Edible Arrangements
Edible Arrangements is a U.S.-based franchisor operating 1,200+ independently owned stores across the U.S. and Canada, selling handcrafted fresh fruit arrangements, chocolate-dipped fruit, and related gift products to consumers and corporate clients for birthdays, holidays, sympathy, and other occasions.
- Company typePrivate
- Founded2009
- HeadquartersWallingford, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Edible Arrangements does
Edible Arrangements is a privately held U.S. franchising business specializing in fresh fruit arrangements and chocolate-dipped fruit products. Founded by Tariq Farid and operating under parent company Edible Brands (headquartered in Atlanta), the company runs an asset-light franchise model with 1,200+ independently owned storefronts across the United States and Canada. It serves three primary customer segments: individual consumer gifters (birthdays, anniversaries, holidays), business/corporate gifting accounts, and occasion-based gifting (sympathy, get well, congratulations), accessed through a multi-channel platform spanning e-commerce, a redesigned iOS/Android mobile app with Edible Rewards loyalty program, in-store pickup, and same-day/1-hour delivery.
The core product technology centers on artisan fruit arrangements handcrafted by trained "Fruit Experts," combining fresh fruit (pineapples, strawberries, apples) with chocolate-dipped offerings, platters, baked goods, smoothies, flowers, and curated gift bundles. Pricing spans $22.99 (entry-level dipped fruit boxes) to $1,199.99 (Giant Abundance Centerpiece), with free next-day delivery on orders $79+ and a FLEX program for peak-period delivery savings. The technology stack integrates standard payment processors (PayPal, Amazon Pay, Venmo, major card networks) and a third-party digital marketplace powered by Goody's Commerce API for non-perishable gift extension.
Revenue mechanics combine three streams: direct product sales (one-time purchases), transactional delivery fees, and franchise royalties collected by Edible Brands from the 1,200+ independently operated locations. Recent strategic actions (2025–2026) include a digital transformation (mobile app relaunch with Edible Rewards loyalty), limited-time collaborations with Mars (M&M'S/SKITTLES candy-fruit hybrid bases), a Goody-powered digital marketplace for non-perishable gifts, and a "We Can Arrange That" brand campaign built around a new "Eddie" gifting concierge persona developed with creative agency Funday.
Edible Arrangements firmographics
Firmographics- Name
- Edible Arrangements
- Legal name
- Edible Arrangements, LLC
- Website
- https://ediblearrangements.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Edible Arrangements is a U.S.-based franchisor operating 1,200+ independently owned stores across the U.S. and Canada, selling handcrafted fresh fruit arrangements, chocolate-dipped fruit, and related gift products to consumers and corporate clients for birthdays, holidays, sympathy, and other occasions.
- Ownership category
- akta.pro rank
Edible Arrangements industry classification
Industry- Product category
- Specialty Food Gifting
- NAICS
- Other Specialty Food Retailers (44529), Caterers (722320), Retail Bakeries (311811)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Sugar & Confectionery Products (2060), Bakery Products (2050)
- akta.pro primary industry
- Online Bakery & Desserts Delivery (CRAHAIAK)
- akta.pro secondary industries
- Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI), Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH), Bakery & Desserts Distribution (CRAOABAE)
Keywords
Where Edible Arrangements is headquartered
LocationHeadquarters
- HQ city
- Wallingford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Edible Arrangements business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Direct sales of handcrafted fruit arrangements, chocolate-covered fruit, platters, baked goods, and gift sets to consumers. One-time purchase model with per-order pricing based on product selection and customization.
- Delivery Fees: Revenue from delivery services including same-day delivery and 1-hour delivery options. FLEX program offers discounted delivery for flexible date selection during peak periods.
- Franchise Royalties: 1,200+ independently owned franchise locations operating under the Edible brand, with parent company Edible Brands collecting royalties from franchise operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level products including dipped fruit boxes and simple arrangements |
| Unit Pricing | Pay-as-you-go | Mid-range arrangements and gift sets |
| Unit Pricing | Pay-as-you-go | Premium and large-format arrangements |
| Other | Pay-as-you-go | Delivery and service fees |
| Freemium | Monthly | Edible Rewards Loyalty Tiers |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Edible Arrangements product offering
Product offeringCore offering
Edible Arrangements is a U.S.-based franchise retailer that designs, handcrafts, and delivers fresh fruit arrangements and chocolate-dipped fruit products to consumers and corporate customers. Orders are placed via the company website, mobile app, or 1,200+ independently owned franchise storefronts, with same-day, 1-hour, and next-day delivery options available.
Product overview
Edible Arrangements operates a franchise-based retail platform offering handcrafted edible gifts centered on fresh fruit arrangements and chocolate dipped fruit products. The core product portfolio includes Fresh Fruit Arrangements and Chocolate Dipped Fruit as primary offerings, complemented by Platters & Boards, Baked Goods, Edible Bundles, Flowers, Balloons, and Smoothies. The company also offers a Digital Marketplace powered by Goody for non-perishable third-party gifts. Edible Rewards is a four-tier loyalty program accessible through the iOS/Android mobile app, which features personalized recommendations and gift reminders. Business Gifting and Catering services serve corporate customers, while seasonal collections (Mother's Day, Mars partnership with M&M'S and SKITTLES) drive periodic sales. The company operates over 1,200 independently owned franchise locations across the U.S.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Fruit Arrangements
Quantifiable outcome
- 1,200+ independently owned franchise locations across U.S. and Canada
- +2 more outcomes
Companies that use Edible Arrangements
Customer profileSegments3 records
Ideal customer profiles2 records
Edible Arrangements technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature4 records
Edible Arrangements partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- FundaycoreCreative agency partnership with Funday to develop the new brand campaign titled "We Can Arrange That," which introduces "Eddie" as a brand persona serving as a gifting concierge to position Edible as a stress-free gifting solution. The campaign supports the 2026 Mother's Day collection launch.
- MarscoreLimited-time partnership with Mars to create a new collection combining signature fruit bouquets with M&M'S and SKITTLES candies. The collection features specially designed candy-filled bases and is available exclusively at Edible stores across the U.S. and Canada for the spring and summer season. This collaboration leverages the cultural nostalgia and popularity of Mars candy products to offer an elevated gifting experience.
- WrapmateminorWrapmate expanded its franchisor network through new partnerships including Edible Arrangements, supporting over 10,000 franchise locations across the U.S. The partnership provides standardized vehicle graphics services nationwide through Wrapmate's Preferred Vendor Program.
- GoodycorePartnership with gifting platform Goody to launch a digital marketplace offering curated non-perishable third-party gifts on the Edible Arrangements website. The marketplace features brands including Carbone, Ghia, and Homesick Candles. Goody provides its Commerce API and handles last-mile fulfillment. Edible aims to expand geographically beyond physical storefronts while leveraging the partnership to explore consumer trends and identify new product opportunities.
Scale indicators7 records
Recent moves5 records
Expansion highlights6 records
Edible Arrangements competitors and assessment
Company assessmentEmerging players
- Cheryl's Cookies: Specialty bakery gift brand (under 1-800-Flowers.com) offering cookies, brownies, and dessert gifts. Adjacent competitor in the same gifting occasions Edible serves.
- Mrs. Fields: Cookies, brownies, and baked-goods gift brand. Overlaps with Edible's baked goods line and dessert board products in similar gifting occasions.
- Goldbelly: Curated marketplace for premium and artisanal food gifts. Increasingly competes with Edible in the broader food gifting category and via third-party gift platforms.
Direct peers
- Shari's Berries: Direct competitor in chocolate-dipped strawberries and dipped fruit gift delivery, now owned by 1-800-Flowers.com. Most product-comparable peer to Edible Arrangements' chocolate-dipped fruit line.
- The Fruit Company: Specializes in fresh fruit gift baskets and towers delivered nationwide. Closest product peer to Edible's fresh fruit arrangement core offering.
- Fruit Bouquets: Fresh fruit arrangement concept historically competing head-to-head with Edible Arrangements in the dipped fruit/arrangement niche (formerly under 1-800-Flowers.com).
- Harry & David: Premium gourmet food and fruit gift brand (now owned by 1-800-Flowers.com). Comparable to Edible's higher-end arrangements and corporate gifting tier.
Broad incumbents
- FTD: Florist delivery network with broad gift assortment. Competes with Edible for sympathy, anniversary, and same-day gifting occasions where flowers and fruit arrangements substitute for one another.
- 1-800-Flowers.com: Largest publicly traded gifting conglomerate in the U.S., with floral, gourmet food, and dipped fruit brands (including Shari's Berries). Competes directly with Edible across multiple gifting occasions.
Regional players
- From You Flowers: Online floral and gift delivery platform operating primarily in the U.S. with similar same-day delivery positioning and price points to Edible's lower-tier offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Edible Arrangements social profiles
Digital presenceEdible Arrangements financial estimates
Financial estimateRevenue estimate
Valuation estimate
Edible Arrangements leadership team
Management profileNumber of profiles
Profiles5 records
Edible Arrangements funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Edible Arrangements M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Edible Arrangements
What does Edible Arrangements do?
Edible Arrangements is a U.S.-based franchise retailer that designs, handcrafts, and delivers fresh fruit arrangements and chocolate-dipped fruit products to consumers and corporate customers. Orders are placed via the company website, mobile app, or 1,200+ independently owned franchise storefronts, with same-day, 1-hour, and next-day delivery options available.
Is Edible Arrangements a public or private company?
Edible Arrangements is a private company. It is classified as corporate owned and is currently operating.
When was Edible Arrangements founded?
Edible Arrangements was founded in 2009. It employs 1,001 to 5,000 people.
Where is Edible Arrangements based?
Edible Arrangements is headquartered in Wallingford, United States, in the North America region.
How does Edible Arrangements make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are delivery Fees and franchise Royalties.
Who are Edible Arrangements's main competitors?
Emerging players on record are Cheryl's Cookies, Mrs. Fields and Goldbelly. Direct peers are Shari's Berries, The Fruit Company, Fruit Bouquets and Harry & David. Broad incumbents are FTD and 1-800-Flowers.com. From You Flowers is listed as a regional player.
Does Edible Arrangements have an API?
No public API is recorded for Edible Arrangements.
What industry is Edible Arrangements in?
Edible Arrangements's product category is Specialty Food Gifting. Its primary akta.pro industry code is CRAHAIAK, Online Bakery & Desserts Delivery, with a secondary code of HSACAGAI, Dessert & Bakery Catering (Cakes, Pastries, Candy). Its NAICS code is 44529 and its SIC code is 2090.