New Circle Capital
New Circle Capital LLC is a privately held, New York-based investment firm offering bespoke equity financing — Equity Reserve Facilities, Equity Lines of Credit, and Share Repurchase Agreements — to small and mid-cap public companies worldwide.
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What New Circle Capital does
New Circle Capital LLC is a privately held, New York-based investment firm that provides custom financing solutions to public companies worldwide. The firm is structured as a small partnership — 1 to 10 employees — headquartered at 230 Park Avenue, 3rd Floor West, and was co-founded by Osman H Ahmed, who serves as managing partner. Its stated focus is on investments across the capital structure of public issuers, with a claim of global reach. The firm is not publicly traded, does not disclose ownership, and does not appear to have subsidiaries or a parent entity.
The firm operates three core financial products: (1) the Equity Reserve Facility, a flexible financing arrangement under which public companies sell shares to access capital for general corporate purposes — the facility with Direct Digital Holdings was expanded from $20 million to $100 million in November 2025 as part of a Share Repurchase Agreement; (2) the Equity Line of Credit, a draw-down equity facility of up to $75 million — notably deployed to Aptera Motors Corp in October 2025 to fund production readiness and tooling ahead of its Nasdaq debut; and (3) Share Repurchase Agreements, which are paired with the Equity Reserve Facility to provide capital-structure flexibility. Capital is deployed through an affiliated vehicle, New Circle Principal Investments LLC, which acts as counterparty in these transactions.
Revenue mechanics are not publicly disclosed; as a private investment firm, the firm derives economics from capital deployment activities — equity returns, facility economics, and any origination-related gains — rather than from a disclosed fee schedule. Distribution is direct and bilateral, relying on industry networks and existing financial relationships rather than traditional marketing channels. There are no disclosed customers beyond two named counterparties (Direct Digital Holdings and Aptera Motors Corp), and no certifications, patents, awards, or regulatory actions on record.
New Circle Capital firmographics
Firmographics- Name
- New Circle Capital
- Legal name
- New Circle Capital LLC
- Website
- https://newcirclecapital.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- New Circle Capital LLC is a privately held, New York-based investment firm offering bespoke equity financing — Equity Reserve Facilities, Equity Lines of Credit, and Share Repurchase Agreements — to small and mid-cap public companies worldwide.
- Ownership category
- akta.pro rank
New Circle Capital industry classification
Industry- Product category
- Private Investment / Specialty Finance
- NAICS
- Other Financial Investment Activities (5239), Miscellaneous Financial Investment Activities (523999), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
- SIC
- Investors, Nec (6799), Investment Advice (6282)
- akta.pro primary industry
- Middle-Market Lending (FSANADAI)
Keywords
Where New Circle Capital is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
New Circle Capital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Others
Revenue model
- Investment Returns and Capital Deployment: New Circle Capital generates returns through custom financing solutions and investments across the capital structure in public companies worldwide. Revenue is derived from equity investments, financing facilities, and capital deployment into portfolio companies.
New Circle Capital product offering
Product offeringCore offering
New Circle Capital is a New York-based investment firm that provides custom financing solutions and investments across the capital structure to public companies worldwide. Its core offerings include Equity Reserve Facilities (up to $100 million), Equity Lines of Credit (up to $75 million), and Share Repurchase Agreements, primarily targeted at small and mid cap public issuers needing liquidity, production funding, and growth capital.
Product overview
New Circle Capital is a New York-based investment firm offering custom financing solutions for public companies worldwide. The firm operates across the capital structure, providing three interconnected financial products: the Equity Reserve Facility (expanded to $100 million per the Share Repurchase Agreement) for liquidity and growth needs, the Equity Line of Credit (up to $75 million) for production readiness and operational capital, and Share Repurchase Agreements that provide capital structure flexibility. These products are designed to support companies at various stages of their financing needs, from addressing Nasdaq compliance requirements to supporting production launches.
Differentiator
Problem solved
Functional benefit
Products and services
- Equity Reserve Facility A flexible equity financing arrangement allowing public companies to access capital by selling shares under a pre-established facility. Used by issuers (e.g., Direct Digital Holdings) to raise funds for general corporate purposes, liquidity enhancement, and business growth.
- Equity Line of Credit A capital access facility enabling public companies to raise funds through periodic sales of common stock to New Circle Capital (or its affiliate). Provides potential access to up to $75 million for production readiness, tooling, vehicle launch preparations, and general operational needs.
- Share Repurchase Agreement An agreement component paired with the Equity Reserve Facility that enables public companies to raise funds while providing flexibility in capital structure management through potential share repurchases.
Companies that use New Circle Capital
Customer profileIdeal customer profiles1 record
New Circle Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
New Circle Capital partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
New Circle Capital competitors and assessment
Company assessmentDirect peers
- Alumni Capital Partners: Alumni Capital Partners is a private equity line of credit provider for public companies, offering bespoke capital solutions closely comparable to New Circle Capital's Equity Reserve Facility product.
- Lincoln Park Capital: Lincoln Park Capital is one of the largest dedicated providers of equity line of credit (ELOC) facilities to public small and mid-cap companies. It is the closest functional peer to New Circle Capital given its near-identical product set (ELOCs, equity reserve facilities) and target issuer base.
- White Lion Capital: White Lion Capital provides equity financing and capital markets solutions to public small-cap issuers. It is a niche competitor operating in the same bespoke ELOC and capital deployment space as New Circle Capital.
- Triton Funds: Triton Funds specializes in providing equity lines of credit and structured equity financing to publicly traded small-cap companies, mirroring New Circle Capital's core offering and client profile.
- Esousa Group Holdings: Esousa Group provides custom equity financing facilities (ELOCs and equity reserve facilities) to publicly traded small-cap companies. Direct competitor in the same niche of bespoke public-company capital deployment.
Emerging players
- Ault Alliance: Ault Alliance is a holding company that operates and provides capital to small-cap public companies, including through equity and structured facilities. It overlaps with New Circle Capital as an emerging capital provider in the same issuer segment.
Regional players
- L1 Capital: L1 Capital is an Australia-based global investment firm deploying capital across public equities and structured facilities. It is comparable as a non-US-anchored, nimble capital deployment firm pursuing similar public-issuer opportunities, though primarily regionally focused.
Broad incumbents
- EF Hutton: EF Hutton is an investment bank focused on small and mid-cap public companies, providing capital markets and equity financing services. It is a broader incumbent serving the same issuer base that New Circle Capital targets with its bespoke equity facilities.
- B. Riley Financial: B. Riley Financial is a diversified financial services firm providing investment banking, capital markets, and direct lending to small and mid-cap public companies. It is a broad incumbent that overlaps with New Circle Capital's issuer-focused capital deployment but across a much wider service portfolio.
- Roth Capital Partners: Roth Capital Partners is an investment bank focused on small and mid-cap public companies, providing capital raising, advisory, and equity capital markets services. It is a broader incumbent that intersects with New Circle Capital's target issuer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
New Circle Capital social profiles
Digital presenceNew Circle Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Circle Capital leadership team
Management profileNumber of profiles
Profiles1 record
New Circle Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Circle Capital M&A and investment
M&A and investmentM&A
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Circle Capital
What does New Circle Capital do?
New Circle Capital is a New York-based investment firm that provides custom financing solutions and investments across the capital structure to public companies worldwide. Its core offerings include Equity Reserve Facilities (up to $100 million), Equity Lines of Credit (up to $75 million), and Share Repurchase Agreements, primarily targeted at small and mid cap public issuers needing liquidity, production funding, and growth capital.
Is New Circle Capital a public or private company?
New Circle Capital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New Circle Capital founded?
New Circle Capital was founded in -1. It employs 1 to 10 people.
Where is New Circle Capital based?
New Circle Capital is headquartered in New York, United States, in the North America region.
How does New Circle Capital make money?
One revenue line is on record: investment Returns and Capital Deployment.
Who are New Circle Capital's main competitors?
Direct peers on record are Alumni Capital Partners, Lincoln Park Capital, White Lion Capital, Triton Funds and Esousa Group Holdings. Ault Alliance is listed as an emerging player. L1 Capital is listed as a regional player. Broad incumbents are EF Hutton, B. Riley Financial and Roth Capital Partners.
Does New Circle Capital have an API?
No public API is recorded for New Circle Capital.
What industry is New Circle Capital in?
New Circle Capital's product category is Private Investment / Specialty Finance. Its primary akta.pro industry code is FSANADAI, Middle-Market Lending. Its NAICS code is 5239 and its SIC code is 6799.