M88 Entertainment Group, Inc.

What M88 Entertainment Group, Inc. does

M88 Entertainment Group, Inc. is an online sports betting brand established in 2007 and operated under Mansion Sports as its parent and brand licensor. The company is headquartered in Toronto, Ontario, Canada, and serves individual consumers across Asian markets, with a primary focus on Vietnam and surrounding regions. Its platform is delivered through a mobile-first sports betting product (m-sports) featuring live, in-game wagering with a late-entry window up to minute 44 of the first half and minute 90 of the second half of matches, alongside casino gaming offerings.

The platform is accessed via multiple domain variations (M88bet, M88cvf, M88est, M88gin, M88lv, M88mi, M88pic, Ms8xyr) and a downloadable mobile application, a distribution approach designed to circumvent recurring ISP blocks in jurisdictions such as Vietnam where online gambling is not legalized. An affiliate/agent network anchored at msdmca.com provides updated access links and customer support routing. The business model is transaction-based, generating revenue through margins on sports betting and casino gaming wagers placed by individual consumers, with no disclosed subscription pricing or enterprise contracts.

Name

M88 Entertainment Group, Inc.

Legal name

M88 Entertainment Group, Inc.

Website

https://m88grp.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

M88 Entertainment Group is an online sports betting and casino platform operating under Mansion Sports since 2007, serving individual Asian consumers with live, mobile-first wagering and an affiliate-driven access network.

Ownership category

akta.pro rank

Product category

Online Sports Betting

NAICS

Other Gambling Industries (713290), Other Gambling Industries (71329)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

Keywords

• Online sports betting
• Live betting platform
• Casino gaming services
• Mobile betting app
• Asian gambling market

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Technology or R&D, Operations, Personnel

Revenue model

1. Online Betting Transactions: Platform generates revenue through betting transactions - consumers place bets on sports events and casino games with the company taking a margin on outcomes

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

M88 Entertainment Group, Inc. operates an online sports betting and casino gaming platform under the Mansion Sports brand, established in 2007. The company primarily targets Asian markets, with notable focus on Vietnam, offering live in-play betting on football and basketball matches with wagers accepted up to the 44th minute of the first half and the 90th minute of the second half. The platform also provides casino gaming services and a mobile application for on-the-go betting access.

Product overview

M88 is an online sports betting platform operated by Mansion Sports group since 2007, serving players across Asia. The core product is the M88/M88bet platform featuring live sports betting with real-time odds up to the 44th minute of the first half and 90th minute of the second half. The offering includes a mobile application for convenient access, with multiple domain variations (M88cvf, M88est, M88gin, M88lv, M88mi, M88pic, ms8xyr) maintained for accessibility when primary links are blocked.

Differentiator

Problem solved

Functional benefit

Brands

• M88 Mansion: Online sports betting platform offering live betting services with coverage up to minute 44 for first half and minute 90 for second half matches.

Products and services

• M88 Online Sports Betting Platform Live in-play online sports betting service covering football and basketball matches, primarily for adult consumers in Asian markets, especially Vietnam, with wagers accepted up to the 44th minute (first half) and 90th minute (second half) of matches.
• M88 Online Casino Gaming Online casino gaming offering delivered through the M88 platform for adult consumers in Asian markets, accessible via the website and mobile app.
• M88 Mobile Betting Application Mobile application providing on-the-go access to the M88 sports betting and casino gaming platform for individual Asian-market bettors.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Mansion Sports (Mansion Group)coreOthersM88 is managed and operated by Mansion Sports Group, the parent company that provides brand licensing, operational infrastructure, and strategic oversight for the online betting platform. M88 operates as the sports betting brand under the Mansion Group portfolio.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Dafabet: Asia-focused online sportsbook and casino operator with comparable live betting product and similar target markets across Southeast Asia. Direct competitor for the same customer base as M88.
• SBOBet: Asian-focused online sportsbook offering football, basketball and live in-play betting. Closely matches M88 in product scope, geographic focus, and D2C sportsbook model.
• Mansion Group: Parent operating company of M88 and a global online gaming and sportsbook brand. Closely comparable operator with similar sportsbook and casino products and overlapping Asian and European customer bases.
• Fun88: Asian-market focused online sportsbook and casino brand with similar product positioning to M88, including live in-play wagering and an affiliate-driven acquisition model.
• 12Bet: Asian-focused online sportsbook offering football and live betting. Comparable product scope and regional focus to M88's sportsbook operations.
• 188Bet: Online sportsbook with strong Asia-Pacific presence and full live betting offering. Comparable to M88 in customer targeting, product mix, and distribution model.
• W88: Asia-focused online sportsbook and casino with overlapping customer base in Vietnam and Southeast Asia. Comparable sports betting product and live in-play feature set.
• BK8: Southeast Asia-focused online sportsbook and casino operator. Direct competitor for Vietnamese and regional bettors with similar product offering and brand-recognition-driven acquisition.

Broad incumbents

• Bet365: Global online sportsbook incumbent with far broader product, brand, and licensing footprint. Comparable core sportsbook and live betting product but at vastly greater scale and regulated across many more markets.
• Betway: Global online sportsbook and casino brand with established Asian-market presence. Provides overlapping sports betting product but operates at much larger scale and across broader geographies than M88.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/m88-entertainment-group-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M88 Entertainment Group, Inc.