Starbucks France

What Starbucks France does

Starbucks France is operated by Café Sirène France SAS, a French société par actions simplifiée unipersonnelle headquartered at 83-85 rue Saint Charles, 75015 Paris, with share capital of €98,557,552. The entity holds a license agreement with Starbucks Corporation (NASDAQ: SBUX) and is itself a subsidiary of the Spanish restaurant operator Alsea SAB. The business launched in France in 2004 and operates company-owned and franchised coffeehouse salons across all 13 French metropolitan regions, excluding train stations, airports, highway rest areas, department stores, and cinemas.

The core product surface centers on a coffeehouse menu (espresso-based beverages, Frappuccino, Refresha, food/pastries, branded merchandise) and an integrated digital platform. The Starbucks France mobile app (iOS and Android) enables Click & Collect ordering, mobile payment via a digital Starbucks Card (€5 minimum load, €150 maximum balance), loyalty tracking under the Starbucks Rewards program (Green and Gold tiers, 10 Stars per €1 spent), and voice ordering. Underlying technology includes speech recognition, recommendation-driven personalized offers, and Google Analytics for site instrumentation; no public or partner-facing API or SDK is exposed. Operations extend into at-home consumption through Starbucks by Nespresso and Dolce Gusto capsules and into a delivery channel via Uber Eats and Deliveroo partnerships.

Revenue is generated primarily through in-store retail sales (beverages, food, merchandise), with secondary streams from mobile ordering, third-party delivery, prepaid Starbucks Card stored value, B2B corporate gift cards (sold via [email protected]), and at-home coffee products. Pricing is not publicly disclosed; loyalty rewards use a Stars-based redemption system (300 Stars for pastries up to 1,000 Stars for merchandise), with a €0.30 reusable-cup discount and a referral program yielding one free beverage per referral (max 4/month). Customer segmentation is horizontal: individual consumers (primary) and corporate/B2B clients (secondary), with a Gender Equality Index score of 99/100 reported for 2026.

Name

Starbucks France

Legal name

Café Sirène France

Website

https://starbucks.fr

Company type

Public

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Starbucks France, operated by Café Sirène France SAS under license from Starbucks Corporation and within the Alsea SAB group, runs a nationwide coffeehouse chain serving individual consumers and corporate clients across 13 French regions through physical salons, a mobile app with loyalty rewards, Click & Collect, and delivery partnerships.

Ownership category

akta.pro rank

Product category

Specialty Coffee Retail

NAICS

Snack and Nonalcoholic Beverage Bars (722515), Food Services and Drinking Places (722)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Coffee Chains & Franchise Cafes (THAFADAB)

akta.pro secondary industries

Drive-Thru Coffee Stands & Coffee Kiosks (THAFADAK), Espresso Bars & Coffee Bars (THAFADAD), Coffee, Espresso & Tea Appliances Retail (CRACADAC)

Keywords

• Specialty coffee retail
• Coffeehouse chain operations
• Mobile food ordering
• Loyalty program services
• Beverage and food service

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. In-Store Retail Sales: Revenue from sale of beverages, food, and merchandise at company-owned and franchised Starbucks salons in France. Customers can pay with cash, card, or Starbucks Card.
2. Mobile Ordering and Payment: Revenue from orders placed and paid through the Starbucks mobile application with in-store pickup (Click & Collect).
3. Third-Party Delivery: Revenue from delivery orders placed through Uber Eats and Deliveroo partnerships. Note: Stars are not earned on delivery orders.
4. Starbucks Card Stored Value: Prepaid card program where customers load funds (5€ minimum, 150€ maximum balance) for use at Starbucks locations. Cards can be physical or digital via app.
5. Starbucks at Home Products: Sale of coffee beans, Starbucks by Nespresso capsules, and Starbucks by Dolce Gusto capsules through retail locations and delivery.
6. Corporate Gift Cards: B2B sales of physical and digital gift cards to companies for employee rewards and client gifts.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Starbucks France (Café Sirène France SAS) operates a network of company-owned and franchised coffeehouse salons across France, selling premium espresso beverages, blended drinks, food, whole-bean coffee, and branded merchandise. The business is centered on the in-store third-place coffeehouse experience, augmented by the Starbucks France mobile application (Click & Collect ordering and voice ordering), the stored-value Starbucks Card payment system, and the Starbucks Rewards loyalty program. Delivery is offered through third-party partnerships with Uber Eats and Deliveroo.

Product overview

Starbucks France operates as a coffeehouse chain offering a unified customer experience across physical stores, mobile app, and delivery services. The core product portfolio centers on the Starbucks Card (physical and digital payment), the Starbucks Rewards loyalty program (earning Stars per euro spent), and the mobile application enabling Click & Collect, mobile payment, and voice ordering. The company also retails coffee beans and Nespresso®/Dolce Gusto-compatible capsules for at-home preparation, alongside a full food and beverage menu spanning espresso drinks, Frappuccino®, Refresha®, and food items. Gift cards and branded merchandise (mugs, tumblers) extend the product range. Delivery is available via Uber Eats and Deliveroo partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Starbucks France Mobile Application

Quantifiable outcome

• Gender Equality Index score of 99/100 for 2026 (reporting year 2025) with 57% female workforce

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Circular&CominorStrategic or Co-development Partner · 1 June 2021Circular&Co produces reusable cups made from recycled paper cup waste. The partnership was expanded to France in June 2021 as part of Starbucks sustainability initiatives to reduce single-use plastic.
• Uber EatscoreChannel Partner/ Reseller/ DistributorUber Eats provides food delivery services for Starbucks France, enabling customers within delivery range of participating stores to receive Starbucks beverages and food at their location. Orders placed through Uber Eats do not earn Starbucks Rewards stars.
• DeliveroocoreChannel Partner/ Reseller/ DistributorDeliveroo provides food delivery services for Starbucks France, enabling customers within delivery range of participating stores to receive Starbucks products. Part of the Starbucks Delivers initiative.
• Alsea SABcoreStrategic or Co-development PartnerAlsea SAB is the parent company group that owns Café Sirène France, the franchisee operating Starbucks stores in France. Alsea holds a license agreement with Starbucks Corporation for the French territory.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Paul: Leading French café-bakery chain with hundreds of locations across France combining counter-service coffee with viennoiserie — overlapping product format (espresso beverages + breakfast pastries) and primary catchment (French city-center footfall).
• McCafé (McDonald's): Coffee bar concept embedded in McDonald's French restaurants; directly competes for premium coffee occasions with a similarly large national footprint and aggressive value positioning against Starbucks France.
• Costa Coffee: UK-origin global coffeehouse chain operated under license by Coca-Cola and now under binding take-private discussions; runs branded coffee shops with a loyalty programme and at-home coffee ranges — the closest format-to-format international peer to a Starbucks franchisee.
• Columbus Café & Co: French franchise coffeehouse chain offering a similar third-place café format with espresso-based drinks, pastries, and free WiFi — competes with Starbucks France for the casual dwell-time occasion.
• Le Pain Quotidien: Belgian-origin bakery-café chain with multiple Paris locations pairing organic coffee and food — overlaps on the third-place cafe experience and daytime dwell-time occasion in higher-density French urban areas.
• Brioche Dorée: French quick-service café-bakery chain owned by Le Duff, with nationwide locations in transit hubs, malls, and city centers — directly comparable on café-bakery format and price-positioned against Starbucks on breakfast traffic.

Others

• Nespresso (Nestlé): Premium coffee capsule brand operating boutique retail stores in France — directly comparable retail concept and a partner/adjacent competitor to Starbucks France's at-home capsule business (Starbucks by Nespresso).

Broad incumbents

• Caffè Nero: European independent-style coffeehouse chain with 1,000+ stores primarily in the UK and Italy; overlaps on espresso-led café experience and is a peer for coffee-chain competitive benchmarking even though French presence is limited.
• Lavazza (Firma): Italian coffee manufacturer with branded retail bars and at-home capsule lines (A Modo Mio, Lavazza Espresso) — competes both in French salons and the at-home capsule segment where Starbucks by Nespresso/Dolce Gusto is sold.

Emerging players

• Tim Hortons France: Canadian-origin coffee-and-donut chain's French subsidiary — comparable international chain format with beverage-led menu and own loyalty app, growing footprint in Paris and other French cities as a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/starbucks-france

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Starbucks France