Braden Fellman Group

What Braden Fellman Group does

Braden Fellman Group is a privately-held, vertically-integrated multifamily real estate company headquartered in Atlanta, Georgia, founded in 1981 by Bob Braden and Peter Fellman. The company specializes in adaptive reuse and historic rehabilitation of underinvested urban properties, operating across development, construction, and property management in-house — including through its 2022-founded construction subsidiary, Braden Fellman Construction. Its portfolio spans 20+ properties across more than a dozen intown Atlanta neighborhoods (Grant Park, Adair Park, Midtown, Virginia-Highland, Candler Park, Old Fourth Ward, East Atlanta, East Lake, Poncey-Highlands, Downtown Decatur) and West Ashley in Charleston, South Carolina, totaling approximately 2,000+ residential units and select mixed-use commercial spaces, with 3,600 units and 3.3 million SF delivered over its 43+ year history.

The company's revenue model is anchored on recurring rental income from direct-to-consumer residential and commercial leasing, supplemented by development and construction services revenue generated through renovation of its own portfolio (e.g., Palmetto Square at 75% renovated, The Lily at 66% renovated). Customer segments are individual residential tenants seeking character-rich urban housing and local commercial tenants (offices, retail, restaurants) occupying ground-floor and mixed-use spaces. The go-to-market motion is direct leasing through the company's own Braden Fellman Residential portal and project portfolio, with no third-party listing platforms disclosed, and brand recognition reinforced through Georgia Trust and City of Atlanta preservation awards.

In 2021, after 40 years, the founders transitioned leadership to Andrew Braden, Matthew Braden, Trey Edwards, and Steve Nemeth, the same year the company launched its Charleston market entry by acquiring three assets totaling ~500 units; it followed with a ~700-unit Charleston footprint by 2022, an in-house construction subsidiary, and a 2023 headquarters relocation into its own Abrams Fixtures mixed-use development in Adair Park. The company employs 100+ people and operates with no disclosed institutional capital, private equity, or venture backing.

Name

Braden Fellman Group

Legal name

Braden Fellman Group

Website

https://bradenfellman.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

Braden Fellman Group is a vertically-integrated, privately-held multifamily real estate company that develops, constructs, and manages adaptive reuse and historic rehabilitation properties across Atlanta and Charleston, serving residential tenants and local commercial tenants in revitalized urban neighborhoods.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Residential Property Management: Ongoing revenue from leasing residential units across their portfolio of 20+ properties. Residential tenants pay monthly rent for apartments in their various Atlanta and Charleston properties.
2. Commercial Real Estate Leasing: Revenue from leasing commercial spaces including office, retail, and restaurant spaces within mixed-use developments. Examples include Abrams Fixtures with 24 commercial spaces and Mattress Factory Lofts with 8 commercial spaces.
3. Development and Construction Services: In-house development and construction services through Braden Fellman Construction (founded 2022). Revenue generated from development projects including adaptive reuse and historic rehabilitation of properties.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Braden Fellman Group develops, constructs, and manages multifamily residential properties with a primary focus on adaptive reuse and historic rehabilitation of underinvested urban properties. The portfolio spans 20+ properties across Atlanta neighborhoods and Charleston, SC, totaling approximately 3,600 units delivered, with mixed-use developments also featuring commercial spaces (office, retail, restaurant). Braden Fellman Construction, founded in 2022, supports projects in-house, and all properties are managed through the company's own property management operation.

Product overview

Braden Fellman Group operates as a multifamily residential real estate company offering a unified suite of services including development, construction, and property management. The company's core offering centers on adaptive reuse and historic rehabilitation of underinvested urban properties in the Atlanta and Charleston markets. The portfolio spans 18 named properties including Mattress Factory Lofts, Abrams Fixtures, Revival Lofts, Ice House Lofts, and various Charleston acquisitions (Palmetto Square, The Lily, The Riverview), totaling approximately 3,600 units delivered. The company also operates Braden Fellman Construction as an in-house construction arm established in 2022.

Differentiator

Problem solved

Functional benefit

Products and services

• Mattress Factory Lofts Mixed-use historic rehabilitation property in Grant Park featuring 218 residential lofts and 8 commercial spaces across 350,000 SF, representing one of Braden Fellman's early adaptive reuse successes.
• Abrams Fixtures Mixed-use development in Adair Park with 33 residential lofts and 24 commercial spaces (102,500 SF) including office, retail, and restaurant space. Houses Braden Fellman's 10,000 square foot headquarters.
• 449 E Ponce Multifamily residential property in Decatur's Ponce de Leon Court Historic District, listed on National Register of Historic Places, featuring 12 residential units across 80,000 SF.
• 1100 Washington Historic apartment complex in East Point, Georgia built in the 1950s as a New Deal-era public housing example, featuring 100 residential units across 99,000 SF.
• 900 Peachtree Loft-style apartment conversion in Midtown Atlanta, originally a government office building designed by FABRAP, featuring 38 residential units across 72,000 SF.
• Andrew's Court Historic apartment complex on Ponce de Leon Avenue built in the 1920s, featuring 65 residential units across 86,000 SF, acquired in 1990 after 15 years of vacancy.
• Arbors of East Atlanta Value-add multifamily property in East Atlanta acquired in 2008, featuring 125 residential units across 108,000 SF.
• Canopy Revitalized property in East Lake neighborhood acquired in 2022, featuring 154 residential units across 153,000 SF after years of vacancy due to mortgage fraud.
• Ice House Lofts Ground-up adaptive reuse project converting a former ice factory into distinctive residential lofts in Decatur, featuring 100 residential units and 1 commercial space across 150,000 SF.
• Oak Pointe First heavy lift renovation project acquired in 1987 in Candler Park, featuring 115 residential units across 97,000 SF.
• Palmetto Square Property in West Ashley, Charleston acquired in 2021, featuring 139 residential units built in 1965, currently 75% renovated.
• Revival Lofts Historic rehabilitation of former Methodist Church headquarters (1966) in Downtown Atlanta, featuring 51 residential lofts across 30,000 SF with preserved chapel community space.
• Spanish Oaks Property built in 1929 near Sears Roebuck factory (now Ponce City Market) in Old Fourth Ward, featuring 21 residential units across 15,000 SF.
• The Lily Property in West Ashley area of Charleston acquired in 2021, featuring 198 residential units across 235,000 SF, with 66% of units renovated.
• The Motif by Morningside Large value-add project spanning 31 buildings with 385 residential units across 46,000 SF, acquired in 2019 from four different owners to create a cohesive community.
• The Riverview Property built in 1969 along West Ashley's marshland in Charleston, acquired in 2021, featuring 161 residential units across 215,000 SF.
• Braden Fellman Construction In-house construction subsidiary founded in 2022 to support Braden Fellman Group's multifamily development projects, enabling cost control and project management efficiency.
• Multifamily Residential Property Management In-house property management services for the company's portfolio of multifamily residential properties across Atlanta and Charleston, covering tenant leasing, maintenance, and community operations.
• Commercial Real Estate Leasing Leasing of commercial spaces (office, retail, and restaurant) within mixed-use developments to local businesses, including properties such as Abrams Fixtures and Mattress Factory Lofts.

Quantifiable outcome

• Revitalized 400+ properties contributing to Atlanta's most sought-after neighborhoods
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Columbia Residential: Atlanta-based multifamily developer focused on urban and mixed-income communities across the Southeast. Directly comparable to Braden Fellman because both develop and operate multifamily residential in the Atlanta metro with urban infill focus.
• RangeWater Real Estate: Atlanta-headquartered multifamily investment and development firm pursuing value-add and ground-up strategies across the Sun Belt. Comparable to Braden Fellman because both are Atlanta-anchored multifamily operators with value-add repositioning in Southern markets.
• Post Brothers: Philadelphia-based multifamily developer specializing in adaptive reuse and historic rehabilitation of large urban properties. Directly comparable to Braden Fellman because both built their businesses on converting historic or underutilized urban buildings into modern multifamily housing.
• Pollack Shores Real Estate Group: Atlanta-based multifamily developer focused on Class A urban and mixed-use communities across the Southeast. Comparable to Braden Fellman because both develop urban multifamily in Atlanta with a similar neighborhood-by-neighborhood infill approach.
• The Beach Company: Charleston-based real estate developer and operator with multifamily, commercial, and mixed-use assets. Comparable to Braden Fellman because both develop and own real estate in the Charleston market with overlapping urban infill and multifamily exposure.
• TruAmerica Multifamily: National value-add multifamily investor and operator focused on workforce housing. Comparable to Braden Fellman because both pursue value-add repositioning of vintage Class B/C multifamily with in-house property management.
• JLB Partners: Southeast-focused multifamily developer with strong Atlanta presence building Class A urban and suburban communities. Comparable to Braden Fellman because both develop multifamily in the Atlanta market, though JLB primarily pursues ground-up Class A product.

Broad incumbents

• Wood Partners: National multifamily developer specializing in Class A ground-up communities across high-growth US markets. Comparable to Braden Fellman because both develop multifamily at scale, though Wood Partners is significantly larger, broader geographically, and focused on ground-up rather than adaptive reuse.
• Greystar Real Estate Partners: Global leader in multifamily rental housing with property management, investment, and development capabilities. Comparable to Braden Fellman because both operate multifamily with in-house property management, though Greystar is dramatically larger and offers services to third-party owners.
• Fairfield Residential: National multifamily developer, owner, and operator with a large Class A portfolio across the US. Comparable to Braden Fellman because both develop and manage multifamily residential, though Fairfield is substantially larger and more nationally diversified.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bradenfellman
• LinkedInlinkedin.com/company/braden-fellman

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Braden Fellman Group