Total Air & Heat

What Total Air & Heat does

Total Air & Heat, operating as Total Air & Plumbing (HVAC License # TACL-A62196C, Plumbing License # M-44989), is a privately held, third-generation family-owned HVAC and plumbing service company headquartered in Plano, Texas. Founded in 1957 and currently owned by Steve Lauten and his son Justin Lauten, the company delivers installation, repair, and maintenance services to residential and commercial customers across more than 25 cities in the Dallas-Fort Worth metroplex, with 24/7 emergency response and a 24-hour service guarantee. Its core technical offerings span central air conditioning, furnaces, traditional and dual-fuel heat pumps, ductless/mini-split systems, geothermal heat pumps, indoor air quality solutions, and full plumbing services, drawing on Carrier Factory Authorized Dealer status and NATE-certified technicians trained on its proprietary 69-point Tip Top Tune-up inspection.

The business operates a direct-to-consumer field-service model in which company-owned service vehicles dispatch NATE-certified technicians to customer locations booked via phone, website, or online portal. Revenue is generated through six streams: one-time HVAC installations (including Carrier-branded systems), HVAC repair labor and parts, recurring maintenance subscriptions (the Residential Energy Savings Agreement and the $100/year Fire Alarm Maintenance Program), plumbing services, indoor air quality hardware sales (Aprilaire, Reme HALO-LED, UV lights), and ancillary products such as Ecobee thermostats, insulation, ductwork, and registers. Financing for major purchases is facilitated through Wells Fargo and Carrier financing partners, lowering friction on high-ticket replacement jobs.

Customer segments split between residential homeowners (primary, served via long-tail acquisition driven by a 4.9/5.0 Google rating across 1,749 reviews and city-specific SEO pages) and commercial properties (24/7 emergency repair, installation, and maintenance). Distribution is exclusively direct field service within the DFW region; the company holds BBB accreditation, the Carrier Presidents Award, the Angie's List Super Service Award, and NATE certification. The operating footprint is regional and concentrated within North Texas, with no disclosed expansion outside the DFW metroplex.

Name

Total Air & Heat

Legal name

Total Air & Heat

Website

https://totalair.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

Total Air & Heat is a third-generation, family-owned HVAC and plumbing service company headquartered in Plano, Texas, providing installation, repair, and maintenance to residential and commercial customers across more than 25 cities in the Dallas-Fort Worth metroplex.

Ownership category

akta.pro rank

Product category

HVAC Services

SIC

Steam & Air-Conditioning Supply (4961)

akta.pro primary industry

Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)

akta.pro secondary industry

Hydronic/Baseboard Radiant Heating Service (HSAOACAE)

Keywords

• HVAC services
• Air conditioning repair
• Heating services
• Plumbing services
• Indoor air quality

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. HVAC Installation Services: New HVAC system installations including central air conditioning, furnaces, heat pumps (standard, geothermal, dual-fuel), and ductless/mini-split systems. One-time service revenue with financing options available.
2. HVAC Repair Services: 24/7 emergency and scheduled repair services for all HVAC systems including central AC, furnaces, heat pumps, and ductless units. Revenue from labor and parts.
3. HVAC Maintenance Services: Preventative maintenance programs including annual tune-ups, the Tip Top Tune-up (69-point inspection), and Residential Energy Savings Agreement (RESA) membership plans.
4. Plumbing Services: Comprehensive plumbing services including water heater installation/replacement, leak detection, drain cleaning, hydro-jetting, sewer line repair, and full house repiping.
5. Indoor Air Quality Products: Sale and installation of air purifiers (Reme HALO-LED, Aprilaire), UV lights, whole-home air filtration systems, air filters, and humidity control solutions.
6. Other HVAC Products: Products including insulation, ductwork, thermostats (Ecobee), and accessories like registers and air filters.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Total Air & Heat is a residential and commercial HVAC and plumbing service company operating in the Dallas-Fort Worth metroplex from its Plano, Texas headquarters. The company installs, repairs, and maintains air conditioning systems, furnaces, heat pumps (standard, dual-fuel, and geothermal), ductless/mini-split systems, and offers full plumbing services alongside indoor air quality products and maintenance memberships.

Product overview

Total Air & Heat is a residential and commercial HVAC and plumbing service company offering a comprehensive portfolio of heating, cooling, and plumbing solutions. The core offerings include air conditioning services (central, ductless, heat pump, and geothermal systems), heating services (furnaces and heat pumps), and full plumbing services. Add-on products and modules include indoor air quality solutions (air purifiers, UV lights, filtration, duct cleaning), smart thermostats (Ecobee), insulation services, and maintenance programs like the Tip Top Tune-up (69-point inspection) and Residential Energy Savings Agreement (RESA). As a Carrier Factory Authorized Dealer, the company also installs and services Carrier air conditioners and furnaces. Services are provided to both residential and commercial customers in the Dallas-Plano, Texas area, with 24/7 emergency service availability.

Differentiator

Problem solved

Functional benefit

Brands

• Tip Top Tune-up: Premium HVAC maintenance service featuring a comprehensive 69-point cooling tune-up checklist performed by trained Eagle Eye technicians.
• Residential Energy Savings Agreement (RESA)
• Fire Alarm Maintenance Program

Products and services

• Air Conditioning Services Comprehensive air conditioning services covering central AC, ductless/mini-split, heat pump cooling, and geothermal air conditioning installation, repair, replacement, and maintenance for residential and commercial customers in the Dallas-Fort Worth area. Includes 24/7 emergency AC repair.
• Heating Services
• Heat Pumps
• Ductless HVAC / Mini-Split Systems
• Geothermal Heat Pumps
• Plumbing Services
• Indoor Air Quality Products
• Tip Top Tune-up
• Fire Alarm Maintenance Program
• Commercial HVAC Services
• Residential Energy Savings Agreement (RESA)
• Carrier Air Conditioners
• Carrier Furnaces
• Ecobee Smart Thermostats

Quantifiable outcome

• AC lifespan extended to over 20 years with proper maintenance (vs. 10-15 years without)
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Carrier CorporationcoreStrategic or Co-development PartnerTotal Air & Heat is a Carrier Factory Authorized Dealer and recipient of the Carrier Presidents Award. They specialize in installing top Carrier air conditioning systems and furnaces. This partnership provides access to Carrier products, training, technical support, and brand association.
• Habitat for HumanityminorOthersCorporate partnership supporting Habitat for Humanity through charitable activities and community involvement.
• High-Efficiency Electric Home Rebate Act (HEEHRA)minorGTM or Marketing PartnerTotal Air & Heat educates customers about HEEHRA point-of-sale tax rebates available for Dallas homeowners switching to electric heat pumps, which can save thousands of dollars.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Goettl Air Conditioning & Plumbing: Multi-market residential HVAC and plumbing service provider expanding into Texas. Operates a similar Carrier-led product portfolio, NATE-certified technician model, and subscription maintenance programs.
• ABC Home & Commercial Services: Texas-based home and commercial services company offering HVAC, plumbing, and electrical services across multiple Texas metros. Comparable multi-trade service model and local contractor positioning.
• One Hour Heating & Air Conditioning: National HVAC service franchise under Authority Brands operating in Texas. Competes directly with Total Air in residential HVAC service, with shared emphasis on NATE-certified technicians and 24/7 emergency response.
• Baker Brothers Plumbing, Heating & Air Conditioning: Dallas-based residential HVAC and plumbing service company with a comparable multi-trade model, fleet-based service, and similar DFW customer base. Direct head-to-head competitor for residential service contracts in the same metro.
• Hiller Plumbing, Heating, Cooling & Electrical: Tennessee-based but multi-state home services company offering the same HVAC, plumbing, and electrical service bundle with a comparable technician-based delivery model and residential customer focus.
• Mr. Rooter Plumbing: Neighborly franchise network providing residential and commercial plumbing services nationally. Direct overlap with Total Air's plumbing service line and cross-sell to HVAC customers.
• Aire Serv: Neighborly franchise network providing residential HVAC service, repair, and installation with a similar subscription and maintenance offering. Franchise model contrasts with Total Air's independent status, but serves the same customer profile.

Others

• Carrier Corporation: HVAC equipment manufacturer and Total Air's primary OEM partner. Included as ecosystem participant because changes in Carrier's dealer program directly affect Total Air's competitive positioning, rather than as a direct competitor.

Broad incumbents

• Service Experts Heating, Air Conditioning & Plumbing: Public multi-brand HVAC and plumbing service company (formerly Encompass Comfort) with broad geographic coverage. Represents the scaled, multi-market counterpart to Total Air's local service business.
• ARS / Rescue Rooter: National residential HVAC and plumbing service platform with significant Texas presence. Larger, PE-backed competitor with the scale to outbid independents on technician talent and marketing spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TotalAirPlano
• Facebookfacebook.com/TotalAirandHeat

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Air & Heat