intage singapore

What intage singapore does

INTAGE Singapore PTE. LTD. is a wholly-owned subsidiary of the INTAGE Group and serves as the group's ASEAN regional hub, providing B2B marketing research, syndicated panel data, and advertising effectiveness measurement to enterprise clients across Asia. The company was established in Singapore in 2013, has 25 employees as of June 2024, a paid-in capital of S$1.5 million, and is led by President & Representative Director Noe Suhara. Its commercial portfolio rests on three core syndicated panel assets developed by the parent group: SRI+, Japan's largest retail sales panel covering approximately 6,000 stores across supermarkets, convenience stores, drugstores, home centres and e-commerce; SCI, a consumer purchase panel tracking 70,000 consumers aged 15-79; and i-SSP, a cross-media single-source panel linking media exposure logs to actual purchase behaviour. Supporting these are the CODE shopping app with approximately 3.6 million registered users generating item-level cross-retailer purchase data, and Global Market Surfer, a market intelligence platform providing free and premium data access across Asia.

The company monetises across four revenue streams: (1) custom Research On Demand services delivered as project-based engagements using qualitative and quantitative methodologies; (2) recurring syndicated data subscriptions delivered via Excel/PowerPoint reports or proprietary applications with weekly to annual cadences; (3) CODE platform services including KaiLog dashboards, Instant QA surveys, KaiLog Talk interviews and Scan Ads in-app advertising; and (4) alternative data licensing to the finance and investment industry. Pricing is quote-based with multi-year enterprise contracts. The GTM motion is consultative, enterprise field sales targeting FMCG as the primary segment, with additional exposure to finance/investment, media/advertising, services, durable consumer goods and government/public sector clients. Distribution is direct (field and inside sales) with no intermediary channels.

INTAGE Group became a wholly-owned subsidiary of NTT DOCOMO in 2023, providing corporate backing. The Group's affiliate dataSpring operates one of Asia's largest online survey panels with over 15 million registered panelists across 12 countries, supplementing INTAGE Singapore's regional research infrastructure. The company holds ISO 20252:2019 certification for market research data collection and was recognised as the No. 1 marketing research company in Japan by ESOMAR Global Market Research 2020.

Name

intage singapore

Legal name

INTAGE SINGAPORE PTE. LTD.

Website

https://intage.sg

Company type

Private

Founded year

2013

Operating status

Operating

Short description

INTAGE Singapore is the ASEAN hub of the INTAGE Group, providing syndicated panel data (SRI+, SCI), custom research, and advertising effectiveness measurement to enterprise clients across Asia's FMCG, finance, media, and public-sector segments.

Ownership category

akta.pro rank

Product category

Market Research and Consumer Intelligence

NAICS

Advertising Agencies (541810)

akta.pro primary industry

B2B / Industrial Market Research (MPAAALAA)

Keywords

• Marketing research services
• Consumer panel data
• Retail sales tracking
• Advertising effectiveness measurement
• Market intelligence Asia

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Research On Demand Services: Custom qualitative and quantitative research services including depth interviews, focus groups, ethnography, web surveys, CLT, HUT, mystery audits, and advertising effectiveness research. Delivered as project-based engagements with custom pricing based on scope and methodology.
2. Syndicated Panel Data Subscriptions: Continuous subscription access to proprietary panel data including SRI+, SCI, and i-SSP for Japan market analysis. Data delivered via Excel/PowerPoint reports or proprietary applications with various update cadences (weekly, monthly, quarterly, annually).
3. CODE Platform Services: Purchase data dashboards (KaiLog View), market analysis (KaiLog Retail), rapid purchaser surveys (Instant QA), past-purchaser research, online interviews with verified buyers (KaiLog Talk), in-app targeted advertising (Scan Ads), and sampling/promotions.
4. Alternative Data for Investment: Syndicated panel data (SRI+, SCI, consumer receipt data) provided as alternative data for financial and investment industry for equity analysis, investment research, and economic forecasting.
5. Compliance Mystery Shopper: Undercover visits for compliance monitoring and service quality evaluation for retail and service industry clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

INTAGE Singapore provides B2B marketing research and consumer intelligence across Asia, offering proprietary syndicated panel data products (SRI+ retail sales panel covering approximately 6,000 stores in Japan, SCI consumer purchase panel tracking 70,000 consumers, and i-SSP cross-media single-source panel) alongside custom qualitative and quantitative Research On Demand services and the CODE shopper purchase-data platform. The firm enables enterprises to make data-driven decisions on market sizing, brand performance, advertising ROI, and consumer behaviour across ASEAN and broader Asian markets.

Product overview

INTAGE Singapore is a marketing research company that offers a portfolio of syndicated panel data products and custom research services. The core offering includes three flagship syndicated panel data products: SRI+ (Japan's leading retail sales panel with ~6,000 stores), SCI (consumer purchase panel tracking 70,000 consumers), and i-SSP (cross-media single-source panel). Supporting these are CODE, a shopping app and purchase-data platform with ~3.6 million registered users in Japan, and Global Market Surfer, a market intelligence platform. The Research On Demand service provides bespoke qualitative (depth interviews, focus groups, ethnography) and quantitative (web surveys, CLT, HUT, mystery audits, advertising effectiveness) research. CODE powers related services including KaiLog View, KaiLog Retail, Instant QA, KaiLog Talk, and Scan Ads. Combined, these enable clients to understand market trends, track sales, measure advertising effectiveness, and reach verified purchasers for surveys and interviews.

Differentiator

Problem solved

Functional benefit

Products and services

• Research On Demand Custom qualitative and quantitative research services for enterprise clients across Asia, including depth interviews, focus groups, ethnography, web surveys, central location tests (CLT), home use tests (HUT), mystery audits, and advertising effectiveness research. Delivered as project-based engagements.
• CODE Platform A shopping app and proprietary purchase-data platform with approximately 3.6 million registered users in Japan that turns everyday receipts and product barcodes into item-level, cross-retailer purchase data, powering verified purchaser surveys, interviews, and shopper marketing.
• SRI+ (Retail Store Sales Panel) Japan's largest retail panel delivering daily estimates of retail sales nationwide based on actual sales data from approximately 6,000 stores, including supermarkets, convenience stores, drugstores, home centres, and e-commerce. De facto industry standard for market size and share analysis in Japan.
• SCI (Consumer Purchase Panel) Purchase-log-based shopping behaviour tracking service covering 70,000 male and female consumers aged 15-79 across Japan, providing continuous daily shopping data for brand performance analysis, target demographic identification, and campaign evaluation.
• i-SSP (Single-Source Panel) Japan's largest cross-media single-source panel combining media exposure log data from TV, web, social media, video streaming, and digital advertising with actual consumer purchase behaviour for true cross-media ROI analysis.
• Global Market Surfer A market intelligence platform by the INTAGE Group providing market data and consumer insights across Asia and beyond, with free basic data access and premium analytics for deeper strategic insights.
• Mighty Monitor Internet research platform using an access panel of 4.68 million people in Japan for conducting web surveys and campaign effectiveness measurement.
• Compliance Mystery Shopper Undercover visits for compliance monitoring and service quality evaluation across retail and service environments.
• Sales Impact Scope Solution that measures YouTube advertising's impact on actual retail sales using SRI+ panel data by linking digital ad exposure data with point-of-sale records from approximately 6,000 stores across Japan.

Quantifiable outcome

• 128% year-on-year sales increase achieved by snack maker client through SRI+ data analysis and distribution expansion

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• dataSpringcoreStrategic or Co-development PartnerdataSpring is an INTAGE Group affiliate that operates one of Asia's largest online survey panels (Asian Panel) with over 15 million registered panelists across 12 countries. dataSpring provides panel infrastructure supporting INTAGE's research operations across Asia.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ipsos: Global market research firm with strong APAC presence in custom research and syndicated tracking studies. Comparable to INTAGE Singapore's Research On Demand and cross-market custom engagements across ASEAN and North Asia.
• NielsenIQ: Global consumer intelligence company spun out from Nielsen, focused on retail measurement and CPG analytics. Directly comparable to SRI+ and INTAGE's FMCG syndicated panel business across Asia-Pacific.
• Kantar: WPP-owned data, insights, and consulting company with extensive retail measurement, brand tracking, and consumer panels worldwide. Directly comparable to INTAGE's combination of syndicated panels (Worldpanel, Kantar Media) and custom research, especially in FMCG and media effectiveness.
• GfK: Global market research firm with deep expertise in consumer durables, retail, and technology. Comparable to INTAGE's DCG segment and Research On Demand offerings, particularly in automotive and electronics.
• Nielsen: Global market research and consumer intelligence incumbent with retail measurement panels and audience analytics. Directly comparable to INTAGE's syndicated panel business, particularly SRI+, with overlapping FMCG and media clients across Asia.

Direct peers

• Mintel: Market research firm specialising in consumer and product intelligence with strong APAC coverage. Comparable to INTAGE Singapore's custom and syndicated offerings for FMCG and consumer product innovation use cases.
• Macromill: Japan-headquartered digital market research company with online panel operations across Asia. Direct competitor to INTAGE in Japan and ASEAN for online consumer research and panel-based insights.
• YouGov: Global online market research and data analytics firm with proprietary panels across multiple Asian markets. Comparable to INTAGE's dataSpring-powered online research and syndicated consumer intelligence offerings.
• Circana (formerly IRI and The NPD Group): Provider of retail measurement and consumer intelligence with strong CPG and retail vertical focus. Closely comparable to SRI+ and CODE in combining point-of-sale panels with consumer/shopper data for FMCG clients.

Emerging players

• Similarweb: Digital data company providing alternative data and consumer behaviour insights for brands, investors, and analysts. Comparable to INTAGE's alternative data for investment finance segment and CODE's digital shopper insights.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/intage-singapore-pte-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about intage singapore