Eastman Music

What Eastman Music does

Eastman Music Company is a privately held, multi-brand designer, manufacturer, and distributor of handcrafted musical instruments and accessories, founded in 1992 by Qian Ni and headquartered at 2158 Pomona Blvd., Pomona, California. The company began with the Eastman Strings brand producing hand-made orchestral string instruments, and has since grown into a platform encompassing owned brands (Eastman Strings, Eastman Winds, Eastman Guitars) and acquired heritage brands (Wm. S. Haynes Co., founded 1888 and America's longest continuously operating flute maker; S.E. Shires Co. for professional brass; Bourgeois Guitars; Backun Musical Services; Willson; Laskey Mouthpieces; Malletech; Ultra-Pure Oils; and Fossati). The portfolio spans orchestral strings, woodwinds, brass, acoustic and electric guitars, mandolins, percussion mallets, and instrument care products, serving musicians from students through professionals.

The company's core technology combines traditional luthier craftsmanship with modern design innovation across handcrafted string, wind, and fretted instrument categories ranging from student models to custom-built professional instruments. A notable vertical-integration component exists at Bourgeois Guitars in Lewiston, Maine, which operates an in-house sawmill producing premium red spruce and hardwood tonewoods for both internal use and external luthiers. Manufacturing sites include Acton, MA (Haynes flutes), Holliston, MA (S.E. Shires brass), and Lewiston, ME (Bourgeois Guitars and sawmill), with regional sales/service hubs in Mijdrecht, Netherlands (Europe) and Mount Evelyn, Victoria (Australia).

Eastman generates revenue through wholesale and dealer-channel sales of branded instruments globally, supplemented by direct retail showroom sales (notably at the Haynes Acton location) and dealer-support sales through regional subsidiaries. Pricing is channel-driven and not publicly disclosed. The company uses a horizontal segmentation approach targeting professional and serious amateur musicians, student and intermediate players, and music retailers/dealers, and reaches customers through a global independent dealer network, industry events and trade shows, artist clinics, and digital content/social media campaigns managed at the brand level (e.g., Haynes).

Name

Eastman Music

Legal name

Eastman Music Company

Website

https://eastmanmusiccompany.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Eastman Music Company is a multi-brand designer, manufacturer, and distributor of handcrafted musical instruments and accessories, founded in 1992 in Pomona, California. Its portfolio spans orchestral strings, winds, brass, guitars, percussion, and accessories, serving professional musicians, students, and dealers worldwide.

Ownership category

akta.pro rank

Product category

Musical Instrument Manufacturing

NAICS

Musical Instrument Manufacturing (339992), Musical Instrument and Supplies Retailers (459140)

SIC

Musical Instruments (3931)

akta.pro primary industry

Musical Instruments (Acoustic & Electric) (MPAIAJAA)

akta.pro secondary industries

Instrument & Pro Audio Retail (Online/Brick-and-Mortar) (MPAIAJAH), Instrument Parts, Repair & Maintenance (Luthier, Tech Services, Spares) (MPAIAJAG)

Keywords

• Handcrafted musical instruments
• Orchestral string instruments
• Brass woodwind instruments
• Acoustic guitar manufacturing
• Musical instrument accessories

Headquarters

HQ city

Pomona

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Musical Instrument Sales: Eastman Music Company generates revenue primarily through the manufacture and sale of handcrafted musical instruments across multiple brands, including Eastman Strings, Eastman Winds, Eastman Guitars, Bourgeois Guitars, Wm. S. Haynes Co., S.E. Shires, Backun, Willson, Laskey, Malletech, and Ultra-Pure Oils. Revenue is derived from direct dealer/wholesale channel sales as well as retail showroom sales at company locations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Eastman Music Company designs, manufactures, and distributes handcrafted musical instruments and accessories across twelve owned and acquired brands, covering orchestral strings, woodwinds, brass, acoustic and electric guitars, percussion, and instrument care products. The range spans student models through custom-built professional instruments, sold primarily through a global dealer network with select direct showroom sales.

Product overview

Eastman Music Company is a multi-brand music instrument manufacturer producing a comprehensive portfolio of string, wind, guitar, and percussion instruments. The company operates as a platform of distinct sub-brands and acquired brands, including Eastman Strings, Eastman Winds, Eastman Guitars, Wm. S. Haynes Co. (flutes since 1888), S.E. Shires Co. (brass instruments), Backun Musical Services, Willson, Laskey Mouthpieces, Malletech, Ultra-Pure Oils, and Bourgeois Guitars. These brands collectively serve musicians at all levels from students to professionals, offering orchestral strings, woodwinds, brass instruments, acoustic/electric guitars, and percussion accessories.

Differentiator

Problem solved

Functional benefit

Brands

• Eastman Strings: Orchestral string instruments
• Eastman Winds
• Eastman Guitars
• Wm. S. Haynes Co.
• S.E. Shires Co.
• Backun Musical Services
• Laskey Mouthpieces
• Bourgeois Guitars
• Willson
• Malletech
• Ultra-Pure Oils
• Fossati

Products and services

• Eastman Strings Handcrafted orchestral string instruments including violins, violas, cellos, and double basses, plus acoustic guitars, catering to students, intermediate players, and professionals.
• Eastman Winds Professional and student woodwind instruments including flutes, clarinets, saxophones, and oboes.
• Eastman Guitars Acoustic and electric guitars and mandolins, ranging from student models to high-end custom-built instruments.
• Wm. S. Haynes Co. America's longest continually operating flute maker since 1888, manufacturing professional flutes and piccolos played by leading artists worldwide. Based in Acton, MA.
• Fossati Premium French string and wind instrument maker, part of the Eastman family of brands.
• Backun Musical Services Professional woodwind accessories and instruments, including clarinets, saxophones, and related components.
• S.E. Shires Co. Leading manufacturer of professional brass instruments, including trumpets, trombones, and tubas. Manufacturing facility in Holliston, MA.
• Willson Swiss manufacturer of professional brass band instruments, particularly baritones, euphoniums, and flugelhorns.
• Laskey Mouthpieces Premium brass instrument mouthpieces for professional and student musicians.
• Malletech Percussion instruments including marimbas, vibraphones, xylophones, and mallets.
• Ultra-Pure Oils Professional instrument maintenance oils and lubricants for woodwind and brass instruments.
• Bourgeois Guitars World-renowned maker of high-end acoustic guitars headquartered in Lewiston, Maine, with an in-house sawmill producing premium red spruce and hardwood tonewoods.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• Eastman StringscoreOthersEastman Strings is the original brand of Eastman Music Company, producing handcrafted orchestral string instruments including violins, violas, cellos, and acoustic guitars. This is a core owned brand of the Eastman portfolio.
• Eastman WindscoreOthersEastman Winds produces high-quality woodwind instruments as part of the Eastman brand portfolio.
• Eastman GuitarscoreOthersEastman Guitars encompasses acoustic and electric guitars and mandolins, produced under the Eastman brand with the same handcrafted quality standards.
• Wm. S. Haynes Co.coreOthersFounded in 1888, Wm. S. Haynes Co. is America's longest continuously operating flute maker and one of the world's most respected manufacturers of professional flutes and piccolos. Played by leading artists, educators, students, and orchestral musicians globally. Acquired and operated as part of Eastman Music Company.
• S.E. Shires Co.coreOthersS.E. Shires Co. is a leading manufacturer of professional brass instruments, producing bells, brass components, and complete instruments for professional musicians worldwide.
• Bourgeois GuitarscoreOthersBourgeois Guitars is a world-renowned maker of high-end acoustic instruments headquartered in Lewiston, Maine. Their sawmill operation produces premium red spruce and hardwood tonewoods used in Bourgeois instruments and supplied to respected partners and luthiers worldwide. Operated as part of the Eastman portfolio.
• Backun Musical ServicescoreOthersBackun Musical Services is an affiliated brand producing clarinet and saxophone accessories and components, distributed under the Eastman Music Company umbrella.
• WillsonsupportingOthersWillson is an affiliated brand producing brass band instruments, particularly known for flugelhorns and other brass band instruments, distributed through Eastman Music Company's network.
• Laskey MouthpiecessupportingOthersLaskey produces brass instrument mouthpieces distributed under the Eastman Music Company portfolio.
• MalletechsupportingOthersMalletech produces percussion mallets and accessories, included in the Eastman Music Company brand portfolio.
• Ultra-Pure OilssupportingOthersUltra-Pure Oils produces specialized cleaning and maintenance oils for musical instruments, distributed through Eastman Music Company's accessory portfolio.
• FOSSATIsupportingOthersFossati is an affiliated brand producing woodwind instruments, based in France, distributed through Eastman Music Company's global network.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Fender Musical Instruments:
• Yamaha Corporation: Global multi-category musical instrument manufacturer covering strings, winds, brass, percussion, guitars, and pro audio. Directly comparable to Eastman's full-spectrum orchestral and fretted instrument portfolio, but with substantially larger scale, broader product range, and global brand reach.
• Gibson Brands:

Direct peers

• Buffet Crampon:
• Conn-Selmer: Leading US manufacturer of band and orchestral wind and brass instruments, with brands like Selmer, Bach, Conn, King, and Ludwig. Closely comparable to Eastman's wind/brass segment (Haynes, S.E. Shires, Willson, Backun) with shared dealer channels and overlapping professional and education customer bases.
• C.F. Martin & Co. Heritage American acoustic guitar maker with strong professional and enthusiast brand equity. Directly comparable to Eastman Guitars and Bourgeois Guitars, particularly in the premium acoustic and custom-build tiers.
• D'Addario: Leading global manufacturer of musical instrument strings and accessories, with a growing portfolio of instrument and accessory brands. Comparable to Eastman's accessories segments (Ultra-Pure Oils, Laskey Mouthpieces, Malletech) and serves the same global dealer network.
• Jupiter Band Instruments:

Regional players

• Steinway & Sons: Premier piano manufacturer with a portfolio of piano and band instrument brands (including Conn-Selmer assets). Comparable to Eastman as a multi-brand premium instrument platform; serves a different primary category (pianos) but a similar professional-institution customer base.

Others

• Hal Leonard Corporation: Largest global music print publisher and instrument/accessory distributor. Comparable as an ecosystem participant that shares distribution channels with Eastman and serves overlapping music education and professional customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EastmanMusicCo
• Facebookfacebook.com/EastmanMusicCo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eastman Music