What New88 does

New88 is an online gambling and entertainment platform that operates a single-account, multi-product betting ecosystem spanning sports betting, live casino, slot games, lottery, cockfighting (Đá Gà), fishing arcade games, and esports. Founded in 2010 by Phan Lee and registered in the Philippines, the platform is accessible via its website (new88.team) and dedicated iOS/Android mobile applications, with a unified wallet across products and 128-bit SSL encryption for data security. The company holds PAGCOR and First Cagayan/CEZA online gaming licenses under the umbrella of parent conglomerate OKVIP, the largest entertainment gaming group in the Philippines, which provides distribution and ecosystem scale across sibling brands (NOHU90, FU88, F168).

The business operates a transaction-fee revenue model, earning on every wager placed across its product portfolio, with free account registration and free deposit/withdrawal transactions as customer acquisition hooks and 3-5 minute withdrawal processing as a service differentiator. Marketing relies on organic social channels (Facebook, YouTube, Twitter, LinkedIn, Pinterest), a Vietnamese-language blog, and cross-promotion across the OKVIP brand portfolio. Distribution is purely digital and direct-to-consumer, supported by 24/7 customer service via hotline, email, and live chat. Geographic focus spans Vietnam (primary, entered 2020), Malaysia, Taiwan, and the Philippines, with localized offerings such as Vietnamese lottery (Xổ Số) and cockfighting (Đá Gà) tailored to regional preferences.

New88 employs 101-250 people and serves individual consumer bettors across Asia as a long-tail B2C model. Pricing is not publicly disclosed; supported payment methods include bank transfer, e-wallets, cryptocurrency, internet/mobile banking, and QR code. The company has not raised venture capital and operates as a privately held subsidiary within the OKVIP Group, with no public ticker, no disclosed cap-table, and limited financial transparency beyond the 2019 pre-tax revenue figure of approximately 100M PHP (~$1.8M USD).

Name

New88

Legal name

New88

Website

https://new88.team

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

New88 is a Philippines-registered online gambling platform operating under the OKVIP Group, offering sports betting, live casino, slots, lottery, cockfighting, fishing games, and esports to individual consumers primarily in Vietnam, Malaysia, Taiwan, and the Philippines via web and mobile apps.

Ownership category

akta.pro rank

Product category

Online Gambling and Sports Betting

NAICS

Gambling Industries (7132), Other Gambling Industries (713290), Other Gambling Industries (71329)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industries

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Mobile-First / App-Based Online Casinos (MPAEABAG)

Keywords

• Online sports betting
• Live casino games
• Slot machine gaming
• Online lottery betting
• Esports betting platform

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Sports betting: Online sports betting with competitive odds across multiple sports events, including football, esports, and more.
2. Online casino: Live casino and slot gaming services with various game categories including Baccarat, Roulette, Blackjack, and more.
3. Cockfighting (Đá gà): Online cockfighting betting platform.
4. Lottery (Xổ số): Online lottery services including traditional lottery, fast lottery, and number-based betting.
5. Slot games (Nổ hũ): Slot machine gaming with jackpot prizes.
6. Fishing games (Bắn cá): Online fishing arcade games with rewards.

Distribution channels3 records

Marketing channels6 records

Core offering

New88 is an online gambling platform that provides sports betting, live casino (Baccarat, Roulette, Blackjack, Sicbo, Poker, Dragon Tiger), cockfighting (Đá Gà), slot games (Nổ Hũ), fishing games (Bắn Cá), online lottery (Xổ Số) and esports betting under a single account with a shared wallet. The platform is accessible via web (new88.team) and dedicated iOS/Android apps, serves Vietnamese and broader Asian markets, and operates as a flagship brand within the OKVIP gaming entertainment group.

Product overview

New88 is an online entertainment platform operating under the OKVIP gaming group, offering a multi-product portfolio accessible via web and mobile app. The platform provides Sports Betting, Online Casino (live dealer games), Cockfighting (Đá Gà), Slot Games (Nổ Hũ), Fishing Games (Bắn Cá), Lottery (Xổ Số), and Esports — all unified under a single account with shared wallet system. The platform targets the Vietnam and broader Asian market, emphasizing competitive odds, promotional bonuses, and 24/7 customer support.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Betting Online sports betting service for adult players, providing competitive odds across multiple sports events and betting markets (Handicap, 1X2, Over/Under) accessible via the New88 website and mobile app.
• Online Casino Live-streamed casino service for adult players, featuring professional dealers hosting real-time games (Baccarat, Roulette, Blackjack, Sicbo, Poker, Dragon Tiger) in multiple gaming halls.
• Cockfighting (Đá Gà) Live-streamed cockfighting betting service for adult players, offering wagers (Meron, Wala, BDD) on matches from Thomo, Cambodia, Laos and Philippines arenas.
• Slot Games (Nổ Hũ) Online slot machine service for adult players, aggregating titles from multiple game publishers with diverse themes, stated high RTP rates and jackpot prizes.
• Fishing Games (Bắn Cá) Arcade-style shooting/fishing game service for adult players, in which users hunt marine creatures to earn coins and unlock weapons, special fish types and jackpot rounds.
• Lottery (Xổ Số) Online lottery service for adult players, covering regional lottery draws, Keno, fast lottery and number-based betting (lô đề) with multiple betting options and high payout ratios.
• Esports Betting Esports betting service for adult players, covering competitive gaming tournaments and matches across multiple esports titles.
• New88 Mobile App Native mobile application for iOS and Android devices that gives players full access to New88's sports betting, casino, slots, lottery, cockfighting, fishing and esports offerings with an interface optimized for mobile.

Quantifiable outcome

• Fast deposit/withdrawal processing within 3-5 minutes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• OKVIPcoreStrategic or Co-development PartnerNew88 officially joined the OKVIP gaming entertainment group in August 2017, becoming the most prominent brand within the OKVIP ecosystem. OKVIP is described as the largest gaming entertainment group in the Philippines. New88's brand portfolio within the ecosystem includes NOHU90, FU88, F168, and related gambling platforms.
• International licensing organizationscoreOthersNew88 claims to be licensed and supervised by international organizations, with operations registered abroad and subject to foreign laws. The specific licensing bodies are not named in detail in the accessible source material but are referenced as providing regulatory oversight.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• 188Bet: 188Bet is a long-running Asian-facing online sportsbook and casino operator with comparable product breadth and regional focus. Larger and more established than New88 but competes in the same sportsbook + casino category across Asia.
• Dafabet: Dafabet is one of the largest Asian-focused online gambling operators, offering sportsbook, casino, slots, and live dealer products. Comparable to New88 across verticals but with materially greater scale and brand recognition in Vietnam and broader Asia.

Direct peers

• W88: W88 is a long-established Asian online gambling brand offering sports betting, casino, slots, and lottery with a strong Vietnamese market presence. Direct competitor to New88 in sportsbook and casino verticals targeting Vietnamese users.
• Sunwin: Sunwin is a Vietnamese-market online gambling platform directly linked from New88's homepage footer. Offers comparable casino, slots, and card-game products to Vietnamese users in the same category and competes for the same player segment.
• M88: M88 (formerly Mansion88) is an Asian online gambling operator offering sportsbook, casino, slots, and live dealer games. Comparable to New88 in product mix, Asian market focus, and reliance on offshore (Cambodia/Philippines) licensing.
• NOHU90: NOHU90 is a sister brand within the OKVIP ecosystem, listed alongside New88 as part of the group's shared brand portfolio. Targets Vietnamese slot/lottery players with a similar product offering and shared ecosystem-level distribution.
• Fun88: Fun88 is an Asian online gambling operator offering sports betting, casino, and slots with established Vietnamese market presence. Directly comparable to New88 in target audience, product mix, and reliance on offshore-licensed operation.
• F168: F168 is a sister brand within the OKVIP ecosystem that is cross-promoted directly on New88's homepage. Operates the same multi-product gambling model (sports, casino, slots, lottery) targeting the same Vietnamese user base with shared brand-network effects.
• BK8: BK8 is a major Asian-facing online gambling operator offering sportsbook, casino, slots, and esports, explicitly cross-linked from New88's homepage as a comparable brand. Operates with similar product breadth and targets overlapping Vietnamese and Southeast Asian player bases.
• 12Bet: 12Bet is an Asian-focused online gambling operator offering sportsbook and casino products. Comparable to New88 in regional focus (Vietnam, Southeast Asia), product mix, and offshore-licensed operation model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/new88_team
• YouTubeyoutube.com/@New88vip
• Facebookfacebook.com/new88teamvn
• LinkedInlinkedin.com/company/new88-team
• Pinterestpinterest.com/new88_team

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New88