11|TEN Innovation Partners

What 11|TEN Innovation Partners does

Woven Health Collective (operating under the DBA ClinicalMind) is a privately held, integrated healthcare marketing and communications firm serving pharmaceutical brands and life sciences companies. The company delivers a portfolio of eight core service capabilities — advertising, learning solutions, medical communications, patient advocacy, publications, speaker bureau management, strategic consulting, and tech & transformation — supported by a proprietary methodology called Demand-Driven Innovation. Its primary technology product is CMGO, a scalable SaaS platform for HCP engagement and speaker bureau management that handles speaker nomination, KOL tracking, activity monitoring, compliance reporting, and AI-driven virtual advisory activities for medical affairs. The platform features no-code deployment, modular tools, built-in compliance, and SOC 2 Type 2 certification, and integrates with partners such as MedPro Systems (compliance/commercial operations) and Copient.ai (AI-powered sales training with dynamic AI avatars).

The firm operates from four offices across the United States (New York headquarters, Atlanta, Raleigh) and Canada (Montreal), generating revenue through custom-quoted, multi-year enterprise engagements with pharma and life sciences clients. Go-to-market is primarily direct enterprise field sales with dedicated business development contacts per service line (Trish Doolin for overall BD, Eileen Farrell for Learning Solutions, Ashley Kamil for Speaker Bureau, Lou Greco for Publications, Danielle Hart for Corporate Giving, Bart Zoni for Media & Partnerships), supplemented by self-service demo requests for the CMGO platform. Revenue streams combine project-based professional services engagements with retainer arrangements across healthcare marketing, and a recurring subscription layer for CMGO platform access. The company cites over 25 years of operating history and emphasizes an interdisciplinary talent base spanning instructional designers, medical illustrators, scientific content experts, and technologists. Leadership is provided by CEO Jeanne Martel, who drives visible thought leadership on values-focused culture and healthcare innovation.

Name

11|TEN Innovation Partners

Legal name

Woven Health Collective

Website

https://11ten.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Woven Health Collective is a privately held, integrated healthcare marketing and communications firm serving pharmaceutical brands and life sciences companies with eight service capabilities anchored by its proprietary CMGO HCP engagement and speaker bureau management platform.

Ownership category

akta.pro rank

Product category

Healthcare Marketing Services

NAICS

Health Care and Social Assistance (62)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

akta.pro secondary industries

Healthcare & Life Sciences PR (MPAAADAD), Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ), Patient Education, Content & Personalized Journey Orchestration (HLACAEAE)

Keywords

• Healthcare communications
• Medical communications
• HCP engagement platform
• Speaker bureau management
• Pharmaceutical marketing

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Healthcare Marketing Services: Full-service medical communications, advertising, strategic consulting, and patient advocacy services for pharma brands and life sciences companies. Revenue generated through project-based engagements and retainer arrangements for integrated healthcare marketing solutions.
2. Learning & Development Solutions: Training and development programs for healthcare organizations including foundational training, advanced selling skills, coaching, and immersive learning experiences using AR/VR and AI technologies.
3. Technology Platform (CMGO): SaaS platform for HCP engagement and speaker bureau management, potentially generating recurring subscription revenue for access to the platform and its compliance and analytics features.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Woven Health Collective provides integrated healthcare marketing and communications services for pharmaceutical brands and life sciences companies, spanning medical communications, advertising, publications, speaker bureau, learning solutions, strategic consulting, patient advocacy, and tech & transformation. Its proprietary CMGO platform serves as a scalable SaaS product for HCP engagement, speaker bureau management, medical affairs, and advisory activities, with AI-driven tools, compliance integration, and a digital studio underpinning the offering.

Product overview

Woven Health Collective offers an integrated portfolio of healthcare marketing and communications services, combining multiple specialized capabilities under one roof. The core platform is CMGO, a scalable HCP engagement and speaker bureau management SaaS platform that enables pharmaceutical brands to plan, manage, and track speaker programs, medical affairs activities, and advisory engagements. Supporting the platform are service offerings organized around medical communications, advertising, learning solutions (Skills 360 approach), publications, speaker bureau management, strategic consulting, tech & transformation, and patient advocacy. The Demand-Driven Innovation methodology underpins strategic services, while CMGO serves as the primary technology product enabling no-code deployment and automation of HCP engagement workflows. The company positions itself as a full-service partner for pharma brands seeking to develop and launch healthcare products, therapeutics, and digital technologies.

Differentiator

Problem solved

Functional benefit

Brands

• CMGO: HCP engagement and speaker bureau platform - a simple, scalable platform for managing HCP/KOL relationships, speaker programs, medical affairs, and advisory activities.

Products and services

• CMGO A scalable SaaS platform for HCP/KOL engagement and speaker bureau management that enables pharma and life sciences companies to plan, manage, and track speaker programs, medical affairs activities, and advisory engagements from speaker nomination to compliance reporting. It includes automation, no-code deployment, modular tools, AI-driven analytics, built-in compliance, and integrations such as MedPro Systems.
• Learning Solutions (Skills 360) Integrated training and talent development services for healthcare sales and commercial teams, combining foundational training, advanced selling skills, coaching, and immersive learning experiences using AR/VR and AI-powered tools (including Copient.ai avatars). Designed for healthcare organizations seeking field-ready sales professionals.
• Medical Communications Service that blends scientific expertise, creative storytelling, and strategic insight to craft impactful messages for healthcare professionals and patients, eliminating silos and supporting quicker turnaround times during product launches for pharma brands.
• Advertising Advertising capability that integrates with scientific and strategy teams to deliver results-focused creative ideas, leveraging the latest technologies to enhance the creative process for thought-provoking breakthroughs that connect with HCPs and patients.
• Publications Scientific publication services covering strategic planning through post-publication amplification across the product life cycle, building enduring partnerships to ensure research drives meaningful conversations and advances patient well-being.
• Speaker Bureau Full-service speaker program management combining expert planning, the CMGO platform, and built-in compliance to streamline speaker programs for pharma brands and enable impactful HCP engagement.
• Strategic Consulting World-class strategy and operations services for the development and launch of healthcare products, therapeutics, and digital technologies, applying the Demand-Driven Innovation approach across Commercial Strategy, Launch Strategy, Digital Strategy, and Go-To-Market Strategy.
• Tech & Transformation Human-centric technology services encompassing AI tools, powerful analytics, a state-of-the-art digital studio, and the CMGO platform to enhance creativity, streamline work, and unlock new possibilities for clients.
• Patient Advocacy Service that fosters meaningful relationships between life sciences teams and patient communities to help clients develop therapeutics with patients, not just for patients.

Quantifiable outcome

• Deliver results that improve patients' lives
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• MedPro SystemscoreTechnology or IntegrationMedPro Systems is listed as an integration partner for the CMGO platform. MedPro helps life sciences and healthcare companies drive better health outcomes by navigating complexity throughout compliance and commercial operations with tailored data, solutions and service.
• Copient.aicoreTechnology or IntegrationCopient.ai partnered with Woven Health Collective to develop an AI-powered training platform using dynamic AI avatars to simulate real-world sales conversations, providing immediate feedback for skill building in active listening and impactful communication.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Syneos Health: Global clinical and commercial solutions provider to biopharma, offering medical communications, speaker bureau management, and HCP engagement services alongside clinical operations. Closely comparable to Woven across the commercial-services portfolio.
• closerlook: Independent healthcare marketing agency focused on pharma and life sciences, offering strategy, creative, and digital engagement services. Comparable mid-sized independent positioning to Woven's agency-led model.
• Intouch Group: Healthcare marketing agency providing creative, media, and digital solutions to pharma. Comparable integrated service mix and similar pharma-focused client base to Woven.
• PRECISIONvalue: Healthcare marketing and communications agency providing payer, provider, and patient engagement strategies. Comparable specialty medical communications focus and pharma client base to Woven's medical communications practice.
• Abelson Taylor: Independent healthcare creative agency serving pharma with brand, medical, and DTC advertising capabilities. Comparable mid-sized, healthcare-focused independent agency model to Woven.

Broad incumbents

• Publicis Health: Healthcare-focused network within Publicis Groupe offering advertising, medical communications, and patient engagement services. Overlaps with Woven's full-service agency offering but with significantly broader media-buying and global reach.
• Ogilvy Health: Healthcare marketing and communications agency within WPP, providing brand strategy, medical education, and creative services to pharma. Directly comparable in service mix but operates at much larger scale with global holding-company backing.
• Havas Health & You: Global healthcare communications network offering creative, medical, and patient engagement services to pharma and biotech. Comparable integrated offering to Woven but with deeper international footprint and parent-group resources.
• Veeva Systems: Vertical SaaS provider for life sciences, including CRM, content management, and medical/commercial engagement suites. Comparable to CMGO's speaker bureau and KOL management capabilities but at much greater scale and breadth.

Emerging players

• Within3: SaaS platform for HCP engagement, virtual advisory boards, and medical affairs collaboration. Directly comparable to CMGO's HCP engagement and speaker bureau functionality, but with a software-first go-to-market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 11|TEN Innovation Partners