Tier10
- Company typePrivate
- Founded2008
- HeadquartersHerndon, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Tier10 firmographics
Firmographics- Name
- Tier10
- Legal name
- Tier10
- Website
- https://tier10.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Tier10 is headquartered
LocationHeadquarters
- HQ city
- Herndon
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Tier10 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Advertising Services: Full-service digital advertising including SEO, PPC, programmatic advertising, and social media marketing. Revenue generated through media buying fees and management fees based on ad spend.
- Media Buying & Planning: Media planning and buying services across TV, CTV, digital audio, out-of-home, and programmatic channels. Revenue generated through percentage of media spend and management fees.
- Film & Video Production: Award-winning commercial production services including advertising campaigns, social media content, brand videos, and animations. Revenue generated through production fees based on a percentage of media budget.
- Website Design & Development: Enterprise-level WordPress website development, UX design services, and website optimization. Revenue generated through project-based fees and ongoing maintenance contracts.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Tier10 product offering
Product offeringCore offering
Tier10 is a full-service digital advertising agency that provides ROI-focused digital advertising (SEO, PPC, programmatic, social media), media planning and buying across TV/CTV/digital/OOH channels, award-winning film and video production, and enterprise website design and development—primarily serving automotive dealers, regional dealer associations, and OEMs. The agency differentiates through its proprietary Advid automated video platform and exclusive Google Unskippable Labs partnership, delivering data-driven, omni-channel marketing campaigns.
Product overview
Tier10 is a full-service advertising agency structured as a platform of integrated service offerings. The core portfolio consists of four interconnected services: Digital Advertising Services (SEO, PPC, social media, programmatic), Media Buying Agency Services (planning, audience targeting, DSP management), Tier10 Studios (award-winning film/video production with animation capabilities), and Websites UI/UX Services (design, development, optimization). Additionally, Tier10 offers Advid Dynamic Video, an automated video solution developed in partnership with Data Driven Holdings that dynamically creates and updates video advertising content. These services work together to provide end-to-end advertising solutions for automotive dealer associations and manufacturers.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Advertising Services ROI-focused digital advertising offering organic search/SEO, paid search marketing (PPC), programmatic advertising, social media marketing, and competitor geofencing services across multiple platforms. Designed for automotive dealers, dealer associations, and OEMs seeking omni-channel customer engagement.
- Media Buying Agency Services Media planning and buying across TV, CTV, digital audio, out-of-home, and programmatic channels. Includes audience targeting, campaign management and optimization, auditing and reporting, and creative development services for advertisers seeking the right audience, message, and timing.
- Tier10 Studios (Film/Video Production) Award-winning commercial production services including product videos, photography, brand videos, animations, and social media content. Capabilities span strategy, pre-production, production, and post-production with 2D/3D animation and motion graphics for brands seeking high-quality advertising creative.
- Websites UI/UX Services Enterprise-level website design and development including UX design services (user research, customer experience mapping, information architecture), WordPress web development with API integrations, and ongoing optimization (maintenance, SEO, accessibility audits). Built using native HubSpot integrations for forms, live chat, CRM, email marketing, and analytics.
- Advid Dynamic Video Automated video solution for the automotive industry that creates hundreds of dynamic video ads on the fly. Updates offers automatically when pricing, incentives, disclaimers, or inventory changes, auto-publishes to YouTube, and manages campaign optimization. Developed as a DDH sister company and used by Tier10 to drive engagement and store visits for automotive clients.
Quantifiable outcome
- 3x site traffic at one-third cost per site visit
- +5 more outcomes
Companies that use Tier10
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Tier10 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature1 record
Tier10 partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, core, strategic and standard.
- GoogleflagshipTier10 partnered with Google's Unskippable Labs for long-form YouTube advertising experiments. Google directed Tier10 to shoot campaigns with iPhones to demonstrate cost-effective production methods. The partnership has produced breakthrough results in viewer engagement and cost efficiency.
- Data Driven Holdings (DDH)coreTier10 is a Data Driven Holdings company. DDH is dedicated to serving the automotive industry with data-driven technology that powers intelligent advertising across all advertising mediums. Tier10 operates as a brand under the DDH umbrella alongside sister company Team Velocity.
- Paragon HondaflagshipParagon Honda, the largest Honda dealer in the nation, partnered with Tier10 and Google for innovative advertising campaigns. Tier10 developed long-form YouTube ads that drove 3x site traffic at one-third cost per site visit. Paragon sold 200 CR-Vs during one campaign month.
- Team VelocitycoreTeam Velocity is a sister company under DDH. Tier10 collaborates with Team Velocity on client projects, including the Paragon Honda frictionless customer experience initiative using Team Velocity's Apollo platform.
- Red Cap TechnologiesstrategicPartnered with Tier10 and Paragon Honda to create a frictionless service experience. Red Cap's technology enables customers to track vehicle pickup/drop-off similar to Uber, managing ParagonDirect service logistics.
- Urban SciencecoreUrban Science provides analytics, sales attribution, and market trends data. Tier10 uses Urban Science data to optimize off-lease targeting strategies, achieving up to 28:1 ROI and 2.6% conversion rates for Honda dealer associations.
- EquifaxcoreEquifax, one of the largest consumer credit bureaus, provides consumer data for audience modeling. Tier10 uses Equifax data to identify conquest and same-brand off-lease consumers with highest probability of upgrading.
- NinthDecimalstrategicNinthDecimal provides location data for precision targeting. Tier10 partnered with NinthDecimal to refine pandemic-era digital campaigns, measuring 110 million unique devices across 92 million people to deliver targeted messaging.
- Tremor VideostrategicTremor Video provides innovative video technology for connected TV advertising. Tier10 used Tremor's technology to deliver messaging across all screens with engaging creative content for Maine Honda Dealers Association.
- Extreme ReachstrategicExtreme Reach is a global advertising, analytics and rights management platform for TV and streaming video. Tier10 relies on Extreme Reach's data to understand where ads run and how viewers engage across channels. MRC accreditation validates their measurement capabilities.
- AccessiBestandardAccessiBe provides AI-powered web accessibility technology. Tier10's parent company DDH has partnered with AccessiBe to ensure website compliance with ADA and WCAG guidelines.
- AdvidcoreAdvid, a Data Driven Holdings company, is the automotive industry's first automated video solution. Tier10 leverages Advid to create hundreds of dynamic videos overnight, increasing engagement rates by 42% and driving store visits.
Scale indicators17 records
Recent moves6 records
Tier10 competitors and assessment
Company assessmentDirect peers
- LotLinx: Automotive ad-tech platform specializing in VIN-level targeting and dealer inventory marketing. Closely comparable technology offering to Tier10's data-driven automotive media buying, though more software-led versus agency-led.
- Digital Air Strike: Automotive digital marketing and consumer engagement vendor serving dealers, dealer groups, and OEMs across the US. Comparable target customer base and overlap with Tier10 on social, search, and reputation management for automotive clients.
- Team Velocity: Sister company under Data Driven Holdings, providing automotive marketing technology and dealer-specific platforms like Apollo. Most directly comparable peer given shared ownership, shared automotive focus, and integration on client projects such as Paragon Honda.
- PureCars: Automotive marketing analytics and ad-tech platform providing data-driven targeting and attribution for dealers and OEMs. Comparable in its data/audience-modeling focus and automotive vertical specialization.
- Clarivoy: Automotive marketing attribution vendor that ties TV, digital, and offline exposure to dealership sales outcomes. Comparable overlap with Tier10's measurement-driven value proposition for dealer and OEM clients.
Broad incumbents
- Publicis Groupe: Global advertising holding company with significant automotive OEM accounts (e.g., BMW, GM, Stellantis). Comparable in delivering full-service automotive advertising at scale, but with vastly greater geographic reach and portfolio breadth.
- DealerSocket (Sincro): Dealer CRM, digital marketing, and lead-management platform serving thousands of US auto dealers. Comparable in serving the same primary customer (US automotive dealers) with integrated marketing/CRM capabilities, at broader scale.
- VinSolutions (Cox Automotive): Cox Automotive's dealer CRM and marketing platform with broad reach across US dealer groups. Comparable in serving the same dealer customer base with marketing technology, but operates as part of a much larger automotive ecosystem.
- Saatchi & Saatchi (Publicis): Global creative agency network with longstanding automotive OEM accounts (notably Toyota/Lexus). Comparable competitor for OEM creative and brand campaign work that Tier10 also targets.
- WPP / GroupM: Largest global media investment group, with major automotive OEM clients across markets. Comparable competitor for large OEM media planning and buying RFPs that Tier10 also pursues.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat5 records
Key risks4 records
Key highlights5 records
Customer concentration
Tier10 social profiles
Digital presenceTier10 compliance and trust
Trust signalCompliance1 record
Tier10 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tier10 leadership team
Management profileNumber of profiles
Profiles3 records
Tier10 subsidiaries and ownership
Company hierarchySubsidiaries1 record
Tier10 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tier10 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tier10
What does Tier10 do?
Tier10 is a full-service digital advertising agency that provides ROI-focused digital advertising (SEO, PPC, programmatic, social media), media planning and buying across TV/CTV/digital/OOH channels, award-winning film and video production, and enterprise website design and development—primarily serving automotive dealers, regional dealer associations, and OEMs. The agency differentiates through its proprietary Advid automated video platform and exclusive Google Unskippable Labs partnership, delivering data-driven, omni-channel marketing campaigns.
Is Tier10 a public or private company?
Tier10 is a private company. It is classified as corporate owned and is currently operating.
When was Tier10 founded?
Tier10 was founded in 2008. It employs 11 to 50 people.
Where is Tier10 based?
Tier10 is headquartered in Herndon, United States, in the North America region.
How does Tier10 make money?
Four revenue lines are on record. Digital Advertising Services are the primary driver. The others are media Buying & Planning, film & Video Production and website Design & Development.
Who are Tier10's main competitors?
Direct peers on record are LotLinx, Digital Air Strike, Team Velocity, PureCars and Clarivoy. Broad incumbents are Publicis Groupe, DealerSocket (Sincro), VinSolutions (Cox Automotive), Saatchi & Saatchi (Publicis) and WPP / GroupM.
Does Tier10 have an API?
No public API is recorded for Tier10.