JKR Advertising & Marketing

What JKR Advertising & Marketing does

JKR Advertising & Marketing Inc. is a privately held, Orlando, Florida–headquartered (498 S Lake Destiny Drive) advertising agency founded in 2007 by Jeff Johnson (Chairman), Kevin Baumann (CEO), and Richard Brauns (Senior Partner). The firm is vertically specialized in automotive retail, serving more than 150 dealerships and dealer groups across 28 brands (Acura, Audi, BMW, Kia, Ford, Chevrolet, Toyota, and others) with a self-reported 25+ year operating history in the category.

Its service portfolio is organized into three pillars: (1) broadcast advertising — television and radio buying plus in-house TV and radio production studios; (2) digital marketing — SEO, PPC (Google, Yahoo, Bing), social media management, email marketing, and lead monitoring; and (3) Co-Op Concierge — proprietary compliance and reimbursement software for manufacturer cooperative advertising programs. Media is placed across traditional broadcast (Spectrum, Comcast) and radio (iHeartMedia, Beasley, Cumulus, Audacy) as well as streaming CTV (Netflix, Hulu, Amazon Prime, Peacock, YouTube TV) and streaming audio (Spotify, SiriusXM, iHeart).

JKR operates a sales-led, direct-to-dealer GTM motion with phone-based outreach to dealer principals and general managers, supported by complimentary advertising reviews. Revenue is generated through professional-services fees; pricing is not publicly disclosed. The firm is independently owned by its three co-founders and a fourth managing partner (Jon Albert), with no disclosed institutional investment, parent company, subsidiaries, or M&A activity. Multiple Telly Awards (2024, 2025) and consecutive Best of Orlando Awards (2023, 2024) culminating in a 2024 Orlando Business Hall of Fame induction serve as primary external credibility markers.

Name

JKR Advertising & Marketing

Legal name

JKR Advertising & Marketing Inc.

Website

https://jkradvertising.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

JKR Advertising & Marketing is a privately held, Orlando-based automotive advertising agency serving 150+ U.S. dealerships across 28 brands with in-house TV/radio production, digital marketing, and manufacturer Co-Op compliance services.

Ownership category

akta.pro rank

Product category

Automotive Advertising Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

akta.pro secondary industry

Sales Promotion Campaign Design & Management (BPAFAMAC)

Keywords

• Automotive advertising agency
• TV and radio production
• Digital marketing services
• Co-op compliance management
• Automotive media buying

Headquarters

HQ city

Maitland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Automotive Advertising Services: Full-service advertising agency providing TV, Radio, Digital Marketing, Email Marketing, Lead Monitoring, SEO, PPC, TV/Radio Production, and Co-Op services to automotive dealerships on a fee basis

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

JKR Advertising & Marketing is a specialized automotive advertising agency providing in-house broadcast (TV and radio), digital marketing (SEO, PPC, email, social media), lead monitoring, and co-op compliance/reimbursement services to automotive dealerships. The agency represents 28 automotive brands and serves over 150 dealerships nationwide, handling creative production, media buying across broadcast and streaming platforms, and manufacturer co-op advertising compliance entirely in-house.

Product overview

JKR Advertising & Marketing is a specialized automotive advertising agency serving over 150 dealerships nationwide for more than 25 years, representing 28 automotive brands including Acura, Audi, BMW, Kia, Ford, Chevrolet, Toyota, and others. The agency operates an in-house, full-service model covering three core service areas: (1) Broadcast Advertising — Television and Radio Advertising services backed by proprietary TV Production Studio and Radio Production Studio facilities; (2) Digital Marketing — encompassing Digital Marketing, E-Mail Marketing, SEO, Pay Per Click (PPC) Advertising, and Lead Monitoring; and (3) Co-Op Management — via the Co-Op Concierge service using proprietary co-op software to handle compliance and reimbursement for manufacturer co-op advertising programs. All capabilities are handled in-house rather than outsourced, enabling the agency to control creative quality, media buying rates, and co-op claim processing. The agency places ads across major streaming platforms including Netflix, Hulu, Amazon Prime, Peacock, YouTube TV, Spotify, SiriusXM, and iHeart, among others.

Differentiator

Problem solved

Functional benefit

Products and services

• Television Advertising
• Radio Advertising
• Digital Marketing
• E-Mail Marketing
• Lead Monitoring
• Search Engine Optimization (SEO)
• Pay Per Click (PPC) Advertising
• TV Production Studio
• Radio Production Studio
• Co-Op Concierge

Quantifiable outcome

• Client testimonial: Holly Kia increased from 16 to 70 units per month (338% increase) with 14% market penetration
• +1 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• iHeartMedianotableGTM or Marketing PartneriHeartMedia honored JKR Advertising at their NY headquarters recognizing them as one of their top partners. JKR leverages iHeartMedia's radio network for automotive dealer advertising campaigns.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• LMG Automotive Marketing: Automotive-focused advertising and branding agency serving dealers and dealer groups with traditional and digital creative. Direct peer in the dealership agency category.
• Stream Companies: Full-service automotive marketing agency offering TV, radio, digital, and creative services to dealerships nationwide. Closely comparable to JKR in vertical focus, service mix, and target customer.
• Adpearance: Digital-first automotive marketing agency serving dealerships and dealer groups with SEO, PPC, social, and web platform services. Overlaps with JKR on the digital and lead-generation side of the offering.
• Tier10: Automotive advertising agency specializing in full-funnel campaigns for dealer groups, with in-house production and digital capabilities. Direct competitor in the dealership agency space.
• LotLinx: Digital advertising platform purpose-built for automotive dealers, focused on inventory-level marketing and SEO/SEM. Comparable to JKR's digital and lead-monitoring offerings.
• PureCars: Automotive marketing intelligence and media activation platform focused on dealer digital advertising and attribution. Comparable as a tech-enabled player helping dealers optimize media spend.
• Digital Air Strike: Automotive engagement and reputation-management platform serving dealers with social, lead response, and digital advertising tools. Adjacent competitor in the dealer digital marketing stack.
• Outsell: Automotive marketing automation and customer engagement platform for dealers and OEMs. Comparable as a tech-enabled marketing provider in the same vertical.

Broad incumbents

• Cars.com: Automotive marketplace and dealer marketing platform offering digital advertising and lead-generation tools. Overlaps with JKR in dealer digital marketing, but operates at much larger scale and from a marketplace position.
• Cox Automotive (Dealer.com): Broad incumbent providing websites, digital advertising, and full marketing services to automotive dealers through Dealer.com and related brands. Significantly larger but overlapping with JKR's digital and full-service offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JKR Advertising & Marketing