BURGER KING France

What BURGER KING France does

BURGER KING France operates the Burger King brand quick-service restaurant (QSR) network in France under license from Restaurant Brands International (NYSE: QSR), the global parent. The French entity runs a multi-format restaurant footprint spanning traditional dine-in, drive-thru (King Drive), home delivery (King Delivery), click & collect, and table service (King Table), with selected 24-hour locations. Customers are served through both physical restaurants and a digital ordering layer built around the Burger King France mobile app (available on iOS and Android) and the Kingdom loyalty program, which awards crowns (1 euro = 2 crowns) and unlocks exclusive offers.

The technology stack is intentionally lean and consumer-facing rather than proprietary in any deep technical sense. The mobile app functions as the primary digital interface, integrating ordering across all service formats, loyalty program management, and exclusive deal delivery. The loyalty platform supports member registration via email or social sign-in (Google, Facebook) and tracks crown balances. No public API, SDK, or AI/ML capabilities are disclosed; the technology base is standard mobile/web commerce infrastructure for QSR. App distribution is through Google Play Store and Apple App Store as standard mobile commerce integrations.

The business model is straightforward transaction-based restaurant sales: revenue is generated per food and beverage transaction across the company's network of owned and franchised restaurants. Pricing follows French QSR market norms and is not publicly itemized; value capture is augmented by the Kingdom loyalty program, which drives repeat visits and app engagement. The customer base is a horizontal mass-market consumer segment, with a particular growth emphasis on Gen Z driven by viral social media food trends, as evidenced by 2024 French QSR market growth of 30% since 2019. The 2015 acquisition of Financière Quick and 2018 Bridgepoint funding round indicate an active expansion and consolidation strategy within France, while the 2026 Buzzman creative partnership reflects ongoing marketing investment in youth-targeted brand activation.

Name

BURGER KING France

Legal name

BURGER KING FRANCE

Website

https://burgerking.fr

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

BURGER KING France operates a network of quick-service hamburger restaurants in France under license from Restaurant Brands International, offering dine-in, drive-thru, delivery, click & collect, and table service through the Burger King France mobile app and Kingdom loyalty program for mass-market consumers.

Ownership category

akta.pro rank

Product category

Quick-Service Restaurants

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Burger QSR (THAFAAAA)

Keywords

• Quick service restaurants
• Hamburger restaurant chain
• Fast food delivery
• Drive thru service
• Restaurant loyalty programs

Headquarters

HQ city

Courbevoie

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Sales: Revenue from direct food and beverage sales across all restaurant formats (dine-in, drive-thru, delivery, click & collect, table service). Fast food consumption in France reached 21 billion euros in commercial chain revenues in 2024, representing 30% growth since 2019.
2. Delivery and Service Fees: Revenue from delivery orders, click & collect, and table service transactions, including any markup or service charges for non-dine-in formats

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

BURGER KING France operates a nationwide network of quick-service hamburger restaurants in France, selling flame-grilled burgers, sides, beverages, and combo meals to individual consumers. Customers can access the menu through five distinct service formats: dine-in restaurants, King Drive drive-thru lanes, King Delivery home delivery, Click & Collect online ordering for in-store pickup, and King Table table-service. The offering is supported by a mobile app available on iOS and Android and the Kingdom loyalty program that awards two crowns for every euro spent.

Product overview

Burger King France operates a network of fast food restaurants offering multiple digital and in-person service channels. The product portfolio includes a mobile application for iOS and Android, four primary service offerings (King Delivery for home delivery, King Table for table service, King Drive for drive-through, and Click & Collect for online ordering with in-store pickup), and a loyalty program called Kingdom. These services are integrated through the Burger King France mobile app, which serves as the primary customer interface for accessing exclusive offers and managing orders across all channels.

Differentiator

Problem solved

Functional benefit

Brands

• Kingdom: Loyalty program with 1 euro = 2 couronnes (crowns) reward system
• King Delivery
• King Drive
• King Table
• Click & Collect

Products and services

• BURGER KING dine-in restaurants Company-operated quick-service hamburger restaurants in France serving flame-grilled burgers, combo meals, sides, and beverages to walk-in customers for on-premises consumption. The French footprint was established through the 2015 acquisition of Financière Quick.
• King Drive Drive-thru ordering and pickup service at participating BURGER KING France restaurant locations, allowing customers to order and collect meals without leaving their vehicle. Targeted at commuters and on-the-go consumers.
• King Delivery Home delivery service bringing BURGER KING France menu items directly to consumers' addresses, targeting customers who want QSR meals at home or at the office.
• Click & Collect Online ordering service that allows French consumers to place BURGER KING orders in advance via digital channels and pick them up in-store, reducing wait time at the counter.
• Kingdom loyalty program Free customer loyalty program in which BURGER KING France customers earn two crowns for every euro spent and can redeem accumulated crowns for menu rewards, driving repeat visitation and customer engagement.
• Burger King France mobile application Native mobile application for iOS and Android that gives French customers access to the BURGER KING menu, Click & Collect ordering, the Kingdom loyalty program, and promotional offers.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

One partnership is on record.

• Buzzman (Advertising Agency)minorGTM or Marketing Partner · 10 June 2026Burger King France collaborated with advertising agency Buzzman to develop the 2026 football-themed Baby Burger campaign featuring pizza-style boxes. This appears to be a project-specific creative partnership for marketing campaign development.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• McDonald's France: McDonald's France is the dominant burger QSR operator in France, directly competing with Burger King France on menu, price, drive-thru, delivery, and dine-in occasions. It is the most comparable competitor by format, scale, and target customer.
• KFC France: KFC France is a leading chicken-focused QSR chain with a national footprint, drive-thru locations, delivery, and loyalty programs. It competes for the same quick-service, on-the-go occasions as Burger King France and targets overlapping consumer segments.
• Five Guys France: Five Guys France is a US-origin burger QSR chain with multiple French locations, competing directly in the premium-burger QSR segment. It targets the same dine-in and delivery occasions as Burger King France with a comparable global brand pedigree.
• Subway France: Subway France operates a national network of limited-service sandwich restaurants with dine-in, takeaway, and delivery. It competes with Burger King France for the same lunch and quick-meal occasions, particularly among health- and value-oriented consumers.
• Domino's Pizza France: Domino's Pizza France is a leading limited-service pizza chain with strong delivery, click & collect, and digital ordering capabilities. It directly competes with Burger King France on delivery-led, app-driven ordering occasions in the French QSR segment.
• Taco Bell France: Taco Bell France is a sister brand under Restaurant Brands International and a Mexican-inspired QSR chain operating in France. It shares the same parent, similar value positioning, and overlaps with Burger King France on quick-service, delivery, and late-night occasions.
• Popeyes France: Popeyes France is another Restaurant Brands International-owned chicken QSR brand with a French footprint. It competes for similar lunch and dinner occasions and benefits from the same parent loyalty/digital infrastructure as Burger King France.
• Pizza Hut France: Pizza Hut France is a major limited-service and dine-in pizza QSR brand with delivery and table-service formats. It overlaps with Burger King France on family dine-in, delivery, and loyalty-driven repeat occasions in the French market.

Broad incumbents

• Starbucks France: Starbucks France is a major global QSR/coffee chain with a large French footprint and mobile-order/loyalty capabilities. It competes for breakfast and on-the-go occasions and is comparable to Burger King France on digital ordering, loyalty, and brand-driven traffic.

Regional players

• Paul (Groupe Holder): Paul is a major French bakery-café chain offering breakfast, lunch, and snack occasions in France. While not a direct burger QSR competitor, it competes for the same French breakfast and lunch traffic that Burger King France's table-service and dine-in formats target.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/burger-king-france

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BURGER KING France