Midnite Snax
Midnite Snax is a Bethpage, NY-based promotional products company founded in 1991 that manufactures and distributes branded snacks, gourmet foods, and custom edible gifts for B2B corporate gifting, event planning, and direct-to-consumer buyers, with a 20+ category catalog and partner brand distribution.
- Company typePrivate
- Founded1991
- HeadquartersBethpage, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Midnite Snax firmographics
Firmographics- Name
- Midnite Snax
- Legal name
- Midnite Snax
- Website
- https://midnitesnax.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Midnite Snax is a Bethpage, NY-based promotional products company founded in 1991 that manufactures and distributes branded snacks, gourmet foods, and custom edible gifts for B2B corporate gifting, event planning, and direct-to-consumer buyers, with a 20+ category catalog and partner brand distribution.
- Ownership category
- akta.pro rank
Midnite Snax industry classification
Industry- Product category
- Promotional Snacks and Gourmet Foods
- NAICS
- Chocolate and Confectionery Manufacturing (31135), Cookie, Cracker, and Pasta Manufacturing (31182), Other Snack Food Manufacturing (311919), Confectionery Manufacturing from Purchased Chocolate (311352)
- SIC
- Sugar & Confectionery Products (2060), Bakery Products (2050), Food And Kindred Products (2000)
- akta.pro industry
- Chocolate & Candy Snacks ManufacturingAgriculture & Food Production/Food Processing & Manufacturing/Snack Foods Manufacturing (Chips, Nuts, Popcorn)Chocolate & Confectionery ShopsTravel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Dessert, Ice Cream & Specialty Sweets ShopsPretzels & Salted SnacksConsumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Snacks & Confectionery
Keywords
Where Midnite Snax is headquartered
LocationHeadquarters
- HQ city
- Bethpage
- HQ country
- United States
- HQ region
- North America
Markets served
Midnite Snax business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Direct sales of snacks, gourmet treats, baked goods, chocolate, beverages, and promotional food items through e-commerce storefront. Products range from individual items to bulk orders and curated gift sets.
- Custom Branding & Fulfillment: Custom branded edible products for corporate gifting, events, and promotional purposes. Includes custom printing on chocolates, cookies, mints, and macarons.
- Partner Brand Distribution: Distribution of partner brand products including Tony's Chocolonely, Flatiron Meat Company, Endless Summer, Promo Revolution Drinkware, Dana's Bakery, and La Lumiere Collection through their platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget-friendly individual items and small quantities |
| Unit Pricing | Pay-as-you-go | Mid-range gift sets and themed collections |
| Unit Pricing | Pay-as-you-go | Premium and bulk orders |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Midnite Snax product offering
Product offeringCore offering
Midnite Snax manufactures and sells gourmet snacks, chocolates, baked goods, and confectionery products, and assembles custom-branded edible gift solutions for corporate gifting, trade show giveaways, and promotional events. The company operates a direct-to-consumer e-commerce storefront and a B2B custom project fulfillment service that includes custom printing on chocolates, cookies, mints, and macarons, plus distribution of partner brand products such as Tony's Chocolonely and Flatiron Meat Company.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Projects & Fulfillment Custom branded snack and gift fulfillment service for corporate gifting, trade show giveaways, employee recognition, and promotional events. Customers can order custom-printed edible products and assembled gift sets at scale.
- Edible Imprints (Custom Printing) Custom edible printing service that imprints logos, messages, and designs on conversation hearts, chocolate, macarons, mints, and sugar cookies for branded promotional and event use.
- D.I.Y. Experience Gifts Do-it-yourself gift experience kits offered in multiple packaging formats including bags, boxes, jars, mugs, tins, and tubes, enabling recipients to assemble their own snack or treat gifts.
- Bulk Candy and Snacks Bulk purchasing program offering chocolate-covered treats, cookies, gummy candy, lollipops, mints, nuts, popcorn, and wrapped/unwrapped candy for events, corporate orders, and resellers.
- Partner Brands Distribution Curated distribution of third-party partner brand products through the Midnite Snax storefront, including Tony's Chocolonely chocolate, Flatiron Meat Company meats, Dana's Bakery treats, Endless Summer portable campfires, Promo Revolution drinkware, and La Lumiere Collection candles.
- The Neighborhood Collection Branded neighborhood-themed cookie tin gift collection designed to evoke neighborhood communities, sold as a private-label sub-brand line.
Companies that use Midnite Snax
Customer profileSegments3 records
Ideal customer profiles3 records
Midnite Snax technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Midnite Snax partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Dana's BakerycoreDana's Bakery products are distributed through Midnite Snax's platform, offering Krisp Treats and specialty bakery items alongside Midnite Snax's existing product lines.
- Tony's ChocolonelycoreTony's Chocolonely's socially responsible chocolate products are distributed through Midnite Snax, including chocolate bars, assortments, and s'mores products.
- Flatiron Meat CompanycoreFlatiron Meat Company artisan meat products are distributed through Midnite Snax, including curated meat bundles, premium steaks, signature burgers, and gourmet poultry.
- Endless Summer Portable CampfiresminorEndless Summer portable campfire products are distributed through Midnite Snax, particularly marketed alongside s'mores kits and summer-themed gift sets.
- Promo Revolution DrinkwarecorePromo Revolution drinkware products including empty drinkware, gift sets, and beverage accessories are distributed through Midnite Snax's platform.
- La Lumiere CollectionminorLa Lumiere Collection luxury candle and home fragrance products are distributed through Midnite Snax as a complementary gift category.
Scale indicators2 records
Midnite Snax competitors and assessment
Company assessmentDirect peers
- Quality Logo Products: Mid-market promotional products distributor with a wide catalog including edible items. Comparable because it targets similar B2B buyers with custom-branded food and beverage promotional merchandise.
- Crestline Promotional Products: Promotional products distributor with food, candy, and snack options used for corporate gifting. Comparable because it sells through B2B sales channels and catalogs with branded edible items.
- Wine Country Gift Baskets: Online specialty food and gourmet gift retailer serving both consumer and corporate gifting. Comparable because it operates a similar e-commerce-first model with curated gift sets across multiple food categories.
- 4imprint: One of the largest direct competitors in the promotional products industry with a meaningful candy and snack category. Comparable because both compete for B2B corporate gifting and promotional spend via catalogs, trade shows, and direct sales.
- Sugarfina: Premium candy and confection gifting brand sold DTC and through corporate gifting channels. Comparable because it targets the same luxury/specialty confectionery gifting occasion with curated assortments and corporate programs.
- 1-800-BASKETS: Large online gift basket and gourmet food retailer with corporate gifting capabilities. Comparable because it competes in the same corporate gifting and themed gift basket space with broad SKU coverage.
- Edible Arrangements: Specializes in custom-branded edible gifts (fruit arrangements, Dipped Fruit boxes, cookies, etc.) for corporate and personal gifting. Comparable because it competes directly in the custom-branded edible corporate gifting segment.
- HALO Branded Solutions: Major promotional products distributor serving enterprise B2B accounts with a broad edible/ consumable assortment. Comparable because it competes for the same corporate gifting wallet and operates similar custom branding and fulfillment services.
Emerging players
- Dylan's Candy Bar: Premium candy retailer with corporate gifting and wholesale programs. Comparable as a specialty confectionery brand operating in the curated candy/gifting category and offering branded assortments.
- Bissingers Handcrafted Chocolatier: Custom chocolate manufacturer offering branded corporate gifts and custom printed confections. Comparable as a smaller-scale custom chocolate maker with corporate gifting and B2B programs overlapping Midnite Snax's edible imprinting line.
Market position
Customer concentration
Midnite Snax social profiles
Digital presenceMidnite Snax compliance and trust
Trust signalCompliance3 records
Midnite Snax financial estimates
Financial estimateRevenue estimate
Valuation estimate
Midnite Snax leadership team
Management profileNumber of profiles
Profiles1 record
Midnite Snax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Midnite Snax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Midnite Snax
What does Midnite Snax do?
Midnite Snax manufactures and sells gourmet snacks, chocolates, baked goods, and confectionery products, and assembles custom-branded edible gift solutions for corporate gifting, trade show giveaways, and promotional events. The company operates a direct-to-consumer e-commerce storefront and a B2B custom project fulfillment service that includes custom printing on chocolates, cookies, mints, and macarons, plus distribution of partner brand products such as Tony's Chocolonely and Flatiron Meat Company.
Is Midnite Snax a public or private company?
Midnite Snax is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Midnite Snax founded?
Midnite Snax was founded in 1991. It employs 101 to 250 people.
Where is Midnite Snax based?
Midnite Snax is headquartered in Bethpage, United States, in the North America region.
How does Midnite Snax make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are custom Branding & Fulfillment and partner Brand Distribution.
Who are Midnite Snax's main competitors?
Direct peers on record are Quality Logo Products, Crestline Promotional Products, Wine Country Gift Baskets, 4imprint, Sugarfina, 1-800-BASKETS, Edible Arrangements and HALO Branded Solutions. Emerging players are Dylan's Candy Bar and Bissingers Handcrafted Chocolatier.
Does Midnite Snax have an API?
No public API is recorded for Midnite Snax.
What industry is Midnite Snax in?
Midnite Snax's product category is Promotional Snacks and Gourmet Foods. Its primary akta.pro industry code is AFAKAIAM, Chocolate & Candy Snacks Manufacturing, with a secondary code of THAFAGAD, Chocolate & Confectionery Shops. Its NAICS code is 31135 and its SIC code is 2060.