Privatize

What Privatize does

Privatize GmbH, founded in 2023 and headquartered in Frankfurt am Main, is a B2B2C fintech that operates a white-label platform enabling financial intermediaries to access, evaluate, subscribe to, and administer private markets funds, with a specialization in ELTIFs (European Long-Term Investment Funds). The platform is positioned to serve private banks, multi-family offices, wealth managers, and independent financial advisors — and ultimately their retail and high-net-worth clients — by aggregating a curated network of 18 tier-1 asset managers including BlackRock, Carlyle, J.P. Morgan, Ares, Schroders, StepStone, Swiss Life, Allianz GI, Pictet, Neuberger Berman, and Ardian, with custody and settlement connectivity provided through integrated partnerships with DAB BNP Paribas, Fondsdepot Bank, UBS, and V-Bank.

The platform is built on a conventional SaaS stack — Python and Django on the back end, JavaScript and TailwindCSS on the front end, hosted on Salesforce infrastructure with AWS, and integrated with HubSpot for CRM, SendGrid for email delivery, Sentry for error tracking, and GitHub for version control. Functional modules include a Knowledge Portal for ELTIF education, a Funds Selection interface for browsing GP offerings, a Digital Subscription engine with embedded MiFID II suitability assessment and a €1,000 minimum for retail investors, a Portfolio Simulation Tool for client-level allocation impact analysis, a White-Label Infrastructure offering for bank deployment, and a content arm (the Private Markets Institute) producing webinars, podcasts, and market insights led by Dr. Andrea Vathje.

Privatize monetizes through negotiated B2B platform subscriptions and white-label licensing fees paid by financial institutions, with quote-based enterprise pricing. Distribution is hybrid: direct enterprise sales to banks, family offices, and wealth managers, augmented by a channel partner motion through custody banks and GP partnerships that supply both product (funds) and reach (intermediary networks). The company is founder-led, with 11–50 employees and no disclosed external institutional investors, and operates a geographic footprint spanning Germany, Switzerland, the UK, Luxembourg, and the US.

Name

Privatize

Legal name

Privatize GmbH

Website

https://privatizegroup.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Privatize is a Frankfurt-based B2B fintech founded in 2023 that operates a white-label platform enabling financial intermediaries — private banks, family offices, wealth managers, and financial advisors — to access, evaluate, and subscribe to private markets funds (primarily ELTIFs) from 18 tier-1 asset managers, with custody integrated through major banks.

Ownership category

akta.pro rank

Product category

Private Markets Distribution Platform

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Managed Account / SMA Multi-Manager Platforms (FSANAGAL)

akta.pro secondary industries

Private Credit & Direct Lending Fundraising Placement (FSAEALAE), Execution-Only / Self-Directed Investing Platforms (FSAAAAAI)

Keywords

• Private markets distribution
• ELTIF fund platform
• Wealth management infrastructure
• White-label fund access
• Digital fund subscription

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Platform Subscription / B2B Licensing: Privatize provides a white-label infrastructure platform to financial institutions (banks, family offices, wealth managers, financial advisors) who pay for access to the platform and its features including fund selection, knowledge portal, digital subscription tools, and custody integration capabilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Privatize operates a B2B white-label private markets fund platform that enables private banks, multi-family offices, wealth managers, financial advisors, and institutional investors to access, evaluate, and subscribe to private markets funds (predominantly ELTIFs across Private Equity, Private Debt, Infrastructure, and Real Estate). The offering integrates a knowledge portal, curated fund selection from 18 tier-one asset managers, a digital subscription workflow with MiFID II suitability assessment, a portfolio simulation tool, and custody platform integration with leading B2B custody banks for efficient administration of client holdings.

Product overview

Privatize is a B2B2C private markets fund platform offering a unified ecosystem of integrated modules. The core Privatize Platform enables private banks, multi-family offices, wealth managers, financial advisors, and institutional investors to access, evaluate, subscribe to, and manage private markets funds. The platform's main components are the Knowledge Portal (education and ELTIF Masterclass), Funds Selection (curated GP offerings), Digital Subscription (compliant onboarding from €1,000 with MiFID II suitability), Portfolio Simulation Tool (portfolio impact modeling), Market Insights (research and regulatory updates), White-Label Infrastructure for Banks, and Custody Platform Integration (connecting to DAB BNP Paribas, Fondsdepot Bank, UBS, V-Bank). The platform specializes in ELTIF products (European Long-Term Investment Funds) covering Private Equity, Private Debt, Infrastructure, and Real Estate, available in both closed-end and semi-liquid (evergreen) structures.

Differentiator

Problem solved

Functional benefit

Brands

• Private Markets Institute: Research and education arm of Privatize providing market insights, articles, podcasts, webinars, and a knowledge portal on ELTIFs and private markets for advisors and wealth managers.

Products and services

• Privatize Platform (B2B Private Markets Funds Advisor Platform) B2B white-label private markets fund platform enabling private banks, family offices, wealth managers, financial advisors, and institutional investors to seamlessly access, select, subscribe to, and manage private markets funds (ELTIFs, Private Equity, Private Debt, Real Estate, Infrastructure).
• White-Label Infrastructure for Banks Tailored white-label infrastructure for private banks to comprehensively service demanding clients in the private markets sector, integrating fund access, compliance processes, and custody platform connections.
• ELTIF (European Long-Term Investment Fund) Products Range of ELTIF products accessible via the Privatize platform, covering Private Equity, Private Debt, Infrastructure, and Real Estate asset classes, available as closed-end or semi-liquid (evergreen) structures, depot-eligible, and compliant with MiFID II suitability requirements; accessible from a €1,000 minimum investment.

Quantifiable outcome

• 200+ intermediaries use Privatize for private markets access
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

17 partnerships are on record, tiered core and flagship.

• DAB BNP ParibascoreChannel Partner/ Reseller/ DistributorDAB BNP Paribas serves as a partnering custody platform on Privatize, enabling efficient processing and management of client investments through the platform.
• Fondsdepot BankcoreChannel Partner/ Reseller/ DistributorFondsdepot Bank is a German custody bank partner enabling clients to hold ELTIFs and other private markets products through the platform.
• UBScoreChannel Partner/ Reseller/ DistributorUBS serves as an international custody bank partner for Privatize, providing custody and administration services for client investments.
• V-BankcoreChannel Partner/ Reseller/ DistributorV-Bank partners with Privatize as a custody platform specializing in private markets investment administration.
• BlackRockflagshipChannel Partner/ Reseller/ DistributorBlackRock offers private markets funds through the Privatize platform. As of December 31, 2025, BlackRock managed over $14 trillion in assets.
• CarlyleflagshipChannel Partner/ Reseller/ DistributorCarlyle offers private markets funds through the Privatize platform. As of March 31, 2026, Carlyle managed over $475 billion in assets across Global Private Equity, Global Credit, and Carlyle AlpInvest.
• J.P. Morgan Asset ManagementflagshipChannel Partner/ Reseller/ DistributorJ.P. Morgan Asset Management offers investment solutions across all major asset classes on Privatize. As of March 31, 2026, AUM totaled $4.3 trillion.
• AresflagshipChannel Partner/ Reseller/ DistributorAres offers alternative investment strategies including credit, private equity, real estate, infrastructure, and secondaries on Privatize. As of March 31, 2026, AUM exceeded $644 billion.
• SchrodersflagshipChannel Partner/ Reseller/ DistributorSchroders offers active asset management and wealth management solutions on Privatize. As of December 31, 2025, AUM exceeded €1.1 trillion.
• StepStoneflagshipChannel Partner/ Reseller/ DistributorStepStone offers customized investment solutions and advisory services on Privatize. As of March 31, 2026, AUM exceeded $232 billion.
• Swiss Life Asset ManagersflagshipChannel Partner/ Reseller/ DistributorSwiss Life Asset Managers offers pension and financial solutions on Privatize. As of March 31, 2026, AUM exceeded CHF 309 billion.
• Allianz Global InvestorsflagshipChannel Partner/ Reseller/ DistributorAllianz Global Investors offers investment solutions for institutional and private investors on Privatize. As of December 31, 2025, AUM totaled €591 billion.
• Pictet Asset ManagementflagshipChannel Partner/ Reseller/ DistributorPictet Asset Management offers investment solutions from private assets to public funds on Privatize. As of December 31, 2024, AUM exceeded €273 billion.
• Neuberger BermanflagshipChannel Partner/ Reseller/ DistributorNeuberger Berman offers traditional and alternative investment solutions on Privatize. As of December 31, 2025, AUM amounted to $563 billion.
• ArdianflagshipChannel Partner/ Reseller/ DistributorArdian is a France-based private investment house with expertise in private equity, real assets, and credit on Privatize. As of Q3 2025, AUM exceeded $196 billion.
• PreqincoreStrategic or Co-development PartnerPreqin is the global leader in private markets data and provides market insights, research, and data to Privatize's Private Markets Institute. Preqin data shows semi-liquid evergreen funds reached record $350 billion in AUM.
• Scope Fund AnalysiscoreStrategic or Co-development PartnerScope Fund Analysis provides ELTIF market research and ratings to Privatize. Scope studies show the ELTIF market growing 24% to €13.6 billion in 2023.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Moonfare: Berlin-based digital private markets platform offering individual and family office investors access to top-tier private equity, private debt, and real estate funds. Closely comparable to Privatize in the European private markets access category, with overlapping target audience of wealthy retail and family office clients.
• iCapital Network: US-based leading financial technology platform that powers access to alternative investments for wealth advisors, asset managers, and banks. Comparable to Privatize as a B2B distribution infrastructure for alternative funds, with deeper institutional scale and a similar white-label model.
• ADDI (AI Investment Technologies): Berlin-based B2B investment platform focused on digital wealth management infrastructure for European banks and advisors. Comparable to Privatize in targeting European wealth intermediaries with modular investment infrastructure.
• Securitize: Digital asset securities platform providing tokenization, issuance, and distribution infrastructure for private market funds. Comparable to Privatize in building technology infrastructure for private market access, though with a tokenization-led approach rather than ELTIF/distribution focus.
• Opto Investments: US-based private markets platform purpose-built for RIAs and family offices, offering streamlined access, due diligence, and reporting on alternative investments. Comparable to Privatize in providing a multi-manager alternative investments stack tailored to financial intermediaries.
• YieldStreet: US platform offering individual investors access to private market alternatives including private credit, real estate, and structured products. Comparable to Privatize in democratizing private markets access through a digital subscription model.
• CAIS: US-based alternatives platform providing financial advisors with access to a curated menu of private equity, private credit, and hedge funds. Directly comparable to Privatize in serving wealth advisors with a multi-manager fund marketplace and integrated subscription workflow.
• Capdesk: European private markets infrastructure platform enabling companies, funds, and investors to manage and transact in private equity and venture investments. Comparable to Privatize in building technology infrastructure for European private markets access and distribution.

Broad incumbents

• FNZ: Global wealth management platform providing end-to-end infrastructure (custody, trading, reporting, advice) to banks and wealth managers. Comparable to Privatize as a B2B platform serving wealth intermediaries, though FNZ is broader in scope and much larger in scale.
• Allfunds: Europe's largest B2B fund distribution platform connecting asset managers with a broad network of wealth distributors. Comparable to Privatize as a B2B fund distribution infrastructure provider, though Allfunds focuses primarily on traditional UCITS rather than private markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/privatizegroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Privatize