What Simms & Associates does

Simms & Associates is a professional services firm specializing in the implementation, managed services, and strategic advisory for UKG (Ultimate Kronos Group) Workforce Management and Human Capital Management software. Founded in Spain in 2016 by CEO Amanda Simms, the company has grown into a remote-first organization of 60+ employees operating across EMEA and North America, with regional headquarters in Valencia (EMEA), St. Petersburg, FL (US), and Vancouver, BC (Canada) and an Australia/New Zealand practice. The firm serves multinational enterprises in healthcare, hospitality, manufacturing, and retail, and holds premier global UKG partner status with certified teams across all UKG products, delivering full lifecycle implementations from requirements gathering through configuration, testing, training, and ongoing support.

The company's core offering centers on UKG Pro WFM (Dimensions) and UKG Pro HCM cloud solutions, complemented by adjacent tools including Workjam for mobile workforce engagement and TestAssure for implementation quality assurance. Technology deployments are carried out on UKG's Google Cloud infrastructure with servers in Europe and North America. Simms & Associates does not develop proprietary software of its own; rather, it monetizes domain expertise in UKG platform configuration, multinational rollout, and post-implementation optimization. Vertical specializations in healthcare, hospitality, manufacturing, and retail are reflected in dedicated solution pages addressing scheduling, time and attendance, labor cost optimization, and compliance.

The business model is built on professional services revenue through project-based, quote-driven engagements, with multi-year managed services contracts for ongoing support. Go-to-market is predominantly direct enterprise consulting supported by channel leverage through the UKG Partner Network and UKG Marketplace listing. Notable customers include Disney, Nespresso, Skechers, Levi's, Hugo Boss, Calvin Klein, Leroy Merlin, Daikin, JELD-WEN, CEVA Logistics, APM Terminals, St. Luke's Health, and Matia. The company is founder-led and privately held with no disclosed external venture or private equity backing; in 2024 it announced a strategic merger with HROES to broaden its HR transformation service portfolio.

Name

Simms & Associates

Legal name

Simms & Associates EMEA SLU

Website

https://simms-associates.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Simms & Associates is a UKG-specialized IT services firm implementing and managing workforce management and HCM software for multinational enterprises. Founded in 2016 and headquartered in Valencia, Spain, it serves healthcare, hospitality, manufacturing, and retail clients across EMEA and North America.

Ownership category

akta.pro rank

Product category

Workforce Management and HCM Consulting Services

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Human Resources Consulting Services (541612), Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

CRM Managed Services & Support (BPAEAGAD)

akta.pro secondary industries

IT Program/Project Management (PMO) & Delivery Assurance (BPAEAAAO), Contractor Management Systems (CMS) & Workforce Management (BPACAGAE)

Keywords

• Workforce management consulting
• Human capital management services
• UKG implementation partner
• HR transformation consulting
• Managed HCM services

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Implementation: Consulting and implementation services for UKG WFM and HCM software deployments. Includes requirements gathering, solution design, configuration, testing, training, and go-live support across multinational deployments.
2. Managed Services: Ongoing managed services for UKG platforms including support, optimization, and continuous improvement services for existing implementations.
3. Advisory and Consulting: Strategic advisory services for workforce management transformation, helping clients define requirements and develop customized solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Simms & Associates provides consulting, implementation, and managed services for UKG Pro Workforce Management and UKG Pro Human Capital Management platforms. Engagements cover requirements definition, solution design, configuration, testing, training, go-live, and post-implementation optimization for enterprise clients across healthcare, hospitality, manufacturing, and retail. The firm is a premier global UKG partner and operates as a services company, not a software vendor.

Product overview

Simms & Associates is a workforce management and human capital management consulting firm that operates as a services company rather than a software vendor. The company provides expert advisory, implementation, and managed services centered on UKG software products. Their core product portfolio includes UKG Pro WFM (Dimensions) for workforce scheduling, forecasting, timekeeping, and labor management, along with UKG Pro HCM for comprehensive human capital management covering the full employee lifecycle. These core UKG solutions are complemented by Workjam (mobile engagement) and TestAssure (testing tools), plus UKG Managed Services for ongoing support. The company also offers sector-specific solutions for healthcare, hospitality, manufacturing, and retail, along with strategic advisory services and People Strategy & Operational Transformation consulting. Services span the entire project lifecycle from requirements definition and configuration through implementation, training, and continuous improvement.

Differentiator

Problem solved

Functional benefit

Products and services

• UKG Pro WFM (Dimensions) Implementation Services Consulting, configuration, testing, training, and go-live support for UKG Pro Workforce Management (Dimensions) for enterprise clients, covering workforce scheduling, time and attendance, labor analytics, and payroll process alignment.
• UKG Pro HCM Implementation Services Implementation services for UKG Pro Human Capital Management covering the full employee lifecycle from recruitment to retirement, including payroll, talent management, and employee experience tools.
• UKG Managed Services Ongoing support, troubleshooting, and system optimization for UKG WFM and HCM implementations, including continuous improvement and managed support for enterprise clients.
• Advisory and Consulting Services Strategic advisory consulting to define comprehensive requirements and develop customized WFM and HCM solutions, including People Strategy and Operational Transformation work to align workforce management with business objectives.
• Full Project Lifecycle Support End-to-end project support from requirements identification and solution design through implementation, testing, training, go-live, and ongoing support for WFM and HCM solutions.
• Comprehensive Training Programs Tailored training programs designed to equip client teams with the skills and knowledge required to maximize the benefits of their WFM and HCM platforms, led by the firm's Education Manager and learning solutions team.

Quantifiable outcome

• Systems, processes, and workforce management transformation delivering collaborative and efficient future

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered flagship, core and strategic.

• UKG (Ultimate Kronos Group)flagshipTechnology or Integration · 1 January 2016Simms & Associates is a premier global UKG partner since 2016, providing implementation and managed services for UKG Pro WFM and UKG Pro HCM solutions. They are authorized resellers and certified across all UKG products with teams globally. The partnership enables delivery of workforce management and human capital management solutions to multinational clients.
• WorkjamcoreTechnology or IntegrationWorkjam is listed as a technology partner providing workforce management capabilities integrated with Simms & Associates' service offerings.
• TestAssurecoreTechnology or IntegrationTestAssure is listed as a technology partner providing testing and assurance capabilities for workforce management implementations.
• HROESstrategicStrategic or Co-development PartnerStrategic merger announced to strengthen comprehensive HR transformation services, combining Simms & Associates' WFM expertise with HROES' capabilities.
• ZaddonsstrategicStrategic or Co-development PartnerStrategic partnership announced to expand service offerings and capabilities in workforce management space.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Avaap: Avaap is a boutique IT services firm specializing in enterprise software implementation and managed services for Infor and UKG platforms. It is the closest direct comparable to Simms & Associates in scale, vendor specialization, and project-based professional services delivery model.
• Alight Solutions: Alight delivers HR, payroll, and workforce management managed services and consulting, including integrations with UKG and other HCM platforms. Its technology-agnostic delivery model overlaps directly with Simms & Associates' managed-services and HCM transformation plays.
• OneSource Virtual: OneSource Virtual provides managed services and implementation support for HCM platforms (notably Workday) and adjacent HR technologies. It is a comparable boutique-to-mid-market managed services peer competing for outsourcing-led HR transformation deals.

Broad incumbents

• PwC: PwC provides management and technology consulting including HCM/WFM transformation services and supports clients on UKG platforms. As a Big Four incumbent, it competes for the enterprise managed-services and advisory deals that overlap with Simms & Associates' premium positioning.
• Deloitte: Deloitte is a Big Four professional services firm with a dedicated UKG (Kronos) Workforce Management and Human Capital Management practice, delivering global enterprise implementations. Competes with Simms & Associates on enterprise multi-country UKG rollouts, typically at larger scale and price points.
• ADP: ADP is an established HCM and payroll provider with its own services ecosystem (including Workforce Software, now under UKG). Comparable as a broader incumbent enterprise HR platform and services provider competing for the same multinational WFM/HCM spend.
• KPMG: KPMG's Advisory practice includes HR transformation and workforce management implementation services for UKG and other enterprise platforms. Comparable as a large-scale systems integrator with broader service portfolio competing on the same enterprise buyer cohort.
• Accenture: Accenture operates a global HCM/WFM practice including UKG implementations alongside Workday, SAP SuccessFactors, and Oracle. It is an incumbent systems integrator that often primes the largest enterprise transformation deals, of which Simms & Associates may be subcontracted or shadowed.

Regional players

• SD Worx: SD Worx is a leading European provider of HR and payroll solutions and services, with established UKG partnership. Comparable given Simms & Associates' EMEA center of gravity and its focus on multinational HCM/WFM deployment across European countries.

Emerging players

• Workday: Workday is a leading cloud HCM platform and ecosystem that competes for the same enterprise buyers considering UKG. Simms & Associates encounters Workday as the alternative platform of choice, shaping project prioritization and partner competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simms & Associates