with World Aquatics since 2009 (Olympics from Atlanta 1996 through Tokyo 2020 and ongoing; World Championships including Singapore 2025, Doha 2024, Fukuoka 2023, Hangzhou 2018). The company serves three primary verticals — Sport/Aquatics (Olympic, institutional, therapy, and temporary event pools), Hospitality (hotels, resorts, rooftop and high-rise pools, lagoons, thermal and wellness centres), and Leisure (community pools, cruise ships, water parks, surf lagoons) — and sells either direct for mega-projects or through regional dealers such as Blueprint Aquatics, Swimplex Aquatics, Hydrilla, and APC Japan. The firm is privately held with 251-500 employees, headquartered in Castiglione delle Stiviere, Italy, with a regional office in Tokyo and operational presence documented across at least 15 countries.

Name

Myrtha Pools

Legal name

A&T Europe S.p.A.

Website

https://myrthapools.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

251–500 employees

Short description

Myrtha Pools is an Italian B2B/B2G manufacturer of modular stainless-steel swimming pools and aquatic environments serving Olympic venues, federations, hotels, resorts, and public aquatic facilities worldwide.

Ownership category

akta.pro rank

Product category

Swimming Pool Construction and Aquatic Engineering

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220), Metal Tank (Heavy Gauge) Manufacturing (332420)

SIC

Prefabricated Metal Buildings & Components (3448)

akta.pro primary industry

Aquatic Centers & Swimming Facilities (MPAKAEAF)

akta.pro secondary industries

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Water Features (Ponds, Fountains & Waterfalls) (HSAPALAJ)

Keywords

• Modular pool construction
• Stainless steel pools
• Pool renovation systems
• Aquatic facility design
• Olympic swimming pools

Headquarters

HQ city

Castiglione Delle Stiviere

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Pool Construction: Design, engineering, and installation of custom swimming pools using Myrtha modular stainless-steel technology for sports, hospitality, and leisure applications. Projects range from Olympic venues to hotel rooftop pools to community aquatic centers.
2. Pool Renovation (RenovAction): Modular renovation technology that upgrades existing pools without demolition, using laminated stainless-steel panels applied directly to existing structures. Reduces downtime and environmental impact while delivering new pool functionality.
3. Pool Accessories and Components: Sale of proprietary accessories including movable floors, bulkheads, starting blocks, water safety systems, monitoring technology (AngelEye), and custom finishes. Components integrate with Myrtha and RenovAction systems.
4. Dealer Network and Licensing: Global dealer network (Blueprint Aquatics, Swimplex Aquatics, Hydrilla, APC) that sells, installs, and services Myrtha products in regional markets. Technology partnerships with aquatic sports federations including World Aquatics Global Partnership since 2009.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Myrtha Pools designs, engineers, and installs custom swimming pools and aquatic facilities using its proprietary modular stainless-steel system, which combines laminated stainless-steel panels with PVC waterproofing and a bolted support structure. The company also supplies RenovAction technology for renovating existing pools without demolition, and offers an integrated portfolio of pool accessories (movable floors, bulkheads, starting blocks, AI safety monitoring, counter-current systems, slides, rivers) for sport, hospitality, and leisure applications worldwide.

Product overview

Myrtha Pools is a global provider of custom pool and aquatic area construction, offering two core technologies: Myrtha Technology (pre-engineered modular stainless-steel construction system with laminated panels and integrated waterproofing) and RenovAction (renovation technology for upgrading existing pools without demolition). The company provides a comprehensive portfolio of approximately 20+ pool accessories including movable floors, movable bulkheads, starting blocks, safety systems (Air Safety Cushion, AngelEye AI monitoring), training tools (Virtual Trainer, Myrtha Flow counter-current system), and leisure features (slides, rivers, water playgrounds, hydromassage). The product ecosystem includes Myrtha Skin (thin panel coating solution) and various finishes. These components are designed to work together as an integrated system for sport, hospitality, and leisure aquatic applications ranging from Olympic competition pools to wellness retreats.

Differentiator

Problem solved

Functional benefit

Brands

• Myrtha Technology: Pre-engineered, cutting-edge, modular system combining laminated stainless-steel panels with a high-precision support structure for pool construction.
• RenovAction
• AngelEye
• Myrtha Flow
• Myrtha Skin
• Myrtha R-Evolution
• Strahlenturbulenz

Products and services

• Myrtha Technology Pre-engineered modular stainless-steel pool construction system that combines laminated stainless-steel panels with a high-precision bolted support structure and PVC waterproofing layer hot-laminated to the panels. Eliminates welding, reducing corrosion risk; enables installations in 3–6 weeks; suitable for Olympic, hospitality, and leisure aquatic facilities.
• RenovAction Modular pool renovation technology that upgrades existing pools without extensive demolition by applying laminated stainless-steel panels with integrated waterproofing directly to existing structures. Reduces downtime, supports complete redesign of pool geometry, and avoids the cost and disruption of rebuilding from scratch.
• Movable Floor Motorized adjustable platform installed inside the pool basin that allows the water depth to change precisely without draining the pool. Available in full or partial configurations with certified anti-slip surfaces, transforming pools into multi-purpose spaces for children's lessons, aquafitness, training, and events.
• Movable Bulkhead Movable partition made of stainless steel or fiberglass-carbon composite, available in sliding or lifting configurations (manual or motorized) that divides a pool into multiple zones for simultaneous activities. Includes split and Flow-Through versions that allow wave passage to reduce turbulence.
• AngelEye AI-powered pool monitoring system using an underwater camera network and intelligent algorithms to continuously analyze movement below the surface, distinguish routine activity from signs of distress, and instantly alert staff when risk situations arise.
• Air Safety Cushion Safety system for diving pools that releases a calibrated mix of air and water to soften the impact zone, reducing injury risk for athletes during training while preserving performance conditions.
• Myrtha Flow Engineered counter-current swimming system integrated into a self-supporting Myrtha structure, delivering adjustable flow rates from competitive swimming speeds down to gentle rehabilitation movements for high-intensity training and aquatic therapy.
• Myrtha Skin Thinner (1mm) flexible laminated stainless-steel panel supplied in rolls, cut to size and applied on site for total waterproofing with a bright white finish on pool floors and walls.
• Myrtha R-Evolution Pool membrane produced from 60% recycled material and fully recyclable at end of life, certified by RecyClass, delivering a 45% reduction in embodied CO2 versus standard pool membranes for sustainable aquatic construction.
• Rivers Custom artificial river systems developed to match site morphology and guest flow, serving as design features that guide visitors through aquatic spaces, with installations including the 1,340m perimeter river at Galaxy Macau Resort.
• Slides Standard water slides engineered to integrate into aquatic projects, offered with shapes, materials, and color options for full customization and theming.
• Special Slides Fully customizable signature slides featuring visual effects, dynamic curves, and integrated lighting systems designed as iconic centerpieces for aquatic environments.
• Myrtha Track Start Starting Blocks Competition-grade starting blocks with inclined platform, adjustable track-start position, and integrated rear step that support optimal launch mechanics and comply with World Aquatics standards.
• Virtual Trainer In-pool visual training system that projects luminous lines on the pool floor to guide swimmers along lanes with real-time feedback on pace matching against programmed targets.
• Myrtha Backstroke System Backstroke starting device with anti-slip surface that sits flush with the water and mounts on starting blocks to enhance push-off and minimize slipping risk.
• Removable Headwalls Modular stainless-steel headwalls for competition pools with perimeter overflow edges that create raised pool-end walls compliant with World Aquatics regulations without breaking overflow continuity.
• Beach Entry Zero-depth pool entry system with a gentle slope that recreates the feeling of a natural shoreline, providing accessible entry for users of all abilities.

Quantifiable outcome

• Up to 50% lower environmental impact compared to conventional concrete pool construction
• +5 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature11 records

Partnerships

Nine partnerships are on record, tiered flagship/global, regional, project-specific, event-specific and standards.

• World Aquaticsflagship/globalStrategic or Co-development Partner · 1 January 2009Myrtha Pools has been a Global Partner of World Aquatics (formerly FINA) since 2009. As the official partner, Myrtha supplies competition and warm-up pools for World Aquatics Championships including Olympic events, maintaining technical standards for elite aquatic competition globally.
• Blueprint AquaticsregionalChannel Partner/ Reseller/ DistributorAustralian dealer specializing in new or renovation of remote and regional projects using Myrtha's advance stainless steel modular pool technology. Handles projects with additional complexity due to location and logistical challenges.
• Swimplex AquaticsregionalChannel Partner/ Reseller/ DistributorMyrtha Pools dealer for Australia, notably involved in delivering the Parramatta Aquatic Centre project as part of the project team including Lipman (general contractor) and SCP (aquatic engineer).
• HydrillaregionalChannel Partner/ Reseller/ DistributorMyrtha dealer for Northern Australia involved in SWELL Palmerston community pool project with architect Liquid Blue and aquatic engineer Aquatic One.
• APC (Japan)regionalChannel Partner/ Reseller/ DistributorLocal partner in Japan supporting the Fukuoka 2023 World Aquatics Championships project, handling design and installation coordination for five temporary competition pools meeting World Aquatics standards and Japanese earthquake regulations.
• Park Associatiproject-specificImplementation/ SI/ Consulting PartnerArchitecture studio responsible for designing the Vertigo Terrace at Nhow Hotel Milan, collaborating with Myrtha Pools for the engineering and construction of the innovative rooftop infinity pool.
• Aspire Domeevent-specificStrategic or Co-development PartnerState-of-the-art arena (40,000 sqm designed by architect Roger Tallibert) in Doha that was transformed by Myrtha into the biggest aquatic venue in the world for the 2024 World Aquatics Championships.
• USGBC (LEED)standardsStrategic or Co-development PartnerMyrtha has developed a mapping of its technologies against LEED, BREEAM, and Green Star standards, enabling designers and consultants to integrate Myrtha pools into certified sustainable building projects.
• BREEAMstandardsStrategic or Co-development PartnerMyrtha technologies mapped against BREEAM certification standards, supporting water, energy, materials, and innovation category credits for sustainable building certification.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Desjoyaux: French manufacturer of modular in-ground pools with integrated filtration, founded 1966. Direct competitor to Myrtha's modular construction approach, serving residential and commercial pool markets globally with similar prefabricated pool kit philosophy.
• Waterair: French prefabricated pool kit manufacturer specializing in modular self-build swimming pools for residential and small commercial markets. Comparable to Myrtha Technology on modular prefabrication, though focused on a more residential/SMB segment.
• RivieraPool: German manufacturer of prefabricated stainless-steel pools for residential, commercial, and public use. Closest direct technical analog to Myrtha's stainless-steel modular pool system in the European market.

Emerging players

• Renolit: German manufacturer of pool liners and reinforced membranes including the Alkorplan range used in conventional liner pools. Overlaps with Myrtha's waterproofing/PVC membrane layer rather than full structural pool delivery.
• Wavegarden: Spanish/Basque engineering firm that designs and manufactures artificial surfing wave pools. Comparable to Myrtha's leisure segment surf lagoons (e.g., Parakiore references) and overlapping end customers in commercial surf facilities.
• WhiteWater West: Canadian designer and manufacturer of water park attractions, slides, and aquatic play equipment. Comparable to Myrtha's leisure-segment water playground and slide accessories for the water-park and leisure customer base.

Broad incumbents

• Pentair: US-listed global water solutions company with a large pool segment covering pumps, filters, heaters, and automation. Competes with Myrtha's accessory portfolio rather than full pool construction, but overlaps heavily in pool equipment specification.
• Hayward Holdings: US-based pool equipment manufacturer offering pumps, filters, heaters, cleaners, and automation. Comparable to Myrtha's accessory ecosystem but focused on equipment rather than the structural pool system.
• Fluidra: Spanish multinational and global leader in pool and wellness equipment, water treatment, and connected solutions. Broader incumbent in the pool value chain with equipment, chemicals, and automation rather than full pool construction.

Others

• PoolCorp: US-listed largest global wholesale distributor of pool supplies, equipment, and related products. Adjacent value-chain participant that distributes competing and complementary pool products to builders and service companies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MyrthaPoolsOfficial
• Facebookfacebook.com/myrthapools
• LinkedInlinkedin.com/company/myrthapools
• Instagraminstagram.com/myrthapools
• Pinterestit.pinterest.com/myrthapools
• Xx.com/myrthapools

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Myrtha Pools