dataSpring
dataSpring is an Asia-focused online and mobile panel provider, offering access to over 2 million verified panelists across 12 Asian countries via proprietary surveyon, PanelNow and zanli platforms, with custom market-research solutions for B2B, B2C and healthcare clients worldwide.
- Company typePrivate
- Founded2009
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What dataSpring does
dataSpring is a Tokyo-headquartered Asia-focused online and mobile panel provider, operating a proprietary panel of 2 million+ active members across 12 Asian countries with more than 47 profile attributes and 70% organic recruitment. The business spans three product layers: (i) Asian Panels and country-by-country sample access, (ii) a Mobile Platform built around its surveyon and PanelNow consumer apps (including the 91wenwen mobile app in China and over 100,000 active mobile panelists), and (iii) a Market Research Solutions suite of syndicated and custom methodologies (ListenIn, i-Shelf, i-Mesh, Phox Diver, Real-time Video Evaluation), with the surveyon Partners API enabling programmatic integration into third-party research platforms.
Revenue is generated through two complementary streams: recurring panel and sample access (subscription-based, multi-year contracts) and full-service market-research projects delivered on a project-pricing basis. Distribution is enterprise field sales out of Tokyo, Los Angeles and London, targeting B2B companies, B2C brands, healthcare and pharma firms, and global market-research agencies. Since February 2020, dataSpring has operated as a subsidiary of INTAGE Holdings, Japan's largest market-research group, providing parent-level distribution and balance-sheet support.
dataSpring firmographics
Firmographics- Name
- dataSpring
- Legal name
- dataSpring Inc.
- Website
- https://d8aspring.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- dataSpring is an Asia-focused online and mobile panel provider, offering access to over 2 million verified panelists across 12 Asian countries via proprietary surveyon, PanelNow and zanli platforms, with custom market-research solutions for B2B, B2C and healthcare clients worldwide.
- Ownership category
- akta.pro rank
dataSpring industry classification
Industry- Product category
- Online Market Research Panels
- NAICS
- Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Survey, Panel & Fieldwork Services (BPAHALAJ)
Keywords
Where dataSpring is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
dataSpring business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Panel/Sample Services: Primary revenue stream from providing access to verified Asian research panels for market research studies. Services include sample provision, panel recruitment through proprietary platforms and API integrations, and third-party partner panels.
- Research Services: Full-service market research solutions covering questionnaire design, translation, programming, fieldwork/data collection, data processing, and tabulation. Services are project-based with pricing based on scope and countries covered.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based pricing for panel access and research services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
dataSpring product offering
Product offeringCore offering
dataSpring operates an Asia-focused online and mobile market research panel network spanning 12 countries with 2 million+ active panelists, offering one-stop solutions from questionnaire design and translation through programming, fieldwork, data processing, and tabulation. The company's three regional panel platforms — surveyon (APAC markets), PanelNow (Korea), and zanli (China) — together with a mobile research platform and a suite of solutions tools (ListenIn, i-Shelf, i-Mesh, Phox Diver, Real-time Video Evaluation) serve market research companies, agencies, brands, and consultancies running consumer, business, and healthcare research in Asia.
Product overview
dataSpring is an Asian panel provider offering a comprehensive platform-plus-services architecture. The core offering consists of Asian Panels covering 12 countries with 2 million+ active panels, supported by three regional sub-brands: surveyon (APAC markets since 2014), PanelNow (Korea since 2010), and zanli (China since 2009, formerly 91wenwen). Additional products include a Mobile Platform for in-the-moment mobile research, Market Research Solutions suite (ListenIn, i-Shelf, i-Mesh, Phox Diver, Real-time Video Evaluation), and surveyon Partners API platform for partner panel integration. Services include questionnaire design, translation, survey programming, fieldwork, data processing, and tabulation. The company operates as part of Intage Holdings, providing panels across Asia with 47+ profile attributes.
Differentiator
Problem solved
Functional benefit
Brands
- surveyon: Panel recruitment platform serving Taiwan, Hong Kong, Singapore, Thailand, Malaysia, Indonesia, Vietnam, and Philippines since 2014. Features Android and iOS mobile applications.
- PanelNow
- Zanli
Products and services
- Asian Panels Primary online research panel service providing expansive coverage across 12 Asian countries with 2 million+ active panelists and 47+ profile attributes, delivering quality data and quick turnaround for consumer, business, and healthcare market research studies.
- Mobile Research Platform All-in-one mobile research platform enabling in-the-moment insights from Asian mobile consumers, covering 100,000+ active mobile panels across APAC countries, with app-based survey notifications, IDFA/AAID and Cookie-based respondent targeting, and integration with partner networks.
- ListenIn Online qualitative interview tool enabling closer engagement with research participants, featuring two-channel audio and backroom functionality for anonymous observer monitoring and simultaneous interpretation in multi-language APAC research.
- i-Shelf Virtual shelf testing tool that recreates online store shelves so consumers can shop virtually, collecting purchase behavior data to evaluate product performance, planogram decisions, and conversion rates.
- i-Mesh Packaging design improvement tool that identifies product strengths and weaknesses to help brand and research teams understand consumer appeal points in packaging concepts.
- Phox Diver Photo data storage and management service providing exclusive access to a library of 20,000+ images with multi-language search and multi-device support, used for category, shelf, and visual research in Asia.
- Real-time Video Evaluation Video survey evaluation service that collects intuitive and sensory responses from participants using detailed tap heatmap data, enabling real-time consumer feedback on video creative and content.
- surveyon Partners API integration platform that consolidates verified third-party partner online panels into dataSpring's system, providing immediate access to broader respondent networks while enabling partners to monetize their panels.
- Full-Service Market Research Services One-stop project-based research services covering questionnaire design and review, in-house translation supplemented by partner networks, online survey programming, multi-country fieldwork and data collection from verified panels, data cleaning and quality assurance, and tabulation with consultant-supported visualization.
- Panel Quality System Documented data quality verification framework applying CAPTCHA checks, duplicate screening, panel qualification surveys, profile approval and blacklist verification, and project-based quality reviews to ensure respondent authenticity and data validity across the company's 2M+ panel base.
- 24/7 Operations Support Round-the-clock customer support from a multilingual operations team providing real-time project assistance and quality monitoring across the Asian region to ensure project completion and insight quality.
Quantifiable outcome
- 70% of panels are organically recruited
- +1 more outcomes
Companies that use dataSpring
Customer profileSegments3 records
Ideal customer profiles3 records
dataSpring technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
dataSpring partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- INTAGE Singapore Pte. Ltd.corePartnership for mobile app development and deployment. Jointly developed mobile survey applications (2016) to provide researchers with fast-responding mobile survey experiences. Also developed 91wenwen (zanli) mobile app for China market (2018).
- surveyon PartnerscoreAPI integration platform that integrates verified partner online panels into dataSpring's system, enabling instant access to extensive respondent networks while providing monetization opportunities for partners. Quality checks include registration verification, quality check surveys, partner evaluation, and partner feedback.
Scale indicators5 records
Recent moves17 records
Expansion highlights6 records
dataSpring competitors and assessment
Company assessmentEmerging players
- Lucid (now part of Cint): Programmatic research marketplace (now integrated with Cint) connecting buyers to diverse global respondents. Competes for digital-first research buyers who want faster, self-serve sample — overlapping with dataSpring's API/mobile-led offering.
- Prolific: Tech-forward online participant recruitment platform focused on high-quality verified respondents for academic and commercial research. A more niche, quality-obsessed competitor intersecting with dataSpring's B2B and academic research buyers.
Direct peers
- Toluna: Global online sample and panel provider offering consumer and B2B panels across many geographies, with a technology-led platform model. Directly competes with dataSpring for multinational buyers needing large, profiled panels.
- Cint: Programmatic sample exchange and panel technology platform connecting buyers with a global network of panel providers. Competes with dataSpring both as a sample marketplace and via its own panel supply partners in Asia.
- YouGov: Global research data and analytics company built around its proprietary opt-in panel of millions of panelists worldwide. Closely comparable business model — large proprietary panel + syndicated/custom research.
- Dynata: One of the world's largest first-party data and online sample providers, serving enterprise MR buyers with global panels and survey technology. Overlaps with dataSpring on multi-country sample provision and programmatic sampling.
- Macromill: Japan-headquartered global market research and online panel provider with deep APAC presence and a comparable mix of consumer/B2B panels and full-service MR. The most direct head-to-head competitor in Japan and broader APAC.
- Bilendi: European-headquartered online sample and panel provider with growing APAC coverage. Competes for the same multinational buyer RFPs requiring multi-country B2C and B2B sample.
Broad incumbents
- NielsenIQ (NIQ): Global consumer intelligence giant with consumer panels, retail measurement, and analytics. Competes with dataSpring on consumer panel access, particularly for CPG/FMCG buyers, though at vastly larger scale and scope.
- INTAGE Holdings: Parent company of dataSpring and one of Japan's largest market research conglomerates; offers full-service MR, consulting, and analytics beyond panel solutions. Directly comparable as a broader MR incumbent that now owns the panel capability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
dataSpring social profiles
Digital presencedataSpring financial estimates
Financial estimateRevenue estimate
Valuation estimate
dataSpring leadership team
Management profileNumber of profiles
Profiles1 record
dataSpring funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
dataSpring M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about dataSpring
What does dataSpring do?
dataSpring operates an Asia-focused online and mobile market research panel network spanning 12 countries with 2 million+ active panelists, offering one-stop solutions from questionnaire design and translation through programming, fieldwork, data processing, and tabulation. The company's three regional panel platforms — surveyon (APAC markets), PanelNow (Korea), and zanli (China) — together with a mobile research platform and a suite of solutions tools (ListenIn, i-Shelf, i-Mesh, Phox Diver, Real-time Video Evaluation) serve market research companies, agencies, brands, and consultancies running consumer, business, and healthcare research in Asia.
Is dataSpring a public or private company?
dataSpring is a private company. It is classified as corporate owned and is currently operating.
When was dataSpring founded?
dataSpring was founded in 2009. It employs 51 to 100 people.
Where is dataSpring based?
dataSpring is headquartered in Los Angeles, United States, in the North America region.
How does dataSpring make money?
Two revenue lines are on record. Panel/Sample Services are the primary driver. The others are research Services.
Who are dataSpring's main competitors?
Emerging players on record are Lucid (now part of Cint) and Prolific. Direct peers are Toluna, Cint, YouGov, Dynata, Macromill and Bilendi. Broad incumbents are NielsenIQ (NIQ) and INTAGE Holdings.
Does dataSpring have an API?
No public API is recorded for dataSpring.
What industry is dataSpring in?
dataSpring's product category is Online Market Research Panels. Its primary akta.pro industry code is BPAHALAJ, Survey, Panel & Fieldwork Services. Its NAICS code is 541910 and its SIC code is 7370.