What HROES (HR SERVICES) LTD does

HRoes (HR Services) Ltd is a UK private limited company headquartered in Leeds that operates an integrated employment risk management platform for UK small and medium-sized businesses with 5-150 employees. The offering combines four pillars: cloud-based HR software (per-employee subscription from £2/month across Core, Enhanced, and Ultimate tiers covering employee records, onboarding/offboarding with right-to-work checks, holiday and absence, performance management, disciplinary/grievance workflows, and reporting), subscription HR consultancy delivered by LLB-qualified employment lawyers at £6/employee/month, subscription HR legal services including tribunal representation at £9/employee/month, and CPD-accredited e-learning courses (£25 per course or £35 for 12-month unlimited access). A full compliance bundle at £40 per person and an insurance-backed Employment Risk Cover product providing up to £250,000 of tribunal protection round out the stack. The technology is a cloud-based SaaS platform (portal.hroes.co.uk) hosted in the UK with database encryption, SSL, MFA on privileged accounts, and mobile-responsive browser access.

The company monetises exclusively through per-employee recurring subscriptions plus a white-label licensing channel for HR consultants and training providers (wholesale fees from £2/employee/month). Go-to-market combines product-led growth with self-serve onboarding (under five minutes, no installation, 30-day free trial), inside sales for consultancy and legal tiers, content-driven demand generation (blog, fortnightly HR:ER podcast, webinars on the Employment Rights Bill and related topics), and active social presence across LinkedIn, TikTok, Instagram, Facebook, YouTube, and Twitter. Co-founded by award-winning employment lawyer Elissa Thursfield, HRoes positions around legally-baked HR workflows, qualified legal advisory, and tribunal protection as a differentiated alternative to standalone HR software or HR consultancy providers, targeting sectors including SaaS and tech, ecommerce, financial services, professional services, and non-profits in addition to its core SME horizontal.

Name

HROES (HR SERVICES) LTD

Legal name

HRoes Ltd.

Website

https://hroes.co.uk

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

HRoes (HR Services) Ltd is a UK-based integrated employment risk management platform offering cloud HR software, employment-law consultancy, legal services, CPD-accredited e-learning, and tribunal insurance for SMEs with 5-150 employees.

Ownership category

akta.pro rank

Product category

HR Software and Employment Compliance

NAICS

Software Publishers (5132), Human Resources Consulting Services (541612)

SIC

Services-Prepackaged Software (7372), Services-Management Consulting Services (8742), Services-Legal Services (8111)

akta.pro primary industry

Core HR & HRIS (BPACAPAA)

akta.pro secondary industries

HR Compliance, Policy, EEO & Labor Law (BPACAPAM), HR Operations Administration (HRIS Admin, Records, Employee Data Mgmt) (BPACAKAC), Employee Lifecycle Transactions (Transfers, Promotions, Job Changes) (BPAAAIAE)

Keywords

• HR software platform
• Employment law services
• HR compliance management
• Workplace e-learning
• HR consultancy subscriptions

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. HR Software Subscription: Monthly per-employee subscription for cloud-based HR software with tiered plans (Core £2, Enhanced £4, Ultimate £5 per employee per month). Includes free implementation, UK telephone and online support, training, and no cancellation fees. Minimum 12-month contract.
2. HR Consultancy Subscription: Per-employee per-month subscription at £6, providing access to CIPD-qualified advisors and employment lawyers for policy drafting, employee process support, and compliance services.
3. HR Legal Services Subscription: Per-employee per-month subscription at £9 covering legal advice on employment processes, tribunal matters, ACAS processes, settlement agreements, DSAR processes, and TUPE/redundancy strategy.
4. E-Learning Courses: Individual course purchase at £25 per person, or unlimited access to all courses for 12 months at £35 per employee. CPD-accredited training courses covering compliance topics including sexual harassment, anti-discrimination, data protection, health & safety, menopause awareness, neurodiversity, workplace resilience, whistleblowing, and bribery & fraud prevention.
5. Product Bundles: Combined bundle offering HR software, consultancy, and e-learning for £40 per person, providing comprehensive employment protection at a discounted rate versus individual subscriptions.
6. White-Label HR Software Partnership: HR consultants and training providers white-label HRoes software and e-learning under their own brand. Partners pay a per-employee wholesale fee (from £2) and retain full pricing control, keeping 100% of revenue. HRoes generates recurring revenue from the platform subscription.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

HRoes sells a cloud-based HR software platform (from £2 per employee per month) combined with subscription-based employment law consultancy (£6/employee/month), legal services (£9/employee/month), CPD-certified e-learning courses, and insurance-backed Employment Risk Cover (up to £250,000 in tribunal protection). The integrated offering is built by specialist employment lawyers and targets UK SMEs (5-150 employees) needing to manage HR compliance, documentation, and tribunal risk without in-house HR teams. A white-label channel programme allows HR consultants to rebrand and resell the software and e-learning under their own brand.

Product overview

HROES (HR SERVICES) LTD operates as an integrated employment risk management platform combining four core pillars: HR Software (cloud-based platform at £2-5/employee/month with Core, Enhanced, and Ultimate tiers covering Core HR, Holidays/Leave/Absence, Onboarding/Offboarding, Performance Management, HR Process Management, and Reporting modules), HR Consultancy (£6/employee/month via LLB-qualified employment lawyers offering Advisory Services, Compliance Services, HR Training, and Strategic HR), HR Legal Services (£9/employee/month covering tribunal representation, documentation guidance, and employment law strategy), and CPD-certified E-Learning (individual courses at £25 or unlimited 12-month access at £35 covering Sexual Harassment, Anti-Discrimination, Data Protection, Workplace Bullying, Health & Safety, Menopause Awareness, Neurodiversity Awareness, Building Resilience, Whistleblowing, and Bribery & Fraud Prevention). Additional offerings include Employment Risk Cover (insurance up to £250,000), White-Label Software and E-Learning for partners, and the HR:ER Podcast. All products are designed specifically for UK SMEs and are built by employment law specialists.

Differentiator

Problem solved

Functional benefit

Brands

• HR: ER Podcast: A HR podcast hosted by Elissa Thursfield and Oliver Robinson, discussing workplace challenges, HR missteps, legal blunders, and employment law topics.

Products and services

• HR Software Platform Cloud-based HR software platform for UK SMEs providing automated employment law compliance, employee records, onboarding/offboarding workflows, leave and absence management, performance management with SMART/OKR goals, disciplinary and grievance procedure management, electronic signatures, and reporting. Priced from £2-5 per employee per month with free implementation and no cancellation fees.
• HR Consultancy Subscription employment law and HR consultancy service at £6 per employee per month, delivered by LLB-qualified employment lawyers and CIPD-qualified advisors. Includes policy drafting, employee process assistance, documentation review, capability and sickness absence support, letter writing, workforce measure implementation, strategic HR advice, compliance audits, and management training.
• HR Legal Services Subscription legal services at £9 per employee per month covering employment law advice on HR processes, employment tribunal matters, ACAS processes, settlement agreements, DSAR processes, redundancy and TUPE guidance, and tribunal representation. Provided by qualified employment lawyers.
• HR E-Learning Courses CPD-certified workplace e-learning course library covering sexual harassment prevention, anti-discrimination, data protection/GDPR, workplace bullying and mental health, health and safety, menopause awareness, neurodiversity awareness, workplace resilience, whistleblowing, and bribery and fraud prevention. Individual courses priced at £25 per person; 12-month unlimited access to all courses at £35 per employee.
• Employment Risk Cover Insurance-backed employment tribunal protection providing up to £250,000 in cover with no excess. Covers legal expenses and compensation/settlement payments subject to agreed procedures being followed, including tribunal representation and employment dispute resolution support.
• Discount Bundle (Software + Consultancy + E-Learning) Combined bundle at £40 per person integrating HR software, HR consultancy, and e-learning for comprehensive employment protection at a discounted rate versus individual subscriptions. Includes access to award-winning employment lawyers, CPD-accredited courses, and employment risk management tools.
• White-Label HR Software Fully branded HR software platform for HR consultants and partners to resell under their own brand with full pricing control, custom logo/colours/domain, and no technology infrastructure burden. Partners launch within 1-2 weeks and pay a per-employee wholesale fee from £2, retaining 100% of revenue.
• White-Label E-Learning CPD-certified training course library white-labelled for partners, covering anti-discrimination, GDPR, bullying, health and safety, mental health, and other workplace compliance topics. Partners rebrand and resell under their own brand with full pricing control.

Quantifiable outcome

• SME businesses can reduce admin time through automated workflows
• +3 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• HiBob: Modern HRIS for scaling SMB and mid-market companies with strong UK traction. Comparable core functionality (core HR, onboarding, performance) to HRoes' software, though positioned upmarket and without HRoes' employment-law/insurance layer.
• Breathe HR: UK-based HR software aimed squarely at small businesses, offering core HR, absence, and document management on a per-employee subscription. Most directly comparable to HRoes' SME-focused HRIS offering in geography, target segment, and pricing model.
• CharlieHR: UK-focused HR software for small businesses with simple onboarding and self-serve PLG motion. Closely comparable to HRoes' SME positioning, pricing, and self-serve go-to-market, though without the embedded legal/insurance layer.
• Citation Group: UK provider of HR and health & safety compliance software plus advisory services to SMEs. Directly comparable bundled model (software + consultancy + compliance) targeting the same 5-150 employee UK segment HRoes serves.
• Personio: European HRIS for SMBs covering core HR, recruiting, and people analytics with a strong UK presence. Competes with HRoes for SME HR software budgets and offers a more capital-rich alternative in the same product category.
• Peninsula Group: UK employment law, HR, and health & safety advisory plus BrightHR software. Directly comparable to HRoes' legal-advisory-plus-software value proposition and the most established incumbent in the UK SME HR/legal services category.
• BrightHR: UK HR software combined with employment law advice and HR documentation, part of the Peninsula Group. Closely matches HRoes' software-plus-employment-law-bundled approach for UK SMEs and competes head-to-head in the same procurement contexts.

Emerging players

• Employment Hero: Cloud HR, payroll, and benefits platform expanding in the UK with bundled employment services. Comparable bundled SaaS-plus-advisory model targeting SMEs, though primarily Australia/Asia-Pacific in origin.

Broad incumbents

• Workday: Global enterprise HCM and HRIS incumbent with broad HR, payroll, and people analytics capabilities. Overlaps with HRoes in core HR functionality but operates in a different (enterprise) tier of the market, making it a competitor only as customers scale up.
• BambooHR: Larger US-headquartered HRIS focused on SMBs with established UK presence. Comparable core HR software offering for small employers, but operates as a broader incumbent without HRoes' UK employment-law specialisation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@hroes
• LinkedInlinkedin.com/company/hroes

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HROES (HR SERVICES) LTD